www.mobi-project.eu
Project duration: 36 months (08.03.2013– 07.03.2016)
Contract number: IEE/12/738/SI2.644749
Project summary
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The MOBI project builds on the success of the From5to4 online game, which originated
in the Netherlands.
The aim is to encourage employers and their employees to use energy efficient and
sustainable transport modes for their commute journeys.
At the same time, players have fun whilst competing against other teams to see how
many sustainable trips are done each week. This competition element has proven to be
a strong part of the game's success.
In return, the website or app gives employees information
about how much energy they have saved, calories burned
as well as the opportunity to win prizes.
From 5 To 4 is a simple formula: every week, one day
smarter commuting! This can lead to a 20% emission
reduction.
We implement this project in a small consortium
with 6 partners from the Netherlands, Belgium,
the UK, Bulgaria, Romania and Portugal
The mascot, called mobi
Background
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Many behavioural change projects have trouble measuring the
changes they wish to bring about.
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The interesting part of MOBI is that the From5To4 game also
serves as a dashboard and monitoring tool for e.g. modal split,
CO2-savings, ecological footprint, mileage per mode or health
aspects. Many companies do not have this information yet.
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F5T4 is not only a game, it is also a personal coach for
commuters and an information tool that communicates on a
personal level with the players. This is done via the green avatar
called mobi.
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A playing round in 2012 with 1000 participants in NL and BE
achieved significant behavioural change: a reduction of car trips
during rush hours of 15-25%.
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The game won two mobility awards in the Netherlands.
Objectives and main steps
The main objective is to have employees make 20% less car trips during rush hour,
during the week: 1 day a week smarter travelling!
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The first important step was to make the Version 1.0 of the game suitable for
implementation in Europe: a.o simplify the registration process, translations into
partner languages, new graphic design, more user-friendly way to insert modes and
milage, a mobile version (app), additional awards, a Mobi gadget store to enhance
your personal coach, a new CO2 widget and additional polls, asked during the playing
period to obtain more information about the players.
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Parallel to this: specification of the European game philosophy, rules and branding
and recruitment of participating organisations by the partners.
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Setting up an evaluation framework, using the Max-Sumo approach as well as target
group segmentation.
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Let’s play! The implementation of the game starts.
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Evaluation, recruitment and implementation continue in parallel throughout the
project.
Expected impacts
• The MOBI project creates a European version of the
From5To4 online mobility game.
• By playing this game, we expect employees to increase their
use of sustainable modes of transport for their commute by
20% (i.e. one day a week “smarter” travelling).
• By targeting (large) companies and public bodies, we expect
to invovle 24000 employees in the game as active players.
• In addition, throughout the project we expect to make 100,000
employees aware of the game and its benefits
The points above lead to a significant reduction in CO2 emissions.
Partners and contact
Please visit our website: www.mobi-project.eu
Coordinator:
DTV Consultants, The Netherlands
Mr Sander Buningh
E-mail: [email protected]
Tel: +31 (0)76 5136630
Partners:
Mobiel 21, Belgium
Energy Agency of Plovdiv (EAP), Bulgaria
TIS.PT- Tranport, Innovation and Systems (TIS), Portugal
Agency of Brasov for the Management of Energy & Environment , Romania
WYG (Environment Planning Transport) Ltd (WYG), United Kingdom