HOW TO USE
YOUR MEDIA TOOLS
Christian Media Basics #3
© 2016 Frank Gray
© 2016 Frank Gray
All Sorts of Tools…
 Each is made for a
specific purpose
 Each needs to be used
properly
 When used together
we can build the
house…
 It is the same with
media…
© 2016 Frank Gray
Various gifts… various
ministries
In the Church
 Apostles
 Prophets
 Teachers
 Miracle workers
 Healers
 Evangelists
 Etc.
© 2016 Frank Gray
In Contemporary
World
 Writers
 Broadcasters
 Musicians
 Actors
 Artists
 Journalists
 Pastors
 Teachers
Ministries of the Contemporary Church…
 … are extensions of the
spiritual gifts
 To be used for God’s
work:
 Evangelism
 The building up of the
Church
 Sharing God’s blessings
with Community
 To be used properly by
people God has
equipped
© 2016 Frank Gray
For More Information
 Visit Christian Media Basics on the Web at
http://mediaroles.org/cmb/
 Download this Powerpoint presentation
© 2016 Frank Gray
Established Mass Media Tools
© 2016 Frank Gray
What are they?







Music
Writing/Journalism
Video/Photography/TV/Film
Audio/Radio
Design/Art
Drama/Theatre/Acting
NOTE: These are all still very good forms of
communication. They have not been
replaced! See ways in which they can be
used together with more modern media…
© 2016 Frank Gray
Modern Media Tools
New technologies
 computers
 tablets
Internet-based tools
 web-sites
 Facebook
 smartphones
 SD cards
 text messaging
 YouTube
 Twitter
 LinkedIn
 Blogging
 Skype/LINE
© 2016 Frank Gray
They are powerful…
 When used together
in an appropriate
way (strengths)
 When they help
promote each other
 When used under the
inspiration of the Holy
Spirit
 When used creatively
 When used by
people who enjoy
using them
© 2016 Frank Gray
Strengths of individual Media
Medium
Strengths
Weaknesses
Radio
Popular, live, good reach
Needs response
mechanism. Timedependent.
Video clips/
YouTube
Trendy, entertaining,
popular, visual, timely
Production
challenging. Many
cannot view
Web-site
A ‘shop window’. Always
there. Global. Versatile
Always needs new
content.
Facebook
Most popular social network. Trivial, public
Friendly. Useful for
feedback/interaction
Twitter
Draws attention to what is
happening/trending. Points
to other media/web.
Concise.
© 2016 Frank Gray
Limited words.
How to Choose which
Media
 Some of the factors you need to consider if you are
starting anew:
 What resources you have
 People with experience, interest, ability and time
 Funding – what you can afford
 What constraints for broadcast media
 Buying time on a commercial station
 Community radio options
 Owning your own station
 What audience and what are their media habits?
 How people are using media today
© 2016 Frank Gray
Internet Options
 How popular is Internet?
 How fast and reliable is it?
 Who has access to Internet?
 What are people using Internet for?
 Social networking – Facebook, WhatsApp, Twitter, etc
 Gaming
 Study and learning
 News and information
 Entertainment – YouTube, Vimeo
 What devices are audience using for accessing Internet?
© 2016 Frank Gray
Innovative uses of Media
 A streamed Internet ‘radio’ or ‘TV’ station
 On Demand:
 Podcasts of favourite programs
 Downloadable media
 Use Twitter
 to share links to on-line media
 To inform followers of breaking news and programs
 Use Facebook to create added two-way contact with
audience – both for PR and feedback interaction
 Share pictures, video and graphics
© 2016 Frank Gray