making W.A.V.E.S
School of Digital Media and Design
Kearny High School
11th Grade Team Project 08-09
Phase 1
Week 1:
Kick Off
• Activities Kick Off, Exposure to
current environmental
issues and actions,
Interactive student binder
• ResourcesMembers of Surfrider
Foundation San Diego
Chapter
• Milestones - Students
build client relations and
start collaborating with
peers in groups
Week 2:
Research Begins
• Activities Student groups organized and
topics selected for research
• Resources • San Diego Metropolitan
Wastewater Department
• Surfrider Blue Water Task
Force
• Algalita Marine Research
Foundation
• MilestoneContent Experts teach students
about environmental issues
Weeks 3-4:
Get Involved
• Activities 3 Concepts developed for Media
campaign on an issue, Beach
Clean Up, Field Trip to Birch
Aquarium, Research continues
• ResourcesSurfrider’s Beach Cleanup,
Birch Aquarium at Scripps
• Milestone - Bonding among
students and educational staff
Weeks 5-6:
Field Trip
• Activities Natural History Museum +
Reuben H. Fleet Science Center
Field Trip, Historical
Investigation on topic, Students
develop data collecting skills in
Science
• ResourcesSan Diego Natural History
Museum, Science Center
• Milestone- Students gain new
perspective on local resources
Week 7:
Interview
Experts
• Activities Students establish interview
appointments with content
experts, Present first set of
Media campaign concepts to
client
• Resourceteam11dmd.blogspot.com
• Milestones - Students meet with
Surfrider representatives for
feedback on initial designs
Weeks 8-10:
Production
• Activities Historical Investigation due
with incorporated science data,
Production on Media campaign
continues with client feedback,
Interviews conducted with field
experts
• Resources team11dmd.blogspot.com
Week 11:
Assemble
Knowledge
• Activities Assign Powerpoint for students
to assemble Media campaign,
Historical Investigation and
Scientific data
Week 12:
Organize
Media Package
• Activities - Students meet with
client to share 2nd round of
Media campaign concepts
• Milestone - Students head into
the final phase of completing
their media products
Week 13:
Mock Presentation
• ActivitiesStudents participate in mock
presentations of their Media
campaign, Historical
Investigation and Scientific
Data
• Milestone Students will gain peer
feedback prior to unveiling the
media package for the client
Week 14 :
Prepare Media
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• Activities - Students refine
Media campaign and
presentation based on peer and
teacher feedback
are needed
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Week 15:
Campaign
Unveiling
• Activities Meet with Surfrider to unveil
the final Media campaign
• Milestone Client will select 3 top designs
for printing.