Today’s intelligent direct response solution
Challenges Facing Nonprofit
Organizations
• Charitable organizations and foundations find it difficult to solicit donations and
volunteer support because of rapidly changing communication methods.
• NPOS need to better understand what motivates existing donors and volunteers
to provide financial support and give their time.
• Non-profits need to engage the emergent generation to support it’s work.
• While orgs may understand the principles of relationship, they fail to implement
systems, strategies and tactics to enhance them; they see the type of contact that
they initiate for constituents as transactional commodities instead of
opportunities to strengthen relationships.
MindFrame Solution
MindFrame delivers distinct solutions to integrate traditional and new media
to compel a movement to raise more funds and/or increase engagement
and volunteerism with an organization.
• MindFrame Campaign
• MindFrame Mobile App
MindFrame Campaign
• Our campaign is a fusion of purls, email, direct mail, phone, mobile
applications, text messaging, Facebook, Twitter and web-based tools,
creating messaging that is personalized to each prospect in the database
• We learn a constituents interests, affinity and DISC psychological profile
ensuring that communication resonates and drives the results the
organization requires
MindFrame Mobile App
• Our proprietary mobile application allows
subscribers to stay in touch with all news
and events surrounding an organization.
• Users have the opportunity to make gifts,
buy tickets, interact with social media,
volunteer, and see the impact of their gift.
Business Model
• MindFrame Campaign Software follows the SaaS model, requiring an
initial set up fee. A monthly subscription fee is then applied depending on
the level of service the customer wishes to receive.
• The MindFrame Mobile App has a one time development fee, then a
monthly maintenance fee for the Content Management System.
Sales
• The key to MindFrame’s success is to build effective distribution networks.
The following channels will be used to sell MindFrame products:
• Internet Sales
• Associations and Trade Organizations
• MindFrame Reseller Partners
• Internal Sales Team
• Product Placement
Market Demand
• The number of charitable organizations in the U.S. continues to grow despite the fear of
duplication of effort among various charities and more stringent IRS policies surrounding
the application for tax-exempt status.
• In 2010, there were nearly 1.3 million charitable organizations and foundations in the United
States alone, more than double the number in existence just 15 years ago. (Chronicle of
Philanthropy, April 3, 2011).
• The average non-profit spend for direct response marketing is $126K a year (urban institute
2002)
• Were going to tell them how to spend the money more effictively
• Digital media spending has risen from $18 billion to $91 billion from 2008 to 2010
• Smart phone usage increases approximately 18% every 4 months
• People use social media as a search function 8% more than traditional search engines
Competition
• There is no shortage of vendors for charitable organizations, MindFrame
differentiates itself by integrating new and traditional media and developing
technology in an industry that traditionally lags behind.
• Blue State Digital
• Harris Connect
• Blackbaud
• Dukky
• Grizzard
Growth Opportunity
• Develop Proprietary CMS for Phone App
• Proprietary Software Development
• New Markets with parallel needs
• Political
• Small Business
• Tourism
• Government
• Healthcare