MGT420 Individual Theory Matrix
Major Concepts
Process of Theory
Proposed
Process-Driven Quality
Requirements
Customer-Driven
Quality Requirements
Company Example That
Has Applied This Theory
Consistent and
unified purpose is
one of the key to
achieve smooth
production of
service and proper
dissemination of
tools and processes
along the whole
labor force helps hit
the set goals.
Identify things that
affects market sales
especially the
customer’s
perception about
the product through
reviews and open
communication with
customers and
clients.
Ford Motor
Company, Microsoft
Planning.
Understanding how
the product should
be created is
important for the
labor force.
Identify the need in
the market. Is it
something that
Understand what
the customer means
when they say
“quality.”
Gassner
Theorist:
Deming
To reduce cost of
production while
at the same time
increases
the
value and quality
of a product,
Deming said that
following
some
methods
and
processes would
be a big help.
Juran If there is no quality
management within
a company, the
result could be
devastating
according to Juran.
According to him,
regular monitoring
and innovation is
Management
strategy can be
represented with a
14 point plan that
has all the basics
needed by every
organization to
succeed.
There are three
aspects of managing
according to Juran
and it includes
planning, control
and improvement
and he believes that
these are keys to
improve quality. He
Identify the target
customers and start
planning on how to
give it to them with
important to ensure
that products gets
better in the market
to attract more
customers.
Ishikawa Training is what
Ishikawa wants to
focus on.
Crosby
A company’s growth
is based on the
quality of the
product they do and
sell in the market.
based his ideas on
Pareto’s Law or
80/20 Rule.
He coined diagrams
of cause and effect
and introduced the
quality circles as well
as quality based on 7
tools.
customers will use
or not. Is it
something that the
manufacture can
control or is it a new
product?
He believes in
freedom of
everyone to work
which in turn
motivated the
employees to be
more competitive
and reliable.
Proper information
He believes in
dissemination is very
providing the
important to ensure
perfect product
that news and
through the 14 steps information reached
to a quality service
all party involved in
and product which
the change.
in turn produces the If everyone is aware
highest quality of
of the process and is
product there can
in uniform in how to
be.
do their job, then
the chance of
producing a good
product is higher.
Providing trainings
and every possible
satisfaction.
Collections of
customer feedbacks
were utilized to
identify things to
improve for
customer
satisfaction.
Mare Technologies
Individual goal and
metric is not much
considered as an
accomplishment but
of the whole
company. This
mirrors the ideas of
Deming (14 points to
quality) and of
Juran’s ways to
become more
successful.
Martin Corporation
and International
Telephone and
Telegraph
ways to introduce
the new knowledge
to everyone is very
crucial at this point.
Feigenbaum
Quality goal is being
set for everyone in
the company and
should be hit as one
in the company and
not individually. He
believes that
achieving quality
starts with the main
workers and not
with the
management.
If Deming has 14
steps to quality,
Feigenbaum has five
more and it is known
as Total Quality
Control. His idea
posits that to
achieve quality in a
company, everyone
should work for it
and every part of
the organization
needs to work as
well as much as the
management team.
.
He believes that
everyone has a
responsibility to do
their job and provide
quality in everything
they do. The
management should
know how to be
transparent for
everyone to see how
the company is
doing.
When we say
quality, it means the
customer’s
preference and
nothing else/
customer’s response
towards the
company would
determine the
company’s
performance.
McKinsey &
Company