Uninterruptible growth
Reliable support
Continuous rewards
At a Glance
Partner with Eaton to
expand your business and
gain a competitive advantage.
Eaton’s PowerAdvantage partner program is designed to help you
grow your business through Power Quality and UPS solutions.
Unlike other vendor programs in the power quality market, our
program was designed by you and reflects your ultimate goal –
increased revenue and margins.
Benefits to you
Authorized
Certified
Authorized:
Margin Benefits
Instant Rewards Rebate Program
Special Pricing Program
5%
9%
3
3
Limited
3
3
Training Program
Web Based
Classroom
3
3
Marketing and Sales Benefits
Co-Marketing Materials, Sales
Guides & tools
3
3
Online Partner Portal
3
3
Demo Units / Try & Buy
3
3
Partner Logo Usage
Authorized
Certified
Marketing Development Funds
By Request
3
3
3
Included in On-line Partner Locator
Complete on-line registration
3
Deal Registration
Dedicated Channel
Development Manager
Have established IT reseller business
Agree to terms and conditions
Business Development
Lead Generation
What is required from you
Certified:
In program for 6+ months
Successfully complete certified
Practice Area Training (on-line
and class)
Annual business development plan
Sell two or more categories of
Eaton products
Drive at least 20% of Power Quality
revenue through Eaton
Participate in two or more
co-marketing campaigns
Our two tier program design
provides the flexibility for you to
achieve your goals in delivering
power quality solutions
without creating unnecessary
complexity.
Authorized Tier
Designed to support our
partners that want to offer
power quality solutions to their
customers but do not want to
invest in building expertise in
that area. All partners will enter
the program as an Authorized
Partner.
Certified Tier*
Designed for partners that want
to invest in building a complete
power practice and are looking
to Eaton to help build that
expertise. Initially, Eaton will
offer two certification paths:
• Power Quality Design
Consultant
• Power Efficiency
Consultant
Eaton offers a compelling competitive advantage.
Program Feature
Eaton PowerAdvantage Approach
Other UPS Providers Approach
Business Development
Eaton works to help you build your
proficiency in power quality to build a
new revenue stream through:
• Competency training (on-line & class)
• Field support – technical and sales
• Best practice sharing
They measure your proficiency – leaving
it up to you to develop your UPS business
and competency.
Rebates
Eaton provides aggressive up-front rebates
that are easy to plan and leverage to win new
business.
They provide back-end rebates using
complex matrices. These programs make
it harder to manage your business and can
leave you in a bind if they don’t come through.
Sales Support
Eaton assigns a dedicated sales support
resource to every partner giving you access no
matter the size of the opportunity.
They have so many partners that they must
limit support to only large top tier partners
or those huge deals.
Deal Registration
Eaton has a documented and fair deal
registration program that you can be assured
we will never take the deal direct.
They have been known to take deals direct
making deal registration risky. They also limit
deal registration to top tier partners and deals.
Demand Generation
• MDF
• Leads
• Try & Buy
Eaton makes available key tools and
resources to all our partners to help build
their power quality / ups revenue stream. Giving
you the opportunity to grow your business.
They limit tools and resources to only the
top tier partners.
*You must demonstrate your commitment to the program and selling
Eaton Power Quality solutions for six months prior to applying for certification.
“We set ourselves apart from competitors because we
are dedicated to helping you build and/or supplement
your expertise. In addition, we help you build and
manage your business with up front rebates.”
Brooke Lang, Sr. Channel Marketing Manager, Eaton
Register now at:
www.poweradvantage.eaton.com
For more information,
contact your local Eaton
Sales Manager.
Eaton's Channel
Development Team
1.949.452.9610
[email protected]
©2010 Eaton Corporation. All Rights Reserved. Printed in USA. PA01FXA_0110
Eaton Market Development Funds (MDF) Program
Uninterruptible growth
Reliable support
Continuous rewards
Eaton invests in your success.
Eaton wants to help you grow
your business. That’s why we
have developed a program to
help you generate demand.
