Application of Technology to
NREGA Project
August 20, 2010
Challenges

Duplicates in Existing Base of Registered Card
Holders

Non Domiciled Card Holders

Bogus Card Holders
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Challenges of Duplicate Data

Ramkishan Agarwal - Devri Pune-Nasik

Aggarwal Ram kishan VPO Devori P-Nasik

ShriA Ramkishan Off Pune Nasik HW- Vill. Devri

Agarwala Ram kisan (245) – Devir Village, Nasik
Difficult to identify and group in any standard way
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Data that is difficult to geo profile

VPOBundi Dist Bhopal

District Bhpl, Village Bundi

Gram Bundi – Dist Bhopal
Village - Bundi
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District - Bhopal
State – Madhya Pradesh
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Name – Address Match
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Individual Match - Example
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Matches
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Demographic Profile extraction

Identify Road, Locality, Tehsil, District, PO, State

GIS Plotting

Identify Language, Gender, Marital Status from
Name

Standardise, Enrich these values

Get National Level Intelligence
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Locality Analyis if seen on a map
2%
3%
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Proposed RoadMap

One time De-duplication of all Existing Registered
Holders to weed out Duplicates

Matching the Registered Holders with other
Databases – BPL, Ration Card, Electoral Roll or
Post Office Data

Identifying Correct and Unique Holders for the
purpose of UID
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Further Profile Registered Card Holders

Generate –

Panchayat, Taluka, District, State

Gender, Language, Marital Status

Unique Registered Card Holders

Unique Registered Card Holder Households
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Ixsight - Highlights
•
Records
Technology
Leadership
Market
Leadership
Processed 1 billion (1,000,000,000) Data Items
across (100,000,000) data records in just 2.5 years across
•
Total Solutions approach: Product IP + Services + Consulting
•
Powerful and complex Cleansing & Matching algorithms
•
Huge India-specific dictionaries unmatched by MNC/Indian Cos
•
Only Indian company in Gartner’s Data Quality ‘Magic Quadrant’
survey for last two years
•
30+ delighted clients in BFSI. 90% client retention.
Indian Rural Data Experience
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Users

Ration Card

National Securities Depository Ltd

Credit Information Bureau

Public Sector Banks – SBI, PNB, Dena

Insurance and Telecoms
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Thank You
Uma Venkataraman
www.ixsight.com