Competitive Advantage
Made by: Isabel Xu
Apr. 25th
Samsonite
This is a
famous
brand on
making
suitcase and
built up in
1910 in
America.
Hermes
It’s a fashion
brand which is
from France, they
produce suitcase,
clothing, perfume
and they make it
be variety and
there are many
options for
consumers to
choose.
Different competitive advantage
• Samsonite
• Hermes
- Price
- Benefits of use
- placement
- Quality
- Customer loyalty
- Design features
Samsonite
• Price
• They target at official men and their price is not that high and almost
everyone could afford it. Their price is around $100.00 ~ $ 400.00. the
products are not cheap but they belong to middle level of the price.
Consumers love this and they feel the price is appropriate.
•
•
Benefits of use
Travelers use suitcase and they regard them as a very important part for their
journey and Samsonite provides their professional suitcase for consumers. People
will not feel any uncomfortable because Samsonite focus on the convenience and
practicability of products and they promise that they will let people’s trip be quite
facilitate and happy.
• Placement
•
You can see there are many normal shopping mall sell Samsonite and it’s probably
very easy for consumers to find where they locate in. you do not need to look for
senior large shopping malls.
Hermes
• Quality
• Customer loyalty
• Design features