DADAA DSC CHALLENGER TAFE Conference
CREATING THE THIRD PLACE
7 October 2004
Keynote : Creating the Third Place
The Future : Trends of Change
Speaker
Annimac
www.annimac.com.au
Rate of Change

15 seconds
-
new web site

15 minutes
-
new technology

15 days
-
new product / service
Amount of change now in one day
Grandparents had in one year
Younger means faster
Driving all Drivers of Change
Technology
by 2020
70 %
of
job
types do not exist now
because
80 % technology
not thought of yet
Likely jobs in next 10 years :
•
•
•
•
•
•
•
•
Director of Emerging Thought
Chief Zookeeper - of people
Creative Undertaker
Thought Jockey
Chief Imagination Officer
Hacker Relations Manager
Valuer of Intangible Assets *
Human Interface Manager *
*
Exists 2003
21 C Nature of Work
Feminine paradigm -
co opitalism

Value driven

Team based

One off alliances,

Flat
decision

Skill
based

Self initiating
Project
based
partnerships
making
leadership
DIY
21 C Nature of Employment
Casualisation
= more options
 Part time
 Self employment
Contract work
 Five Career changes in life
 Multiskilled employees
 Small businesses / SOHO
 Increase in low income jobs
 Increase in service jobs
 Work closer to home / home based
Generations
Baby Boomers
b 1945 – 60
age 45 - 60
Generation X
1960 – 75
30 - 45
fewer males
largest number
DotComs
1975 – 90
15 – 30
first wired gen
Ferals
1990 – 05
0 - 15
fewest - ½ GenX
Baby Boomers
45 - 60
Downsizing lives
Empty nesters
Retired or part time workers
Sense of community
Material status
Male Identity from job
Seek new safe experiences
Security conscious
Health conscious
Defer to authority
Love / hate change
Impact for Third Place





Baby Boomers
45 - 60
Contribute back : time & resources
Respect rank
Volunteer in groups
Steady relationships
Need
 organising
 ongoing support
 relationship continuity
 safe familiar experiences
 positive group recognition
Generation Xers
30 – 45
Clone of Boomer or DotCom values
Single
Childless
Net Dating
Varied lifestyles
Varied workstyles
SOHO
Risk takers
Materialism assumed
Environmental values
Fast decisions
Personal journey
Expect & accept change
Impact for Third Place





Generation X
30 - 45
Personal individual contribution
Short term projects
Fast action
Results oriented
Need
 choices
 specific short term project
 specific role
 authority & responsibility to act
 positive personal recognition
DotComs
15 – 30
Own path
Group socialising
Temporary pairing
Internet relationships
No careers
I.d. from activity
No home
Wired
Immediacy
Multi channeled
Planetary group mission
Cluetrain Manifesto
Temporary deference
Multi actions
www.cluetrainmanifesto.com
Need change
Impact for Third Place







DotComs
15 - 30
Passionate involvement – value driven
Team oriented + personal relationship
Personal commitment to better world
Short term fast projects
Multi action projects
Results oriented - no spin
Need
 choices
 specific short term project
 specific role with team
 authority & responsibility to innovate
 real positive outcomes
Ferals
0 – 15
Wild Child
No limits
No boundaries
Planetary mission create sustainable world
Parallel universes
Unlimited mind channels
Global i.d. from self values
Future jobs unimportant
No deference
Live change &
Wired
Non consumers
Respect when needed
ignore barriers
Impact for Third Place




Ferals
0 - 15
Committed to healthy sustainable world
Creating new relationships
Highly intuitive telepathic talents
 Ask for solutions
 Ask for their involvement
 Ask for their instruction
Need
 clear values - spin detectors
 no rules
 no hindrance
 trust
 ICT resource access
 movement change action
Summary : Trends of Change

rapid rate of change









major shift in values
people before profit
relationships
options for Work / Life styles
less governance
community power
individual responsibility
younger generations rule change
healthy sustainability coming.
Summary : Impact on Third Place





people relationships
innovate independent service activities
start now
pilot projects :
 short term
small scale outcomes
project partnerships with :
 people
: staff volunteers clients : skills & info
 networks : community funders resource access
 facilities & activities :
:
:
fund raising
client projects
sponsorships
activities
thank you
www. annimac.com.au