IT promotion video
Key IT messages to deliver
Engineering transforming force
Cost effective solutions
Open for cooperation
Creative direction
Synopsis #A: 1’s and 0’s
Synopsis #A: 1’s and 0’s
Style: Connected, Potential, Future
Key message: #1 Engineering force / Unlimited Potential
We start with a computer screen with the basic language that all use… 1’s and 0’s appearing on the screen.
A storytelling man voice begins a speech but more as a journey that while 1 and 0 are the start to all
computers… where each will be taken to set the future in many direction and only keep growing thus
providing solutions to the world.
Example: Showing locations of programmers working as team to make robotics a reality. A late night coder
working on the line and we see through the screen.
The storytelling gives us the right canvas to explore all of our companies both big and small to startup as all
are join by the passion of 1 and 0’s… Only at the end, do we reveal that’s it’s Ukraine and it’s people.
Reference music and style of shooting: But IT images… and some cities / culture… but not tourism manners.
https://www.youtube.com/watch?v=z7yqtW4Isec
https://www.youtube.com/watch?v=a5Ob9qpmeLc
Synopsis #B: A New generation…
(IT Future)
Synopsis #B: A New generation…
(IT Future)
Style: Humanistic, Empowering, Motivational
Key message: Driven by Solutions / Unlimited Solutions
Powerful story like speech with all the main elements of each sector and how they influence the
global trade, how they impact both in and out of Ukraine. Each sector we speak and show
inspirational people in IT taking on the word… the speaker says; A country… that produced more that
X amount of Programmers each year who have one the highest math skills on the planet’ , A
Country…. over and over again surprising us and all with game changing ideas….etc’ In the end, He
finishes with the famous saying… That country… is Ukraine.
Reference Music and style of shooting:
https://www.youtube.com/watch?v=zwC1icvy4mg
https://www.youtube.com/watch?v=Y1Q6nlVeP-s
https://www.youtube.com/watch?v=nKIu9yen5nc
Synopsis #C: EYE’s to the World
Synopsis #C: EYE’s to the World
Style: Technology, United, Advanced
Key message: Connected as One
We open on a close up of a woman’s eyes with the reflection of coding on her glasses. The camera then
zooms in her mind where we see the neurons firing and all the circuitry and how connected it is. But the
circuits then transform into literary into a circuit board leading us from one chip to another and each telling
their own story of which part of IT it represents - Once on a subject, we can cut to real images and action in
that particular sector. Finally at the end we zoom back out to the eye and the reflection announcing
Ukraine see’s the future clearly and delivers real solutions.
Feeling and editing reference: https://www.youtube.com/watch?v=z7yqtW4Isec
Reference in terms of graphics: https://www.youtube.com/watch?v=P8a46q6u8_s
Music Reference: https://www.youtube.com/watch?v=y1j_t6u0Qw&list=PLqFafW0YyOCvPyVHP4nLVZXgOzsSFZx9n