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Product and
Marketing
Fulfillment
Solutions
EMAIL MARKETING SERVICES
Email marketing is a top producer among demand generation options. Done well, email
marketing engages users at their desktop or mobile device with timely, relevant content and
offers. Done poorly, it leads to brand damage. Excelsior Integrated Email Marketing Services
allow clients to focus on quality content by providing turnkey campaign execution services with
optimal reach and minimal brand risk.
The Challenge
Services
Your content has to grab audience attention
in seconds after passing through a maze
Consolidate and Clean Lists – these services
continuously “clean” existing and new lists prior
to use. Consolidated lists get cleaned in batches
to minimize cost including:
challenges include:
Email address morph into “spam traps”
incoming spam
Deactivated addresses “hard bounce”
eventually triggering system shut
downs or worse
Normal list aging can result in service
shutdowns via ESPs like Mail Chimp,
Constant Contact or similar services
Inadvertent campaign overlap across list
segments, (e.g., regions, audiences)
results in over communication
High email rejection rates by anti-spam
systems can result in blacklisting a
periods.
The Solution
Excelsior Integrated Email Marketing
Services allow clients to focus on content
as we keep your lists clean and campaigns
running smoothly. We allow teams to quickly
access standard campaign templates,
list segments, and schedules to ensure
the greatest possible reach with the least
possible risk.
U Spam Trap Removal
U
U Email Change of Address (ECOA) to update
deactivated addresses with new ones.
Centralize Email Process and Templates –running
campaigns is easy: select a template, provide
content, choose a list and the desired date. We
take care of the rest:
U Templates with standard permission/opt
out messages
U Content and designs created by you or your
agency
U Content review to ensure proper image to
text ratios
U Campaign frequency monitoring by a
dedicated Excelsior Integrated account
manager
U Easy list segmentation and maintenance
U Web portal access templates, easy form
entry for content and copy, target audience
selection and the desired date/time
U Charges based on the number of campaigns
and emails sent.
List Building – we source new lists to be targeted
with proper permission requests – called
“permission campaigns.” Those not-opting out
are nurtured. Services include:
MAKE
MOVE
MEASURE
U Evaluate existing list characteristics
U Identify possible “look alike” lists
U Ensure best practices followed per the
CAN-SPAM Act
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AT A GLANCE: Excelsior Integrated
COMPANY SNAPSHOT
We Make
Decades of experience
200+ customers
Most major verticals
Distribution in 2000+ retail outlets
Thousands of SKUs; millions in inventory
Deep print expertise
HQ in North Adams; 100,000+ ft2
in Berkshire County, MA
Products and marketing materials
We Move
From order entry to the “last mile”
EI SERVICES
Production Planning
Customer & Field Support
We Measure
Web Integration
Email Management
Asset Management, Digital and Physical
Print Solutions
Kitting & Shipping
We Manage
Tracking & Reporting
Excelsior Integrated is a leading provider of product and marketing
fulfillment solutions. Focused on the “last mile” of customer
communications, we make, move and measure products and promotional
materials faster and easier so our clients can focus on managing what
they do best. Our clients include consumer product companies, retailers,
travel and tourism providers, banks, colleges, manufacturers, museums,
non-profits, governments and many others. We are trusted as partners
to provide digital and physical marketing materials, high quality print
products, order processing from any source, inventory management, realtime reporting, database management, and distribution to the end-user.
GO TO OUR WEBSITE: excelsiorintegrated.com.
WHAT EI CLIENTS SAY
“Excelsior Integrated makes sure we get our
marketing literature out to prospects all over
North America.”
—Director of Marketing
a travel promotion organization
“EI provides high quality materials consistently
and the insight we need to manage quality and
costs.”
—CEO
consumer products company
“EI helps us focus on what we love doing most:
developing products.”
—Owner/Chief Designer
consumer products company