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Taking Corporate Events to the Next Level
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>>Exhibitor and
Attendee Stats Fall
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>>TSE’s Forecast
Board Says Long &
Tricky Road Ahead
>>Eco Movement
Triggers Deeper
Shades of Green
www.TradeShowExecutive.com
Green with
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THAT’S THE
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BOSTON. MAKING CONVENTION HISTORY.
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Trade Show Executive
Contents
JULY 2011
VOLUME 12 NUMBER 7
COVER STORY
26 Power Lunch
with Kathy Doyle
As director of Cisco Systems’ conference
department, Kathy Doyle plays host to
the world. Cisco’s five face-to-face events
complement its hybrid/virtual events which
attract 60,000 participants and have helped
transform the corporate events landscape.
EXPOSITION FORECAST
12 Trending and Spending
26
The post-recession economy continues to evolve,
but TSE’s Exposition Forecasting Board remains
cautiously optimistic.
TSE DASHBOARD
FEATURE
ATTENDEES
18 Monthly Trade
32 Going Green
10%
5%
Show Metrics
for May 2011
Guidebook
0%
Green is becoming routine. The march
to sustainability continued forward
through the recession and is poised
for the next phase of its development.
(5)%
Performance metrics for exhibitors &
attendance dip slightly in the red. Big
winners in growth however are NRA
Restaurant Show and LIGHTFAIR.
(10)%
(15)%
(20)%
T
V C N EB AR PR AY
N L G P
JU JU AU SE OC NO DE JA
F M A M
2010
2011
Copyright © 2011 by Trade Show Executive (ISSN Number 2151-7568)
July 2011 issue, Volume 12, Number 7. All rights reserved. Trade Show Executive
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July 2011 | Trade Show Executive
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EDITORIAL & RESEARCH
Darlene Gudea, PUBLISHER & EDITOR
(760) 630-9111 • [email protected]
18
Carol Andrews, EDITOR-AT-LARGE
(562) 505-7903 • [email protected]
Carri Jensen, MANAGER OF DIRECTORIES
(541) 286-4014 • [email protected]
6 Month in Review
Hil Anderson, SENIOR EDITOR
(760) 630-9107 • [email protected]
Catch up on the most significant
developments of the past month
Renee Di Iulio, SENIOR EDITOR
(310) 939-0197 • [email protected]
 Freeman Acquires Champion,
 EMAP, Mack Brooks team up in U.K.
Fern and Immersa
 McCormick Place loses in court;
wins with Riggers union
 GLM for sale
 MAGIC aligns with surfing retailers
 L.A. forms TMD; adds hotel fee
 ACME
EVENTS
Diane Bjorklund, VICE PRESIDENT OF EVENTS
(630) 312-8915 • [email protected]
How are the major shows opening in September shaping up?
SALES & MARKETING
Irene Sperling, VICE PRESIDENT/ASSOCIATE PUBLISHER
(818) 990-1080 • [email protected]
11 Flashes from the Field
Read breaking news on:
Linda Braue, ADVERTISING MANAGER
(424) 731-7523 • [email protected]
 Memphis Cook
 New York Intl. Gift Fair
Convention Center
 CompuSystems, Inc.
 Austin Convention Center
 Meeting Professionals Intl.
 ACME
40 ZOOM
The Trade Show Locator
 Brice
 Decoteau
 Evans
Quentin Chan, BUSINESS DEVELOPMENT DIRECTOR, ASIA
(852) 23661106 • [email protected]
DESIGN & PRODUCTION
Goss Keller Martinez, Inc. (GKM) • www.gkminc.com
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Trade Show Executive presents the most
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and lists them by industry.
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Fernando Martinez, CREATIVE DIRECTOR
(760) 438-8100 ext. 114 • [email protected]
Kathleen Maloney, ART DIRECTOR
(760) 438-8100 ext. 117 • [email protected]
Leticia Cotton, PRODUCTION & EDITORIAL COORDINATOR
(760) 630-9105 • [email protected]
TRADE SHOW EXECUTIVE MEDIA GROUP - BOARD OF DIRECTORS
Richard A. Simon, CHAIRMAN OF THE BOARD
Mark Feldman, VICE CHAIRMAN
 Carr
Darlene Gudea, PRESIDENT
Joan Feldman, VICE PRESIDENT
50 Parting Shots
50 Index to Advertisers
Bob Dallmeyer, COLUMNIST
(323) 934-8300 • [email protected]
Danica Tormohlen, CONTRIBUTING EDITOR
(816) 803-8103 • [email protected]
10 Looking Ahead
 UBM
Frank Chow, CHIEF ECONOMIST
(760) 630-9111 • [email protected]
follow us on
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twitter.com/TradeShowExec
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www.TradeShowExecutive | July 2011
5
M O N TH IN REVIEW
Freeman Acquires Champion,
Fern and Immersa in Blockbuster Deal
BY HIL ANDERSON, senior editor
Dallas, TX – Freeman acquired Wheelhouse
Solutions and its subsidiaries – Champion
Exposition Services, Fern Exposition &
Event Services and Immersa Marketing –
in a deal that will fold Champion into the
Freeman brand while leaving Immersa and
Fern as standalone subsidiaries of Freeman.
Terms of the deal were not revealed. The
sale by the private equity owners of Wheelhouse Solutions was not unexpected and
adds some major new events to Freeman’s
Over the years,
Freeman has been in
the market to acquire
companies that
improve the service
to our customers.
Joe Popolo
CEO OF FREEMAN
portfolio. Champion, which provides event
marketing and booth design services, was
the official service contractor for three
Trade Show Executive (TSE) Gold 100 shows
in 2009. By comparison, Freeman was the
leading contractor with 57 Gold 100 events.
Global Experience Specialists (GES) had 27.
Robert Priest-Heck, CEO of Wheelhouse, told TSE he will join Freeman as
executive vice president, reporting to
CEO Joseph Popolo. Aaron Bludworth
will remain COO of Fern, reporting to
Freeman COO Albert Chew.
While there are differences in
technology offerings and business
strategies, Freeman and the Wheelhouse
companies are fairly similar in their
services and corporate cultures. “Over the
years, Freeman has been in the market
to acquire companies that improve the
service to our customers,” Popolo told
6
July 2011 | Trade Show Executive
Trade Show Executive. “We ran this deal
through the filters we have … and it hit
the mark and we negotiated a satisfactory
deal.” While the financial information
for the transaction was not revealed, the
acquisition did not require any new stock
issues, Popolo said.
Looking Forward
Popolo said joining forces with Champion
opens the door for further growth in the
corporate event market. Freeman is also
looking at expanding its international
presence. The company is opening a
London office this year.
In the U.S., the acquisition will give
Freeman a stronger presence in the
association market. Immersa’s expertise in
event marketing is considered a promising
asset in serving not-for-profit organizations that have likely seen their budgets
pinched by the recession. Immersa and its
two sister firms will benefit from a deeper
“bench” of personnel, infrastructure and
technology in virtually every major trade
show city in the U.S.
“When the opportunity to join Freeman arose, we felt like it was an incredible opportunity for our customers,” said
Priest-Heck. “We’re also keeping the lion’s
share of our staff,” Priest-Heck told TSE.
“They will be integrated into Freeman.”
Bigger and Better
The addition of the Wheelhouse assets
bolsters Freeman’s already formidable
profile. Freeman services more than 3,000
exhibitions annually and another 10,000
corporate and special events. Its revenues
for the 2010 fiscal year were more than
$1.14 billion.
Dallas-based Freeman has 3,900 fulltime and 29,000 part-time employees operating in 40 U.S. cities. Freeman’s Employee
Stock Ownership Plan (ESOP), which was
launched 30 years ago, holds 38% of the
company’s shares. Wheelhouse’s combined
Joe Popolo,
CEO of Freeman
Robert Priest-Heck,
CEO of Wheelhouse
companies total 900 workers and about
1,500 events.
“Whether it is technology tools or
marketing solutions that help customers
think about how to manage their entire
communities, both Wheelhouse and
Freeman are going down that same path,”
Priest-Heck said. “We saw so many
synergies for the customer.”
Stars in Alignment
Priest-Heck said Wheelhouse was not in any
financial difficulties when it agreed to the
acquisition. The company made it through
the recession and had a very successful
month in May. Popolo told TSE the equity
ownership of Wheelhouse was at a point
where it needed to refinance the company
and apparently decided amid a “market
check” that a sale was an attractive option.
The improving prospects for the trade
show industry also made it an opportune
time to pull the trigger. “Our ownership
bought the business five years ago, which
is a pretty traditional investment horizon
for a private equity firm,” Priest-Heck
said. “There is still a lot of growth in the
market because we have not yet seen a full
recovery,” Priest-Heck said. “When things
are heading in a positive direction, it is a
good time to look at new opportunities.”
Reach Joseph Popolo at (214) 445-1000
or [email protected]; Robert
Priest-Heck at (415) 230-3000 or bph@
wheelhousesolutions.com
McCormick Place Deal with
Riggers Offsets Court Setback
BY HIL ANDERSON, senior editor
Chicago, IL – A potentially pivotal
agreement with union riggers provided
show organizers with a shot of new
optimism that the welcome labor reforms
at McCormick Place could be salvaged.
The new contract between the
riggers and the two major general service
contractors serving McCormick Place
included acceptance of the reforms. The
development could provide a precedent
for the other McCormick Place unions
that have challenged the reforms and
believe any changes to their work rules
should come through negotiation.
Leaders of the Machinery Movers,
Riggers and Machinery Erectors Local 136
said the new deal was overwhelmingly accepted by its 328 members, who received
a modest hourly increase in each of the
three years of the pact.
More importantly, it gave the workers
some assurances that the big machineryoriented shows that are their bread and
butter would not pull up stakes for lower
rates in some other city. “I said to the
men and women in the union hall that
the goal was to fix pensions, keep our
health care, keep the trade shows that are
here happy, and entice new ones to come
to Chicago,” said Rob Fulton, the Local
136 business manager.
The new contract was negotiated under
the radar and raised hopes that the other
McCormick Place unions would follow
suit and strike similar deals with Freeman
and Global Experience Specialists (GES).
No Luck in Court for MPEA
The reforms experienced another setback
in the legal arena at the same time the
riggers were cutting their own deal with
GES and Freeman.
A Federal appeals court July 11 refused
to issue a stay that would have delayed the
voiding of the reforms while the Metropolitan Pier and Exposition Authority
(MPEA) tried to save the new rules.
MPEA filed an appeal seeking to overturn a lower-court ruling that agreed with
the Teamsters and Carpenters unions’ challenge of the new rules. U.S. District Court
Judge Ronald Guzman ruled in March that
the institution of the reforms violated the
U.S. National Labor Relations Act (NLRA).
The unions contended any changes to their
contracts with GES and Freeman had to
be made through the collective bargaining
process rather than legislative fiat.
The MPEA vowed to fight the ruling,
although the grounds for their appeal
were not clear as Trade Show Executive
went to press.
Civil Servants on the Show Floor?
After the appeals court rejected the
MPEA’s motion for a stay, Illinois
Gov. Pat Quinn suggested he might
call a special session of the state legislature
to address the McCormick Place issue.
One possible move the state could make
would be to make the workers public
employees, which would exempt them
from the NLRA provisions. The unions
responded by saying that lumping trade
show workers in with police, firefighters
and other “vital services” workers was a
bit of a stretch.
Electrical Services Tweaked
McCormick Place announced in late
June it modified its electrical and
plumbing services. The convention
center and the International Brotherhood
of Electrical Workers Local 134 agreed
to make union members available to
Freeman and GES. The contractors now
have the option of calling in electricians
from the center’s Exhibitor and Technical
Services department to perform work on
the show floor.
Reach Rob Fulton at (708) 615-9300 or
[email protected]; David Causton at
(312) 791-7000 or [email protected]
www.TradeShowExecutive | July 2011
7
M O N TH IN REVIEW
UK’s EMAP,
Mack Brooks, Team
Up for International
Launches
BY HIL ANDERSON, senior editor
London, UK – British trade show organizers EMAP Ltd., UK, and Mack
Brooks Exhibitions Ltd., UK, have
formed a joint venture with plans
to launch at least 10 new events in
Europe over the next few years.
The two companies said their
alliance, known as EMAP-Brooks
International Ltd., would team
up EMAP Connect, a leading
exhibition organizer in Great
Britain, with Mack Brooks, a
company that organizes 18 events
in the U.S., Asia, India, Brazil,
Russia and continental Europe.
“We are convinced that this
partnership will provide a great
springboard to grow our business on
a truly international scale,” said Malcolm Gough, CEO of EMAP Connect, the exhibition unit of EMAP.
Gough said EMAP planned to
fast-track a series of international
launches with a target of as many
as 10 in the next two to three years.
EMAP, which produces more
than 300 trade shows and other business events, most recently launched
the Global Fashion Awards in New
York and expanded its World Retail
Congress to Asia and BETT education
technology show to the Middle East.
Mack Brooks serves a wide range of
industries as well, including construction, metalworking, printing,
and information technology.
Reach Malcolm Gough at +44 1727
814400 or malcolm.gough@emap.
com; Stephen Brooks, CEO of Mack
Brooks, at +44 207728 3501 or
[email protected]
8
July 2011 | Trade Show Executive
GLM on the Block;
Bidders Enter Second Round
London, UK – George Little Management
(GLM) has attracted the interest of an
unknown number of potential buyers
after it was put up for sale by its British
parent company.
The company told Trade Show Executive
(TSE) in a statement June 14 that the bidding had reached a second round and its
exhibitions were operating normally. “The
sale will initiate an ownership change – not
a management change – for GLM trade
shows, and has no impact on ongoing
GLM activities,” the statement said.
Daily Mail & General Trust (DMGT)
decided GLM’s retail-focused portfolio did
not fit with its current trade show strategy
and put the New York-based company on
the market. “The strategic review of GLM
follows the conclusion that there is limited
opportunity to leverage the GLM assets
across the wider DMGT group,” DMGT
said in a statement.
The sale of GLM, which was being
brokered by The Jordan Edmiston Group,
Inc., is expected to fetch more than $240
million. The GLM management team is
considered to be strong.
GLM serves a more consumeroriented market, largely in the U.S. Its
portfolio includes Surf Expo and the New
York International Gift Fair (NYIGF), which
takes place twice annually at the Jacob K.
Javits Center in Manhattan.
Surf Expo was 79th on the 2010 TSE
Gold 100 rankings of largest U.S. trade
shows. The NYIGF January ranked 22nd
and NYIGF August was 29th.
Reach GLM President Alan Steel at
(914) 421-3200 or [email protected]
Advanstar to Co-Locate New
Specialized Event at Dealer Expo
BY HIL ANDERSON, senior editor
Los Angeles, CA – A 100-year-old technology is getting a new trade show in the form
of a co-located event at Advanstar Communications’ Dealer Expo. The American
V-Twin Dealer Show will launch February
17-19 at the Indiana Convention Center
in Indianapolis as part of Dealer Expo.
“V-Twin refers to an engine configuration – two cylinders forming a V shape
– and is a design that has been around
for over 100 years,” said Kerry Graeber,
brand director for the show. “This design
is most connected to Harley-Davidson
motorcycles as well as models and brands
falling into the cruiser category.”
Projections for attendance and exhibit
space for the new show have not been
released. Advanstar is eyeing attendees and
exhibitors involved in custom motorcycles
and Harley-Davidson dealerships. The new
show will have a separate brand identity,
registration and educational program.
To assist with the marketing of the
American V-Twin Dealer Show, Advanstar struck an agreement with Grady
Pfeiffer, the CEO of GH Marketing, to
serve as a key partner and brand ambassador for the event. Pfeiffer is a high-profile
trailblazer in the V-twin industry.
Reach Nicole Smith at (310) 857-7495 or
[email protected]
Los Angeles Forms
Tourism Marketing District;
Adds 1.5% Hotel Fee
BY HIL ANDERSON, senior editor
Los Angeles, CA – Los Angeles became the
latest major U.S. city to form a Tourism
Marketing District (TMD), which will be
funded by a 1.5% assessment on midsized and large hotels.
