Steel Blue Successful 10-year Partnership with Breast Cancer Care WA
Overview
Breast Cancer Care WA has been providing personalised emotional, practical
and financial support and care to people affected by breast cancer since
2000. The support is extended to their families and carers whose lives are
also affected by this experience.
Receiving no government funding, Breast Cancer Care WA relies on the
generosity of the community in order to provide its range of services at no
charge. Breast Cancer Care WA also place a strong emphasis on educating
the community to increase awareness and early detection of breast cancer.
With 1 in 8 women being diagnosed with breast cancer in their lifetime,
educating and supporting the community is paramount.
In 2007, Breast Cancer Care WA joined forces with Steel Blue, Australian
manufacturer of premium safety boots. The 10-year partnership has seen,
to date, a generous $1,083,275 being donated to Breast Cancer Care WA
from sales of around 70,000 pairs of Steel Blue purple and pink ladies boots.
Background
It started with a casual conversation between Breast Cancer Care WA and
Steel Blue. The idea of developing a range of purple boots to raise
awareness of the breast cancer care cause came about and, Steel Blue was
devoted to donating a portion of the sales of these boots to support Breast
Cancer Care WA programs and initiatives.
Designed just for ladies, these stylish boots feature a higher arch, shorter
ankle-length and smaller in-step. Following the success of the first purple
boots range launched in 2007, Steel Blue has launched another range of
purple and pink ladies boots in 2015. Steel Blue has now 3 boots supporting
the breast cancer care cause (Argyle purple and Southern Cross pink and
purple boots).
So, the promise is simple: For every pair of Steel Blue purple and pink boots
sold $10 is donated to Breast Cancer Care WA to support people affected
by breast cancer!
Results
Steel Blue has been a long time supporter of Breast Cancer Care WA, with a
partnership since 2007.
This partnership, to date, has seen a generous $1,083,275 being donated
to Breast Cancer Care WA from sales of around 70,000 pairs of Steel Blue
purple and pink ladies boots.
In 2010, the Breast Cancer Click support community was created and
funded by donations from Steel Blue. Breast Cancer Click is an Australia
wide free online support forum offering useful resources to people
dealing with breast cancer.
Steel Blue support and donations have enabled Breast Cancer Care WA to
offer a number of educational services to those affected by breast cancer:
•
Youth education school resources designed to reduce fear, raise
awareness and highlight available support services
•
Online, community and mass media campaigns that improve the
community’s knowledge about breast cancer, dispel myths about the
disease and teach people how to be breast aware
•
Online community providing professional support to those affected
by breast cancer across Australia, particularly those in regional and
remote areas
Steel Blue is driven to support the community and have also created a Steel
Blue blue mens boots to help raise awareness and support to Prostate Cancer
Foundation of Australia and Beyondblue organisations’ initiatives.
The Partnership
Breast Cancer Care WA is always willing to work together and ensure business
objectives of both parties are being met and exceeded. The organisation is
very transparent with regular communication on the programs that our funds
assist to deliver. Steel Blue Marketing team and other key stakeholders work
very closely with the Breast Cancer Care WA team and we are continually
impressed with their enthusiasm and ability to deliver.
Testimonials
“Our additional purple and pink Southern Cross boots range is helping us
reach new milestones with Breast Cancer Care WA. Our long time partnership
with Breast Cancer Care WA has generated much needed support for them to
provide further education and support.” Ross Fitzgerald, Steel Blue Chief Sales
Officer & Founding Director
“Breast Cancer Care WA is a professional and caring organisation and we
would highly recommend them as a potential corporate partner.” Garry
Johnson, Steel Blue CEO
“The overwhelming support of Steel Blue has allowed Breast Cancer Care WA
to implement truly unique programs to benefit all of those who are affected
by breast cancer in Australia.” Zoe McAlpine, CEO Breast Cancer Care WA
How you can help
You can help support the cause by purchasing a pair of Steel Blue purple and
pink ladies boots. $10 from every purchase is donated to Breast Cancer Care
WA to support their educational programs and people affected by breast
cancer.
Step out in a pair of purple and pink Steel Blue boots to show your support to
breast cancer awareness. Early detection saves lives, so be breast aware!
You can also become a Partner today! Please contact Tanya
Marshall, Corporate Engagement Manager at Breast Cancer Care WA
on 9324 3703 or [email protected] for more information.