RESEARCH
Advocacy, Research, Coalition Building and
Negotiation
The National Democratic Institute
ICEBREAKER/INTRO/
GROUND RULES
• Introductions
• Ground rules
• Ice breaker exercise
OBJECTIVES
• To learn how to collect and mobilize
data and statistics to move policy
• To provide tips for successful use of
various research tools
TOPICS
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Why research is important
Steps for collecting and using data
Putting data to work
Research tools
KEY TERMS
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Research
Data
Statistics
Demographics
Questionnaire
Stakeholder
WHY RESEARCH ON WOMEN?
• Lack of gender disaggregated data
• Builds credibility/ support for
advocacy
• Targets messages
USING DATA TO MOVE POLICY
• Measure public support
• Persuade leadership into action
• Target resources
3 STEPS FOR COLLECTING
AND USING DATA
1. Plan
2. Data Collection
3. Evaluation of
Data
PUTTING DATA TO WORK
• What are
SET PRIORITIES constituents
thinking?
• Use data to be
COMMUNICATE
persuasive
RESEARCH TOOLS
Stakeholder Analysis
 Gain credibility and support
 Include cross-section of perspectives
Beneficiaries
Implementers
Decisionmakers
Donors
RESEARCH TOOLS
Surveys and Polling
Photo: Jason Garber
EXAMPLE: UKRAINE SURVEY
Top Tier Reasons Why Women Don’t Get
Involved
Women do not have enough time;
they are too busy at work and
home.
Men have a better chance of
winning election.
Women’s role is focused on
managing households.
Women do not want to subject
their families to politics.
Women do not have the same
access to money and connections.
Public Perceptions of the 2012 Elections & Women’s Role in Politics and Government, Lake Research Partners
for NDI Ukraine
RESEARCH TOOLS
Focus Groups and Interviews
Photo: National Democratic Institute
EXERCISE: FOCUS GROUP ROLE
PLAY
Photo: National Democratic Institute
RESEARCH TOOLS
Others?
Photo: National Democratic Institute
EXAMPLE: iKNOW POLITICS
CONCLUSION
• Data collection
• Evaluating and using data
• Research tools
 Questions?
 Feedback?