The new funding stream will be run
by LA INC., the Los Angeles Convention
and Visitors Bureau, and is expected to
generate $11 million to market L.A. to
business and leisure travelers. The money
will come from the new assessment on
hotels with a least 50 rooms.
“Coordinating the TMD is just one
of the steps we will be taking to better
promote and showcase the city,” said
Mark Liberman, president and CEO of
LA INC. “We are developing new ways to
show off Los Angeles that are going to be
very exciting.”
The $11 million will be about equal
to the amount the city spent on tourism
sales and marketing in 2010. LA INC.
said $11 million was less than half the
budget of other large California cities and
a fraction of Las Vegas and other major
tourism cities.
The new assessment had broad support among hoteliers, who were confident
it would not cut into future occupancy.
Reach Mark Liberman at (213) 236-2301
or [email protected]
MAGIC Forms Alliance with
Action Sports Association
BY HIL ANDERSON, senior editor
Los Angeles, CA – MAGIC continued to
develop its presence in the action sports
sector by forming a partnership with the
Board Retailers Association (BRA), a trade
group representing stores that sell surfboards, skateboards and related products.
The BRA is now a liaison between its
members and MAGIC to encourage
them to take part in the semi-annual
fashion retail event and get the most
out of their attendance.
“BRA is the leading voice and
educational resource for independent
retailers,” said Chris DeMoulin, president
of MAGIC International and executive
vice president of Advanstar’s Fashion
Group. “This alliance allows us to deepen
our relationships with exhibitors and
buyers in the action sports industry.”
The action sports industry has been
realigning its trade show relationships in
recent months following the November
demise of Action Sports Retailer (ASR), the annual San Diego event organized by Nielsen
Expositions. Surf Expo in Orlando has
provided an outlet for some ASR exhibitors
while MAGIC’s Las Vegas location should
be more appealing to West Coast exhibitors.
The next show runs August 22-24.
Reach Chris DeMoulin at (310) 857-7500
or [email protected]
www.TradeShowExecutive | July 2011
9
L O OKI N G AHEAD
What Major Shows are on Tap for September?
These and other major trade shows highlight
a busy month for the exhibition industry as
September ends the Third Quarter of 2011.
CEDIA Expo
SEPTEMBER 7-10
Indiana Convention Center, Indianapolis
57 on the Trade Show Executive (TSE) Gold 100
The Custom Electronic Design &
Installation Association (CEDIA) is
throwing a topic on the table in order to
engage Twitter aficionados. A running
“Old School vs. New School” debate will
take place in the form of tweets fired off
by two separate teams of experts that will
be monitored by the 20,000+ attendees.
The topic will be the value of new ideas
CEDIA Expo
by mid-Summer and predicted a full floor
topping 200,000 net square feet (nsf). That
compares to 187,300 nsf in 2010. “We are
very excited about the upcoming show,”
reports Roy Turner, show director. “All
of our categories are doing great and we
expect to be sold-out by August.” The
first-time exhibitor roster was up to 107
in July. Attendance looked bullish as well
with hotel reservations up about 35% over
2010. Some of the growth was attributed to
the launch of Dive, a new product category
aimed at scuba and snorkeling enthusiasts.
Dive is the ninth product category introduced at Surf Expo, but it won’t get lost in
the crowd. The centerpiece of the Dive area
is a 5,000-gallon demonstration tank that
will be used by major exhibitors such as
U.S. Diver and the Dive Industry Association. Reach Roy Turner at (678) 781-7900
or [email protected]
GRAPH EXPO
compared to the tried and true methods
proven in the field. It leads up to a live
panel session on the afternoon of September 9. "The Old School vs. New School
discussion will set the stage for a real-time
debate between two strong perspectives
in the industry," said CEDIA CEO Utz
Baldwin. "We're sure each side has something to learn from the other, and we look
forward to the educational takeaways
from the panel discussion.” Reach Debbie
Antrim, CEDIA director of trade shows,
at (317) 328-4336 or [email protected]
Surf Expo
SEPTEMBER 7-10
Orange County Convention Center, Orlando, FL
82 on the TSE Gold 100
A promising swell was building in the
run-up to Surf Expo. Show managers at
GLM had sold 90% of their booth space
10
July 2011 | Trade Show Executive
SEPTEMBER 11-14
McCormick Place South – Chicago, IL
63 on the TSE Gold 100
GRAPH EXPO could be used as a case
study of an industry in transition and a
show adapting to these tectonic shifts.
What began as a single-segment event for
commercial printers has fully embraced a
wide range of technologies and players in
11 target segments. The show will be the
venue for 30 co-located events including
association and user group meetings and
gatherings. The latest debut is the Marketing Pavilion sponsored by the Chicago
American Marketing Association, which
offers an educational and networking
forum for marketing professionals and
commercial printers transitioning their
businesses into marketing service providers. Organizers are projecting a 5% to10%
increase in exhibit space over last year’s
277,134 nsf and a 10% boost in attendance.
Reach Christopher Price, vice president at
(703) 264-720 x221 or [email protected]
ABC Kids Expo
SEPTEMBER 23-26
Kentucky Exposition Center, Louisville, KY
54 on the TSE Gold 100
Growth has hardly been in baby steps for
the all-encompassing exhibition of every
product that could be imagined for babies
and small kids. Last year’s show saw an
11% boost in floor space and a record 382
first-time exhibitors. A high number of
exhibitors and broad product categories
make the show a must-attend for the
solid niche market. The new pavilion for
maternity clothing returns, and All Baby
& Child Corporation has a policy allowing
small entrepreneurs to share booths.
Reach Larry Schur, president, at (210)
691-4848 x107, or [email protected]
ABC Kids Expo
F L ASH E S FROM THE F IELD
...UBM PLC sold its British entertainment
and technology portfolio to Intent Media
Ltd. in a cash deal worth £2.4 million
pounds ($3.9 million). The portfolio had
been under the UBM Connect division
and included the websites and events
connected to Music Week and other print
publications. The deal will move 36 UBM
Connect staff members to Intent. Reach
UBM Connect CEO Adrian Barrick at 020
7921 5000 or [email protected]...
...THE NEW YORK INTERNATIONAL GIFT FAIR
launched an upgraded mobile application
that included an improved capability to
carry out keyword searches. GLM said the
capability made it possible for attendees to
find specific products on the show floor by
name, product category and description.
GLM said the upgrade to the Wayfinder
App was the result of user feedback. Reach
Dorothy Belshaw, show director and GLM
senior vice president, at (914) 421-3345 or
[email protected]............................
...COMPUSYSTEMS INC. unveiled a new
dashboard tool for show organizers.
The ConnectME Dashboard provides realtime and historical data along with a
communications component that allows
show managers to send messages to CSIprovided exhibitor and attendee mobile
apps. The goal is to combine information
and analysis from multiple sources into
a single format. Reach CSI Senior Vice
President Chris Williams at (708) 344-9070
or [email protected].......................
...MEETING PROFESSIONALS INTERNATIONAL
(MPI) is distributing its new best practices
guide to meeting planners. The standards
are designed to keep planners on the right
track to advance in their field and assist
show organizers in hiring new employees
by identifying the best skill sets required
within the industry. The Meeting &
Business Events Competency Standards
is available at no charge at mpiweb.org/
mbecs. Reach MPI President and CEO
Bruce MacMillan at (972) 702-3000 or
[email protected]..........................
...MEMPHIS COOK CONVENTION CENTER is
officially under new management. The
facility was turned over to Memphis
Management Group LLC, an arm of
the Memphis Convention & Visitors
Bureau. The convention center board of
directors opted for local management
over proposals from Global Spectrum and
incumbent SMG. Reach General Manager
Pierre Landaiche at (901) 576-1203 or
[email protected].....
...THE ASSOCIATION FOR CONVENTION
SALES AND MARKETING EXECUTIVES (ACME)
brought in Creative Marketing Alliance
(CMA) to manage the operations of
ACME. CMA will also provide marketing
initiatives and event coordination for
the association. A future objective is
launching educational programming for
venue and destination marketing staff
below the executive level. Reach ACME
President Yulita Osuba at (407) 685-9875
or [email protected]............................
...THE AUSTIN CONVENTION CENTER will be
getting a new headquarters hotel in around
2015. The city council approved construction of a Marriott Marquis three blocks
from the center. The hotel will have 1,003
rooms and 103, 000 square feet of meeting and event space. Reach Rob Hampton,
vice president of sales, Austin Convention
& Visitors Bureau, at (512) 583-7269 or
[email protected]..........................
…THE GEORGIA WORLD CONGRESS CENTER
(GWCC) completed the first phase of
its digital signage installation project.
Technicians installed 31 vide monitors,
including a pair of video walls made up
of nine monitors apiece. The signs are
prominently displayed in areas where foot
traffic is heaviest. Reach General Manager
Mark Zimmerman at (404) 223-4000 or
[email protected]..............................
...Going Green is becoming par for the
course at trade shows and venues. Keep up
to date on new ideas and the latest success
stories on sustainable events with TRADE
SHOW EXECUTIVE’S ECOALERT , an e-newsletter which debuted in July. EcoAlert is delivered by e-mail at no charge by subscribing
to TSE’s E-Clips Breaking News service. Sign
up today at www.tradeshowexecutive.com/
eclips.asp. If your company or show is on
the cutting edge of green. Contact Senior
Editor Hil Anderson at (760) 630-9107 or
[email protected].......
www.TradeShowExecutive | July 2011
11
TR E N DI NG & S P ENDI NG
Forecasting vs.
Creating the Future
BY DARLENE GUDEA, president
Darlene Gudea,
Frank Chow,
PRESIDENT
CHIEF ECONOMIST
Trade Show Executive’s
Trending & Spending Forecast
Fig. I: TSE Forecast of Net
Square Feet of Exhibit Space
3.8% SEPTEMBER
3.5%
3.2%
3rd Quarter
2011
Fig. II: TSE Forecast of Number
of Exhibiting Organizations
2.1% SEPTEMBER
1.8%
3.2%
3rd Quarter
2011
Fig. III: TSE Forecast of
Professional Attendance
2.5% SEPTEMBER
2.4%
3.2%
3rd Quarter
2011
Fig. IV: TSE Annual Forecast
of Revenue
5.6%
Year Ending December 2011
How Trade Show Executive Magazine’s Trending & Spending
was compiled Trade Show Executive Magazine’s Trending
& Spending Forecast aggregates information from
numerous sources: government and business reports;
interviews with industry experts and economists; and
the TSE monthly poll of its 20-member Economic
Forecasting Board. Unbiased, reliable data—whether
positive or negative—is the foundation of solid
business planning.
12
July 2011 | Trade Show Executive
Oceanside, CA - This past month, a rash of
negative economic reports has economists
scurrying to cut their forecast of 2nd Quarter GDP growth to way below 3%. “The
recent uptick in unemployment to 9.1%, a
continued slump in home prices and sales,
and an unexpected drop in manufacturing and consumer confidence have some
analysts talking about a double-dip recession again,” warned Frank Chow, chief
economist for Trade Show Executive. “The
anemic May jobs gain of 54,000 confirms
the economy is softening.”
The clearly weakening U.S. economy
seems to be affecting the emerging nations,
especially in Asia, Chow noted. Despite
their comparatively higher pace of growth,
China, India and Brazil all appear to be
slowing. For example, China's export
growth slowed in May to 19.4% from
29.9% in April. Also, Chinese factories
expanded in May at the slowest rate in
nine months, reinforcing the evidence of a
slowing economy. In Brazil, monthly retail
sales fell for the first time in nearly a year
and GDP growth has been disappointing
the past two quarters. India’s industrial
production slowed to 4.4% growth in
April from 7.3% in March.
Also clouding the global recovery
picture is the clash in Europe about how
to fix Greece’s debt problems amid work
on a second rescue package. According
to Greece’s revised 1st Quarter GDP, its
economy contracted 5.5%, worse than the
previous reading of 4.8%. The prospect
of contagion effects from Europe due
to ongoing debt troubles and slowing
growth in China is causing uncertainty
and indecision.
A Temporary Soft Patch
or Big Bruise?
Given this backdrop, decision makers
are asking whether this “soft patch”
will be protracted and worsen as the
year progresses or is it temporary with
the economy reviving later in the year?
Fed Reserve Chairman Bernanke says
it is “transitory,” citing that the reasons
for the slowdown are temporary: the
Japan tsunami which is causing supply
disruptions; high energy prices due to
Middle East turmoil; and weather-related
disasters. Bernanke believes the economy
will improve in the last half of the year.
“I tend to agree with the Fed
Chairman’s assessment except for one
caveat: the housing market will likely
get worse this year and possibly next
year,” said Chow. “At best, it will remain
flat.” The S&P/Case-Shiller Home Price
Index slumped to lows not seen since
March 2003, plunging below the prior
crisis-era bottom set in April 2009,
Chow noted. The National Association
of Realtors' Pending Home Sales Index
is now 26% below its cyclical high of
April 2010, which was the deadline for
the now-expired home buyer tax credit.
“The market will continue to be plagued
with high foreclosures and millions of
underwater properties that are in the
pipeline,” he predicted.
“The lone bright spot this month is
a report that U.S. exports hit a record in
April,” Chow noted. “The increase in
U.S. exports narrowed the trade deficit
and raised hopes that the economy might
be growing slightly faster than economists
had estimated.” He pointed out that U.S.
companies sold more computers, heavy
machinery and telecommunications
equipment abroad in April compared
with the month before. Imports declined
because fewer cars were bought from
Japan after factories were damaged by
that country's earthquake and tsunami.
“Hopefully, this will continue through
the summer and add significantly to
GDP growth,” Chow said.
TSE’s Forecasting Board
Optimistic with a Dose of Caution
drop and create positive demand
for travel and hotel rooms.”
As the post-recession economy continues to evolve, members of Trade Show
Executive’s Exposition Forecasting Board
remain cautiously optimistic. Speaking
at the Washington, DC chapter meeting of IAEE (International Association
of Exhibitions and Events) on May 13,
board members agreed that although the
official recession may be over, there is
still and long and winding road ahead.
Key show metrics have steadily improved
across most industry segments, although
attendance and exhibitor counts dropped
slightly at May trade shows (See the TSE
Dashboard, pages 18-24].
At first glance, the upward trend in
trade show metrics look like a signal that
the business cycle is on the rebound. But
like consumers and employers, show
organizers are not 100% convinced
the industry is headed back to its prerecession heights.
“Recent improvement in event
performance underscores the value of
the face-to-face business experience,”
said Jack Chalden, managing director
at the International Economic Alliance
and a respected veteran of the trade
show industry. “However, there is also
a blend of flat consumer spending,
sustained unemployment numbers and
the continuing housing crisis, all of which
signal caution for the overall economy
and flat performance for events over the
balance of the year,” he predicted.
Chris Brown, executive vice president
of conventions & business operations for
the National Association of Broadcasters,
said the recently concluded NAB Show
enjoyed solid improvement over 2010
and he expected the momentum to keep
building. “International participation in
events stayed strong during the recession,
which was partially due to changes in
currency values that made travel to the
U.S. more affordable.”
Brown said the weak economy has
put pressure on hotel rates which has
been a positive factor in driving trade
show growth but this could reverse as
the economy improves. “This is a classic
counter-balancing factor. As the economy
and the events industry weaken, rates
Cautious Exhibitors
Trade show organizers tend to be
optimistic by nature, but they also
recognize that their customers are not
necessarily so. The same caution and
uncertainty that has kept a lid on hiring
has been seemingly hardwired into
marketing strategies. The result has been
second thoughts about sending people to
shows and committing to large booths.
“People feel they need to be at a show but
they don’t need to spend like they used
to,” said Aaron Bludworth, COO of Fern
Exposition & Event Services.
Skip Cox, president and CEO of
Exhibit Surveys, Inc., said, “We are not
back to the peak levels of 2007, according
to the Center for Exhibition Industry Research (CEIR), in any of the major indices
they track. And if you look at CEIR projections, we won’t be back to those levels
until 2013, which is as far out as they go.”
Why So Murky?
Even looking out a couple of years
isn’t as easy as it once was. Bludworth
said the new variables in the market
have made forecasting the pace of the
recovery far more difficult than during
past downturns. “We didn’t forecast this
continued decline because there were so
many different factors involved, such as
the housing and the banking industry,” he
said. “We can’t forecast the recovery for
the same reason.”
