Good practices: How to attract young people
Youth on the net: information security, safety and quality
Luxembourg, 18.02.2011
Judith Swietlik-Simon, BEE SECURE, Luxembourg
BEE SECURE
• a joint initiative of
• Ministry of Economy and Foreign Trade
• Ministry of Family and Integration
• Ministry of Education and Professional Training
• encompasses all joint actions in public awareness raising on the safe use of
information and communication technologies and provides quick reaction to
security vulnerabilities.
• partly funded by the European Commission and cooperates as Luxembourg
Awareness Center of the European network Insafe with according
structures all over Europe
BEE SECURE
Portfolio
- Website, Youtube channel, Twitter, Facebook
- Helpline
- Stopline
- Awareness material (Flyers, posters, tutorials, …)
- Trainings (for schools, parents evenings, further training for teachers)
- Events
Campaigns
Awareness raising – make curious, be attractive and surprising
Objectives:
• Change of behaviour
• Reach a large number of people
• Communicate initiative
• Stimulate discussions with people, learn about trends
Campaigns
Example 1
The Zap Lounge experience
• Focus: Personal data, privacy
• Locations: Rockhal, LuxExpo
• Events: fairs, youth events
Campaigns
Example 2
The Polaroid experience
• Focus: Personal data, privacy
• Locations: Rockhal, LuxExpo
• Events: fairs, youth events
Campaigns
Example 3
The bus experience
• Focus: awareness raising
• Locations: public places, schools
• Events: Safer Internet Days
Campaigns
Example 4
The tooth brush experience
• Focus: safer password
• Locations: public places, schools,
LuxExpo, Rockhal
• Events: awareness week, youth events,
fairs
Competition
CD « Generation Internet »
• Topic: children’s rights on the internet, cyberbullying, identity theft,
sexual abuse, illegal downloads, copyright
• Pedagogical music project
• Providing a platform for young singers and bands,
winners recorded their songs with professional coaching
and present their songs on public events
• Pedagogical medium for trainings and workshops,
support of teachers’ guide to information security
Thank you !