Yes we can!
Making sport a reality for
Deaf and Disabled people
Welcome!
16 November 2016
Tracey Lazard, CEO, Inclusion London
• Welcome and
introductions
• Housekeeping and
ground rules
• Aims of the day
Housekeeping and ground rules
• Toilets
• In case of
emergency
• Phones on silent
• No interrupting
• Give everyone the
chance to speak
• Email addresses
Aims of today
• To update you on the progress of Into Sport
• To share some of the successes and
challenges
• To hear about funding opportunities
• To discuss volunteering, training and
employment opportunities in sport and
physical activity (SPA)
• To discuss the way forward and network
What is the Into Sport project?
A 3-year partnership project (funded by Sport
England) between Inclusion London, Interactive (now
London Sport), and five Deaf & Disabled People’s
Organisations (DDPOs)
Aims of the Into Sport project
1) To use DDPO approaches to engage inactive
Deaf and Disabled people in sport and
physical activity (SPA)
2) To identify barriers to participation and
develop innovative approaches to tackle
them
3) To support DDPOs to embed SPA in their
core functions
Achievements so far…
By August 2016 (end of Year 2, Q1):
• 597 Deaf and Disabled people who are least
likely to engage have participated in SPA
• Cumulative total of 17,632 activities
Breakdown of participants (Yrs 1 & 2)
• Gender: Men (47%) and women (51%)
• Age:
 22%
 15%
 30%
 12%
-
18-34 yrs
35-44 yrs
45-65 yrs
65 yrs+
• Most participants have physical impairments
(27%), learning difficulties (17%) or mental
health issues (14%)
Key challenges and barriers to sustained
engagement in SPA
• Lack of confidence among Deaf and Disabled
people
• Transport and cost
• Attitudes of SPA providers (& poor access)
• Lack of accessible SPA provision
• Lack of PA support / volunteers to support
Disabled people to participate
• Getting providers to engage with DDPOs
What are we doing now?
• Piloting innovative approaches to increase
and engagement and remove barriers
• Supporting participants to pursue SPA
training and development opportunities
Peer-led approaches: Helping to tackle social
isolation and foster community cohesion
Archery & Companion
Cycling groups
• Weekly sessions
• Frequent contact with
service users
• Same coaches &
volunteers
• Social element
• Building a network
• Plan to provide peer
volunteer training
Peer-led approaches: Sharing info and
advice and navigating opportunities
‘Peer to Peer’ initiative: ‘Disability Champions’ are
being trained to offer peer support; build networks
around regular sessions; promote use of social media
to encourage sustained engagement, etc.
DDPOs: influencing local SPA provision
Building the capacity of DDPOs to influence
local SPA provision and promoting service
user engagement
• Supporting Into Sport project participants to do
‘mystery shopping’ at local SPA providers and
assess their suitability for other Disabled people
• Building relationships between local providers and
service users
Contributing to local SPA delivery and
starting to diversify the workforce…
• Looking at how we
can open up training
opportunities in the
SPA sector
• This includes
coaching and other
paid work
• How can the sector
reflect the diversity
of the community it
should be serving
What is the project confirming?
• That DDPOs are effective at engaging inactive
Disabled and Deaf people in SPA
• We need to diversify the SPA workforce
• We need to create more accessible
development opportunities for Deaf and
Disabled people
Sport England Strategy:
Towards An Active Nation
Lindsay Games
Head of Disability
Sport England
Towards an Active Nation
Sport England: Towards an Active Nation 2016-21
Creating a lifelong sporting habit
Our Vision
We want everyone in
England regardless of age,
background or level of ability
to feel able to engage in
sport and physical activity.
Some will be young fit and
talented, but most will be
not. We need a sport sector
that welcomes everyone –
meets their needs, treats
them as individuals and
values them as customers.
Sport England: Towards an Active Nation 2016-21
Sport England: Towards an Active Nation 2016-21
Creating a lifelong sporting habit
Behaviour change
1
Tackling
Inactivity
2
Creating
regular activity
habits
Pre-contemplation
Contemplation
Preparation
Action
3
Helping those
with a resilient
habit stay that
way
Maintenance
Sport England: Towards an Active Nation 2016-21
Creating a lifelong sporting habit
Under-represented groups
• Women
• Older people
• Lower socio-economic groups
• Disabled people
• Some ethnic groups
They need to drive growth
Sport England: Towards an Active Nation 2016-21
Creating a lifelong sporting habit
Investment programmes
1. Tackling inactivity
2. Children and young people
3. Volunteering
4. Taking sport and activity into the mass market
5. Supporting sport’s core market
6. Local delivery
7. Facilities
Sport England: Towards an Active Nation 2016-21
Creating a lifelong sporting habit
Into Sport
Supporting the Workforce
Dean Nevill
Strategic Lead for Workforce
London Sport
#MostActiveCity
londonsport.org
1.
2.
3.
4.
#MostActiveCity
Introduction to London Sport
Current workforce picture
Ambition for the future
Working towards a London workforce
plan
londonsport.org
What we want to achieve
VISION: To make London the
most physically active sporting
city in the world
TARGET: An overall target to
get 1,000,000 Londoners more
physically active by 2020
#MostActiveCity
1) We’re about more than just
sport
2) We want London to be the
very best in the world
3) Developing a Bigger and Better
Workforce to support activity is
one of our key objectives
londonsport.org
London Sport’s role
Thousands of people and organisations run sport and physical
activity in London…
London Sport’s role is to
#MostActiveCity
bring the pieces together….
londonsport.org
Coaching in London
Estimate
d
300,000
coaches
in
London
Creating a lifelong sporting habit
Benefits of receiving coaching
Enjoyment
Passion and
Commitment
Less likely to stop
playing
More time playing sport
However, disabled participants less satisfied with their experience than
non disabled peers…
The impact of coaching on disabled people’s participation, EFDS, 20
Creating a lifelong sporting habit
Volunteering in London
687,900
volunteers
(16+) in
sport in
London
Creating a lifelong sporting habit
Volunteering in sport
Marshal
Treasurer
Events
Social Media
Meet and greet
100s of different roles for different interests,
motivations, skill sets and time commitments
The impact of coaching on disabled people’s participation, EFDS, 20
Creating a lifelong sporting habit
Coaching and Volunteering
Support
Creating a lifelong sporting habit
Current activity levels
Once a week participation in sport
LESS
THAN
HALF!
