Training for VP PRs
Toastmasters Leadership
Institute I
June 10, 2000
presented by
Ruth Levitsky, District Public Relations Officer
[email protected], 617-472-9576
PR Zone web
page:mit.edu/levitsky/www/przone.html
RESPONSIBILITIES OF THE
VICE PRESIDENT OF
PUBLIC RELATIONS
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Plans a public relations program
Prepares publicity materials
Produces a club bulletin (newsletter, e-newsletter)
Writes for the company publication
Chairs the Public Relations Committee (Club Information Officer)
Attends and participates in Executive Committee meetings
MISSION OF TOASTMASTERS CLUBS
The mission of a Toastmasters Club is to
provide a mutually supportive and positive
learning environment in which every
member has the opportunity to develop
communication and leadership skills, which
in turn foster self-confidence and personal
growth
Egroups.com
Club Newsletter Tips
The Club Newsletter
Can be on paper, on the web, or on email depending on the needs of your club.
The newsletter should focus on the mission of your club. Here’s a sample
template.
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Dates of upcoming events (area & district events)
Meet our new members (written by VP Membership)
Distinguished Status Update
Congratuations to club members on educational/speaking achievements
Goodbye to former members
Nominations for Club Officers
Articles: experience leading Speechcraft
Shameless advertisement
Example:
Want to develop your PR skills? The Public Relations Committee is looking for a few good
Toastmasters. The committee is recruiting members who want to spread the good news about
Toastmasters. We are also looking for people with ideas about how we might make people
aware of what Toastmasters can do for them. For more information, contact, YOUR NAME
HERE.
Community
Programming
• Outside speaking opportunities
• Speechcraft
Publicize contests
Where to publicize contests:
District email list ([email protected])
District web page (www.district31tm.org)
Local papers, radio stations
Local hangouts, such as libraries, bars, laundramats
PSAs
PUBLIC SERVICE ANNOUNCEMENT
FOR IMMEDIATE RELEASE: KILL [date to stop using PSA]
CALL [name, phone] FOR MORE INFORMATION
HOW TO WRITE A PSA FOR RADIO
A PUBLIC SERVICE ANNOUNCEMENT MUST BE SHORT-NO MORE
THAN 75 WORDS FOR A 30 SECOND PSA. IT’S CUSTOMARY TO WRITE THE
PSA IN ALL CAPS. KEEP IT CONVERSATIONAL, BECAUSE THE
ANNOUNCER IS GOING TO READ IT JUST LIKE YOU WROTE IT.
GIVE THE NAME OF YOUR TOASTMASTERS CLUB AND WHAT
THE EVENT IS. INCLUDE THE DATE AND TIME, AND WHERE THE
MEETING IS LOCATED. END WITH FOR MORE INFORMATION,
CALL [Contact person]
--END--
Business Cards
Avery (www.avery.com) makes business cards stock that you can
run through your computer. Directions for popular software are
included. The cost of the card stock is low, and you can print as few
or as many cards as you need.
Excite.com offers free business cards with their free email accounts.
Resource List
PRZone
http://mit.edu/levitsky/www/przone.html
District 31 Email List:
[email protected]
District 31 Web Page:
www.district31tm.org
For Club Communications
www.egroups.com
Evite.com
For Club Invitations
www.evite.com
Toastmasters Logos and Symbols Web Page
http://www.geocities.com/Athens/8927/TM_logos.htm
Advanced Toastmasters Manuals:
Public Relations
Communicating on Television
Upcoming PR Events
Beat the Clock Contest!!
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Add five new members to your club and win a free
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"Better Club or Better Speakers" Module!!
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This isn't about finishing a speech on time: it's about finishing the year with a bang! With each new member your Club comes
closer to meeting a Distinguished Club Program new member goal. In addition, Clubs adding five new, dual, or reinstated
members during these two months earn a choice of one item from The Better Speaker Series or The Successful Club Series.
These short (7-15 minute) educational modules focus on speaking and Club success, with topics such as Take the Terror out of a
Talk, Evaluate to Motivate, Impromptu Speaking, and many more.
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Completed applications and the appropriate funds must be received at World Headquarters between May 1 and June 30, 2000.
Applications postmarked by June 30, 2000, must be received no later than 5:00 p.m. Pacific Time July 7, 2000. Each member's
"join date" as listed on the application must be no later than June 2000.
PRZone Online Education Series
Summer 2000: How to Write a Press Release
How to Write a Feature Article About Your Club
Club web page contest
Top newsletter contest