Unintentional
Strategy :
Cultivating
Potential
A short biography
•
From manufacturing to retail
•
From CFO to COO
•
From Multinational to family own business
•
From France to China
Group Beaumanoir
Started in 1985
1,500 stores in France
2,800 stores worldwide
5 brands
FAST FASHION/RETAIL
Group Beaumanoir in CHINA
Started in 2005
1 000 stores
All over China
Mostly with affiliates
In all channels
Planned Strategy or “gut feeling”
strategy?
What’s best for China?
The story of Beaumanoir first steps in
China
WINNING STRATEGY TODAY:
Trials & errors
Key success factor :
Identify
A value proposition
Key success factor:
Fast
&
Flawless Execution
WINNING STRATEGY TOMORROW:
Towards a more mature approach