INTEGRATING
COMMUNICATIONS INTO
IMPLEMENTATION PLANS
Planning Your NGSS Communications Efforts
 Do you have a communications plan?
 As NGSS adoption gets underway in your state, consider the following:
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Do you have community support?
Have you identified your champions and stakeholders?
Who needs to be briefed? When? How?
Are there opportunities to celebrate AND inform your community about NGSS?
 After NGSS adoption
 What’s next?
 Implementation planning
 Do you have a communications plan for implementation?
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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Importance of Coalitions
 Purpose:
 Remove bureaucratic barriers to change
 Exert influence at key moments to support adoption and
implementation
 Offer counsel to the strategic implementation team
 Membership:
 Multiple sector influencers and stakeholders aligned to the
goal
 Beyond the usual participants
 Champions to speak to each critical audience
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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Potential Champions and
Coalition Members
 Who is in your coalition of champions?
 Consider representatives from a cross-section of communities important in
your state
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Business leaders
Civic leaders
Philanthropy
Advocacy organizations
Educators (K-12 and Higher Ed)
Policymakers
Governor
Parents
Students
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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Potential Detractors or Opponents
 Who are your potential adversaries?
 Prioritize their level of resistance
 Consider how you will respond
 Lay out a plan of action
 Will you take a proactive or reactive stance to criticism?
 Who will be your champion(s)?
 How will you activate your coalition in response?
 If a situation arises, reach out to Achieve/Widmeyer for additional
support
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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Supporting NGSS in Your State
Achieve, Carnegie &
National Partners
 Baseline messaging materials
 Informational and case making
tools
 Coordination of
communications efforts
State Level Coalitions
Partners & Achieve
 Identify internal point person
 Identify external point
person/organization
 Identify and cultivate
champions
 Develop and mobilize multisector coalition
 Educate and inform them
 Identify specific actions for
them to conduct in support of
NGSS
 Assist with identifying
additional business
champions
 Assist with initial strategy
plan/tools as requested
(virtually or on-site)
 Support to
coalition/business
leaders at critical times
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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State Team Time Questions
 How broad is support within the government (cross-sector,
bipartisan)? How intense is the level of commitment?
 How strong is support from leaders/organizations outside the
government?
 How strategic are your communications and outreach efforts?
 Is there resistance or opposition to NGSS in your state? From
what sectors or organizations? How intense is the level of
resistance?
NGSS Leadership Conference,
February 18-19, 2014, Atlanta, Ga.
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