ProCutiGen® Hold
Style Retention + Preventative Protection + Support
Tomorrow’s Vision… Today!®
ProCutiGen® Hold
Technical Information
Product Code: 20831
INCI Name: Phyllostachys Bambusoide Extract
INCI Status: Conforms
Suggested Use Level: 1.0-10.0%
Suggested Applications: Style Retention, Hair Protection
ProCutiGen® Hold
Repair Beyond the Bond
•
The “Plex Phenomenon” has swept the global haircare industry with products focused
on bond multiplying or re-bonding
• 525% increase in sales of bond multipliers between 2014 and 20151
•
Current market is saturated with products claiming to re-bond the hair
• Olaplex, L'Oréal Professional Smartbond, Bond Angel by Nutree Professional,
Redken pH Bonder, Brazilian Bond Builder, etc.
•
Active Concepts is shifting the focus to proactively protect the hair shaft through
“ProBonding”
•
ProCutiGen® Hold is an incredible scientific breakthrough that is slated to shake the
foundations of how we consider preventative hair care – repair beyond the bond.
1Kline
and Company. Salon Hair Care Global Series. 2016.
ProCutiGen® Hold
ProBonding Technology
•
Our ProCutiGen® line of hair actives consists
of bivalent cationic peptides that self
assemble and effectively staple a unique film
on to the hair cuticle
•
The natural anionic charge of the hair
attracts the cationic peptides
•
The amino acid sequence of the naturally
derived peptides dictates the nature of the
film on the hair
•
ProCutiGen® Hold is bamboo derived
Bamboo = Strength and Hold
.
ProCutiGen® Hold
ProBonding Technology
•
Cuticle preservation is essential to prevent hair damage
•
Damage to the cuticle compromises the structural integrity of the hair shaft,
making hair prone to breakage
•
Utilizing the concept of synthetic biology, ProCutiGen® Hold is a bivalent cationic
lipopeptide that self-assembles into a neo-cuticle on the hair
•
The formation of this biomimetic cuticle helps to retain style while offering
protection from harsh styling treatments to promote healthy hair
Damaged Cuticle
Healthy Cuticle
ProCutiGen® Hold
ProBonding Technology
•
Hair can be difficult to straighten or curl for long
periods of time without causing damage
•
Hair needs a solid foundation to prevent damage
• Building block of hair is protein!
•
Protein is necessary to strengthen and restore
the hair fiber
•
Bamboo gets it strength from being rich in
protein, silica, and various vitamins and minerals
– which can help restore the strength of the hair
•
ProCutiGen® Hold is a lipopeptide derived from
bamboo protein, harnessing the natural strength
of bamboo for hair protection
ProCutiGen® Hold
Benefits
 Style Retention
 Protects Hair
 Strengthens Hair
 Great for All Hair Types
Proactive. Protection. ProBonding.
ProCutiGen® Hold
Style Retention Study
Figure 1. Curled Hair at T=0 Figure 2. Curled Hair at T=6hr
L-Untreated, R-Treated with L-Untreated, R-Treated with
2.0% ProCutiGen® Hold.
2.0% ProCutiGen® Hold.
Figure 3. Curled Hair at T=8hr
L-Untreated, R-Treated with
2.0% ProCutiGen® Hold.
Results
• Two swatches of virgin hair
were analyzed, one of the
swatches was untreated and
the second swatch was treated
with 2.0% ProCutiGen® Hold
Figure 4. Curled Hair at T=24hr
L-Untreated, R-Treated with
2.0% ProCutiGen® Hold.
•
25oC , 90% Relative Humidity
•
Evaluated immediately, 6hrs,
8hrs, and 24hrs
•
ProCutiGen® Hold retains style
two times better in a 6hr period
ProCutiGen® Hold
Style Retention Study
Figure 5. Percent difference in style retention calculated based on length of tresses at T=0
ProCutiGen® Hold retains curls by two times better in a 6hr period!
ProCutiGen® Hold
Scanning Electron Microscopy
Results
•
SEM images illustrate treating hair
with ProCutiGen® Hold makes a
difference at the microscopic level
•
In the curled hair the cuticle is
clearly damaged
•
ProCutiGen® Hold shields each
fiber and protects cuticle
•
Depicts the ability of ProCutiGen®
Hold to protect hair from damage
associated with styling
Figure 6. Untreated Virgin Hair
Figure 7. Water Treated and Curled
Figure 8. 2.0% ProCutiGen® Bond and Curled
ProCutiGen® Hold
HIROX 3D Imaging
•
Damage of the hair fiber can be seen within the following images in which the
damaged areas of the fiber fluoresce
•
Greater fluorescence corresponds to greater damage
•
HIROX images were quantified via histograms
•
HIROX Images were taken of curled hair
•
Significantly less damage when using ProCutiGen® Hold
•
The ProCutiGen® Hold treated fibers are more comparable to the untreated virgin
fiber, showcasing ProCutiGen® Hold’s ability to protect the hair fiber reducing
overall damage to the hair
ProCutiGen® Hold
HIROX 3D Imaging
Figure 9. HIROX results for curled hair
ProCutiGen® Hold
Product Recap
•
ProCutiGen® Hold can modify the hair shape while protecting from styling damage
• Creates a biomimetic cuticle on the hair
• Protects hair
• Holds style longer
•
ProCutiGen® Hold is an ideal ingredient for use in a wide range of hair care applications
to improve styling retention while protecting hair from damage
Shaking the Foundations of Preventative Hair Care.
Repair Beyond the Bond.
ProCutiGen® Hold
Technical Information
Product Code: 20831
INCI Name: Phyllostachys Bambusoide Extract
INCI Status: Conforms
Suggested Use Level: 1.0-10.0%
Suggested Applications: Style Retention, Hair Protection
ProCutiGen® Hold
THANK YOU
For more information –Visit our website!
www.activeconceptsllc.com