Fact Sheet on Dailywireless.org
To: Anyone interested in purchasing Dailywireless.org
From: Sam Churchill, Founder, Editor-in-Chief Dailywireless.org
Date: Feb 6, 2013
Hello:
Are you interested in purchasing the assets of Dailywireless.org? We post stories daily, contextualizing
news, providing nuanced, objective coverage in a jargon-free style. Quantcast has additional
demographics.
Some quick facts:
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DailyWireless.org has been continuously in operation since March, 2002
It has over 12,000 original articles and has developed a good reputation among decision makers.
Our main focus is on consumer broadband wireless; LTE, WiFi, infrastructure, handsets and apps.
Broadcast media, M2M, municipal wireless and satellite broadband are also covered.
Dailywireless.org is ranked in the Top 100 Technology Blogs by Technorati (currently #70)
Google Analytics prove Dailywireless is a daily destination for ALL major carriers, suppliers &
regulators. Think tanks like the Brookings Institution and popular sites like Engadget link to us.
Major manufacturers, carriers and regulators come to the site daily (ranked by frequency):
1. Nokia – Espoo, 22,366 0.03%
8. PCCW - Hong Kong, 10,589 0.01%
10. Telus Communications – Vancouver, 9,823 0.01%
37. Motorola General Systems Group - 5,441 0.01%
40. Sprint - Overland Park, 5,076 0.01%
83. Korea Telecom – Seoul, 3,542 0.00%
100. Federal Communications Commission – Washington, 3,213 0.00%
I believe another party can best monitize the site. Dailywireless does not actively promote or solicit
advertising, so our pageviews are quite small, about 50-60K per month.
The site's readers are the most affluent, graduate and post graduate consumers, mostly in the
telecommunications field. (http://www.dailywireless.org/advertising/)
iSupply forecasts global capital spending on the 4G/LTE infrastructure to nearly triple next year, from
$8.7 billion in 2012 to $24.3 billion in 2013.
What is the value of the website? Here are my calculations:
YourWebsiteValue.com gave the value of Dailywireless at $77K.
(http://www.yourwebsitevalue.com/details/d/a/i/dailywireless_org.html)
That site also gave the value of Fiercewireless, our nearest competitor, at $59K.
(http://www.yourwebsitevalue.com/details/f/i/e/fiercewireless_com.html)
YourWebsiteValue.com gave the following values:
(1) http://www.dailywireless.org $77,758
(2) http://engadgetmobile.com $146,585
(3) http://fiercewireless.com $59,685
(4) http://wirelessweek.com $40,226
(5) http://letsgomobile.org $18,465
FierceWireless ad rates (fiercemarkets.com/telecom) are:
(1) Monthly page views: 470,000
(2) Publication frequency 5x/week
(3) Leaderboard 728x90 - $80 CPM
(4) Boom Box 300x200 - $80 CPM
(5) Button 125 x 125 - $40 CPM
Let's total the revenue on the FierceWireless.com front page:
They typically have one (1) Leaderboard ($80 CPM), two (2) boom boxes ($160 CPM) and two (2)
buttons ($80 CPM), or a total of $320 CPM divided into 470,000 monthly page views. The banner ads
total $150,400/month or $1.8 million/year. (http://www.clickz.com/cpm-calculator)
According to Latona's calculations (http://latonas.com/tools/website_value_calculator), if we figure their
annual revenue at $1.3M, annual expenses at $350K and risk adjusted discount rate of 20%, that results in
a Website Value of $4,750,000.00
Since Dailywireless pageviews of 50-60K/mo is around 10% of Fiercewireless 470,000/mo, Dailywireless
has the potential of generating $180,000/yr (10% of Fierce). According to Latona's calculations (with
$40K/yr expenses), that results in a Dailywireless Website Value of = $700,000.
Cut that in half (for profit), and it results in a valuation of $350,000
I want to sell the site. I am open to all ideas and observations.
Sam Churchill ([email protected])
815 NW Naito Parkway, Apt 506
Portland, OR 09209
(503) 228-6459