ENTERPRISE SOLUTIONS: DEVICEANYWHERE PROOF-BASED CERTIFICATION MOBILE APPLICATION AND CONTENT CERTIFICATION FOR APP STORES, OPERATORS, AND CONTENT AGGREGATORS. As more app stores are created, and as independent mobile development becomes increasingly significant, certification and testing remain the greatest barriers to realizing revenues quickly from mobile application development. In the next three years, the market for 3rd party apps is going to explode, far beyond what we see today. This is already evident as application distributors such as the Apple App Store have seen up to a billion downloads since its inception. In today’s mobile industry, in order to be ready for distribution, content and applications must be certified. “Many application store owners have their own certification programs and some, including Microsoft Window’s Marketplace for Mobile, charge for the process. Those with less stringent requirements often come under the scrutiny of consumers upset with the inferior quality, according to CEO and founder Faraz Syed. Certification ensures apps will operate properly and can be trusted by consumers.” Certification ensures that all content reaching end-users is safe and reliable, otherwise content providers, mobile operators and developers can suffer increased support costs, loss of revenue, and reduced brand equity. However, we all know that existing content certification procedures are expensive and time-consuming, for example; with every app store or distributor, there are different sets of requirements, time-frames for delivery to consumers, and additionally most charge a fee to take part in their certification process. Moreover, there are further limits to the content that can be produced, mainly by device manufacturer, platform and operating system, or wireless service provider. This discourages content developers, and reduces innovation and openness in mobile development, as well as creating bottlenecks in getting new content to market. DeviceAnywhere Proof Center™ eliminates these barriers, providing a simple, efficient and easy to manage certification process. DEVICEANYWHERE PROOF CENTER - Sarah Reedy, Associate News Editor, Telephony APPLICATIONS AND CONTENT w ww.dev ic eany whe re .c o m With DeviceAnywhere Proof Center™, application and content developers can finally take certification into their own hands to deliver reliable content to the end user while still shaving off cost and timeto-market – with certified and reliable products. Certification is an important aspect of mobile application development. It ensures that the content consumers receive is fully operational and compatible with their devices, and is safe to install on their personal devices; which often store valuable personal information. To certify, developers must choose between the requirements of app stores or CERTIFIED AND READY FOR DISTRIBUTION the expense associated with outsourcing. With app stores, developers must choose between manufacturers, networks, and software platforms to develop on, and outsourcing requires time and additional expenses. By creating proofs concurrently while testing, the process is more efficient, and less expensive, and the DeviceAnywhere platform allows for freedom to develop on any manufacturer, network, or software platform. DeviceAnywhere Proof Center, built on top of DeviceAnywhere™, simplifies the certification process by providing a central location where developers can ENTERPRISE SOLUTIONS: DEVICEANYWHERE PROOF-BASED CERTIFICATION retrieve go-to-market certification requirements from specific content aggregators, application distributors, and app stores. Developers or authorized agents can self-test their content submissions against specified requirements across any of DeviceAnywhere’s 2000+ devices. And most importantly, all test results (including handset screenshots or video) are automatically compiled into saved proofs, organized by application and handset, and are viewable through DeviceAnywhere Proof Center or available in easy-to-read files that are ready for submission. DeviceAnywhere Proof Center features and benefits include: Save all proof of certification tests including actual device screenshots and video results. Test reports are automatically stored in the DeviceAnywhere Proof Center and can also be generated into exportable files. DeviceAnywhere Proof Center Interface Access the extensive DeviceAnywhere device bank to test against. With over 2000 devices, DeviceAnywhere provides the only comprehensive test platform for mobile application certification. Specific certification programs exist to fit your submission needs. Tests are customized into steps, by assigned and required devices as well as the type of proof required, allowing for creation of programs for any type of application or content. Eliminate confusion over failed tests and submissions. Whether you employ a third party test house to execute the tests or validate the results, or if you prefer a developer, self-tested, trust-based approach, access by all parties to the proof means that there is no back and forth around why applications fail to meet certification criteria. Convenient and Organized Reporting Reduce workload for all parties involved. Content developers already test their content for compatibility across devices. With DeviceAnywhere Proof Center, the results of these tests are saved once and for all, eliminating the need for retesting by a distributor in order to validate results. Instead, a quick review of stored test results will show you whether the content is ready for market. Reduce time to market. Since duplicate testing is no longer needed, testing bottlenecks are removed and content can get to market faster, generating revenue sooner. By providing a platform for operators, app stores, or aggregators and their content developers to communicate around the certification process, DeviceAnywhere Proof Center turns a frustrating and often confusing process into a straightforward one. Publishers communicate their requirements, and developers prove that their content or applications meet them, with the results readily available for both parties to review. Product Availability DeviceAnywhere Proof Center™ is a SaaS added to the DeviceAnywhere platform that provides proof-based certification of mobile applications allowing developers to self-certify. DeviceAnywhere Proof Center is remotely accessible, and is available 24/7, over the Internet. • • • About DeviceAnywhere™ DeviceAnywhere™ is the award-winning provider of test solutions for business and consumer mobile applications. Serving thousands of organizations worldwide, DeviceAnywhere delivers a core suite of enabling technologies to help companies of all sizes bring their mobile products and services to market. The DeviceAnywhere complete portfolio offers a range of solutions for the entire mobile application development lifecycle from pre-development to unit testing to QA/testing to post development performance monitoring and onward. DeviceAnywhere Test Center™ DeviceAnywhere Test Center Enterprise™ DeviceAnywhere Test Automation for Smart Devices™ DeviceAnywhere Proof Center™ MonitorAnywhere™ DemoAnywhere™ Contact Us For more information or to sign up for a free demo of DeviceAnywhere Proof Center, please visit us at www.deviceanywhere.com or contact our sales department at [email protected]. DeviceAnywhere 1730 S. Amphlett Blvd, Suite 300 San Mateo, CA 94402 Tel: +1.650.655.6400 Fax: +1.650.240.3885 www.deviceanywhere.com
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