TIME OUT
 Sports agent Frank Scott was the
first agent to show that his clients
could sell products as well as play
ball. His clients included Yogi
Berra, Roger Maris, and Mickey
Mantle.
CEREAL STARS
 1921
 Washburn Crosby Company
 Marketed
as Gold Medal Wheat Flakes
 Later called Wheaties
General Mills took over Washburn
Crosby
CEREAL STARTS con’t
 Jack Armstrong
 All-American
Boy – fictitious character
from radio
 1936 – athletes permanent fixture
 Lou Gehrig – the first
CEREAL STARS con’t
 Stars
Baseball
 Aviation
 Tennis
 Skating
 Auto racing
 Basketball
 Swimming
 Track
 Gymnastics
 Hockey
 Golf

WHEATIES BOX
 A great boon to a career
 Goal for some athletes
 Considered
to be a great honor
 1999 five-box series honoring women in
sports
 Members of the US Women’s Soccer Team
TIME OUT
Design a Wheaties box with
an athlete that you think
would be a good, ethical
representative for General
Mills.