FOR IMMEDIATE RELEASE
New Assay Profit Calculator Determines How Much More
Can Be Earned Using Heraeus Precious Metal Refining
Calculator designed to make dental practices and laboratories aware of the negative impact
of other refiners’ hidden fees on their precious metal payments
SOUTH BEND, INDIANA, July 17, 2013 — The Precious Metal Refining Division of
Heraeus Kulzer has introduced an online assay profit calculator that allows dental practices
and laboratories who used another refiner for their latest precious metal scrap return to see
how much larger their cash payment would have been had they used Heraeus Kulzer.
“Because of numerous hidden fees charged by some refiners, most dental practices and
laboratories are not receiving the payments they deserve for their scrap metal,” said Tony
Circelli, Manager of Heraeus Kulzer Precious Metal Refining. “We have nothing to hide, and
to prove it, we’ve created this calculator so customers can determine exactly how much we
would have paid them for their scrap metal. We’re confident that virtually everyone who
goes through this exercise will find that switching to Heraeus Kulzer for their precious metal
refining can increase their bottom line by literally thousands of dollars annually.”
Payments are higher with Heraeus Kulzer because there are no treatment charges, freight
charges, accountability charges, minimum lot charges or third party charges. The
company’s fees are very simple and straightforward: 10 percent for gold, platinum and
palladium, and 15 percent for sliver. (If palladium’s price is below $300 per ounce, the fee is
a flat $30 per ounce.) “We are adamant about being completely open, honest and
transparent with our customers,” said Mr. Circelli. “This makes us not only more profitable
to do business with, but easier to do business with as well.”
One customer who appreciates the value offered by Heraeus Kulzer is Michael Mullaney,
DMD of Media, Pennsylvania. “I was offered $1,000 cash on the spot for my scrap metal
from another refiner, but I’d heard great things about Heraeus Kulzer’s refining operations
and decided to check with them,” said Dr. Mullaney. “It’s a good thing I did--my payment
from Heraeus Kulzer was $2,759!”
To use the assay profit calculator, customers need only input a few pieces of data from their
current refiner’s assay settlement report: the total processed weight (in DWT); the assay
percentage for each of the four precious metals; the London PM price for each of the four
metals (in DWT); and the total payment from the current refiner. The calculator will
immediately indicate what the payment from Heraeus would have been, and how that
compares to what the customer actually received. “Frankly,” said Mr. Circelli, “we would be
shocked if our payment is not higher than whatever the current refiner paid.”
The calculator may be accessed at www.heraeusassaycalculator.com or
www.heraeusrefiningcalculator.com. Dental practices and laboratories wishing to contact
Tony Circelli may phone him at (574) 299-5502 or email him at [email protected].
About Heraeus Kulzer
Heraeus Kulzer GmbH is one of the world’s leading dental companies and is headquartered
in Hanau, Germany. Its Dental Materials and Digital Services divisions supply dentists and
dental technicians with an extensive product range, covering cosmetic dentistry, tooth
preservation, prosthetics, periodontology and digital dentistry. With around 1,400
employees, Heraeus Kulzer’s 2012 sales revenues exceeded $450 million (exchange rate
applied: $1.00 = €0.77). Heraeus Kulzer has been part of the Japanese Mitsui Chemicals Group since July 2013.
Mitsui Chemicals Inc. (MCI) is based in Tokyo, and has 13,000 employees in over 90
countries worldwide. Its innovative, practical chemical products are as much in demand in
the automotive, electronics and packaging industries as they are in other fields such as
environmental protection and healthcare.
Media Contact:
John Pohl, 14th Floor Solutions, LLC
847.812.2879
[email protected]