What is an Idea Engineer POC

APAC Idea Engineer POC Primer
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
1
Introducing
Ari
The Sapient Idea Engineer POC Team
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
2
We are a team of Idea Engineers
who enable the “What you could be”
conversation through structured yet
agile rapid prototyping.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
3
What is an Idea Engineer POC
The Idea Engineer (IE) Proof of Concept (POC) is a product from SapientNitro
Strategy that provides our client with the deep strategic insight required to
bring future customer experiences to market.
The goal of a IE POC is to develop a pressure-tested user journey across
business, brand, customer experience, and technology that shows how to
execute on a vision.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
4
Together we create a user journey vision of your company’s
future, then quickly build it.
It’s a vision of your customer’s future interactions with you; a strategic future
state.
It creates an instant shared experience across companies large and small –
across offices and oceans – a vision so pristine it’s almost real.
And the fact is, it can be made real. Because shared vision will make believers.
And those believers, together, will make change.
To us, it’s an easy first step in a process of seeing what your company can be.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
5
How We Do it
Together with you we define a vision that is meaningful and actionable, not just
generic trends and analysis of what could be.
The IE POC Team creates space in a reactive business environment for you to
pause and think about the future state of your customer and how to change
your business to meet customers’ changing needs.
We just need two days of your time with us to brainstorm the possibilities and
the vision. We do the rest. Quickly.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
6
Elements of an IE POC
A 2 day workshop.
Our place or yours. Our folks and your folks. Together we extrapolate on your
existing data, incorporate some of our own, and storyboard your customer’s
future interactions with you.
User Journey Story Board
We sketch a single focused user journey that brings our collective thinking from
the workshop to life; thinking that has been pressure-tested. We want a POC
story that’s actionable and measurable – no flying cars.
Single User Journey POC
Need Description….
Accompanying Clickable POC
The POC will be accompanied by a guide that calls out the user journey story
and explains how it comes to life through interactive screens. It will also touch
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
7
What you Get out of a IE POC
Clients often find themselves with a great concept yet without the capabilities
needed to evolve beyond that concept. At SapientNitro, we know what it takes
having brought some of the most innovative solutions to market since our
inception. So, we created a product that gives our clients both our experience
and a platform to evolve their concepts in to capabilities.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
8
Why Clients Love the IE POC Model
Clients regularly ask SapientNitro for our vision as leaders in innovation. So,
we created a product that gives SapientNitro and our clients a platform to
define a personalized vision for business in the future.
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
9
Reasons to Love the IE POC Model
Affordable and flexible.
Quick and efficient. We need one week of your time together, some prep
work and some post session time and you have a vision
Transformational. A powerful view into the future based on the customer
experience
Evolutionary. It’s a platform for realizing your vision
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
10
How we measure
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
11
Idea Engineer POC Framework
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
13
Idea Engineer POC Framework
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
14
Team Model
REDO FOR POC
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
15
Plan (POC 6-8 week option)
• 1 concept & strategy
• 1 week UX design
• 2 week development
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
16
Pricing Models
© COPYRIGHT 2012 SAPIENT CORPORATION | CONFIDENTIAL
17