NEWS
FOR IMMEDIATE RELEASE
Contacts:
Amber Dickens
Heartland Consumer Products
216-712-4100
[email protected]
Laura Pierce
The Adcom Group
216-589-1175
[email protected]
Square Shooters® Dice Game Packs the Fun for Long Trips By Land, Air or Sea
-Portability and versatility make Square Shooters® the perfect travel companionCLEVELAND, Ohio (May 9, 2012) – According to the U.S. Travel Association, nearly a third of all adults who travel
for leisure will do so on a family vacation, and they take an average of four trips per year.i The anticipation for these
getaways is universal, but the hassels of lengthy travel by car, air or sea can be stressful for everyone. Adding a little
entertainment to the mix can make getting there part of the fun.
Many people who travel count on old favorites like crossword puzzles, the
license plate game, name that tune, 20 questions and other guessing
games to pass the time. Card and dice games have always helped ease the
layovers at the airport or boring stretches of highway. The new Square
Shooters® Dice Game puts cards and dice together for 2-in-one
convenience that brings action and speed to gameplay favorites!
Square Shooters is a multi-faceted game introduced by Heartland Consumer Products in 2011, and consists of a full
deck of cards printed on dice. A versatile game, users can choose to play a myriad of games like the Square
Shooters feature game; versions of card games like war, rummy, 21 or poker; or even make up a new way to play.
”No one really enjoys long delays, especially in the fast-paced world we live in,” said Tom Donelan, Heartland’s
president and CEO. “Having something fun to do – like playing games – can help pass the time. Square Shooters is
great for travel as it is versatile enough for any age of play, easy to set up, and compact and quick to play.”
-moreHeartland Consumer Products, LLC
18615 Detroit Avenue, Suite 203
Lakewood, Ohio 44107
Square Shooters Dice Game Perfect Game for Travel/ Page 2 of 2
The game was developed by Carmelyn Calvert, a grandmother of seven from Eldred, Ill., who determined it was
possible to print 54 playing cards on nine dice in a way suitable to play a range of games. Since its debut, the game
has won three national awards.
Square Shooters (MSRP $12.99/Basic Set and $19.99/Deluxe Set) is designed for one or more players ages 8 and
up. The game is available at Walmart, Walgreens, Barnes & Noble and many independent toy/game retailers
nationwide. For more information, visit squareshooters.com or like the Square Shooter’s page on Facebook at
facebook.com/squareshooters.
About Heartland Consumer Products
“Bringing People Together” is a mission that Cleveland-based Heartland Consumer Products aspires to achieve
through products that fuel the fun when families and friends get together. Founded in 1999, Heartland offers playing
card products for all game occassions through brands like Vegas®, Gold Crown® and All In™. The company’s new
Square Shooters® dice game is a natural extension to the company’s core playing cards business and extends its
product line into the arena of proprietary game play. For more information, visit www.heartland-products.com.
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Square Shooters® is a registered trademark of Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved.
The Square Shooters® game is copyrighted by Carmelyn Calvert, and under license by Heartland Consumer Products, LLC. All rights reserved.
i
U.S. Travel Association Quarterly Report – March 2007 – Feb 2012
Heartland Consumer Products, LLC
18615 Detroit Avenue, Suite 203
Lakewood, Ohio 44107