In the end, the panelists agreed that
the trade show industry will come out
of the recession – if it hasn’t already
– looking differently than it did just a
few years ago. “It will be up to us,” said
Bludworth. “We have to be smart about
it and create the future of the industry.
We can’t tie our projections to traditional
business cycles that have always been
around because that model is flawed.”
Reach Aaron Bludworth at (513) 562-0432
or [email protected]; Chris Brown
at (202) 429-5300 or [email protected];
Jack Chalden at (617) 418-1971 or
[email protected]; Skip Cox at
(732) 741-3170 or [email protected]
Trade Show Executive’s
Trending & Spending Forecast
Fig. V: Sector Performance
BEST PERFORMING SECTORS
 Apparel
 Hospitality
 Security
 Transportation
 Business Services
 Medical
 Technology
MIXED PERFORMANCE
 Communications
 Government
 Retail
 Food
SECTORS UNDER PRESSURE
 Automotive
 Manufacturing
 Housing
 Home Furnishings
 Construction
ECONOMIC INDICATORS
Consumer Confidence, which reached a three-year high
of 65.8 in April, fell in May, then again in June, to a
level of 58, due to concerns about future earnings.
Corporate earnings grew 23.5% in Q1 over the same
period a year ago, according to Standard & Poor’s
500 Index. This growth raised the bar for expected
earnings over the balance of calendar year 2011.
Gross Domestic Product for Q1 increased a weak 1.8%
(annualized rate) over Q4, as expected. It was the
eighth consecutive quarter of economic expansion.
Housing Starts for single family homes reached a
seasonally adjusted annual rate of 560,000 in May,
up 3.5% over April.
Industrial Production edged up 0.1% in May, the second
month of very small gains.
Core Inflation, which omits volatile food and energy
prices, rose 0.3% in May, the largest increase since
July 2008.
Interest Rates (short term) remained near 0% in May.
Jobs increased very little (+54,000) in May. Most
hiring was in the fields of professional and business
services, health care and mining. Government jobs
continued to decline.
The Leading Economic Index, a weighted gauge of 10
economic indicators, increased 0.8% in May to
114.7, following a decline in April.
Economic activity in the Manufacturing sector in
May registered in at 53.5, a slide of (6.9) percentage
points below the April reading, according to the
ISM Manufacturing Index. While numbers above 50
indicate expansion, which has been the case for 22
consecutive months, it was the lowest reading in the
past 12 months.
Retail Sales dropped (1.2)% after increasing for the
10th straight month in April.
Unemployment rose to 9.1% in May from 9.0% in April,
according to the U.S. Bureau of Labor Statistics.
www.TradeShowExecutive | July 2011
13
TR E N DI NG & S P ENDI NG
An Insider’s Perspective
How is the economy impacting the
exposition industry? This month, four
industry experts give you projections and
early warning signs based on registration
patterns, exhibit space commitments,
long- and short-term bookings, and
discussions with peers and customers.
Together with the rest of Trade Show
Executive’s Exposition Forecasting Board,
they have insider knowledge about the
true performance of the majority of U.S.
trade shows.
And just like economists, they don’t
always agree. Their diverse opinions,
however, provide valuable insights
to help you formulate your plans.
Darlene Gudea,
Frank Chow,
PRESIDENT
CHIEF ECONOMIST
Trade Show Executive
Trade Show Executive
Global Dynamics Exerting Stronger Impact on our Industry
Jack Chalden
MANAGING DIR.
The International
Economic Alliance
“The interdependence of global financial and investment dynamics is now a
powerful influence with unprecedented reach. Blended banking institutions, economic conditions and currency valuations are starkly different today. Add to that
unstable country leadership, mounting security issues and a growing roster of
countries who need support and bailouts, and it is clear that global influences are
very significant. What happens in Athens or Barcelona has a meaningful impact
on Pittsburgh, St. Louis and Seattle.
In our events world, the engagement of international participants is now
accompanied by some new influences and opportunities such as visa processing,
enhanced security requirements, new supply chain dependencies, currency
influences and IPR sensitivities.”
Nancy Walsh
EXECUTIVE VP
Reed Exhibitions
A Common Thread in Successful Events
Tom Caridi
Colette O’Donnell
CFO
GROUP CONTROLLER
Questex Media Group
Advanstar
Communications, Inc.
14
July 2011 | Trade Show Executive
“There still is an intense focus on ROI but the spend
on exhibits is increasing gradually. At the NAB show,
attendance dropped off the cliff in 2009; exhibit space
had a more gradual drop over the next two years. In
2010, attendance went up significantly but exhibit
space, a lagging indicator, was still in decline. In 2011,
all metrics were up. In 2010, we see a strengthening
trend and all metrics are likely to continue upward.
“In other sectors, CES was up very strongly at the beginning of the year. Retail events are bouncing back nicely
such as the National Retail Federation, MAGIC and RECon.
Other shows at the center of the recession are stabilizing
such as The NAHB’s International Builders’ Show.
“Passion is the common thread underlying successful events. Making that happen through greater
engagement and interactivity is the key.”
Chris Brown
EXECUTIVE VP
National Association
of Broadcasters
Exhibit Decisions Partially Influenced by
Staff Outside the Marketing Department
Alan Steel
Joe Popolo
PRESIDENT
CEO
GLM
Freeman
“We certainly have seen an uptick in the numbers.
Exhibition budgets have loosened up a little. Exhibition
value ratings have increased significantly for those shows
that were fundamentally strong to begin with. Audience
quality in terms of buying plans has improved. However,
cost containment and control is the new normal for large
exhibitors. Procurement is much more involved in the
process of trying to control costs.”
Terence Donnelly
James Rooney
VP OF SALES
EXECUTIVE DIRECTOR
Shura
Lindgren-Garnett
Experient
Mass. Convention Center
Authority
Skip Cox
PRESIDENT & CEO
Exhibit Surveys
Gregg Caren
Pat Fallon
Doug Levinson
VP OF BUSINESS
DEVELOPMENT
PRESIDENT & CEO
REGIONAL VP
SENIOR VP,
STRATEGIC BUS.
Global Spectrum
SMG
CompuSystems, Inc.
Convention Data Services
Longer Climb Out of the Decline
than the Decline Itself
Aaron Bludworth
COO
Fern Exposition
Event Services
“We’re 4½ years from the peak in 2007 and we’re still in
a pretty rough lull despite the optimism. I think everyone
agrees that exhibitor spending is up since the Third Quarter
of last year but they are still cautious about long-term commitment. The spending that exists is short-tem and tentative.
“Exhibitors feel they need to be at a show but they don’t
need to spend like they once did. Some of that is because
they are not confident in making the spend; some has been
shifted to other media and some of it is because they once
had a $1 million budget that was cut down to $200,000.
Even when it comes back at the traditional 5% to 10% increase, it will take a long time to get back to the 80% it fell.”
Gary Sain
Chris Meyer
PRESIDENT & CEO
VP OF
CONVENTION SALES
Orlando/Orange County
Convention & Visitors
Bureau, Inc.
Las Vegas Convention
& Visitors Authority
www.TradeShowExecutive | July 2011
15
Discuss, Debate, Discover
at Trade Show Executive’s Gold 100
Awards & Summit
Come celebrate the success of the 100 largest trade shows in the
United States and join in the high-level dialogue, debate and
networking which are the hallmarks of the event.
Please join us in September to celebrate the
people, the shows and the organizations that set
the Gold Standard for the trade show industry.
Trade Show Executive’s Gold 100 Awards & Summit will gather the
sharpest minds in the industry for open and frank discussions
about the burning issues plaguing our industry and the best new
ideas for driving our business forward.
September 21-23, 2011
Power Lunch
Crisis Management
Burning Issues
The Ritz-Carlton • Half Moon Bay, CA
Trending & Spending
Compensation 2012
David Levin
Bob Dallmeyer
Tad Ishizumi
Gary Shapiro
Galen Poss
Frank Chow
Darlene Gudea
Skip Cox
CEO, United
Business Media
TSE Columnist
President, Reed
Exhibitions Japan Ltd.
President &
CEO, Consumer
Electronics Assn.
COO of
dmg::events
Chief Economist,
TSE Media Group
President, TSE
Media Group
President & CEO
of Exhibit Surveys
And
the W
inner
Danica
Tormohlen
TSE Contributing
Editor
Register Now at
www.TradeShowExecutive.com/Gold Gala
Is...
What if Your Show is Not
Among the Gold 100?
There is a limited number of registrations available to
senior-level executives of other leading shows. Apply at
www.TradeShowExecutive.com/Gold Gala
Brought to you by
Trade Show Executive and these Sponsors
TITLE S P ON S OR
GOLD SPONSORS
S I LV E R S P O N S O R S
BRONZE SPONSORS
SUPPORTING ASSOCIATION SPONSORS
ESCA
Exhibition Services &
Contractors Association
www.TradeShowExecutive.com/GoldGala
SPONSORED BY
TS E DASHBOARD
Hot Streak Ends in May with Slight Drops
in Exhibitors, Attendance
BY DARLENE GUDEA, president, CAROL ANDREWS, editor-at-large and HIL ANDERSON, senior editor
Oceanside, CA – The trade show industry’s
post-recession growth spurt derailed in
May with slight declines in attendance
and exhibitors offsetting a 3.2% increase
in exhibit space.
For the 23 shows surveyed for the
Trade Show Executive (TSE) Dashboard of
Monthly Trade Show Metrics, exhibitor
participation declined (1.8)% from May
2010 and attendance slipped (1.1)% from
the previous year.
The decline broke a nine-month run
in which all three metrics had increased.
In a same-show comparison, the adjusted
numbers for 22 events totaled 4,977,593
net square feet (nsf) of exhibit space,
15,766 exhibitors and 359,567 attendees.
Scattered Clouds
The majority of the Dashboard shows
reported growth in at least two of the
three metrics, but there were also some
significant losses that contributed to the
bearish totals.
Five events had declines in all three
metrics. Two of those shows – BookExpo
America and Windpower – were ranked
in the TSE Gold 100 listing of largest U.S.
trade shows. Windpower, which was also
on the TSE Fastest 50, saw its attendance in
Anaheim fall (21.7)% from 2010 when the
show was held in Dallas. Its exhibit space
was down (5.6)% to 335,000 nsf.
ReCon Rebound
The largest show on the May calendar
was RECon, the Global Retail Real Estate
Convention, which saw its exhibit space
grow 5.4% to 870,626 nsf and its attendance climb 3.3% to the 30,000 mark.
Organizers at the International Council
of Shopping Centers had seen 30,000 as
a realistic mark for the Las Vegas show
due to the gradually improving economy,
which has retailers looking at expansion
rather than mere survival.
ReCON, which was ranked No. 9
in last year’s TSE Gold 100, had 48,044
attendees and more than 1 million nsf in
its heyday in 2008.
Growth Leaders
 National Hardware Show and Lawn &
Garden World. Modest growth of just over
1% in all three metrics, but that was on top
of more-noticeable growth reported as the
recession ebbed last year. Exhibit space hit
544,000 nsf and attendance topped 31,000.
Show manager Ed Several said bookings
for 2012 were running 16% ahead of the
pace seen a year earlier. “The increased
attendance and the increased buying that
took place on the show floor created a
strong foundation for 2012,” he said.
 NRA Restaurant, Hotel and Motel Show.
Attendance was off (0.2)%, which translated to fewer than 100 actual people.
That flat performance was more than
offset by a 7.1% increase in the exhibitor
count and a 6.8% increase in exhibit space
to 515,422 nsf.
 Offshore Technology Conference.
Attendance in Houston hit a 29-year high
of 78,645, which was up 9% from 2010.
The exhibit hall was sold out at 603,720
nsf, a 6.2% increase despite the fact the
number of exhibitors was off (0.5)%.
“The outstanding attendance reflected the
economic recovery and the importance of
offshore development in meeting world
energy demand,” said show chairman
Susan Cunningham. The conference
segment included 11 sessions dedicated
to the Gulf of Mexico oil spill.
Making a Big Deal Out of It. General Growth Properties of Chicago was one of the largest exhibitors
at RECon, the world’s largest trade show for the retail real estate industry. ICSC, which organizes the
event, estimates that more than 25% of the industry's transactions occur during the three-day event.
18
July 2011 | Trade Show Executive
 LIGHTFAIR International. Attendance
and exhibit space set new records for
the 22-year-old show. Space sold at the
Pennsylvania Convention Center jumped
SPONSORED BY
Trade Show Executive Dashboard
MONTHLY TRADE SHOW METRICS – MONTHLY OVERVIEW
EXHIBITORS
NET SQUARE FEET
ATTENDEES
10%
10%
10%
5%
5%
5%
0%
0%
0%
(5)%
(5)%
(5)%
(10)%
(10)%
(10)%
(15)%
(15)%
(15)%
(20)%
(20)%
T
V C N EB AR PR AY
N L G P
JU JU AU SE OC NO DE JA
F M A M
2010
(20)%
T
V C N EB AR PR AY
N L G P
JU JU AU SE OC NO DE JA
F M A M
2010
2011
25.6% to 201,000 nsf even though the
number of exhibitors was down (4.8)%
from 2010. Of the 474 companies exhibiting, 59 were first-timers. The 2012 show
moves to Las Vegas.
2010
2011
CONSOLIDATED
ANNUAL OVERVIEW: 2010
CONSOLIDATED
QUARTERLY OVERVIEW
10%
Attendees
NET SQ. FEET
(2.7)%
EXHIBITORS
0.8%
ATTENDEES
2.3%
5%
NSF
 Sweets & Snacks Expo. The show posted
double-digit gains in all three metrics,
including a 9.8% boost in exhibit space
to 140,262 nsf. “We posted significant
growth for the second year in a row in
both show size and number of (exhibiting)
companies,” said Larry Graham, president
of the National Confectioners Association.
“This was our largest show with the most
exhibitors in its 15-year history.” The New
Products Showcase was reported to be the
largest ever for the Chicago show.
T
V C N EB AR PR AY
N L G P
JU JU AU SE OC NO DE JA
F M A M
2011
0%
Exhibitors
(5)%
About Face. The TSE Dashboard
metrics saw their first decline in nine
months in May with a (1.1)% dip in
attendance and (1.8)% fewer exhibitors.
The decreases were offset by 3.2%
growth in exhibit space.
(10)%
(15)%
(20)%
Q1 2010
Q2 2010
Q3 2010
Q4 2010
Q1 2011
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Las Vegas Leads Host Venues
Las Vegas enjoyed another month as
the top host city of Dashboard events.
Along with RECon and the National
Hardware Show, the Strip was the site of
the two other Gold 100 events: Electronics
Distribution Show and the Hospitality Design
Exposition & Conference.
The largest show on the May calendar
was RECon, which saw its exhibit space
grow 5.4% to 870,626 nsf and its
attendance climb 3.3% to the 30,000 mark.
www.TradeShowExecutive | July 2011
19
SPONSORED BY
TS E DASHBOARD
Houston hosted two Dashboard shows –
We posted significant growth for the second Offshore Technology Conference and the American Association of Museums & Museum Expo.
year in a row in both show size and number of
Chicago also hosted two shows – the
NRA
Show and Sweets & Snacks Expo.
(exhibiting) companies. This was our largest show
Next Month
with the most exhibitors in its15-year history.
Larry Graham
PRESIDENT OF THE NATIONAL CONFECTIONERS ASSOCIATION.
Next month’s Dashboard will include a review of major June shows to see if the Summer was a sizzling success or if the relatively
flat May was a sign of a new slump.
Key events in June included: Clinical
Lab Expo, the Summer International Fancy
Food & Confection Show and MRket New
York. The 2010 edition of MRket New
York topped the inaugural TSE Fastest 50
rankings with a 147% jump in exhibit
space to 419,500 nsf. TSE
Methodology
A Masterpiece is Born. The finishing touches are put on a dish at one of the many live demonstrations
at the NRA Restaurant Show. The number of hungry attendees this year held steady.
Favorable Winds. Attendees look over the latest in wind turbines at Windpower in Anaheim. Larger
goods were on display at an outdoor exhibit area.