The Eaton PowerAdvantage
partner program provides you
access to Market Development Funds (MDF). These
discretionary funds are available for the exclusive use of
marketing and promoting your
Eaton power quality practice.
Partners are able to request
marketing support through
the Eaton PowerAdvantage
partner portal. Requests will
be reviewed by Eaton and you
will be notified of the projects
status.
There are no required revenue
targets to access these funds,
nor do you earn a percent of
revenue back in cooperative
marketing (co-op) funds. Eaton
prefers to take a custom approach and work with our partners to put together marketing
tactics which will provide the
best results.
Talk to your Channel Development Manager for more details
on maximizing these funds to
support marketing initiatives designed to increase your revenue
of Eaton products and solutions.
Eligible activity for MDF includes:
• Customer Event/Tradeshow
• Co-Branded Collateral Items
• Eaton Training
• Promotional Items
• Direct Marketing Campaigns
• Prize Donation
• Co-Branded Advertising
• Employee Sales Incentives
For more information,
contact your local Eaton
Sales Manager.
Eaton's Channel
Development Team
1.949.452.9610
[email protected]
©2010 Eaton Corporation. All Rights Reserved. Printed in USA. PA02FXA_0110
Uninterruptible growth
Reliable support
Continuous rewards
Deal Registration Program
Protect your deals and
get greater margins.
Eaton’s fast, automated Deal Registration Program makes it
easier than ever for PowerAdvantage partners to get price
protection and discounts.
The Deal Registration Program earns you additional discounts
that can advance your profit goals and make your quote pricing
even more attractive.
Now Eaton makes it easier than ever to take advantage of this
program, with a fast, simple online registration system. It’s easy,
it’s free, and it applies to any order of $10,000 or more of Eaton
products and services.
Take action and protect your Eaton deals in four quick steps:
1.Use the Deal Registration link which is available on the
PowerAdvantage Partner Portal
www.poweradvantage.eaton.com
2.Enter the details of your specific customer opportunity, such
as the estimated order date, product description(s) and the
probability of winning the order.
3.You will receive an e-mail from an Eaton authorized sales
manager confirming the eligibility of this potential sale for the
Deal Registration Program.
4.When you are ready to place the order with an IT Distributor
of choice, work with your Channel Development Manager
or other Eaton Sales Representatives to ensure the extra
discount is set-up with the distributor, in addition to your
standard discount.
The benefit of Deal Registration through the Eaton
PowerAdvantage Program is a win-win for you and your
customers. Take advantage today! Full details of the program
are available on the PowerAdvantage Partner Portal.
©2010 Eaton Corporation. All Rights Reserved. Printed in USA. PA03FXA_0110
For more information,
contact your local Eaton
Sales Manager.
Eaton's Channel
Development Team
1.949.452.9610
[email protected]
Uninterruptible growth
Reliable support
Continuous rewards
Eaton Fast Facts
A global leader in
power management.
Fact 1
Eaton is a leader in the electrical
industry and the UPS (Uninterruptible Power Supply) market.
• #1 Globally in UPS >5kVA
• #2 Globally in UPS <5kVA
Fact 2
For UPS systems, Eaton is
the leading OEM Provider
in the IT sector.
Fact 3
Eaton is stable. Founded in
1911, Eaton is a public company (NYSE:ETN) with 2008
sales of $15.4B.
Fact 4
Eaton is a global company
headquartered in Cleveland,
Ohio and was rated one of
the world’s most ethical
companies in 2008.
©2010 Eaton Corporation. All Rights Reserved. Printed in USA. PA04FXA_0110
Fact 5
The Eaton family of products
offers the best power management solutions available with
legacy brands like Deltec, Best
Power, Exide Electronics, Powerware , MGE Office Protection
Systems™, Pulizzi and Aphel.
®
Fact 6
Eaton is a leader in technology
innovation and engineering
excellence.
For more information,
contact your local Eaton
Sales Manager.
Eaton's Channel
Development Team
1.949.452.9610
[email protected]