Three strategies to increase digital
competitiveness
Video Transcript
Mark Pearson, Senior
Managing Director,
Accenture Strategy,
Automotive and
Industrial
What was your proudest moment
as a child?
As a child I was a cellist, and I
remember one of my proudest
moments at school being part of the
school orchestra that was playing
Sibelius’s Karelia Suite in front of my
mother in the audience. She was
hugely proud, but she fell asleep
halfway through.
What was your first real job?
When I was 18 I joined the British
Army and actually served in the
Army for over 12 years. That was
back in 1982 which was the year the
Falklands War broke out. I didn’t
actually fight in the Falklands War,
but it was a pretty interesting step
into the jobs market.
How has digital technology
changed your life?
With the advent of the internet, we
have much, much greater visibility to
the choices we make, to the types of
products we can buy and the
organizations that we trust and this
has fundamentally transformed not
just my life but also the lives of my
clients.
In the digital era, what does
competitiveness really mean?
First of all, businesses are operating
at a new digital clock speed. You
either keep up or you get left
behind. Secondly, new ecosystems
are emerging. Organizations are
having to team not only within their
organization but now outside their
organization. Thirdly, digital is
bringing a whole new approach to
visibility, transparency in the way in
which organizations behave.
What strategies must companies
follow to succeed?
Companies need to focus on three
things all at the same time. They
need to have a growth strategy
which is not just based on brilliant
basics but also on new digital
services, new routes to market, new
partners. At the same time, they
need to have a dramatic focus on
profitability. They need to be driving
a cost reduction agenda and also a
decluttering agenda around their
organization. And thirdly, they have
a sustainability and trust agenda
which supports their overall growth
strategy but also gives them a
license to operate as a high
performing cost organization.
The rules have changed and they
have changed because of digital.
Growth, profitability, sustainability
and trust are the three new major
levers that all our best clients are
using to drive a new positioning in
the competitive index.
Copyright © 2016 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.