20
July 2011 | Trade Show Executive
Survey questionnaires were sent
to the organizers of shows held in
May as listed in TSE’s ZOOM Trade
Show Locator and Gold 100 directory.
All responses were cross-checked
by TSE editors for discrepancies.
The Trade Show Executive
Dashboard was created to give show
organizers and CEOs a fast read on
trade show performance at a time
when up-to-date, quality information is paramount to making decisions in today’s business world. We
recognize that simple statistics don’t
tell the full story about a show, and
year-over-year growth is not the
key factor in a show’s value to the
industry it serves. The TSE Dashboard still provides the traditional
metrics of show growth but also lists
other significant characteristics and
accomplishments such as quality of
attendees, international attendance,
sales transactions and conference
and sponsorship growth.
Trade Show Executive’s next
Dashboard will cover the month of
June and will be published in both
the August issue and online.
We are grateful to the organizers who shared both quantitative
and qualitative data.
Trade Show Executive Dashboard
BY CAROL ANDREWS,
editor-at-large
MONTHLY TRADE SHOW METRICS - MAY 2011
TOP
MANAGEMENTS*
TOP
CITIES*
 Int'l Council of
 Las Vegas
Shopping Centers
 Reed Exhibitions
 Offshore Technology
Conference
 Houston
 Chicago
GROWTH
LEADERS
TOP INDUSTRY
SECTORS*
 LIGHTFAIR Int'l
 American Urological
 Consumer Sciences
 Raw Materials
 Building &
Assn. Annual Meeting
 Northeastern Forest
Products Equip. Expo
BENCHMARKS:
AVERAGE GROWTH
FORECASTED
GROWTH
 NSF: 3.2%
 NSF: 4.8%
 Exhibitors: (1.8)%
 Exhibitors: 4.0%
 Attendance: (1.1)%
 Attendance: 4.2%
Construction
* Based on total nsf
Show Site
Exhibitors
Qualitative Data
2011/2010
VARIANCE
2011 VS. 2010
2011/2010
2011/2010
VARIANCE
AISTech 2011 - The Iron and
Steel Technology Conference
and Exposition Indianapolis
AIST - Association for Iron
and Steel Technology
www.aist.org
Pittsburgh
63,200
64,300
(1.7)%
413
429
(3.7)%
5,529
6,597
(16.2)%
Records were set in technical sessions and
technical presentations. 18.9% of exhibiting
companies were international. There were 1,100
attendees at the Town Hall Forum, which had
a live Webcast, and 1,048 attendees at the
President’s Award Breakfast.
American Association of
Museums & Museum Expo
American Association of Museums
www.aam-us.org
Houston
Los Angeles
70,000
70,000
No change
285
300
(5.0)%
4,500
4,500
No change
There were 32 international exhibitors and 39
new exhibiting companies.
American Telemedicine
Assn. Annual International
Meeting & Exposition
American Telemedicine Association
www.americantelemed.org
Tampa
San Antonio
56,700
64,840
(12.6)%
188
210
(10.50)%
3,525
3,150
11.9%
There was a record number of attendees at the
show, the largest attendance in the show’s
16-year history.
Washington, DC
San Francisco
175,000
146,670
19.3%
350
297
17.8%
17,170
17,168
No change
The show, in its 106th year, was the largest
gathering of urologists in the world. Attendees
reported that the knowledge gained from the
meeting will positively impact their practices.
Two live surgeries were broadcast during show.
San Diego
San Diego
48,100
42,200
14.0%
365
309
18.1%
3,201
3,108
3.0%
82% of attendees were authorized buyers; 91%
were from the West Coast; and 27% were firsttime ASI Show attendees.
Lake Buena
Vista, FL
Hollywood, FL
20,000
25,000
(20.0)%
72
75
(4.0)%
550
500
10.0%
The show provided opportunities for attendees
to learn what’s new in the stationary battery
industry. Attendees gave the show above
average ratings.
New York
New York
147,295
174,500
(15.6)%
1,097
1,350
(18.7)%
21,416
21,919
(2.3)%
The show partnered with leading innovators
and educators in the digital publishing/book
distribution arena, and there was an expanded
digital presence on the show floor. The show
also featured a new author venue and an
expanded program for New York Book Week.
ASI Show San Diego
The ASI Show
www.asishow.com
Battcon Int'l Stationary
Battery Conference
Albércorp
www.battcon.com
BookExpo America
Reed Exhibtions
www.bookexpoamerica.com
2011/2010 VARIANCE
Total Attendance
SHOW INFORMATION
American Urological
Association Annual Meeting
American Urological Association
www.auanet.org or www.AUA2012.org
1
Net SF of Exhibits
Important consumer shows are listed in the Dashboard but their metrics are not included in the statistical analysis
22
July 2011 | Trade Show Executive
SPONSORED BY
Trade Show Executive
Dashboard – MAY 2011
Show Site
Net SF of Exhibits
Exhibitors
Qualitative Data
2011/2010
VARIANCE
2011 VS. 2010
There were more than 150 new product
introductions at the show.
SHOW INFORMATION
2011/2010
2011/2010
VARIANCE
EASTEC
SME - Society of
Manufacturing Engineers
www.sme.org
West
Springfield, MA
West Springfield, MA
114,025
105,000
8.6%
499
488
2.3%
11,000
11,000
No change
Electronic Distribution Show
EDS, c/o ECA
(Electronic Components Association)
www.edsconnects.com
Las Vegas
Las Vegas
180,000
180,000
No change
255
256
(0.4)%
2,700 est.
2,688
0.4%
Hospitality Design
Exposition & Conference
Nielsen Expositions
www.hdexpo.com
Las Vegas
Las Vegas
265,000
279,900
(5.3)%
850
865
(1.7)%
6,475
6,507
(0.5)%
Interop Las Vegas
UBM TechWeb
www.interop.com
Las Vegas
Las Vegas
112,000
103,000
8.7%
350
300
16.7%
13,530
13,295
1.8%
Survey shows 93% of pre-registered attendees
play a role in the purchase of IT products or
services, and attendees use the show to identify
new products/companies and to stay current with
industry trends. There were 130 new exhibitors.
Philadelphia
Las Vegas
201,000
160,000
25.6%
474
498
(4.8)%
23,709
22,000
7.8%
Was largest show in LFI's 22 year history. There
were 59 first-time exhibiting companies, a record
number of registered attendees from 75 nations,
and 239 LIGHTFAIR Innovation Awards
submissions. A new LFI Mobile App allowed
attendees to conveniently track events. The
new Spotlight Lounge enabled attendees to see
presentations without leaving show floor.
National Hardware Show
Reed Exhibitions
www.nationalhardwareshow.com
Las Vegas
Las Vegas
544,000
535,000
1.7%
1,891
1,871
1.1%
31,318
30,900
1.4%
There were 653 new exhibitors and more than
700 new product launches.
National Stationery Show
GLM
www.nationalstationeryshow.com
New York
New York
125,533
133,586
(6.0)%
846
907
(6.7)%
11,140
20,000
(44.3)%
There were 253 new exhibiting companies.
Of the 846 exhibitors, 12% were international.
As a result of a new partnership with BizBash,
the show welcomed 213 special event planners,
offering exhibitors exposure to a new group of
VIP buyers. A new mobile app made show floor
navigation a breeze.
Northeastern Forest
Products Equipment Expo
Northeastern Loggers’ Association
www.northernlogger.com
Bangor, ME
280,000 est.
240,900 (‘09)
16.2%
199
190 (‘09)
4.7%
7,200 est.
7,754 09)
(7.1)%
Due to the rotational pattern, comparable stats
were cited from the last odd-numbered
shows. The forest products industry is slowly
coming out of a very tough stretch. Preliminary
results of an exhibitor survey indicated heavy
sales activity at the show. The 2009 show drew
more attendees but less sales activity.
Chicago
Chicago
515,422
482,716
6.8%
1,938
1,810
7.1%
57,800 est.
57,892
(0.2)%
A new NRA Show Daily Deals program enabled
buyers to purchase discounts online and fulfill
them with sellers on the exhibit floor. For the
first time, innovation awards were presented
for breakthroughs in consumable products.
Also, waste reduction was a show focal point.
LIGHTFAIR International 2011
AMC, Inc.
www.lightfair.com
NRA Restaurant,
Hotel-Motel Show
National Restaurant Association
www.restaurant.org/show
2011/2010 VARIANCE
Total Attendance
While show floor traffic was important, the show
was appointment-oriented. The emphasis was on
forging and maintaining business relationships
through scheduled one-on-one meetings.
There were more than 200 new exhibitors, a
20% growth in international attendees, and
major pavilions from Spain and Italy on the
show floor.
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
www.TradeShowExecutive | July 2011
23
SPONSORED BY
Trade Show Executive
Dashboard – MAY 2011
Show Site
Exhibitors
Qualitative Data
2011/2010
VARIANCE
2011 VS. 2010
2011/2010
2011/2010
VARIANCE
Offshore Technology Conf.
Offshore Technology Conference
www.otcnet.org
Houston
Houston
603,270
568,190
6.2%
2,520
2,532
(0.5)%
78,645
72,025
9.2%
The largest OTC show in 29 years with 306 new
exhibitors, participation from four new countries
and 15,000 international visitors from approx.
120 countries. Exhibiting companies were from
more than 40 countries. The show benefited
from an improving economy, higher oil prices
and exhibitors/attendees recognizing the overall
value of participating in OTC.
Las Vegas
Las Vegas
870,626
826,065
5.4%
1,000
1,077
(7.1)%
31,000
30,000
3.3%
A RECon News Web site was launched for the
show featuring exhibitor news releases and
press kits, ICSC press releases, and a media
gallery of photos. Howard Schultz, Chairman of
Starbucks, and Wesley Clark, former NATO
Supreme Commander, were featured speakers.
Boston
Boston
83,000
83,000
No change
390
385
1.3%
2,015
2,245
(10.2)%
The show attracted more than 30 sponsors,
more than 150 green exhibitors, 50 minority and
women-owned businesses and more than 60
small businesses.
New York
New York
28,160
25,000
12.6%
277
225
23.1%
5,000
6,000 est.
(16.7)%
There were 71 international exhibitors from 11
countries. A party and Design Forum Breakfast
was held to celebrate the show's 25th anniversay.
Conference registration increased 15%. There
were fewer attendees from each company, but
these attendees were decision-makers, serious
about doing business. There was more art buying,
deals, partnerships, and licensing programs
initiated than in previous years.
Sweets & Snacks Expo
National Confectioners Association
www.sweetsandsnacks.com
Chicago
Chicago
140,262
127,750
9.8%
551
486
13.4%
14,000
12,500
12.0%
The 2011 show was the largest in the event’s
15-year history. There were 170 new exhibitors,
which is a new show record.
WINDPOWER
American Wind Energy Association
www.awea.org
Anaheim
Dallas
335,000
354,876
(5.6)%
1,155
1,392
(17.0)%
15,344
19,585
(21.7)%
Record was broken for international attendance
(20% in this sector compared to 10% last year).
Exhibitors commented on the excellent quality of
attendees, the number of deals struck, and their
excitement about the future of the industry.
Ted Turner’s presentation was a big hit.
Statewide Training and
Resources Exhibition 2011
Commonwealth of Massachusetts
www.mass.gov/osd or
www.mass.gov/star
SURTEX
GLM
www.surtex.com
DASHBOARD ANALYSIS:
2011/2010 VARIANCE
Total Attendance
SHOW INFORMATION
RECon, The Global Retail
Real Estate Convention
Int'l Council of Shopping Centers
www.icsc.org
Net SF of Exhibits
Exhibitors
Total Attendance
Total:
(Sum of all figures submitted by show management)
4,977,593
4,792,493
15,965
16,252
366,767
371,333
Adjusted Total:
(Excludes outliers and shows in which an
apples-to-apples comparison is not possible)
4,697,593
4,551,593
15,766
16,062
359,567
363,579
260,977
252,866
876
892
19,976
15,808
3.2%
(1.8)%
(1.1)%
Averages:
(Based on Adjusted Totals)
Percentage of Growth:
(Based on Adjusted Totals)
1
Net SF of Exhibits
Important consumer shows are listed in the Dashboard but their metrics are not included in the statistical analysis
24
July 2011 | Trade Show Executive
COMING UP
NEXT MONTH:
A review of shows
held in June 2011
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Dedicated
to the advancement of the exhibition,
meetings and special events industry.
Since 1970, ESCA has provided a unified
voice for service contractors and their
partners in the exhibition industry.
Through education, information exchange and the level of professionalism shared by members and their customers, ESCA promotes cooperation
among all areas of the industry.
With more than 185 members throughout the United States, Puerto Rico,
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DMAI, EDPA, IAEE, IAVM, ICEEM
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5068 West Plano Parkway, Suite 300 R Plano,TX 75093
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POWE R LUNCH
SPONSORED BY
Kathy
Doyle
Taking
Corporate
Events to the
Next Level
BY BOB DALLMEYER, TSE columnist
Kathy Doyle, director of Global Cisco Live Conferences for Cisco Systems Inc., has transformed
a successful corporate event into the model for
building a global high-tech conference portfolio.
The enviable portfolio includes five face-to-face
events worldwide along with a hybrid/virtual event
component that attracts 60,000 subscribers from
200 countries. Over the past 19 years, she has
successfully launched and managed best-in-class
corporate conferences and events for Hewlett
Packard, PeopleSoft, Wingate and others.
Kathy is a highly focused team builder and
strategist. Her track record for growing events
and revenues is impressive. Her awards are
prestigious and plentiful, most recently winning
the Event Marketers 2010 Grand Ex Award, the
2011 Gold Award for Best Customer Conference
and the 2010 Corporate Event Award for Best
User Conference. She has authored many articles
about successful conferences and delivered many
seminars at industry gatherings.
Kathy belongs to The Event Marketing Strategy
Council (TEMSC) and the Corporate Event Marketers Association (CEMA). In 2010, she hosted
the CEMA convention at Cisco Live for a highly
lauded learning laboratory. We spoke just prior to
the 2011 Cisco Live event in Las Vegas, July 10-14.
www.TradeShowExecutive | July 2011
27
SPONSORED BY
POWE R LUNCH
>> BOB: Was it difficult for your team
to accomplish all these changes?
KATHY: Not really. We started with a
U.S.-focus and transitioned into a truly
global team. We worked closely with
international counterparts to develop
standardized services, playbooks, best
practices and support for the Cisco Live
portfolio. Today Cisco Live is our flagship
global event brand. It is highly leveraged
as a strategic event platform for driving
customer and partner loyalty, marketing
and brand awareness, and increasing sales
around the world.
>> BOB: Can you quantify the success
of this transformation?
KATHY: Since we launched Cisco Live,
>> BOB: What was your biggest challenge
when you joined Cisco five years ago?
KATHY: I inherited a very successful event
– Networkers – Cisco’s annual customer
conference. It had a great reputation
of providing exceptional educational
programming with superior customer
satisfaction scores. My challenge was
to evolve the conference to increase the
return to the company by adding more
value, expanding the audience to a larger
segment of the Cisco customer base, and
moving into customer segments which
Networkers didn’t serve.
>> BOB: How did you initially
transform the event?
KATHY: The toughest part was changing
something that was not broken.
The attendees as well as many Cisco
employees were passionate about their
Networkers conference and its focus on
technical networking. To develop the
event and attract new customer and
partner audiences, I re-branded the event
and launched Cisco Live in my first year.
This strategy supported the Networkers’
programs and events under the Cisco Live
umbrella. One big asset was the ability to
leverage infrastructure and event services,
as well as key components across the re28
July 2011 | Trade Show Executive
branded event such as executive keynotes,
super sessions, exhibits and social events.
The result was tremendous cost savings
and cohesive messaging.
>> BOB: How was this new
concept initially received?
KATHY: In the first year, we re-branded
the event as Networkers at Cisco Live. In the
second year, we went with Cisco Live as the
main brand and Networkers as one of the
events within the portfolio. It was critical
that we communicated clearly to customers that their beloved Networkers event was
not going away but would be enhanced
with new opportunities such as attending four programs for the price of one. It
was a great success. Today, we have nine
programs with 600 sessions for various
audiences under the Cisco Live umbrella.
>> BOB: That’s really impressive.
When did you take Cisco Live global?
