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Penton’s World Tea Expo, June 13 – 15 in Las Vegas, to Help Businesses of
All Kinds Profit and Succeed Through Tea
Conference and Expo Offers a World-Class Educational Experience in the
Business of Tea, as Well as Hundreds of the Best New Products
NEW YORK (Feb. 16, 2017) — World Tea Expo (#WorldTeaExpo or #WTE17), the leading tradeshow focused
on advancing the business of tea, takes place June 13 – 15, 2017 (with a pre-conference program on June 12)
in Las Vegas, Nev. at the Las Vegas Convention Center North Hall. This year’s event features more
educational content and speakers, new and extended hours for the product-filled expo hall, and a new
networking reception on the show floor – all to help businesses capitalize on tea’s growing position and
popularity in the marketplace. Registration and conference details are available at WorldTeaExpo.com (the
early-bird registration deadline ends April 28).
“With the surge in tea’s popularity, World Tea Expo has evolved into a global marketplace offering
invaluable resources, education and business opportunities in tea,” said Rona Tison, senior vice president of
corporate relations at ITO EN (North America) INC and a World Tea Expo Advisory Council member. “Having
been a part of the show since its inception, the dynamic growth under Penton’s management only confirms the
growing trend of tea and its engaged audience. The show is unparalleled and offers a world-class experience
in the business of tea.”
World Tea Expo’s new exposition hours are: Tuesday, June 13 from 3 p.m. – 6 p.m.; Wednesday, June
14 from 10 a.m. - 6 p.m.; and Thursday, June 15 from 10 a.m. – 4 p.m. The new World Tea Expo Networking
Reception takes place on the show floor on Tuesday, June 13 from 4:30 to 6 p.m.
Mim Enck, president of East Indies Coffee and Tea Company and a World Tea Expo Advisory Council
member, said, “Since East Indies Coffee and Tea has exhibited with World Tea Expo since its conception, we
have experienced first-hand the tremendous growth of the show and the success that has been achieved. The
educational program is unparalleled and, most importantly, the expo has allowed us to build a further
connection with our customers, face to face.”
Highlights of the educational topics at the upcoming World Tea Expo include: Tea Retail Innovations &
Trends; Tea in 2021 – Growth Markets, Key Drivers and Opportunities in the Global Beverage Market; Tea in
Hospitality; Tea on the Menu and as a Culinary Ingredient; Teas and Wellness; How to Source & Select Your
Teas; Hot Brewed vs. Cold Brewed; How to Find Your Niche in a Crowded Marketplace; Launching a RTD Tea
in the United States; Sustainable Branding – What Aspects of Selling Tea Can Defy Generational
Stereotypes?; The Chemistry of Tea Production; Turning Your Passion Into a Tea Vocation; Tea; and
Exploring The Herbal Tea Galaxy, among many more.
John Chaffey, director of sales at the Metropolitan Tea Company and a World Tea Expo Advisory
Council member, shared, "We are excited to return to Las Vegas for the annual World Tea Expo. The team at
Penton has coordinated a well-balanced conference schedule with some fresh speakers and highly informative
educational content for 2017. This is a great opportunity for seasoned tea trade professionals, buyers and
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vertical market leaders to network and learn, while up-and-coming businesses fill their cups and find
inspiration. We are looking forward to seeing old friends, meeting new ones and offering a taste of what's new.”
Samantha Hammer Mitchell, a Penton event director and World Tea brand leader, said,
“The World Tea Expo team is looking forward to welcoming thousands of professionals to the upcoming event
in Las Vegas, to discover what’s new in tea, experience the best new products, and learn business-building
strategies to profit through tea.”
Additional highlights of World Tea Expo include: the World Tea Awards program (Wednesday, June
14), which celebrates the best and the brightest in the tea industry; the Best New Product Awards, which
recognize the best new tea and related products from among the many exhibitors; the Global Tea
Championship (formerly the North American Tea Championship) Winners Tasting Circle, where attendees
taste and vote on award-winning teas; the World Origin Tasting Tour, an interactive and educational “tour” of
some of the most important tea growing regions; and the Tea Business Boot Camp, an intensive, hands-on
program that covers critical topics facing the tea entrepreneur.
World Tea Expo 2017 sponsors include: International Tea Importers, QTrade Teas & Herbs, Dethlefsen
& Balk, DMH Ingredients, Dobashien Co., Ltd., Haelssen & Lyon, Kakegawa City Agricultural Coop, ME,
Roobios Limited, Finum, The Tea Spot, Walters Bay and Teas Etc.
World Tea Expo attracts top companies and professionals from more than 50 countries, representing:
tea and coffee shops, grocery chains, private label brands, gourmet retailers, convenience stores, distributors,
online businesses, restaurants and chefs, foodservice, hotels, distributors, manufacturers and beverage
developers, among others interested in building their business through tea.
To register for World Tea Expo today, or for additional information, visit WorldTeaExpo.com. And be
sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE17).
About Informa
Penton is part of Informa, the international business intelligence, academic publishing, knowledge and events
group. Informa serves commercial, professional and academic communities, helping them connect and learn, and
creating and providing access to content and intelligence that helps people and businesses work smarter and make better
decisions faster.
Informa has over 7,500 colleagues in more than 20 countries and a presence in all major geographies. It is listed
on the London Stock Exchange and is a member of the FTSE 100.
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