Digital Business
Strategy of
Gorenje Group
DE-SLO AHK Event at IEDC Bled
Žiga Debeljak, SVP, CDO
Bled, April 5th 2017
Contents
1. Gorenje Group Presentation
2. Digital Business Strategy
3. Digital Business Model
4. Organisational Approach to Digital Transformation
2
Gorenje Group
CORE BUSINESS
Products and
services for home
(MDA, SDA)
R&D COMPETENCE
CENTRES
Slovenia
Czech Republic
Sweden
Netherlands
NUMBER OF
EMPLOYEES
11,000
Gorenje
Group
CONSOLIDATED
REVENUE
EUR 1.258 billion
EXPORT
95%
of sales
MDA (major domestic appliances)
SDA (small domestic appliances)
3
OWN
PRODUCTION
Slovenia
Serbia
Czech Republic
GLOBAL
PRESENCE
90 Countries
Worldwide,
mostly in Europe (91%),
also in USA, Australia,
Near and Far East
Most Important Markets:
Germany, Russia and the Netherlands
GERMANY
RUSSIA
THE NETHERLANDS
SCANDINAVIA
SERBIA
CZECH REPUBLIC
CROATIA
SLOVENIA
AUSTRALIA
USA
BIH
HUNGARY
AUSTRIA
POLAND
BELGIUM
RUMANIA
SLOVAKIA
BULGARIA
GREAT BRITAIN
FRANCE
MONTENEGRO
UKRAINE
4
Gorenje Group Brand Portfolio
5
Strategic Pillars 2020
DIGITALIZATION
6
Digital Business Strategy of
Gorenje Group
Our digital business strategy is
• to create value by offering innovative digital business
solutions to connected communities of our stakeholders,
and
• to use digital business solutions to improve business
efficiency.
Connected communities of our stakeholders to which we
intend to offer our digital business solutions are:
• consumers,
• commercial and other business partners,
• financial partners, including shareholders,
• employees, and
• broader social environment.
7
Digital Business Strategy of
Gorenje Group
Our digital business model encompasses the following sets of
digital business solutions:
• digital services for various communities,
• connectable appliances for smart homes,
• business processes, facilitated by digital technologies;
which are supported by the following sets of digital resources:
• digital skills,
• digital systems,
• digital contents and
• digital technologies.
8
Digital Business Strategy of Gorenje Group
Consumers
IMPROVE
BUSINESS
EFFICIENCY
Broader
Community
Business
Partners
CREATE
VALUE
DIGITAL BUSINESS MODEL
Employees
9
Financial
Partners
Digital Business Model of Gorenje Group
e
Employee
Services
e
Processes
10
e
Communication
DIGITAL RESOURCES
e
Skills
e
Systems
e
Contents
e
Technologies
e
Partner
Services
e
Consumer
Services
e
Appliances
DIGITAL BUSINESS
SOLUTIONS
Digital Solutions: e Communication
Key initiatives:
 Web pages management
 Social media management
 Web monitoring
 Digital advertising
 Web analytics
11
Digital Solutions: e Consumer Services
Key initiatives:
 Consumer services portal
 Information services
 Registration services
 Buying support services
 Usage support services
 Living assistance services
 Remote management services
 Maintenance services
 Data services
12
Digital Solutions: e Appliances
Key initiatives:
 Smart appliances predevelopment
 Smart appliances development
 Market launches
 Sales and after sales support
 Continuous integration with consumer
services
13
Digital Solutions: e Partner Services
Key initiatives:
 Partner services portals
 Content-related services
 Interaction-related services
 Channel conflict management
14
Digital Solutions: e Processes
Key initiatives:
 Digitalisation of manufacturing, R&D,
purchasing and SCM processes
 Digitalisation of sales and after sales
processes
 Digitalisation of other processes
15
Digital Solutions: e Employee Services
Key initiatives:
 Employee services portal
 Basic employee services
 Advanced employee services
16
Digital Resources: e Skills
Key initiatives:
 Digital Business Academy
within the Corporate University of
Gorenje:
 General training
 Specialised training
 Innovation workshops
 Individual training
 Executive education
17
Digital Resources: e Systems
Key initiatives:
 IT Systems:
 Digital services platform, including
e-commerce
 IoT platform
 Content/data management systems
 Cognitive (AI) systems
 Big data analytics system
 Process digitalisation solutions
 Other IT systems
 Organisational systems
 Digital partnerships
18
Digital Resources: e Contents
Key initiatives:
 Product content
 Marketing content
 Services-related content
 Consumer data
 Connected appliances data
19
Digital Resources: e Technologies
Key initiatives:
 Connectivity technologies
 Communication protocols
 Electronics design and development
 Other technologies (VR/AR/MR,
additive manufacturing, robotics,
sensors, etc.)
20
Organisational Approach to
Digital Transformation
Management Board
Digital Business
Committee
Projects
21
Initiatives
Project
Org. Unit
Project
Org. Unit
…
…
• Digital business strategy is an
integral part of the overall
business strategy of Gorenje
Group
• Central coordination of digital
transformation activities through
Digital Business Committee, led
by CDO
• Selected initiatives organised as
projects, the rest of initiatives
managed directly by responsible
organisational units
Thank you for
your attention