KATHY: It actually took three years. After
developing the successful model with
strong results in the U.S., we carefully
rolled out the new brand and portfolio
of events in Europe, then Australia, The
Middle East and Mexico. We will soon
launch Cisco Live in China and Singapore,
which is very exciting.
all of our key business measurement
and customer satisfaction scores have
risen an average 36% including product
awareness, purchase intent, customer
satisfaction, customer loyalty and the
value of the event. We have experienced
tremendous growth in customer and
partner attendance, ranging from
60% to 70% globally, and increased
160% in partner/sponsor revenue and
participation. This has allowed us to
fund all our global services and new
programs and keep Cisco Live a self-funded
marketing, education and sales initiative.
>> BOB: Those are impressive growth
statistics. When the economy slumped in
2008 and you had to rethink your growth
strategy, what measures did you take?
KATHY: We saw travel come to a halt,
and industry customer conferences were
taking significant hits in attendance. Six
months before our event, we knew that
many of our customers wouldn’t be able
to attend in person, so we decided to give
customers the option to attend either in
person or virtually. It was a risky move,
but we figured it was better to have some
engagement with them rather than nothing. We launched this hybrid program
with a series of live and on-demand sessions, virtual exhibits, social media, contests, gaming, networking tools, lounges
and chat capability. To market this, we
waited later in the registration cycle to
promote the virtual participation with
options-based messaging.
A T L A N T I C
C I T Y
We ’ r e A l w a y s M e e t i n g E x p e c t a t i o n s
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‡([SDQGHGUDLOVHUYLFHIURP1HZ<RUN&LW\
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Contact our sales team at 1.888.222.3683 or visit us at atlanticcitynj.com.
SPONSORED BY
POWE R LUNCH
>> BOB: What about all those
experiential offerings at Cisco Live?
KATHY: We create a total experience for
our stakeholders by doing everything
possible to personalize the event and
let each one know we care about him/
her. Our integration of technology
is very important to this overall
experience. We offer a multitude of
interactive experiences from solutions
clinics to walk-up labs to one-on-one
meetings with distinguished engineers
and executives. There’s no shortage of
networking at our great social events.
There’s also a customer appreciation
event with headline entertainment and
activities. At this event, it’s a tradition to
give every attendee a funky hat, and some
of them have become collector’s items!
This is one of the Networkers’ traditions
that will definitely live on. Before they
come to the conference, they “like” Cisco.
After attending, they “love” us.
Center Stage. The conference management team that worked with Kathy Doyle (center) to make
Cisco Live a model for hybrid events in the tech sector takes a bow at their event in Las Vegas July 12.
L to R: Heather Henderson, Global Cisco Live operations manager; Nancy Neipp, senior director, global
events; Kathy Doyle; Erica Spoor, Global Cisco Live strategy manager; Staci Clark Global Cisco Live
marketing & virtual manager; and Matthew Stein, Global Cisco Live content manager.
>> BOB: What specifically do you
mean by that?
KATHY: We used the tagline, “You have
choices: San Francisco or Virtual.” We
offered a subscription-based model,
where high-level content was available
through a premier pass for $295. This
pass gave total access to the full content
library and custom hybrid activities.
We started with the U.S. event and then
rolled out the hybrid model with each
of the international conferences. Today,
we have 60,000 subscribers from 200
countries participating in the platform.
And the local Cisco sales offices leverage
the hybrid event by hosting customers in
satellite locations, adding their own social
and networking activities.
>> BOB: Obvious question: Did Cisco Live
Virtual affect your overall show attendance?
KATHY: At first, a lot of people asked us
if we were concerned that our virtual
conference would cannibalize in-person
attendance. However, virtual did not
replace physical attendance but rather
created a global extension. We learned
30
July 2011 | Trade Show Executive
that it drove net-new audiences who
would not otherwise attend. It also met
our high-level objectives of driving
customer loyalty via training and
education, enabling customer success and
increasing product awareness and sales.
>> BOB: What is the profile of your
at-show attendee base and how are
you appealing to various audiences?
KATHY: This year, we once again
experienced record-breaking attendance
with 15,000 participants and 200
exhibitors at the U.S. conference.
The majority of the attendance is
our customers, followed by partners,
analysts, prospects and press. We have
created custom programs for our various
audiences from C-level executives
to technical network engineers and
service providers. We leverage some of
the programs across all audiences, but
each segment has its own unique core
program. The marketing campaign is
segmented by program and audience,
so we tailor the messaging and content
offerings for specific audiences.
>> BOB: How extensive is
your social media plan?
KATHY: From pre-event to on-site and
post-event, our use of social media
enhances every experience and builds
an extensive network at the event. This
enables robust wireless access and video
usage for 13,000 heavy users and 20,000
unique devices. We also have a very cool
social media monitoring tool, where
customers can tweet us and we respond
and resolve issues in real-time. At first,
our customers were surprised when we
immediately tweeted back, answered
questions or resolved issues – anything
from “It’s cold in this meeting room” to
“There is a bird flying around in Ballroom
C.” We first launched this tool in 2010
and had 50,000 tweets.
>> BOB: And what about your mobile apps?
KATHY: We have event mobile
applications that provide real-time session
information, session scheduling, event
updates, session surveys, geo-location
elements, gaming and much more. It’s
fantastic to be able to provide so much
information on everyone’s mobile device
and/or tablets. The adoption rate has far
exceeded our expectations, and we see
service growing in the years ahead.
SPONSORED BY
>> BOB: Do you broadcast
on-site during the event?
KATHY: Yes. Video is everywhere at Cisco
Live as we utilize Cisco’s Digital Media
Solution. We have two full-scale broadcast TV studios on the show floor where
we create daily programs incorporating
highlights from our conference, keynotes,
customer sound bites and interviews.
For virtual attendees, we have the “Back
Stage Pass” where they can see some of
the behind-the-scenes action. Our goal is
to create an immersive, conference-wide
video experience for both the on-site and
virtual attendees. Our motto is: “Video
Everywhere from Anywhere.”
have ongoing Meet the Experts programs
taking place several times a month, giving
us more opportunities to interact with
our customers.
>> BOB: What is the best business decision
you’ve made in the past two years?
KATHY: Actually, all of the best business
decisions in the last five years revolve
around recruiting and developing the
best talent in the industry. The Cisco Live
team is exceptional, across the board.
I’m continually impressed by their
innovation. They not only generate
great ideas; they know how to create the
strategies and then implement them.
>> BOB: I like that. Can you fill in
some details for this year’s event?
>> BOB: Tell me about your staff.?
KATHY: There are 17 people in my
KATHY: We will produce and stream
department. The core team breaks into
five key functions: Staci Clark leads
global marketing; Erica Spoor leads
event strategy; Heather Henderson
is responsible for event operations;
Matthew Stein leads the development
and management of global content;
and Rose Maugeri manages the global
portfolio. They operate like owners of
a business and are empowered to take
their business in new directions. They
are constantly trying new things and also
have lieutenants with specialized expertise
in key areas of the business. We also have
excellent relationships with our vendor
partners who help keep us on the leading
edge. The team is very cohesive and
are very well respected throughout the
industry – I’m lucky to be a part of it.
38 hours of video programming. The
daily programs, called “Vibe Live,” are
on UStream, using over 45 monitors
throughout the convention center. This
also goes to our virtual environment
and all social media portals. We want to
get beyond the convention center walls
and reach many of our customers so
they never miss any of the action and
information. We know that the more
people we can reach with the Cisco Live
Experience, the more physical attendance
we’ll drive to future events.
>> BOB: What do you envision for
this model in the next five years?
KATHY: The virtual/hybrid event is chang-
ing so quickly that it’s hard to predict, but
we are now less concerned about cannibalizing our live event. As a result, this
year we are moving away from our feebased subscription model and offering full
access at no cost. Our current philosophy
is to share our content and drive stronger
participation, engagement and customer
success. We are also adding quite a bit
more video into the mix and more closely
integrating UStream, social media, chat
capabilities and daily video programs created on-site. Very soon it will be more like
interactive TV, with channel options and
custom programming that meets specific
needs. We envision a robust perpetual interactive community with everything tied
to our existing social networks. And we
>> BOB: Who were your mentors?
KATHY: Just about everyone I have
worked with has provided mentorship:
previous bosses, colleagues and staff
members. When I first started, I really
didn’t know what to expect but was
given the opportunity to learn on the
job. Bob Grenoble at Interex gave me a
lot of responsibility and helped me feel
confident in taking risks and trying new
things. I’ve also been so fortunate to have
other great mentors who taught me along
the way: Bob Priest-Heck, Chuck Piercey,
Heidi Melin, Kathy Sulgit, Nancy Neipp
and Marilyn Mersereau.
>> BOB: Any predictions about
the trade show industry’s future?
KATHY: I believe events will become more
important and relevant than ever, and they
will play an even more strategic role in the
marketing mix. Technology in events will
also become more important and drive
the experience. As an example, we are
currently adding to the “WOW” factor
by utilizing a virtual presenter with Cisco
Telepresence. It is amazing to have the virtual presenter on stage, interacting with a
live audience in real time, but the presenter
is actually in another city or country. The
presenter is life-size and looks like he/she
is standing in front of you. I predict that
hotels and convention centers will be adding new technologies such as this into their
facilities, which will change the experience
and facilitate greater opportunities.
>> BOB: What keeps you awake at night?
KATHY: Thinking about what’s next to
continually innovate and take the conferences to the next level. We are never done,
but that’s also what keeps us energized.
>> BOB: Conversely, what helps you sleep?
KATHY: Having the “A Team” and
incredibly supportive management.
Contact Kathy Doyle at (408) 527-6927
or [email protected]
Columnist BOB DALLMEYER, CEM, has been chairman
of both the International Association of Exhibitions and
Events (IAEE) and the Trade Show Exhibitors Association
(TSEA), as well as a former director of the Center for Exhibition Industry Research (CEIR). In 2006, he was inducted
into the Convention Industry Council’s “Hall of Leaders”
and received IAEE’s Pinnacle Award in 2008. Contact Bob
at (323) 934-8300 or [email protected]
www.TradeShowExecutive | July 2011
31
Trade Show Executive’s
GoingGreen
GUIDEBOOK
what
Recession?
Going Green is Going Strong
Despite the Economy
The recession had the potential to cause the Green
movement to wilt, but instead, green is hotter than
ever and remains on track to even higher acceptance.
BY HIL ANDERSON, senior editor
32
July 2011 | Trade Show Executive
– ADVERTORIAL –
Trade Show Executive’s
GoingGreen
ATLANTIC
CITY
CONVENTION
CENTER
Atlantic City, New Jersey
www.atlanticcitynj.com
Green Initiatives
Sustainability Checklist:
† Building Certification
† LEED – certified, silver, gold, platinum
† BOMA – air quality
† Energy Star
† Catering
† Energy Management
† Environmentally Approved Products
† Indoor Air Quality
† Operations Management
† Transportation
† Waste Management
† Water Efficiency
The Atlantic City Convention Center was a green building
from its inception, and has increased its green initiatives ever
since. With a skylight covering the length of the building, it
was constructed at an angle to track the sun all day, taking full
advantage of the light. Today, the rest of the roof is completely
covered with one of the largest single-roof solar systems in
the country, which provided 28 percent of the facility’s energy
in its first year of operation.
But the Atlantic City Convention Center’s green story
doesn’t end there.
Energy use has also been reduced through lighting
retrofits, new door and air curtain installations, replacement of
older video systems with LED video displays, and large fans to
circulate the heat and air more efficiently.
Recycling efforts go far beyond the standard paper,
cardboard, glass and plastic consumer items. Several tons of
shrink wrap from packaging and boat wrap from a boat show
have been recycled, along with more than 47,000 pounds
of carpet, more than 2,000 pounds of wooden pallets, some
5,500 pounds of electrical equipment, recyclable cartridges
from soap dispensers, computer equipment, lamps, ballasts,
batteries and excess building materials.
In a unique partnership, landscaping materials from a large
trade show were reused as landscaping improvements at the
Convention Center, and in citywide beautification projects.
Green products are used throughout the Atlantic City
Convention Center’s offices and public areas, and the food
service utilizes local and organic produce whenever possible.
Getting to Atlantic City and getting around can be
green, too. The Atlantic City Rail Line, with daily service from
Philadelphia’s 30th Street Station and seasonal weekend
service from New York’s Penn Station is located at the
Convention Center, and the city’s convenient 13-passenger
jitney buses run on natural gas.
According to Gary Musich, vice president of the Atlantic
City Convention & Visitors Authority, “We’re proud of our
record of going green while at the same time providing topquality service and keeping the comfort of our guests in mind.”
Building
Certification
Catering
Energy Environmentally Indoor Air
Management Approved
Quality
Products
Operations Transportation Waste
Management
Management
Trade Show Executive’s
GoingGreen
GUIDEBOOK
Exhibitors continue to be demanding
when it comes to ROI and scrutinizing
their services bill. And during this
rough patch in the economy, it would
not be unreasonable to assume ecofriendly products and services, with their
premium prices, would be among the first
things sacrificed by trade show organizers
and exhibitors.
But “Going Green” did not fade away.
The movement gained even more momentum as cities, facilities and vendors
continued to take small steps and big steps
to help out Mother Nature and appeal to
associations and independent show organizers that have made sustainability part of
their culture. And for convention centers
in particular, Going Green can reduce
operating costs.
“Meeting planners and trade show organizers are planning green meetings and
want their convention center partners to
be environmentally responsible too,” said
David Osterhout, director of operations at
the George R. Brown (GRB) Convention
Center in Houston.
The GRB this
Summer joined the
The Hong Kong Convention and
Exhibition Centre reduced its carbon
footprint by 14% between 2007 and
2009 by measures such as variable
frequency drives on escalators and
automatic-operated faucets.
growing ranks of convention centers with
LEED certification. In this case, the GRB
earned a “LEED Silver for Existing Buildings” certification, which generally means
time and money devoted to planning,
training and renovations across the wide
range of requirements.
Although politicians sometimes see
environmental regulations as a drag on
business, LEED certification was seen as a
positive investment, even in an oil-centric
city like Houston.
“From a competitive standpoint, earning LEED certification was an important
move for us,” said Luther Villagomez,
general manager of GRB. “Becoming more
energy efficient is a prudent bottom-line
action step. Our clients will be happy and
the environment is better for it.”
Late last year, the Pasadena Convention Center had its LEED ticket stamped
in the form of Gold certification, making it
one of only three Gold convention centers
in the nation. As was the case in Houston,
the Californians gained a prestigious marketing tool. “It is an enticement for our clients,” said Michael Ross, CEO of Pasadena
Center Operating Company. “They know
they are hosting events in a facility that is
actively protecting our precious resources.”
Worldwide Trend
Pasadena, Houston and a host of other
cities have been greening up their
convention infrastructure for more
than a few years. And the trend is not
limited to our nation. Developers have
been following LEED guidelines in the
construction of convention centers and
hotels around the world.
The Hong Kong Convention and
Exhibition Centre (HKCEC) this Summer
was saluted as the organization with the
“Highest Amount of Carbon Footprint
Reduction” among the 103 organizers
receiving the Carbon Less Certificate.
The HKCEC reduced its carbon footprint
by 14% between 2007 and 2009 by measures such as variable frequency drives
on escalators, automatic-operated faucets
and strict control of a lights on/off policy.
The Hong Kong Convention and Exhibition Centre.
34
July 2011 | Trade Show Executive
– ADVERTORIAL –
Trade Show Executive’s
GoingGreen
PASADENA
CONVENTION
CENTER
Pasadena, California
www.PasadenaCenter.com
Green Initiatives
Sustainability Checklist:
† Building Certification
† LEED – certified, silver, gold, platinum
† BOMA – air quality
† Energy Star
† Catering
† Energy Management
† Environmentally Approved Products
† Indoor Air Quality
† Operations Management
† Transportation
† Waste Management
† Water Efficiency
Because of its commitment to sustainability, the expanded
Pasadena Convention Center has been awarded LEED® Gold
Certification from the U.S. Green Building Council, making it
one of the greenest convention centers in North America.
