Jamie Silvers
Mobile: 646-567-8509
Email: [email protected]
I would like to apply for either of the following positions on the Social Media Committee:
1) Photographer (I own a Canon t2i SLR camera and have taken a photography class)
2) Social Activist
When I heard about JNF and the possibility of visiting Israel, I thought this would be an
amazing opportunity to combine my passions of music, film and helping others. Through the
power of social media, creating a documentary of these efforts would help spread the word to
potential donors the amazing work that JNF does every day to improve the lives of others.
Thank you!!
Project Area: Community Building
Campaign: To improve the lives of Bedouin men, women and children living in Aleh
Begev through concentrated neurologic music therapy, resulting in the reduction of
cognitive impairments, stress, blood pressure and depression. Since many of the
residents of Aleh Begev suffer from cognitive and physical impairments, music therapy
could improve their lives and help create a greater feeling of independence. The
campaign would include providing the residents with MP3 players filled with
personalized genres of music that may be familiar to the resident. Studies have shown
that when listening to recognizable music, it can significantly improve mood and reduce
hypertension in patients.
The campaign would begin by partnering with a major record label, such as Sony, and
request they donate MP3 players for the purpose of music therapy for the residents of
Aleh Begev. Sony could even offer content for the MP3 players as a promotional tool to
tie it in with the campaign. Once we receive the MP3 devices, we could document the
entire process, creating a series of Facebook and YouTube posts regarding the
delivery of the players to the residents of Aleh Begev, as well as their reaction when
listening to the music chosen for them.
Suggested Length of Campaign: 6 months
Campaign Goals: The purpose of the campaign goal would be to spread the word
about the people of Aleh Begev through documentary and the power of music. The
focus would be on the implementation of the program, and then spreading the word
about the campaign to inspire others who want to learn more about the men, women
and children of Aleh Begev, and ultimately donate to JNF. Not only would the
documentary exhibit how we can help improve the lives of people through the power of
music, but also show what is happening in this village. Spreading the word about this
campaign via Facebook and YouTube will encourage others to donate when they see
the impact music has on people and the improvements it can make on one's life and
well-being.
In order to spread the word about the footage we collect, I would utilize Facebook
(creating a page) and YouTube, tagging various organizations in the posts. Partnering
with Sony on this project would be mutually beneficial because Sony could receive
positive press by promoting their involvement with the campaign via their various
platforms.
Proposed platform - YouTube and Facebook
Sample Content Posts:
1) YouTube:
This is an "example" of the type of YouTube documentation I would tie in with the
people of Aleh Begev and the power of music on improving their lives:
https://www.youtube.com/watch?v=NKDXuCE7LeQ
Within the content of the post I would include information such as a website on the
project or Facebook link (to both the JNF page as well as a Facebook page for the
campaign). I would also include multiple TAGS/KEYWORDS to the uploaded video to
help the video get noticed via a search- #music #sony #musictherapy #musicoutreach
@jnfusa #israel #lovesgrowsinisrael #alehbegev
2) Facebook:
Post: Partnering with Sony Music and JNF, innovative music therapy program to
launch (INSERT DATE) for the residents of Aleh Begev, improving lives through the
power of music #music #sony #musictherapy #musicoutreach @jnfusa #israel
#lovesgrowsinisrael #alehbegev
I would post this on several correlating Facebook pages regarding music, therapy,
Israel, JNF, particular band pages (if incorporated into the campaign)
3) YouTube:
Post: Music Therapy to Help Improve the Lives of the People of Aleh Begev
The video would contain content from the documentary with distributing the MP3
players, interviewing staff and residents, and the effects that music has on reducing
stress, depression and anxiety
I would also include multiple TAGS/KEYWORDS to the uploaded video to help the
video get noticed via a search- #music #sony #musictherapy #musicoutreach @jnfusa
#israel #lovesgrowsinisrael #alehbegev