‘Are you game?’ CAMPAIGN 2017
partnership opportunity
What is the ‘Are you game?’ campaign
To celebrate European City of Sport 2017, the council is inviting its partners to work with them on a campaign to encourage local people to:
• Find out about opportunities to participate in local sports clubs and activities • Try out new sports and activities
• Be inspired by people’s stories of trying a sport or activity Who is the target audience?
• Residents who are physically inactive
• Residents whose participation in sports has lapsed
• Economically and/or geographically disconnected residents
• Women and girls
• Schools and families
• Black and minority ethnic people How will the campaign work?
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Sports providers, clubs and organisations across the city open their doors to new members, to try a session for free to encourage them to take up something new.
•
All you need to do is tell us a few details about how your free sessions will work, and we will help you promote it citywide.
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We’ll then gather stories of people who got involved and tried something new and share these stories over the year, giving multiple opportunities to showcase your organisation, sport or club!
What are the key messages?
There are masses of free sporting and other physical activities available across the city. There’s something for everyone, it’s fun to
have a go. Find your game at bristolcityofsport17.co.uk
The campaign concept is fun and creative. There are lots of variations on the message:
» “We’re giving the game away” used to advertise a free taster session.
» “We’re game” used as a logo for a sports club offering free activities.
» “Game for a laugh” to encourage people to participate with friends.
» “What’s your game?” use social media to encourage people to tell us about their personal sporting stories.
How will you benefit?
By getting involved with ‘Are you game?’ you will receive: • Free ‘Are you game?’ digital marketing toolkit to help support/promote your free taster sessions or activities
• Your initiatives linked in with ‘Are you game?’ PR and social media activity
• Your activities featured on the ECoS website and/or social media channels
• Visibility and potential new members
• Potential to reach a new audience or invigorate lapsed participants
• Benefit from a citywide campaign
• Raised profile of our great city through sport
What do we need from you?
1. What are you able to offer? For example, this could be:
• Free taster session/lesson
• Free event
• First session free
• Existing sessions new people can attend for free
• If you already have an offer, let us know
What do we need from you?
2.
When can you offer the activity? • The campaign will run from 6 May 2017 to 16 September 2017
• School holidays would be a good time to offer activities
• Any free sessions you offer before the launch will not be promoted as part of the campaign
What do we need from you?
3.
Marketing channels that you can offer free of charge to help promote the campaign, such as:
• Hosting a website banner
• Print off and display poster(s)
• Posting messages on social media (using #CityofSport17 & @CityofSport17)
• Including adverts in printed publications
• Articles in e‐newsletters
Key timings
End of March Commitment to be part of ‘Are you game?’ and final confirmation of your activity details
Friday 14/28 April Clubs and providers supplied with toolkit
Saturday 6 May
Campaign launch
How do I get involved?
1. Register your interest at www.bristolcityofsport17.co.uk by completing the online form.
If you have any questions email [email protected]