The Pasadena Convention Center features a state-of-theart 55,000-square-foot exhibit hall (expandable to 80,000
square feet), 25,000-square-foot ballroom, 29 meeting
rooms, 25,000 square feet of pre-function space, and the
renowned 3,000-seat Pasadena Civic Auditorium.
During construction of the $150 million facility, 85 percent
of the construction waste was recycled, while 44 percent of
the building materials were locally manufactured.
The facility has been designed to perform 32 percent
better than California’s energy efficiency standards. This
is done by using automated, high-efficiency lighting and
equipment, including LED technology. Cool roofs and the
use of light-colored paving reflect the sun’s heat instead of
soaking it into the buildings. A new energy-efficient central
plant installed on site ensures the larger facility doesn’t
increase demand on Pasadena’s electrical grid.
Water-conserving restroom fixtures reduce water
consumption by 37 percent. The landscaping features
drought-resistant native plants, and storm water run-off is
used for irrigation. An aggressive recycling program manages
show and operational waste to reduce the impact on landfills,
save energy and reduce pollution.
The Pasadena Convention Center encourages
responsible commuting. The facility is just one-half mile
from the Gold Line commuter rail station and within walking
distance of three bus stops. Incentives are offered for
employees using public transportation. Preferred parking
is available for employee carpools and vanpools.
Located 11 miles from downtown Los Angeles, the
Pasadena Convention Center is within walking distance
of 1,200 hotels rooms and Old Pasadena’s 200 shops,
restaurants and clubs. The city offers 2,000 guestrooms,
500 restaurants, golf, theatre, gardens, and museums
with treasures such as an original Gutenberg Bible and
masterpieces by Van Gogh, Rembrandt and Picasso.
Building
Certification
Catering
Energy Environmentally Indoor Air
Management Approved
Quality
Products
Operations Transportation Waste
Water
Management
Management Efficiency
Trade Show Executive’s
GoingGreen
GUIDEBOOK
Solar Pioneer
Atlantic City, NJ – The Atlantic City
Convention Center was among the
pioneers in bringing solar energy to the
trade show industry.
When it was announced in 2008
that a solar array would be built on the
roof of the center, it was predicted to
produce enough power to satisfy 26%
of the building’s needs. But after three
years of operation, the percentage has
increased to 30%.
The percentage could go up further
in the near future as the center carries
out upgrades to lighting and the steam
and hot water systems. There are also
plans in the works for a wind turbine
at the center that provide another 16%
of the building’s power.
The 2.37-megawatt array was the
largest single solar array in the U.S.
at the time it was installed by Pepco
Energy Services. It consists of 13,486
The Hong Kong Award for
Environmental Excellence was a local
award, but its conservation efforts
were impressive and will be noticed by
organizers around the world. “We have
had a green committee in place since 2007
to formulate environmental measures for
the HKCEC,” said Monica Lee-Müller,
deputy managing director of HKCEC
(Management) Ltd. “With more than
1,000 events held at HKCEC annually,
our long-term goal is to mobilize show
organizers, exhibitors and visitors to join
our carbon-reduction programs.”
New Ideas
When the Going Green movement began,
it was up to individual entities to find ways
to chip away at their environmental impact
and come up with the right solutions for
their buildings, events and products.
As the years passed, ideas were exchanged and new techniques and products
became standard features. It would be
difficult in 2011 to find, for example, a
trade show without a paper-saving digital
program, a convention center without LED
lighting, or a hotel that replaces each towel
daily without giving their guests the option
of using them one more day.
The next few years will see a new
generation of ideas, some of which are
“We had projected production of
26% of our electricity, based on an average year,” said Jeff Vasser, president of
the Atlantic City Convention & Visitors
Authority (ACCVA), which owns the
center. “For the array to produce 30%
percent, even in years when we had a
high number of cloudy and rainy days,
is outstanding.”
36
July 2011 | Trade Show Executive
mono crystalline panels and covers
290,000 square feet, or about two
thirds of the center’s roof.
The ACCVA estimates solar power
will cut the convention center’s electric
bill by $4.4 million over the course of
its 20-year power purchase agreement
with Pepco.
Meeting planners
and trade show
organizers are planning
green meetings and
want their convention
center partners to
be environmentally
responsible too.
David Osterhout
DIRECTOR OF OPERATIONS,
GRB CONVENTION CENTER IN HOUSTON.
– ADVERTORIAL –
Trade Show Executive’s
GoingGreen
FRONTIER
AIRLINES
CENTER
Milwaukee, Wisconsin
www.frontierairlinescenter.com
Green Initiatives
Sustainability Checklist:
† Building Certification
† LEED – certified, silver, gold, platinum
† BOMA – air quality
† Energy Star
† Catering
† Energy Management
† Environmentally Approved Products
† Indoor Air Quality
† Operations Management
† Transportation
† Waste Management
† Water Efficiency
The Wisconsin Center District, which owns and operates
the Frontier Airlines Center, the U.S. Cellular Arena, and the
Milwaukee Theatre, has undertaken a series of initiatives to
conserve energy, expand recycling and reduce waste in its
ongoing efforts to be a “greener” organization.
“Aside from the clear environmental benefits, these
changes are critical to the continued success of our venues,
and we chose to invest in greener infrastructure,” said
Wisconsin Center District President and CEO Richard Geyer.
“This is just the beginning of our efforts. We will continue
to look for new and inventive ways to save money, conserve
energy, serve our customers and protect the environment in
our community.”
Among the changes at the Wisconsin Center District are:
„ All-new, efficient HVA C system with recalibrated controls
to reduce energy usage by 10 to 15 percent, including set
point sensors reset to 68-72 degrees;
„ Motion sensor lighting controls installed in restrooms and
elevators, reducing electricity usage by 35 to 60 percent;
„ Ongoing fixture replacement to utilize high-pressure
sodium, compact fluorescent, LED and other highefficiency
light sources;
„ “Low Flow” restroom fixtures, including motion sensors and
automatic shutoffs;
„ High-Recycled content and fully-recyclable disposable
food service items;
„ Comprehensive, single-stream waste recycling under
development in cooperation with Levy Restaurants and
Waste Management, Inc.
“We are proud to join the trend of going green to lessen
our environmental impact and carbon footprint in Milwaukee,”
said Frank Gimbel, Wisconsin Center District Board Chairman.
“We encourage other Milwaukee-area businesses to go green
and commit to making a real difference.”
The District will pursue “green” certification once
equipment is acquired and single-stream solid waste recycling
is fully implemented.
Catering
Energy Environmentally Indoor Air
Management Approved
Quality
Products
Operations
Waste
Water
Management Management Efficiency
Trade Show Executive’s
GoingGreen
GUIDEBOOK
Steps to Take for a Greener Meeting
The APEX standards will provide trade
show organizers with a universally
accepted platform for ensuring that
their events are as green as they can
make them. But the industry has
already blazed the trail and established
some practical steps that can be taken.
that recycling bins are available on
the show floor. Clearly mark the
containers and make sure the cleaning
crews follow recycling collection
procedures. Look for name badges
and lanyards made from recycled or
biodegradable materials.
#1 Get it in Writing
#4 Take Care of the Leftovers
Inserting green goals into a formal
contract puts organizers and vendors
on the same path. It has the added
benefit of putting your team on notice
that “Going Green” is not just a
concept, it is part of the business plan
for the event. Measure performance,
such as how much waste was recycled
and how much electricity was used.
Such measurements provide a
benchmark for future shows.
Scout out soup kitchens and other
charities in the venue city that can pick
up and safely transport large volumes of
leftover food. A lot of food waste can be
shipped off to a commercial composter,
if one is available in the area.
#2 Reduce paper consumption
Placing as much material as possible into
digital format pays off in several ways.
It cuts down on waste and also reduces
printing costs. When you must use print
copies, specify recycled paper whenever
possible. Use vegetable-based inks and
print on both sides of the paper.
#3 Make Recycling Work
Before selecting a venue, check to
see what material is recycled in
that particular city. Alert attendees
38
July 2011 | Trade Show Executive
#5 Water Worries
Eliminating bottled water in favor of
old-fashioned pitchers and glasses cuts
down on throw-away plastic and also
conserves water in cities where supplies
can be tight.
#6 In the Restroom
Convention centers should use organic
fair-trade soaps, recycled paper products and low-flow faucets and toilets.
#7 HVAC Coordination
Most convention centers and hotels
have become adept at turning off lights
and air-conditioning in unoccupied
rooms. That trims power consumption
and utility costs.
already coming on line. This Spring, SMG
installed the ORCA Green Machine at the
Tulsa Convention Center. The ORCA is a
device that composts leftover food onsite
without requiring a truck to haul it to a
facility outside of town.
In Portland, the management of
the Oregon Convention Center (OCC)
replaced its in-house Starbucks stands
with the Portland Roasting brand effective
August 1. The move was more than
just bringing in a hometown company.
“Offering Portland Roasting allows us to
improve the coffee-drinking experience
for our clients while adding to our long
list of green operations,” said General
Manager Jeff Blosser. The company is
located just a few blocks from the OCC,
which allows its delivery people to haul
their biodegradable sacks of coffee beans
to the center on bicycles. And if they need
a vehicle to keep up with demand on busy
days, the company has an electric Nissan
Leaf at its disposal.
APEX Standards Almost in Sight
With ideas and efforts coming from all
corners and covering everything from
rooftop gardens and solar arrays to paperless invitations, it is small wonder that
putting together a list of best practices for
show organizers is still a work in progress.
But progress is being made. The Convention Industry Council (CIC) announced
this Summer that the APEX-led program to
develop standards for sustainable meetings
was nearing the finish line.
Eight of the nine separate draft
standards were complete as of June and
had passed their initial review. “We know
there is a lot of anticipation within the
industry,” said Karen Kotowski, CEO of
the CIC. “The process has been a long one
due to the overwhelming interest and we
are right now at the finish line.”
The standards have in the works since
2008, and with the continued high level of
interest in the greening of the trade show
industry, it will probably not be the last
word on the topic. TSE
Green Your
Show
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Find out how United can
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Richard A. Simon
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VP of Operations,
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Buddy Linn
VP, General
Manager
Raymond Santos
VP of Operations,
National
Call (312) 922-8558
or visit www.unitedhq.com
5NITED.ATIONAL-AINTENANCE)NCs5NITED-AINTENANCE#OMPANY)NC
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#1 in Cleaning and Maintenance Services for Trade Shows
ZOOM™ Presents the Leading
Shows Coming Up in North America
TSE’s Trade Show Locator
BY LETICIA COTTON, editorial coordinator
SPONSORED BY
Whether you need a quick reminder of shows on
the horizon or are studying the market for potential
partnerships, co-locations or acquisitions, here
is a list of 77 of the most important trade shows
scheduled for August. Each show is listed by industry
category and contains both a wide-angle and closeup view of the event, the organizer, the site and
projected size. For a list of shows coming up in the
next 12 months — searchable by each field — go to
www.TradeShowExecutive.com
To be considered for future editions of ZOOM in
print and online, e-mail information on your show to
me at [email protected]
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
ADVERTISING & MARKETING
ASI Holiday Preview
The ASI Show
www.asishow.com
Mary Upton
VP of Trade Show Operations
215-953-3197
9/14/15
9/15/15
Sands Expo & Convention Center
Las Vegas, NV
40,000 nsf
330 Exhibitors
2,500 Attendees
AEROSPACE & AVIATION
AEROCON
Canon Communications LLC
www.canontradeshows.com
Kevin O’Keefe
Senior Vice President
310-445-4200
9/21/15
9/23/15
McCormick Place
Chicago, IL
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
AOPA Aviation Summit
Aircraft Owners & Pilots Association
www.aopa.org
Liz Tarver
Director
301-695-2000
9/23/15
9/25/15
Connecticut Convention Center
& Hartford-Brainard Airport
Hartford, CT
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
AGRICULTURE & FARMING
Farm Science Review
The Ohio State University
fsr.osu.edu
Chuck Gamble
Show Manager
614-292-4278
9/21/15
9/23/15
Molly Caren Agricultural Center
London, OH
2,313,471 nsf
623 Exhibitors
130,000 Attendees
AMUSEMENT, ENTERTAINMENT & GAMING
APEX 2011 EXPO
Mimi Ruffing
APEX - Airline Passenger Experience Assn.
Exhibit & Sponsorship Sales
apex.aero
321-868-4586
9/13/15
9/16/15
Washington State Convention Center
Seattle, WA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
APPAREL, BEAUTY, SHOES & TEXTILES
ABC Kids Expo
Larry Schur
Schur Management & Consulting
President
www.theabcshow.com
210-691-4848 x 107
9/24/15
9/27/15
Kentucky Exposition Center
Louisville, KY
367,000 nsf
1,003 Exhibitors
14,655 Attendees
Denver International Western/
English Apparel & Equipment Market
Denver Western & English Sales Association
www.denver-wesa.com
Amy Thomas
Show Manager
303-295-1040
9/10/15
9/13/15
Denver Merchandise Mart Complex
Denver, CO
9,290 nsf
50 Exhibitors
1,600 Attendees
Fashion Coterie- Sole Commerce
ENK International Trade Events
www.enkshows.com
Mike Sampson
Director
646-841-1446
9/19/15
9/21/15
Jacob K. Javits Convention Center
New York, NY
NSF Not Supplied
1,500 Exhibitors
18,000 Attendees
Imprinted Sportswear Atlanta
Nielsen
www.issshows.com
Nikki Houston
Show Director
770-291-5416
9/9/15
9/11/15
Cobb Galleria Centre
Atlanta, GA
20,000 nsf
115 Exhibitors
2,450 Attendees
Imprinted Sportswear Fort Worth
Nielsen
www.issshows.com
Nikki Houston
Show Director
770-291-5416
9/30/15
10/2/15
Fort Worth Convention Center
Fort Worth, TX
34,500 nsf
215 Exhibitors
4,920 Attendees
40
July 2011 | Trade Show Executive
TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
APPAREL, BEAUTY, SHOES & TEXTILES continued
The Profile Show
Michael Dargavel
Ontario Fashion Exhibitors
Show Manager
www.ofeshows.ca
416-596-2401 x225
9/11/15
9/14/15
Toronto Congress Centre
Toronto, ON
84,000 nsf
Exhibitors Not Supplied
3,000 Attendees
AUTOMOTIVE, TRUCKING & TRANSPORTATION
Assembly & Automation Technology Expo
Kevin O’Keefe
Canon Communications LLC
Senior Vice President
www.canontradeshows.com
310-445-4200
9/21/15
9/23/15
McCormick Place
Chicago, IL
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
BusCon
Bobit Business Media
www.busconexpo.com
Michelle Mendez
Director of Events
310-533-2453
9/14/15
9/15/15
Navy Pier
Chicago, IL
60,270 nsf
150 Exhibitors
2,150 Attendees
NATDA Trade Show
North American Trailer Dealers Association
www.natda.org
Jesse Battle
Director of Operations
727-360-0304
9/9/15
9/11/15
Dallas Convention Center
Dallas, TX
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
BUILDING & CONSTRUCTION
BCA Construction & Design Expo
Building Contractors Association of
Northeast Indiana
www.bcatradeshow.com
Lori Harvey
Executive Director
260-483-9596
9/29/15
9/30/15
Allen County War Memorial
Coliseum & Exposition Center
Fort Wayne, IN
61,700 nsf
150 Exhibitors
5,000 Attendees
Connections Convention & Trade Show
Connections Events, Inc.
www.connectionsconvention.org
Jennifer Wilkinson
Show Contact
888-881-1001
9/8/15
9/10/15
Las Vegas Hilton
Las Vegas, NV
80,000 nsf
275 Exhibitors
3,000 Attendees
Expo Nacional Ferretera
Expo Nacional Ferretera
www.expoferretera.com.mx
Show Management
+52 (55) 5636-0460
9/2/15
9/4/15
Expo Guadalajara
Guadalajara, Jal
371,355 nsf
985 Exhibitors
70,000 Attendees
FBMA’s MAIN Event &
Gulf Atlantic Building Products Expo
Florida Building Material Association
www.fbmamainevent.com
Betty Askew
Director of Operations
352-383-0366 x223
9/23/15
9/24/15
Gaylord Palms Hotel & Conv. Center
Kissimmee, FL
55,000 nsf
100 Exhibitors
2,000 Attendees
GlassBuild America
National Glass Association
www.glassbuildamerica.com
Denise Sheehan
VP, Industry Events
866-342-5642
9/13/15
9/15/15
Georgia World Congress Center
Atlanta, GA
106,725
375 Exhibitors
6,944 Attendees
HVAC Comfortech
Contracting Business Magazine/
Penton Media, Inc.
