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Issue 3 February 2014
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A new year, a new colleague
A new year, a new colleague
Building a Social Media
Strategy
The Beginner's Guide to Social
Media
The “New” Rules of News
Releases
News from the European
Growth Initiative
It's All About You!
Step Up Your Game!
This year got off to a great start with the arrival of our new
marketing intern Stefan. From February to June he will be
in the EEE-YFU office fulltime to support EEE-YFU’s
marketing activities.
Stefan: "I was an YFU exchange student to Sweden during
2006-2007. After this wonderful experience, I studied
International Business in The Netherlands, followed by my
current studies in Belgium: Business Management with a
specialisation in Marketing. I have a special interest for
international non-profit organisation marketing. And that’s
where YFU came in again. I’m very happy to working with
you all. Please, feel free to contact me: [email protected]".
For any questions about this newsletter, brainstorms about
new marketing activities or support, please contact Manon
by email: [email protected] or Skype: manonvandorp
Thanks to Stefan’s efforts we
are now able to offer you
pictures of Argentina,
Azerbaijan, Belgium-Wallonia,
China, Indonesia and Paraguay
in the promotional library. View
them now!
New Library Images
Building a Social Media Strategy
Recently Manon, in co-operation with the IS, conducted
four online trainings on social media. Twenty-six
participants from the following countries participated:
Australia/New-Zealand, Bulgaria, Estonia, BelgiumFlanders, France, Germany, Hungary, Paraguay, SouthAfrica, Sweden, United States and Uruguay.
One of the topics addressed was how to create a long-term
strategy to help you make social media part of your daily
work. It's not as hard as you think just give it a try!
The Beginner's Guide to Social Media
Moz (a marketing analytics company) has just published
The beginner’s guide to social media. It's a comprehensive
social media resource, and no matter what your skill level
is, there's plenty in there to help you improve your social
presence. Let's dive in!
The “New” Rules of News Releases
Share, share, share
Your vote is our command, that's why we will discuss the
"new" rules of news releases in this issue.
Writing press releases is very usefull for non-profit
organisations. But instead of sending press release to a
hundred reporters, it makes much more sense to provide
this content on your own channels (website, social media)
first. This way you will have this content forever and can
reuse and spread it however you like. A well-crafted press
release, referring to the content on your channels, then sent
to a handful of reporters who you know can produce great
results. Read more...
Did you develop an online or
offline marketing activity that
was successful for your
organisation and could be for
others in the YFU network as
well? Let us know!
News from the European Growth Initiative
We are looking for NOs that
would like to give a 15 minute
presentation for a small group
at the European Conference
2014. After which partners have
the opportunity to ask questions
to learn more.
A new year, a new look!
Our intern Juan has worked
hard on re-designing The
Marketeer. We hope you like it.
Thank you for your efforts Juan!
The next months Juan will also
work on the EEE-YFU website
and the marketing toolkit. We
From 17 to 19 January the European Growth Initiative (EGI)
Steering Committee met in Munich to reflect on the
progress of the EGI projects, to plan for the European
Conference 2014 and to give input to the EEE-YFU
strategy consultation meeting in February.
European Marketing Support Plan - Ready for input!
With final input from the EGI Steering Committee at its
January meeting as well as input from the Marketing Task
Force, the final draft of the European Marketing Support
Plan is complete! This plan contains an overview of the
support measures in the field of marketing the EGI is
working on between 2013 and 2015 to support national
organisations in their marketing efforts.
Online presence review
This month EEE-YFU and the IS will focus on reviewing the
online presence (websites and social media accounts) of
national organisations. The aim is to see what the network
does well and where there is room for improvement.
are looking forward to share his
other projects with you as well.
It's All About You!
Please vote and let me know which issue you would like me
to discuss in the next issue of The Marketeer:
Example of a host family recruitment plan
or
How YFU Flanders measures results of their host family
recruitment campaigns
This newsletter is a publication of European Educational Exchanges - Youth for Understanding
Brussels, Belgium
+32 (0)2 648 47 90
www.eee-yfu.org
Make the world your home.
EEE-YFU is an international organisation under Belgian law (AISBL)
and is the umbrella organisation of Youth for Understanding (YFU) in Europe.
YFU advances intercultural understanding, mutual respect and social responsibility
through educational exchanges for youth, families and communities.
EEE-YFU supports its 29 member organisations through capacity building,
advocacy & represesntation, and knowledge building & networking.