Bracket Challenge
Postseason Bracket
Challenge presented by
Chevy
• Fantasy game where
fans pick each postseason
winner as well as the
number of games each
series will last.
• Received over 25,000
entries in 40 hours
• Promoted across
MLB.com through banner
ads and editorial
Pepsi One. Game One.
Pepsi One. Game One
Term: March 21 – April 4, 2005
• MLB.com created a Pepsi-branded game, featuring the
Pepsi One product, where fans chose the team they thought
would win each 2005 Opening Day match-up
• By voting, fans received a free subscription to MLB.TV for
Opening Week and were automatically entered for a chance
to win Opening Day tickets for life!
• Received over 327,000 total entries with a 50% Pepsi
opt-in rate
Promotion:
• Campaign ads rotated daily across MLB.com and the 16
Pepsi club sites generating more than 35 million impressions
• Pepsi One Game One editorial feature on MLB.com and 16
Pepsi Club.com homepages
• Dedicated e-mail was sent promoting Pepsi One
sweepstakes to MLB.com to over 4 million registered fans
• Promotional inclusions in a total of 16 Club.com
newsletters targeting over 1.4 million Club fans
• Dedicated Pepsi One Game One news article on MLB.com
promoting and explaining the game
Pepsi Clutch Performances
Clutch Performances
presented by Pepsi
Term: October 2006
• To promote their ESPN special, MLB
2006: In the Clutch, and the “Clutch”
platform, Pepsi gave fans the
opportunity to cast their vote for who
they thought should be on the 2006 AllClutch Team. Fans who chose
correctly were entered for a chance to
win a trip to the 2007 All-Star Game.
• Received over 85,000 entries with a
37% Pepsi opt in rate
• Promoted via online banner ads and
through broadcast call outs that drove
traffic to Pepsi’s specific URL,
pepsiclutch.mlb.com.
Chevy #1 Fan Contest
Baseball’s #1 Fan presented by Chevy
Term: April 16 – June 16, 2006
• MLB.com created a Chevy-branded sitelet where
users could submit their own “fan photo” into a
gallery to be judged by other fans/users. The user
who posted the winning photo wins a trip for two to
the 2006 MLB™ All-Star Week™ in Pittsburgh, PA.
• Received over 2,600 total Entries and 1000
Chevy opt-ins
Promotion:
• Campaign ads rotated daily across MLB.com and
club.com sites generating more than 85 million
impressions
• Featured editorial coverage on MLB.com to
promote the Chevy #1 Fan Contest.
• Dedicated email blast was sent to over 5 million
registered fans with link to sweeps entry page
• Promotional inclusion in MLB.com Insider
Newsletter sent to over 5 million MLB.com registered
fan base