ANNOUNCEMENT
PRleaderBobPickardappointedExecutiveFellowatCFFO
Seniorcommunicationexperttoadviseonstrategy,providePRcounsel
Claremont,CA,December20,2016–ProminentglobalpublicrelationsleaderBobPickardhas
beennamedanExecutiveFellowfortheCenterfortheFutureofOrganization(CFFO),an
independentthinktankattheDruckerSchoolofManagementatClaremontGraduate
University.
Havingbuiltpublicrelationsconsultingbusinessesover25yearsbasedintheU.S.,Japan,
Canada,SouthKoreaandSingapore,PickardisamongthePRindustry’sbestknownandmost
respectedinternationalexecutivesandheisanexpertinsocialmediaforcorporate
communications.CurrentlyheisPrincipalofSignalLeadershipCommunicationInc.ofToronto.
“Bob’sprovensocialmediaprowesswithhisPRtrackrecordcounselingleadersofU.S.,
EuropeanandAsianmultinationalswillhelpcommunicateourmissiontolargeandcomplex
organizationsworldwide,”saidRolandDeiser,CFFOFounder&Director.“Hewillalsoadviseus
onourresearchfocusandhelpincreasetheawarenessinthecorporatecommunicationsworld
–andthec-levelatlarge–ontheimportanceofsocialtechnologiesasdriversofcompetitive
advantage.”
“IlookforwardtoworkingwithDr.Deiserincontributingmyinsightsandleveragingmy
networktobuildvisibility,understandingandsupportfortheCenter’spioneeringthought
leadershipactivities,”saidPickard,whowillalsoserveasCFFO’sPRcounsel.
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TheCenterfortheFutureofOrganization(CFFO)isanindependentthinktankattheDruckerSchoolof
ManagementatClaremontGraduateUniversity.Itsmissionistoserveasaglobalhubforapplied
researchandpracticaldiscourseonnewparadigmsofLeadershipandOrganizationwithspecialregard
totheroleofsocialnetworktechnologiesasdriversofcompetitiveadvantage.
CurrentmajoractivitiesincludeTheGlobalOrganizationalSocialMediaLiteracy(OSML)Project(a
longitudinalempiricalstudyaboutadoptionpatternsofsocialmedialiteracyinlargeorganizations)and
TheSixSkillsGlobalDialogue(anideationinitiativedesignedtodeepenourunderstandingofhow
socialmediaistransformingthetextureoforganizationsandthepracticeofleadership).
CONTACTSRolandDeiser([email protected])BobPickard([email protected])