UNIT 3
Online Reputation &
Self-branding
UNIT 3
ON LINE REPUTATION & SELF-BRANDING
LET’SSTARTWITHSOMEQUESTIONS…
ü Do you know that recruitment companies look up for candidate information via the
main online search engines or else by directly accessing public social networking
profiles?
ü Did you wonder whether the pictures you uploaded to social networking sites and
your postings might stand in the way of your next job?
ü Does the CV you sent to that company match with the information you posted on the
Internet, perhaps in your profile?
ü Are your online chats and rants in line with your professional expectations?
ü Do you know that clicking “Like” once on a social networks is enough to be “tagged
and profiled” according to your political, sexual or religious opinions, with possible
repercussions also on your job and career?
THEDOUBLEFACEOFSOCIALNETWORK
SOCIALNETWORKCANBEAPOWERFULTOOL…IFYOUKNOWHOWTOUSEIT
Unprofessional pictures or posts in your social networking could seriously affect
the chance to get a job…
But, on the other hand, there are a variety of ways social networks can help
with the job hunt and become a powerful tool!
OBJECTIVESOFTHISUNIT
This unit 3 will take you through the steps involved in assessing your current
online reputation and what you can do to manage it based on your job goals.
1. Develop the users awareness about: interconnection between digital identity,
e-reputation and personal brand
2. Optimize your online image in relation to an assumed/defined professional
profile
THELEARNINGOUTCOMESOFTHISUNIT
LO1. Define Self Branding and Online image concepts
LO2. Look for your current online personal image branding and social reputation + Map
the data found and analyse it with a check list of good/bad criteria
LO3. What to do to remove bad data/information from the network
LO1
LO2
LO3
2POSSIBLESITUATION
Inside of this project we were identified two situations in connection to users
involved:
SITUATION A – Class group in presence of a trainer
SITUATION B – Single user which individually goes in a interactive on line path
LO1 – Define Self Branding and Online image concepts (glossary)
Aim: defining key concepts “Self Branding” and “On Line Image” through the presentation of
a technical and specialized glossary.
SITUATION A)
•
After having identified the most significant words referred the issue on Self Branding and
On line Image concepts, the words are written by the trainer on small pieces of paper.
•
Each participant is asked to pick up a piece of paper and to give a personal definition of
the chosen word expression. The other participants can eventually integrate with
personal observation. At the end of the brainstorming, the trainer provides a correct
observation (with the support of some sliders), rectifying and integrating the suggestions
of participants.
Time available: 1 hour
LO1 – Define Self Branding and Online image concepts (glossary)
Aim: defining key concepts “Self Branding” and “On Line Image” through the
presentation of a technical and specialized glossary.
SITUATION B)
To the user is requested to match online the definitions of terms/expressions related to selfbranding and online image with words/expressions which are referred to. At the end the user
has the possibility to match the combining with a correct grid.
Time available: 1 hour
LO2 Look for your current on line image – Map the data and
analyse it with a check list of criteria
Aim: to find out data and information available online related to the own digital image
and in the following analysis of the same also through the matching with a checklist of
bad/good criteria.
SITUATION A)
Step 1. The group is split in couples and each participant tries to identify online the
identity of the other participant
Step 2. the two users exchange opinions on the characteristics on the analysed images
online, according to checklist (Do’s and Don’ts online checklist) which contains some
significant elements considered as positive or critical with respect of the definition of an
appropriate digital and social reputation.
Step 3. The students compare the significant futures of the own personal digital identity
with the indications listed in the checklist, go to identify strength elements and/or critical
aspects of their own profile in relation to the considered professional project.
Time available: 4 hours.
LO2 Look for your current on line image – Map the data and
analyse it with a check list of criteria
Aim: to find out data and information available online related to the own digital image
and in the following analysis of the same also through the matching with a checklist of
bad/good criteria.
SITUATION B)
Step 1. The user searches its own digital profile online identifying the elements more
significant which defines them.
Step 2. Once collected the related data on a grid (ENCLOSURE 1), the user consults
the checklist online (Do’s and Don’ts online checklist-ENCLOSURE 2) available, which
contains some significant elements considered as positive and critical in respect to the
definition of an appropriate digital and social reputation.
Step 3. Once completed this phase, the user can consult a digital profile considered
valid in respect to the initial shared criteria.
Time available: 4 hours.
LO3 – A – What to do to remove bad data/information from the
network
Aim: the teacher presents to the students the way to remove data and information that is
inadequate and/or pertinent by network, in order to obtain an imagine online which is
coherent and functional to their own personal and/or professional objectives.
SITUATION A)
•
The procedures necessary to remove data and information will be presented (retained
inadequate in relation to its own digital profile).
•
Each participant proceeds to apply this correction to obtain an online reputation which is
coherent and functional to their own professional objectives.
Time available: 2 hours.
LO3 – A – What to do to remove bad data/information from the
network
Aim: the teacher presents to the students the way to remove data and information
inadequate and/or pertinent by network, so to obtain an imagine online which is coherent and
functional to their own personal and/or professional objectives.
SITUATION B)
•
The procedures necessary to remove data and information will be presented (retained
inadequate in relation to its own digital profile)
•
Each participant proceeds to apply this correction to obtain an online reputation which is
coherent and functional to their own professional objectives
Time available: 2 hours.
AT THE END OF THIS UNIT YOU WILL:
1. Know the concepts of on-line “self branding” and the positive and negative elements
characterizing it
2. Analysis of the personal data present on line to identify bad/good reputation
3. Choose with consciousness the appropriate data and information you are publishing
on line for a positive self-branding
4. Know the potential risks that the presence of personal data exposes people and the
privacy rules and constrains applied by National/European legislation
5. Apply the appropriate procedures to correct or remove wrong or negative data from
social media platforms
KEEP CALM
AND
BRAND YOURSELF RESPONSIBLY!