www.hvaccomfortech.com
Joe Marino
Exhibit Manager
216-931-9380
9/22/15
9/24/15
Indiana Convention Center &
Lucas Oil Stadium
www.hvaccomfortech.com
35,000 nsf
200 Exhibitors
4,000 Attendees
IIDEX/NeoCon Canada
MMPI Canada
www.iidexneocon.com
Tracy Bowie
Vice President of Sales
416-960-4518
9/23/15
9/24/15
Direct Energy Centre,
Exhibition Place
Toronto, ON
95,000 nsf
400 Exhibitors
15,450 Attendees
NAEC Annual Convention & Expo
National Assn. of Elevator Contractors
www.naec.org
Patti Bonner
Trade Show/Education Manager
888-847-7530
9/15/15
9/16/15
New Orleans Ernest N. Morial
Convention Center
New Orleans, LA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
9/19/15
9/23/15
MGM Grand Hotel & Casino
Las Vegas, NV
25,000 nsf
150 Exhibitors
6,000 Attendees
COMMUNICATIONS & BROADCASTING
BICSI Fall Conference & Exhibition
Kim Osterman
BICSI
Acting Director of
www.bicsi.org
Conferences & Events
813-979-1991
www.TradeShowExecutive | July 2011
41
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
ZZZIWODXGHUGDOHFFFRP
TSE’s Trade Show Locator
SPONSORED BY
"/%063"8"3%8*//*/($0/7&/5*0/$&/5&3
nää°ÇÓÇ°nä{xÊUÊ777° "86°",É
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
9/27/15
10/1/15
Walt Disney World Swan &
Dolphin Resort
Lake Buena Vista, FL
31,000 nsf
170 Exhibitors
2,500 Attendees
Rich Tehrani
CEO/Editor in Chief
203-852-6800
9/14/15
9/16/15
Austin Convention Center
Austin, TX
95,000 nsf
215 Exhibitors
7,196 Attendees
Dennis Wharton
Executive VP, Media Relations
202-429-5350
9/15/15
9/17/15
Hyatt Regency Chicago’s
Riverside Center
Chicago, IL
15,000 nsf
95 Exhibitors
3,300 Attendees
COMPUTERS & SOFTWARE APPLICATIONS
Fusion
Michele Nessier
itSMF USA
Exhibit & Sponsorship Sales
www.servicemanagementfusion.com
650-416-2402
9/26/15
9/29/15
Walter E. Washington Conv. Center
Washington, DC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
DENTAL
CDA Presents the Art and Science of Dentistry Debi Irwin
California Dental Association
Vice President
www.cdapresents.com
800-736-7071
9/23/15
9/25/15
The Moscone Center, South Hall
San Francisco, CA
85,000 nsf
400 Exhibitors
16,000 Attendees
EDUCATION, TRAINING, SCIENCE & RESEARCH
50th Interscience Conference on
Carrie Morin
Antimicrobial Agents and Chemotherapy
Exhibits Manager
American Society for Microbiology
202-942-9240
www.icaac.org
9/18/15
9/21/15
McCormick Place
Chicago, IL
50,000 nsf
116 Exhibitors
11,000 Attendees
COMMUNICATIONS & BROADCASTING continued
FTTH Conference & Expo
Laura Chajkowski
Legend Conference Planning
Principal
www.ftthconference.com
613-226-9988 x5
ITEXPO West
Technology Marketing Corporation
www.tmcnet.com
Radio Show
Radio Advertising Bureau &
National Association of Broadcasters
www.radioshowweb.com
APSA Annual Meeting & Exhibition
American Political Science Association
www.apsanet.org
Lauren West
Dir., Meetings & Conferences
202-483-2512
9/2/15
9/5/15
Washington State Conv. Center
Seattle, WA
34,000 nsf
120 Exhibitors
7,000 Attendees
NSH Annual Symposium & Convention
National Society for Histotechnology
www.nsh.org
Aubrey Wanner
Meeting Manager
443-535-4065
9/19/15
9/21/15
Duke Energy Convention Center
Cincinnati, OH
65,000 nsf
100 Exhibitors
1,300 Attendees
National Assn. for College Admission
Counseling National Conference
NACAC
www.nacacnet.org
Bethany Blue Chirico
Dir. of Education, National
Conference & Meetings
703-299-6834
9/23/15
9/25/15
New Orleans Ernest N. Morial
Convention Center
New Orleans, LA
50,000 nsf
200 Exhibitors
5,000 Attendees
TASA/TASB Annual Convention
Texas Association of School Boards
www.tasa.tasb.org
Laurie Korn
Exhibits Manager
512-467-3611
10/1/15
10/2/15
Austin Convention Center
Austin, TX
60,000 nsf
400 Exhibitors
6,000 Attendees
ELECTRICAL & ELECTRONICS
CEDIA EXPO
Custom Electronic Design &
Installation Association
www.cedia.org/expo
Debbie Antrim
Director of Trade Shows
800-669-5329 x132
9/8/15
9/11/15
Indiana Convention Center &
Lucas Oil Stadium
Indianapolis, IN
343,072 nsf
453 Exhibitors
20,721 Attendees
IPC Midwest Conference & Exposition
IPC & Canon Communications LLC
www.devicelink.com/expo/emidwest11
Albert Sabbah
Group Sales Manager
310-996-9473
9/22/15
9/23/15
Renaissance Schaumburg Hotel &
Convention Center
Schaumburg, IL
29,000 nsf
1,500 Exhibitors
30,000 Attendees
*Co-located with MD&M Midwest, Design & Manufacturing Midwest, et. al
42
July 2011 | Trade Show Executive
TSE’s Trade Show Locator
SPONSORED BY
Show Manager
Dates
Venue/City/State
Projected Size
EXHIBITION & MEETING INDUSTRY
HSMAI’s Affordable Meetings® National
J. Spargo & Associates, Inc.
www.affordablemeetings.com
Arina Kravets
Exposition Management
703-631-6200
9/8/15
9/9/15
Walter E. Washington Conv. Center
Washington, DC
50,000 nsf
400 Exhibitors
1,700 Attendees
9/22/15
9/24/15
Greater Ft. Lauderdale/
Broward County Convention Center
Fort Lauderdale, FL
65,000 nsf
160 Exhibitors
1,200 Attendees
Show Management
703-770-8100
9/11/15
9/15/15
Washington Hilton
Washington, DC
148,000 nsf
Exhibitors Not Supplied
1,700 Attendees
Robin Cornelison
Show Manager
202-737-4332
9/20/15
9/22/15
Georgia World Congress Center
Atlanta, GA
70,000 nsf
300 Exhibitors
5,000 Attendees
Philadelphia Nat'l Candy Gift & Gourmet Show Francis Cox
Philadelphia Nat'l Candy Gift & Gourmet Show Show Chairman
www.phillycandyshow.com
888-226-3989
9/12/15
9/14/15
Atlantic City Convention Center
Atlantic City, NJ
30,000 nsf
150 Exhibitors
4,000 Attendees
Price Chopper Show
Price Chopper
www.pricechopper.com
Barbara Page
Manager of PR &
Community Relations
518-379-1294
9/22/15
9/22/15
Connecticut Convention Center
Hartford, CT
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
GOVERNMENT & MILITARY
GTC East
Government Technology
www.govtech.com
Lisa Probst
Director of Operations
916-932-1412
9/15/15
9/16/15
Empire State Plaza Conv. Center
Albany, NY
18,000 nsf
160 Exhibitors
5,000 Attendees
Modern Day Marine
Nielsen
www.marinemilitaryexpos.com
Charlie Baisley
Exhibit & Sponsorship Sales
703-812-2741
9/28/15
9/30/15
Marine Core Base Quantico
Quantico, VA
136,000 nsf
540 Exhibitors
10,000 Attendees
NDTA Forum & Expo
National Defense Transportation Assn.
www.ndtahq.com
Denny Edwards
Vice President Marketing &
Corporate Development
703-751-5011
9/11/15
9/15/15
Phoenix Convention Center
Phoenix, AZ
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
9/24/15
9/26/15
Cobb Galleria Centre
Atlanta, GA
120,000 nsf
300 Exhibitors
20,000 Attendees
FINANCIAL, INSURANCE & LEGAL SERVICES
FICPA Annual Accounting Show
Drew Miller
Florida Institute of CPAs
Marketing Manager
www.ficpa.org
850-224-2727 x270
NAIFA Career Conference & Annual Meeting
Nat'l Assn. of Insurance & Financial Advisors
www.naifa.org
FOOD & BEVERAGE
International Dairy Show
International Dairy Foods Association
www.dairyshow.com
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING
Atlanta Home Show - Fall
Michael Schoppenhorst
SEMCO Productions, LLC
Show Director
www.atlantahomeshow.com
770-998-9800
CanWest Horticulture Show
BC Landscape & Nursery Association
www.canwesthortshow.com
Karen DeJong
Show Manager, Seminar &
Tour Coordinator
604-574-7772
9/29/15
9/30/15
Vancouver Convention Centre
Vancouver, BC
40,000 nsf
250 Exhibitors
3,500 Attendees
Hospitality Design Boutique
Nielsen
www.hdboutique.com
Liz Sommerville
Group Show Director
770-291-5456
9/14/15
9/15/15
Miami Beach Convention Center
Miami Beach, FL
70,000 nsf
550 Exhibitors
5,000 Attendees
The Landscape Show
Florida Nursery, Growers & Landscape Assn.
www.fngla.org
Sabrina Haines
Trade Show Services Manager
407-295-7994
9/30/15
10/2/15
Orange County Convention Center
Orlando, FL
87,000 nsf
427 Exhibitors
7,239 Attendees
www.TradeShowExecutive | July 2011
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
Show Name/Management/Web Address
43
• Over 150,000 sq. ft. of flexible meeting
TSE’s Trade Show Locator
SPONSORED BY
& exhibition space
ntario,
Southern California
Show Name/Management/Web Address
Show Manager
• Over 2500 guest rooms within easy
walking distance
• Next to LA/Ontario International Airport,
with over 200 daily flights from major U.S. hubs
Venue/City/State
Projected Size
HOME FURNISHINGS, INTERIOR DESIGN & LANDSCAPING continued
Miami Home Design & Remodeling Show
Steve Plotkin
9/3/15
Home Show Management Corp.
Producer
9/7/15
www.homeshows.net
305-667-9299
Miami Beach Convention Center
Miami Beach, FL
290,000 nsf
Exhibitors Not Supplied
Attendees Not Supplied
MANUFACTURING & PACKAGING
IMX (Interactive Manufacturing Experience)
Society of Manufacturing Engineers
www.imxevent.com
9/13/15
9/15/15
Las Vegas Convention Center
Las Vegas, NV
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
9/21/15
9/23/15
McCormick Place
Chicago, IL
NSF Not Supplied
2,000 Exhibitors
40,000 Attendees
9/27/15
9/29/15
Las Vegas Convention Center
Las Vegas, NV
521,147 nsf
1,140 Exhibitors
33,967 Attendees
9/15/15
9/18/15
Orange County Convention Center
Orlando, FL
113,000 nsf
400 Exhibitors
14,000 Attendees
Show Management
888-322-7333
Medical Design & Manufacturing
Kevin O’Keefe
(MD&M) Midwest, Design & Manufacturing
Senior Vice President
Midwest, PLASTEC Midwest
310-445-4200
Canon Communications, LLC
www.devicelink.com/expo/mdmmw11
PACK Expo
a2z Inc.
exhibitorsales.packexpo.com
Kim Beaulieu
Director, Exhibit Services
703-243-8555 x 3187
MEDICAL & HEALTHCARE PRODUCTS
AAFP Scientific Assembly
Kristy Wilson
American Academy of Family Physicians
Exhibits Manager
www.aafp.org
800-274-2237
Dates
www.ontariocc.com
AAO-HNSF Annual Meeting & OTO Expo
American Academy of Otolaryngology Head & Neck Surgery Foundation
www.entnet.org
Tamara Burakowski
Director, Meetings & Exhibits
703-535-3784
9/12/15
9/15/15
Moscone Center
San Francisco, CA
70,000 nsf
275 Exhibitors
9,000 Attendees
AAOMS Annual Meeting,
Scientific Sessions & Exhibition
American Association of
Oral & Maxillofacial Surgeons
www.aaoms.org
Valerie A. Wolf
Exhibition Manager
800-822-6637 x4316
9/13/15
9/18/15
Pennsylvania Convention Center
Philadelphia, PA
54,000 nsf
200 Exhibitors
5,000 Attendees
AOPA National Assembly
American Orthotic & Prosthetic Association
www.aopanet.org
Tina M. Moran
Dir. of Meetings & Conventions
571-431-0808
9/20/15
9/23/15
The Mirage Resort & Casino
Las Vegas, NV
40,000 nsf
200 Exhibitors
2,200 Attendees
AHE Annual Conference &
Healthcare Marketplace
Corcoran Expositions, Inc.
www.ahe.org
Sandra Rials
Manager, Education
312-422-3856
9/26/15
9/29/15
Gaylord Palms Hotel & Conv. Center
Kissimmee, FL
20,000 nsf
200 Exhibitors
Attendees Not Supplied
ENA Annual Conference
Emergency Nurses Association
www.ena.org
Helen Pollard
Director of Meetings &
Exhibit Services
847-460-4122
9/23/15
9/25/15
Tampa Convention Center
Tampa, FL
100,000 nsf
450 Exhibitors
5,000 Attendees
Gerontological Advanced Practice Nurses
Association Annual Conference
Anthony J. Jannetti Inc.
www.gapna.org
Rick Gabler
Director of Marketing
856-256-2314
9/15/15
9/18/15
Washington Marriott Wardman Park NSF Not Supplied
Washington, DC
Exhibitors Not Supplied
Attendees Not Supplied
Healthcare Facilities Symposium & Expo
JD Events
www.hcarefacilities.com
Jenabeth Ferguson
Event Dir. & Program Manager
508-759-0075
9/21/15
9/23/15
Navy Pier
Chicago, IL
44
July 2011 | Trade Show Executive
18,000 nsf
200 Exhibitors
2,500 Attendees
TSE’s Trade Show Locator
SPONSORED BY
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
9/23/15
9/25/15
Sands Expo & Convention Center
Las Vegas, NV
162,700 nsf
468 Exhibitors
14,000 Attendees
Rick Gabler
Director of Marketing
856-256-2314
9/8/15
9/11/15
Washington Marriott Wardman Park
Washington, DC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Rick Gabler
Director of Marketing
856-256-2314
9/8/15
9/11/15
Washington Marriott Wardman Park
Washington, DC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Erica Stone
Director
303-998-9408
9/22/15
9/25/15
Baltimore Convention Center
Baltimore, MD
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
PLANT ENGINEERING & OPERATIONS
Northern California Facilities Expo
Lisa Nagle
Cygnus Expositions
Show Manager
www.facilitiesexpo.com
800-827-8009 x4402
9/22/15
9/23/15
Santa Clara Convention Center
Santa Clara, CA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
POLICE, FIRE, SECURITY & EMERGENCY SERVICES
NTOA’s Tactical Operations
Rob Cartner
Conference & Vendor Show
Conference Director
National Tactical Officers Assn.