Do we have
the right
workforce
in place?
#MostActiveCity
Creating a lifelong sporting habit
londonsport.org
Into Sport
Successes:
• 597 less active people now engaging in
physical activity and sport
• Participants pursuing physical activity and
sport training and development
opportunities
• New relationships built beyond sport
Challenges and opportunities
remain…
#MostActiveCity
Creating a lifelong sporting habit
londonsport.org
London Ambition
Disabled people as active as non-disabled people
The Workforce Challenge – Into Sport:
• Lack of personal assistant support / volunteers to
support disabled people to participate
• Attitudes of physical activity and sport providers
• Lack of confidence among disabled people
• Getting providers to engage with DDPOs
Creating a lifelong sporting habit
Towards a London Workforce
Plan
Meeting
the need
Cross
sector
collaboratio
n
Customer
Focus:
Less active
Londoners
What is
the need
The existing
workforce
Cultivating
change
Creating a lifelong sporting habit
Questions?
Dean Nevill
Strategic Lead for Workforce
[email protected]
07841 369204
Creating a lifelong sporting habit
Hilary Farmiloe
InstructAbility Project Manager
Video 1
https://www.youtube.com/watch?v=Z198ju-ZfNk
Insight from Aspire Leisure centre
• 20% Disabled
workforce
• 50% Disabled gym staff
• 30% Disabled
members
Aspire Member Survey
• Positive staff attitudes were the most important factor
for members. Physical access is important but is of minimal
value if the ‘people’ factor is wrong.
• It was deemed extremely important to recruit disabled
staff, who understand and empathise as a result of their own
experience.
• Integrating disabled and non-disabled people is more
natural and reflects the outside world. It also raises awareness
and challenges prejudices about disability.
Part of the problem!
Part of the solution
•
•
•
•
•
Accessible Fitness Industry Training & Qualification
12 week Voluntary Industry Work Placement
Engaging disabled clients
Raising awareness of disability
Creating new role models
Funded by Sport England
Video 2
https://www.youtube.com/watch?v=Vume_WIsOoc
Outcomes
1.
2.
3.
4.
5.
300 qualified disabled fitness professionals
60,000 inclusive exercise sessions delivered
50% continued volunteering or employed
80% Positive impact on employers/staff/customers
Partnership agreements with major national
leisure companies.
6. Wider impact (CIMSPA, ukactive, leisure operators)
Top Tips for Projects
1.
2.
3.
4.
5.
6.
Start with small scale pilots but think big, expand in stages
Don’t be afraid to change the plan
Know what and how you are going to monitor the outcomes
Collect evidence of impact
Be ready to offer guidance and support – reduce the ‘fear’ factor
Network (health, employment, education, sport, disability,
physical activity)
7. Build upon partnerships, from local to national/national to local.
8. Sell the benefits
9. Use disabled people to drive the key messages
10. Consider potential impact beyond your project – help change the
world!
Next London Course
with GLL in 2017
Get in touch:
[email protected]
07917 822977
www.instructability.org.uk
Round table discussions…
1) What does your DDPO want to do in relation to SPA
and what help do you need?
2) How good a fit do you think there is between Sport
England’s strategy and the work DDPOs do?
3) What does your DDPO need to do to be in a good
position to apply for Sport England funding? (eg.
evidencing relevant work, establishing partnerships
etc.)
4) What needs to happen to increase the number of
Deaf/Disabled people WORKING in SPA? (both for the
individual and within the SPA sector)
5) How can the SPA sector and DDPOs work together to
increase the number of Deaf/Disabled people working
in SPA?
Learning points so far…
• Deaf and Disabled people are motivated to
engage in SPA but there are barriers
• DDPOs are effective at supporting inactive
Deaf and Disabled people to get active and
removing barriers
• SPA should be on a DDPOs agenda (it’s a
rights and equality issue)
‘Yes we can!’ A resource for DDPOs…
Contents:
• Why SPA should be on your agenda (a rights and
equality issue)
• The barriers we face in engaging in SPA
• How DDPOs are breaking down the barriers and
the most effective approaches
• Getting started: initial steps
• Embedding SPA across other services
• Arguments about the important role DDPOs can
play in SPA
Embedding SPA within a DDPO
Example: Inclusion Barnet
• Increasing your staff team’s awareness of
SPA as a rights and equalities issue
• Include SPA issues in your information,
advocacy and advice offers
• Include SPA in your strategy and policy work
Inclusion Barnet
• INCLUSION BARNET VIDEO
https://vimeo.com/173188603
Next steps
• Over the next couple of weeks we will be
uploading our DDPO resource to the Inclusion
London website
• We will go through all the feedback to get an
informed overview of the directions you want to
go in
• We are exploring funding ideas with the Into
Sport partners - if you want to be involved and
work with us, please let us know!
Thank you and good bye!
Sian Williams
Into Sport Project Manager
Tel: 020 7036 6034 (office)
Mob: 07703 715130
[email protected]