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The first Sunday of September
is Father’s Day!
Troubleshooting Guide
This edition of Scan News has everything
you need to get prepared for the special day.
Check out the awesome Hot Products just
for Dads, and test your celebrity-dad trivia
for your chance to win a $200 Prezzy Card!
Do you have a question
that you need answered?
FAQ’s
News:
Are your points burning a
hole in your pocket?
Ordering Gifts
Hot
off the
Press:
Happy Father’s Day to all our
Homescan Dads!
Nuance Matters: Men vs. Women
Advertising That Resonates
FEMALES AGES 13-34
MALES AGES 13-34
Upbeat
Action Oriented
Lively, Hip Music,
High Energy Scenes
TONALITY
Whimsically Humorous
Aspirational
Nuance Matters:
Men vs. Women
Advertising that Resonates
Extreme
Strong Female
Celebrities, Having Fun
Competition and/or
Extreme Imagery
THEME
Silly
Nielsen research shows the
difference between advertising
to men as compared to women.
Off Beat
Off-beat, but not
Mean-spirited
Slapstick, Edgy, Sarcastic
HUMOR
W 13-34
Do you agree with these
differences?
M 13-34
Happy situations,
“I could be her”
Can you see them played out in
commercials currently on TV?
Normal Guys,
Exaggerated Situations
CHARACTERS
Source: Nielsen
Reminder:
Gift cards available at:
http://homescan.acnielsen.co.nz
MONTHLY
POINTS
How do I get
them?
Nielsen compares the amount
of scanning you do to other
similarly sized households. If you
demonstrate you are scanning
an appropriate amount for a
household of your size, you will
receive your Monthly Points!
Unfortunately we can’t tell you
what number that it, but if you
scan all your purchases – even
from those little top-up shops
or just tonight’s dinner – then
chances are, you’ll qualify to earn
the Monthly Points!
As a bonus, the points increase
according to your time on the
panel:
Stuck for a Father’s gift idea?
0-6mths – 20 points per month
Don’t forget the huge range of gift cards available
on the Homescan website.
There are gift cards to suit the whole family!
6-12mths – 25 points per month
12+mths – 30 points per month
People: |
Meet a fellow Homescan Member!
E
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P
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PA
NAME: Yvonne
rston
SUBURB: Palme
North
LIKE ABOUT
WHAT DO YOU
HOMESCAN?
call
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a challenge.
isn’t really
while now
at it for a
Want to know how
you can win? Click on the
links below to find out
how to enter!
ng? ‘The
favourite so
What is your
d Andrea
line Dion an
Prayer’ by Ce
Bocelli
? ‘Walking
vourite book
fa
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Psychic Medi
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Celebrity
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To ge
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simply send
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lsen om
pline.nz@nie
Homescan.Hel
Fun & Games:
Recent Winners!
Mystery
Product
Competition
Samina from Auckland
Emily from Wellington
Bridget from Nelson
Shirley from Palmerston
North
Joan from Auckland
Bronwyn from Havelock
North
Matthew from Hamilton
Stella from Christchurch
Doug from Christchurch
Suzanne from Auckland
Margaret from Timaru
Shopping
Status
Competition
Rose from Gisborne
Rebecca from Dunedin
Deborah from Christchurch
Josie from Foxton
Bernice from Auckland
Lynda from New Plymouth
Janelle from Auckland
Rosalie from Christchurch
Message
Finders
Competition
Susan from Orewa
Liz from Christchurch
Pam from Auckland
Danita from Auckland
Aimee from Levin
Delia from Auckland
Wayne from Invercargill
Rosey from Porirua
Gloria from Kumeu
Juls from Paraparaumu
Christine from Hamilton
Ruth from Palmerston North
Alison from Carterton
Rachel from Carterton
Sarah from Lower Hutt
Berys from New
Plymouth
Russell from Levin
Claire from Feilding
Margaret from Westport
Carrie from Auckland
Christine from Dunedin
John from Hamilton
Vivienne from Rotorua
Donna from Gisborne
Lynette from
Tauranga
Maurice from Dunedin
Kevin from Christchurch
Daniel from Auckland
Mike from Christchurch
RELAXING: 75%
ACTIVE: 25%
Debra from Auckland
Cheryl from Christchurch
Mike from Auckland
What type of holiday
would you prefer
to go on?
Aaron from Auckland
Lorraine from Auckland
Anne from Christchurch
Ginni from Blenheim
FAQ
Jackie from Auckland
The results are in!
Valerie from Masterton
Tracey from Rangiora
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If your sc
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always leav
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Hints & Tip
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V
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elpdesk
Still not cle
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Panel Poll Results
Be sure to have YOUR say by answering this month’s panel poll! Simply click yes or no to answer the question below.
Do you watch ‘reality TV’ shows at least once per week?
YES NO
If you are experiencing any difficulties, email your response along with your
full name to [email protected] from your regular email account.
GAME
Father’s
Day
Fun!
Who is the famous dad of these kids?
1.Jayden and Willow
belong to:
a) Barack Obama
b) Will Smith
c) Russell Crowe
d) Mark Wahlberg
2.Brooklyn and Romeo
belong to:
a)Jay-Z
b) Ricky Martin
c) David Beckham
d) Michael Jordan
3.Apple and Moses belong
to:
a) Chris Martin
b)Bono
c) Liev Schreiber
FAQ
now
How do I k has
er
if my scann ?
connected ge on
sa
essful” mes
c
c
u
S
ll
o
P
t
ing
“Las
nday morn
o
M
ry
e
v
e
screen
question on
Latest trivia reen
scanner sc
4.Violet and Seraphina
belong to:
a) Matthew McConaughey
b) Ben Affleck
c) Brad Pitt
d) Matt Damon
5.Poppy, Daisy, Petal and
Buddy Bear belong to:
a)
b)
c) d)
Johnny Depp
Bob Geldof
Jamie Oliver
Dwayne ‘The Rock’ Johnson
Get your entries in by
the end of September for
your chance to win one
of 2 x $200 Prezzy cards
d)Seal
When
does my
scanning
get
to Nielse sent
n?
Every we
e
k in t
of Sunda he early hours
y or Mon
morning day
Contact us:
PO Box 33819,
Takapuna, North Shore, 0740
0800 102 141
[email protected]
Email your answers to [email protected]
with the subject line ‘Father’s Day Fun’
OR mail to Father’s Day Fun, PO Box 33819, Takapuna, North Shore, 0740
Make sure you include your household number on the entry!
Homescan: Tracking New Zealand purchases since 1996
homescan.acnielsen.co.nz
The Nielsen Company 35 008 417 874
August/September 2013