**FOR IMMEDIATE RELEASE**
For further information:
Emma Gibson 02 8353 5773
[email protected]
Hausmann Communications
Laura Hunter, 02 8873 9218
[email protected]
Sony Australia Limited
Sony and Garage Entertainment launch exclusive smart TV partnership to
bring the best extreme sports action straight to your sofa
Sydney, 30 August, 2012 – Sony has teamed up with Garage Entertainment to announce the launch
of the Garage Entertainment Channel, available exclusively on the Sony Entertainment Network.
Viewers will now be able to easily access the biggest and best full length action sports films from
around the world using Sony BRAVIA smart televisions or Blu-ray players.
Covering everything from surf, snow, skate, bike, moto, ski and other outdoor madness across all
action sports, the Garage Entertainment Channel brings you content from all the leading action sports
producers such as Red Bull Media
House, Nitro Circus and Crusty Demons
plus many more.
“Through the addition of this new
adrenaline-charged channel we continue
to add value to Sony hardware. The
Garage Entertainment Channel will
automatically appear on all internetconnected BRAVIA and Blu-ray players
sold since 2010. Garage Entertainment
offers Sony customers access to the somewhat addictive world of fast-paced action sports,” said Paul
Colley, Group Manager for Network Services & Technology, Sony Australia. “We’re excited about our
exclusive partnership with Garage Entertainment which provides another unique premium viewing
experience to Sony customers.”
Paul continues, “Who knows - with the launch of our amazing new Action Cam and XPERIA Go,
which are perfect for action junkies, Sony customers may soon be producing their own films that
appear on the Garage Entertainment Channel so watch this space.”
Customers will have the choice of signing up for three, six or twelve month subscriptions at $19.99,
$39.99, $69.99 respectively and a low ongoing monthly subscription of $8.50 per month. The service
is expected to become available late September or early October.
ENDS
About Sony: With a diverse portfolio of businesses across electronics, music, film, gaming and telecommunications, Sony is
uniquely positioned to be the world’s largest technology and entertainment company. Sony Australia Limited is a wholly owned
subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information
technology products for the consumer and professional markets. Committed to producing innovative and quality electronic
products, the range includes BRAVIA™ TVs, Cyber-shot™ digital cameras, Handycam camcorders, “α” (pronounced Alpha)
digital SLR cameras, Walkman MP3 players, VAIO™ computers, READER™ eBook Readers as well as HD professional
broadcast equipment. For more information on Sony Australia, visit www.sony.com.au/corporate.
About Garage Entertainment: Revolutionising the way Australians consume action sports content, Garage Entertainment is
the leading youth media lifestyle business in Australia. Distributors of over 1,000 premium films across surf, snow, ski, moto,
mountain bike, skate and outdoor, Garage Entertainment works with the biggest and best films in the action sports space from
around the world including partners such as Red Bull Media House, Billabong and Rip Curl. www.garageentertainment.com.au
Product Information: For further Sony product information or stockist details, readers can contact Sony Australia on 1300 720
071 or visit www.sony.com.au.
Images: Product images can be downloaded from the Sony Australia Flickr site www.flickr.com/photos/sonyaustralia. For
assistance, please contact the Sony team at Hausmann Communications at [email protected].
Social Media: Stay up-to-date with Sony Australia competitions, events, product reviews and videos via Facebook www.facebook.com/sonyaustralia and YouTube www.youtube.com/sonyaustralia.