ShopperScape® Snapshot
Online Shopping Maintains
Mainstream Appeal
August 2013
Monthly Shoppers by Shopping Location Type
(among all primary household shoppers)
Location
(ppt change vs. 2012/
ppt change vs. 2006)
Power Center
59%
55%
Strip center with
48%* supermarket anchor (+1.6/-7.2)
48% Online shopping sites (+2.4/+4.6)
47% Power center1(-2.3/-12.3)
Supermarket Strip
43%
Online Shopping Site
34%
25%
24%
10%
10%
2006
2007
2008
2009
2010
2011
2012
24%
19%
18%
Regional mall 2 (-0.8/-10.2)
Strip center w/specialty
stores (+1.3/-5.8)
Lifestyle center 3 (+1.0/-6.2)
11%
9%
Factory outlet mall (+0.5/+1.2)
Downtown shopping (+0.3/-1.5)
2013
1Large,
strip shopping center that includes at least one discount department store or category superstore.
enclosed mall or shopping center that includes one or more department stores.
3Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores,
restaurants and entertainment.
2Large
* Read as: In 2013, 48% of all primary household shoppers shop supermarket-anchored strip centers at least once a month.
7/28/2017
Source: Kantar Retail ShopperScape®, July 2006 and June 2007–2013
© Kantar Retail 2011
2
Monthly CLOTHING Shoppers by Shopping Location Type
(among all primary household shoppers)
Power Center
Online Shopping
Location
(ppt change vs. 2012/
ppt change vs. 2006
Online shopping sites (+1.1/+2.0)
Power center 1 (+0.3/-11.6)
Supermarket Strip Mall
Strip mall with
supermarket anchor (+3.3/-2.3)
Regional mall 3 (+0.9/-6.1)
Regional Mall
Lifestyle center 2 (+0.8/-3.7)
Strip mall w/specialty shops (+1.7/-2.8)
Factory outlet mall (0.0/-0.9)
Downtown shopping (-0.1/-0.8)
1Large,
strip shopping center that includes at least one discount department store or category superstore.
enclosed mall or shopping center that includes one or more department stores.
3Large mostly non-enclosed (outdoor) shopping center that includes fashion-oriented specialty stores and may also include department stores,
restaurants and entertainment
2Large
*Read as: in 2013, 29% of all primary household shoppers shop online shopping sites for clothing at least once a month.
7/28/2017
Source: Kantar Retail ShopperScape®, July 2006 and June 2007–2013
© Kantar Retail 2011
3
Mary Brett Whitfield
[email protected]
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Suite 50
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43215
T +1.614.355.4000
T +1.614.355.4010
www.kantarretailiq.com
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