800-279-9127
www.ntoa.org
9/19/15
9/24/15
Richmond Marriott Hotel
Richmond, VA
41,000 nsf
205 Exhibitors
825 Attendees
MEDICAL & HEALTHCARE PRODUCTS continued
International Vision Expo & Conference
Tom Loughran
Reed Exhibitions
Event Director
www.visionexpowest.com
203-840-4800
National Mother Baby Nurses Conference
Anthony J. Jannetti Inc.
www.neonatalnetwork.com
*Co-located with National Neonatal Nurses Conference
National Neonatal Nurses Conference
Anthony J. Jannetti Inc.
www.neonatalnetwork.com
Natural Products Expo East
New Hope Natural Media,
a division of Penton Media
www.expoeast.com
New York Law Enforcement Expo
Kelly Simon Trade Shows
www.pittsburghfireexpo.com
Kelly Simon
President
724-216-1083
9/15/15
9/16/15
Turning Stone Resort & Casino
Verona, NY
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Ohio Law Enforcement Expo
Kelly Simon Trade Shows
www.pittsburghfireexpo.com
Kelly Simon
President
724-216-1083
9/21/15
9/22/15
International Exposition
Center (I-X Center)
Cleveland, OH
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Ohio Fire Rescue & EMS Expo
Kelly Simon Trade Shows
www.pittsburghfireexpo.com
Kelly Simon
President
724-216-1083
9/24/15
9/25/15
International Exposition
Center (I-X Center)
Cleveland, OH
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Security Canada Atlantic
Canadian Security Association
www.securitycanadaexpo.com
Steve Basnett
Dir., Trade Shows & Events
905-513-0622 x224
9/15/15
9/15/15
Holiday Inn Halifax Harbourview
Dartmouth, NS
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
9/21/15
9/23/15
Pasadena Convention Center
Pasadena, CA
9,230 nsf
80 Exhibitors
4,500 Attendees
PRINTING, GRAPHICS, PHOTOGRAPHY & PUBLISHING
DigitalVideo Expo
Denise Miller
NewBay Media
Expo Manager
www.dvexpo.com
303-420-0130
GRAPH Expo
Graphic Arts Show Company
www.gasc.org/GRAPHEXPO11
Ralph Nappi
President
(703) 264-7200
9/12/15
9/15/15
McCormick Place
Chicago, IL
277,134 nsf
506 Exhibitors
19,961 Attendees
The NBM Show - Baltimore
National Business Media, Inc.
thenbmshow.com
Susan Hueg
Dir., Exhibitions & Events
303-469-0424 x 204
9/9/15
9/11/15
Baltimore Convention Center
Baltimore, MD
45,000 nsf
200 Exhibitors
5,500 Attendees
www.TradeShowExecutive | July 2011
45
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
*Co-located with National Mother Baby Nurses Conference
We built it and you came.
And you came back.
TSE’s Trade Show Locator
And you came back.
SPONSORED BY
www.thehrcc.com www.visithampton.com 800-487-8778
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
PUBLIC WORK
International Public Works
Congress & Exposition
APWA (American Public Works Assn.)
www.apwa.net
Dana Priddy
Director of Meetings
816-472-6100 x 5241
9/19/15
9/22/15
Colorado Convention Center
Denver, CO
105,000 nsf
650 Exhibitors
8,500 Attendees
Qwest Center Omaha
Omaha, NE
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
REAL ESTATE, BUSINESS OPPORTUNITIES & LAND DEVELOPMENT
Omaha Products Show
Bob Mancuso, Jr.
9/15/15
Mid-America Expositions, Inc.
Show Manager
9/16/15
www.showofficeonline.com
402-346-8003
SPORTING GOODS & RECREATION
America’s Largest RV Show
Pennsylvania RV & Camping Association
www.largestrvshow.com
Heather Leach
Marketing & Education Dir.
888-303-2887
9/13/15
9/14/15
Giant Center/Hershey
Entertainment & Resorts
Hershey, PA
640,011 nsf
206 Exhibitors
35,020 Attendees
Health + Fitness Business
Nielsen
www.healthandfitnessbiz.com
Andy Tompkins
Vice President/Show Director
949-226-5712
9/15/15
9/17/15
Sands Expo & Convention Center
Las Vegas, NV
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Interbike International Expo
Nielsen
www.interbike.com
Andy Tompkins
Show Director
949-226-5750
9/15/15
9/17/15
Sands Expo & Convention Center
Las Vegas, NV
NSF Not Supplied
694 Exhibitors
24,698 Attendees
Surf Expo
dmg world media
www.surfexpo.com
Roy Turner
Show Director
678-781-7979
9/9/15
9/11/15
Orange County Convention Center
Orlando, FL
187,300 nsf
692 Exhibitors
15,000 Attendees
TOYS, HOBBIES & GIFTS
The Chicago Market - Fall
MMPI
www.shopchicagomarket.com
Myron Maurer
Senior VP, General Manager
312-527-7523
9/13/15
9/15/15
The Merchandise Mart
Chicago, IL
NSF Not Supplied
1,000 Exhibitors
15,000 Attendees
The L.A. Mart Fall Market
MMPI
www.lamartgift.com/fall-market
Peggy Coleman
VP of Marketing, L.A. Mart
213-763-5811
9/19/15
9/21/15
L.A. Mart
Los Angeles, CA
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
Las Vegas Souvenir & Resort Gift Show
Urban Expositions
www.lvsouvenirshow.com
Lisa Glosson
Show Director
678-285-3976 x334
9/21/15
9/24/15
Las Vegas Convention Center
Las Vegas, NV
NSF Not Supplied
800 Exhibitors
Attendees Not Supplied
TRAVEL, HOTELS & RESTAURANTS
Florida Restaurant & Lodging Show
Reed Exhibitions
www.flrestaurantandlodgingshow.com
Nancy Hughes
Operations Manager
203-840-5904
9/9/15
9/11/15
Orange County Convention Center
Orlando, FL
NSF Not Supplied
500 Exhibitors
Attendees Not Supplied
Scott Goss
Trade Show Manager
703-739-2782
9/12/15
9/14/15
Las Vegas Convention Center
Las Vegas, NV
58,500 nsf
500 Exhibitors
5,200 Attendees
Roselyne Lévêque
Events Coordinator
800-667-7452
9/19/15
9/20/15
International Center
Mississauga, ON
87,000 nsf
209 Exhibitors
1,700 Attendees
Doug Poindexter
President
626-447-2222
9/14/15
9/16/15
Mandalay Bay Convention Center
Las Vegas, NV
130,000 nsf
750 Exhibitors
10,275 Attendees
THETRADESHOW
(Travel Retailing And Destination Expo)
THETRADESHOW
www.thetradeshow.org
VETERINARY
National Pet Industry Trade Show
Pet Industry Joint Advisory
Council of Canada
www.pijaccanada.com
SuperZoo
World Pet Association
www.superzoo.org
46
July 2011 | Trade Show Executive
TSE’s Trade Show Locator
Show Name/Management/Web Address
Show Manager
Dates
Venue/City/State
Projected Size
WATER, ENERGY & POWER
Autovation
Utilimetrics
www.utilimetrics.org
Karen Cioni
Show Contact
847-227-0414
9/26/15
9/29/15
Gaylord National Resort &
Convention Center
National Harbor, MD
21,000 nsf
100 Exhibitors
1,600 Attendees
International Pipeline Exposition
dmg world media
www.petroleumshow.com
Michael Peace
Exhibit & Sponsorship Sales
403-209-3555
9/26/15
9/28/15
Calgary TELUS Convention Centre
Calgary, AB
27,400 nsf
170 Exhibitors
3,300 Attendees
Oil Sands Trade Show & Conference
dmg world media
www.petroleumshow.com
Oliver Thomas
Exhibit & Sponsorship Sales
403-209-3555
9/14/15
9/15/15
Suncor Community Leisure Centre
Wood Buffalo, AB
70,000 nsf
400 Exhibitors
4,000 Attendees
Pacific Oil Conference
Pacific Oil Conference
www.petroshow.com
Julia McCann
Executive Director
916-646-5980
9/20/15
9/23/15
Grand Sierra Resort & Casino
Reno, NV
30,000 nsf
300 Exhibitors
1,500 Attendees
RETECH (Renewable Energy
Technology Conference & Exhibition)
The Tradefair Group
www.retech2011.com
Hunter Jones
Show Director
713-343-1875
9/21/15
9/23/15
Walter E. Washington Conv. Center
Washington, DC
NSF Not Supplied
Exhibitors Not Supplied
Attendees Not Supplied
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Make sure your show is listed in Trade Show Executive’s ZOOM Calendar
so that exhibitors, attendees, potential strategic partners and others
can find the data and contact info they need.
Information on your event is posted online (www.thetradeshowcalendar.com/index.php?BNR=tse)
and in print and reaches a global audience.
Send info on future dates and sites for your FREE listing to
Carri Jensen at [email protected]
www.TradeShowExecutive | July 2011
47
© 2011, Trade Show Executive Magazine, Oceanside, CA (760) 630-9105.
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was named show
manager of the
Montreal Gift Show.
which attracts
more than 8,000
retailers each year.
She replaced Bianca
Kennedy and will
be responsible for all show operations
and marketing. DeCoteau joined the
Canadian Gift and Tableware Association
after 12 years as an executive recruiter.
Reach Melanie at (416) 642-1051 or
[email protected]
ANDREW EVANS, a former Reed
Exhibitions director and COO of Brand
Events, joins Centaur Media in September
as managing director of its London-based
exhibitions group. Evans will oversee the
Homebuilding and Renovating Show, Business
Travel Show and Marketing Week Live. Evans
was also managing director of Fresh
RM, a joint venture between Reed and
Montgomery Worldwide.
Reach Andrew at 020 7970 4000 or
[email protected]
Reach Vicki Hawarden at (972) 702-3000
or [email protected]; Dexter King at
(972) 906-7441 or [email protected]
JENNIFER CARR was promoted to director
of operations at ConvExx. Carr joined
ConvExx nine years ago after working as
meeting planner for SmithBucklin. Her
new responsibilities include client relations
and working with service contractors
in addition to directing the organizing
company’s staff on operational matters.
Reach Jennifer at (702) 450-766, x237, or
[email protected]
ROBERT BRICE left Cygnus Business Media
when his position as
senior vice president
of the company’s
trade show division
was eliminated. Brice
had held the position
since last year and
was earlier the head of the Fire and EMS
Group at Cygnus. Patrick Nadle, executive vice president of the Aviation group,
also left in the reorganization.
Reach CEO John French at (800) 547-7377
or [email protected]
We’ve Moved! Our new address is:
21250 Hawthorne Boulevard, Suite 535
Torrance, CA 90503
MELANIE DECOTEAU
ties with IAVM include international
growth and the development of an
educational program aimed particularly
at young industry professionals.
“It is critical that IAVM provide
its members with the right education
and tools to do their jobs effectively,”
Hawarden said. “IAVM has a rich
history of doing just that, and one
of my priorities is to extend IAVM’s
reach deeper into the venue management community.”
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Coppell, TX – Vicki Hawarden has been
named the new president and CEO of
the International Association of Venue
Managers (IAVM) effective August 15.
She will replace Dexter King who, in
late 2010, announced his decision to
retire in 2011.
Hawarden was most recently vice
president of knowledge and events for
Meeting Professionals International
(MPI). Her background includes executive positions with the International
Association of Exhibition Management,
the American Association of Blood
Banks, and the National Recreation and
Park Association. Hawarden’s priori-
Scan here to learn
more about our
company:
BY HIL ANDERSON, senior editor
877-641-0900
www.prodtrans.com
Vicki Hawarden Named
President, CEO of IAVM
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www.TradeShowExecutive | July 2011
49
PA R TI N G S HOTS
 Sunny in DC. It was all smiles in Washington where the Exhibition &
Convention Executives Forum drew a good crowd of industry leaders. In the
audience were Susan Littleton, VP of Marketing for the Consumer Electronics Association, Mary Pat Heftman, National Restaurant Association EVP,
Convention, and TSE’s Danica Tormohlen.
 That Takes the Cake. The staff of the Association of Woodworking and
Furnishing Suppliers was surprised with a birthday cake from the Las Vegas
Convention and Visitors Authority and Aramark to mark the 100th anniversary
of AWFS. (L-R) ) LVCVA Vice President Chris Meyer, AWFS Board President
Joan Kemp and EVP Angelo Gangone.
 A Legend for a Long Time. Bob Dallmeyer [center], CEO of RD International and Trade Show Executive Power Lunch columnist, was selected as the
2011 “Legend of the Industry” for this year’s IAEE Krakoff Leadership Institute.
The ceremony was held during the International Association of Exhibitions
and Events (IAEE) Mid-Year Meeting at the Fairmont Hotel in Washington,
DC. Each year, IAEE selects a legend whose contributions, innovation and
leadership have been truly unique and remarkable. A dinner on June 1 featured a Q&A with Dallmeyer by IAEE Chairman Vinnie Polito [right], managing
director, VP International. Steve Hacker [left], IAEE president & CEO, gives
Bob a hearty congratulations.
Index to Advertisers
a2z, Inc.
www.a2zinc.net . . . . . . . . . . . . . . . . . . p. 7, 9, 11
Atlantic City Convention & Visitors Authority
www.atlanticcitynj.com. . . . . .p. 26 – 31, & 33
Boston Convention Marketing Center
www.advantageboston.com . . . . . . . . . . . . . p. 3
The Broadmoor
www.broadmoor.com . . . . . . . . . . . . . . . Cover 4
Champion Exposition Services
www.championexpo.com . . . . . . . . . . . Cover 2
Cox Convention Center (SMG)
www.coxconventioncenter.com . . . . . . . .p. 43
Exhibition Services &
Contractors Association (ESCA)
Greater Fort Lauderdale/Broward County
Convention Center (SMG)
www.ftlauderdalecc.com . . . . . . . . . . . . . . .p. 41
Hampton Roads Convention Center (SMG)
www.thehrcc.com . . . . . . . . . . . . . . . . . . . . .p. 46
Hawaii Convention Center (SMG)
www.hawaiiconvention.com . . . . . . . . . . . .p. 45
Production Transport
www.prodtrans.com . . . . . . . . . . . . . . . . . . .p. 49
SMG
www.smgworld.com . . . . . . . . . . . . . p. 40 – 47
Trade Show Executive
Gold 100 Awards & Summit
www.knoxville.org/kcc. . . . . . . . . . . . . . . . .p. 42
www.tradeshowexecutive.com . . . . . p. 16, 17
Large Show Roundtable
Ungerboeck Systems International
www.largeshowroundtable.com . . . . . . . .p. 48
www.ungerboeck.com . . . . . . . . . . . p. 18 – 24
McCormick Place (SMG)
United Service Companies
www.mccormickplace.com . . . . . . . . . . . . .p. 47
www.unitedhq.com . . . . . . . . . . . . . . . . . . . .p. 39
Miami Airport Convention Center
www.macc.com . . . . . . . . . . . . . . . . . . . . Cover 3
Frontier Airlines Center
Ontario Convention Center (SMG)
www.midwestairlinescenter.com . . . . . . .p. 37
www.ontariocc.com. . . . . . . . . . . . . . . . . . . .p. 44
July 2011 | Trade Show Executive
www.pasadenacenter.com . . . . . . . . . . . . .p. 35
Knoxville Convention Center (SMG)
www.esca.org . . . . . . . . . . . . . . . . . . . . . . . . .p. 25
50
Pasadena Convention Center
Connect at our
Miami hub
At the new Miami Airport Convention Center (MACC),
You’re right where you want to be—just minutes from the airport and in the heart of Miami’s international market place.
As Miami’s second largest convention and exhibition center, the MACC offers you 172,000 square feet of newly
modernized conference and trade show facilities with an array of attentive and professional support staff to help you soar.
There’s also the added convenience of our on-site DoubleTree by Hilton Hotel with complimentary airport shuttle for ease
and affordability. Together, the MACC and DoubleTree by Hilton Miami will take your next trade show “above and beyond.”
Visit our website at www.MACC.com
For more information, please contact our Sales Office at
305-260-8905 or [email protected]
711 N.W. 72nd Avenue, Miami, FL 33126
MACC | Doubletree by Hilton Hotel |
Merchandise Mart | Rioja Grille
I F YO U ’ V E B E E N H E R E , YO U K N O W. ®
A legendary venue for high-end board meetings and executive retreats,
The Broadmoor can also host grand corporate events at Broadmoor Hall,
featuring 60,000 square feet of pillarless space. Hold a meeting January
through April of 2012 and receive a 4% rebate on room revenue.*
*Offer applies to new business opportunities.
BROADMOOR.COM
866.534.2192
A S K A B O U T B R OA D M O O R C O N N E CTI O N, O F F E R I N G U P T O 1,7 0 0 R O O M S W I T H O U R N E A R BY PA R T N E R P R O P E R T I E S .