The Wellness Community
Logo Usage and
Marketing Materials Guidelines
Logo
The National Office will provide a personalized logo template to each facility. The logo
should be used as designed and printed on a white background on all materials. The logo
may be printed in either red and black or all black. The color red in the logo is PMS 186.
This red should only be used on “wellness” and the dot on the “I”. The font is Futura.
Please note that when using “The Wellness Community”, the initial “T” is always
capitalized.
Tagline
The required Wellness Community tagline is:
cancer support, education and hope
Letterhead, Envelopes, Business Cards and Notepads
Personalized templates for letterhead, envelopes, business cards and notepads are
provided to each facility by the National Office. Use of the templates for letterhead,
envelopes and business cards as designed is required. Notepads are optional, and the
design is provided as a guideline. All of these materials should be printed on white stock.
You will arrange and pay for your own printing of these materials.
Brochures
The Wellness Community-National will send you a template for a general brochure. The
design is optional, and if used, may be personalized for each local facility’s needs.
Although the design is optional, please follow these guidelines when designing and
printing brochures:
 If a descriptor is used in your print materials, use the following:
A free program of support, education, and hope for people affected by
cancer.
 Brochures should be printed on white stock.
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The logo should be on a white background and printed in either red and black or
all black.
All colors used in brochures should be consistent with the red and black in The
Wellness Community logo. The colors in the design provided by National are red
and black with scaled shades of red and black.
Calendars
All calendars should be printed on white stock. If printed in two-color, the calendar should
be red and black. One-color calendars should be black and white. It is the preference of
the National Office that calendars be printed in two-color.
There is no required design for calendars, and samples will be provided by the National
Office.
Newsletters
Each facility is provided with a template for a newsletter masthead. Use of this design is
optional and the template is provided as a guideline. All newsletters are to be printed on
white stock with the logo printed in either red and black or all black. Each Wellness
Community is to publish a newsletter in Spring and Fall. Winter and Summer newsletters
are optional.
Website
The following guidelines are required of all new facilities:
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All Wellness Communities are required to use the design template provided by the
National Office.
New facilities’ websites will be a part of the National website.
The URL promoted in all print materials is www.thewellnesscommunity.org.
Please contact the Director of Online Initiatives, Lynn Ryker, at (859)581-3300 or
[email protected] regarding website templates and hosting.
Several sample documents are included on the Best Practices CDROM including a
gift/donor envelope.
Instructions:
To use the logos:
1)
While inside Word, pull down the insert menu and select ‘picture…from file.’
2)
Navigate through windows to the cd, and select desired logo.
3)
The picture will appear in the Word document, you can then resize the logo (if
needed) by holding down the shift key, and dragging the little boxes surrounding the
placed logo in the document. If shift key is not held down before dragging, the logo
will not size proportionately.
Logo useage guidelines: Color
The Wellness Community color is PMS 186. This red should be used only on “Wellness”
and the dot on the “i.”
PMS = 186 C
CMYK = c0.m100.y81.k4
Logo (file: TWC.2C.eps)
Logo + tagline (file: TWCtag.2C.eps)
Logo + tagline + city location (file: TWCtagcity.2C.eps)
Logo useage guidelines: Black and White
Logo (file: TWC.K.eps)
Logo + tagline (file: TWCtag.K.eps)
Logo + tagline + city location (file: TWCtagcity.K.eps)
Logo useage guidelines: Things to avoid
Do not use color on any other elements of the logo.
Do not use a red “wellness” without the red dot on the “i.”
Do not place the tagline above the city.
Size
In order to ensure that the logo is completely legible when reproduced, it should not be
reduced below the minimum size indicated.
Minimum width is 1.25”
Typography
PC fonts are Futura and Futura Bold.
Mac fonts are LFuturaH FuturaH