ENGLISH
FOR
PHOTOGRAPHY
BUSINESS
PURPOSES
SHIFTING FROM STUDYING TO
THE LEARNING PHILOSOPHY
TEACHERS
STUDYING
STUDENTS
LECTURERS
FACILITATOR
LECTURING
LEARNERS
MOTIVATOR
INOVATOR
LEARNER’S TASKS
1.Create a Personal Blog
2.Have a Plastic Folder
1.Find a Short Article
5.Change sentences either into
active or passive construction
2.Build 5W1H Sentences
6.Translate the sentences
3.List Verbal and Nominal Sentences
7.Give reasons why writer uses
4.Identify tenses and it’s pattern
the tenses
GRADUATE:
competence, profile,
career prospects, job
SUPPORT vacancy, learning
SYSTEM: process, learning
facilities
Students,
LEARNING APPROACH
P
B
L
L
LEARNING
STRATEGY:
Publipreneur
Based
Language
Learning
(PBLL)
SKILL NEEDS
OF ENGLISH:
1. Reading
2. Writing
3. Listening
4. Speaking
Lecturers,
facilities,
Methods
4.
Editing
(Find
3.
and
Revising correct
(Share
any
and
mistakes
2.
reflect on have
Drafting your first
made)
(Get your draft)
idea down
1.
on paper)
Prewriting
(Think and
Plan)
CAREER IN
PHOTOGRAPHY
BUSINESS :
6.
5.
Publishing
(Layouting
your idea
in a
publication
format)
Marketing
(Provide
the
products to
marketing
targets
.
7.
Delivering
(Deliver
the
products
to clients
1. Freelance
Photographer
2. Medical or
Forensic
Photographer
3. Photojournalist
4. Staff
Photographer
5. Studio Owner
LEARNING OBJECTIVES
GENERAL OBJECTIVES
Undersanding the English language usage in the
Photography Business and industry.
Using Publipreneur Based Language
Learning for Photography Business Purposes
Acquiring English language usage in
Photography Business through learning
steps of prewriting, drafting, revising,
editing, publishing, marketing, delivering.
SPECIFIC OBJECTIVES
Language usage in photography business
presentation writing
Language usage in photography business
proposal writing
Language usage in photography business
letter writing
PREWRITING
Competencies
– Think and
Plan the
Project
Expected Learning
Portfolios:
-Slide Presentation
-Book Dummy
-Magazine Dummy
-Business Proposal
-Caption Writing
-Business Letter
-Video Recording
Studens’ Tasks
Learning Output
– Grouping the class
into 3 up to 5
students
– Brainstorm with
your partners
– Decide the topic you
are going to discuss.
– Build students’
personal blog
– Searching the site
about
Photography
Business.
– Students’ Peer
Reviewer
– List of
references
– Name of
Products (book
or magazine)
– Writing talent
scouting.
– Data collecting.
– Reading for
writing.
Video Watching in Youtube
DRAFTING
Compete
ncies
Studens’
Tasks
– Getting
Idea
down on
paper
– Drafting ideas
into papers.
– Input the
worded draft
into PC.
Expected Output
– Rough Draft
of Personal or
Group Works.
– Proposal
Drafting
– Business letter
drafting
– Slide Drafting
REVISING
Competenci
es
– Share and
reflection
your first
draft
Studens’ Tasks
– Make the class
into group of
writer vs
editor.
– Exchange the
draft into each
group
– Brainstorm
among each
group.
Learning
Output:
– Revised draft.
– The owned
draft get
feedback from
reviewers.
– Composition
Focus.
– Language
Focus.
– Peer Review &
Final Draft
EDITING
Competenci
es:
– Find and
correct any
mistakes
have made
• Studens’
Tasks
– Get
correction
from the
original
draft.
– Do
substantive,
mechnaical
and pictorial
editing.
• Learning
Output:
– No wonder
with the
content
accuracy.
– No wonder
with
grammatical
mistakes.
PUBLISHING
Competencies
– Layouting
your idea in
a publication
format
Studens’ Tasks
– Layouting the
draft into
– Using the
related
software
(Indesign,
Photoshop,
ect)
Learning
Output:
– Book or
Magazine
Dummy.
– Business
Proposal.
– Business
letter.
– Slide
Presentation
MARKETING
Competenci
es
– Provide
the
products to
marketing
targets.
Studens’ Tasks
– Group
Presentation
– Product Owners
and Presenters
– The rest are to
be clients ad
adjudicators.
– Video Shooting
Learning
Output:
– Assuring
Clients.
– Handling
Complaints
– Delivering
Ideas
DELIVERING
Competenci
es
– Deliver
the
products
to clients
online &
offline
Studens’ Tasks
– Put all the
printed
products into
personal blog
– Upload the
video into
youtube
“GranezhaPubl
y”
Learning
Output:
– Put all the
printed
products into
personal blog
– Upload the
video into
youtube
“GranezhaPubl
y”
No
LEARNING TREATMENT OF
CRATIVE BUSINESS ENGLISH SKILL THROUGH PUBLIPRENEUR APPROACHES
Weekly Time Schedule From 1 to 16
Learning Activities
A
1
2
3
B
1
2
3
C
1
2
3
D
1
2
PREWRITING
Writing talent scouting
Data collecting
Reading for writing
DRAFTING
Slide Drafting
Proposal Drafting
Business letter drafting
REVISING
Composition Focus
Language Focus
Peer Review & Final Draft
EDITING
Mechanical editing
Substantive editing
3
Pictorial Editing
E
1
PUBLISHING
Layouting
2
3
Designing
Illustrating
F
1.
2.
MARKETING
Personal marketing
Group marketing
3
G
1
Offering project to clients
DELIVERING
Online-Delivering (BLOG)
2
3
Offline-Delivering (VIDEO)
Print-Delivering (?)
I
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LSP
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LEARNERS’ PRE-REQUISITES
• Familiar with computer mininaly Microsoft Words
• Recommended among the group must be one
able to demonstrate the Publishing Sofware (ex:
Indesign, Photosdop, FlippingBook Publisher).
• For more information and learning portfolio
models, please goes site and youtube :
www.granezhapubly.com
• For Career Prospective Please Visit:
http://mcad.edu/considering-mcad/careeropportunities/photography
THANKS
Dibuat oleh Tim Pandu Kreatif
Sekolah Menulis dan Menerbitkan GranezhaPubly
(Created by B’Scout Creative Team at
GranezhaPubly School of Writing and Publishing)
Implemented and Supported by: