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10 Social Media Mistakes
Most Brands Make
Social media marketing is a boon to marketers today
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It helps
• Increase brand awareness
• Reach out to prospective customers and
influencers
• Increase website traffic and search ranking
• Generate leads
But here is the catch,when done right it could help propel your business to
better prospects but when it goes wrong, it could send your business
plummeting down.
10 social media mistakes most brands make
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Not
knowing
1
2
Not having a proper strategy
3
Not using the right social media tool
4
Trying to run before you learn to walk
5
Using shortcuts
6
Not being social
7
Not giving to get
8
Trying too hard
9
Selling yourself short
10
Not measuring analytics
1. Not knowing your audience
Creating
right
content
more important than creating great content, which is why you need to conduct a
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thorough market research. Knowing your target audience will help you :
• Empathize with them, understand their needs and cater
better
• Build an emotional connection with the readers
• Produce content that resonates with the audience and
doesn’t fall flat
• Increase the appeal and hence ensure better results on
your social media campaigns
2. Not having a proper strategy
Having
proper
social
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Master
textmedia
styles strategy that best fits your goal, who you want to reach and what you want to
accomplish will help you :
• Find the most suitable social media tools
• Right size your company’s resources
• Save precious time
• Helps you outwit and out write your competition
• Helps you reach your potential customers well ahead of
your competitors
3. Not using the right social media tools
There
is edit
no one-size-fits
all solution. Choosing the appropriate tool which works best for your business will
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help :
• Extend marketing reach by identifying and recruiting
influencers
• Buying and managing paid ads on social sites
• Build and manage blogs, communities, ratings and
reviews
• Publish content to third-party social networks and
manage customer posts
4. Trying to run before you learn to walk
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Taketoone
step at a time
• Know the time and resources you have at your
disposal
• Choose the sites that work for you, your business
goals, and your customer wants
• Nurture the social platform that works best for you
• Establish a strong performance in that social
platform before branching out to another social
channel
5. Using shortcuts
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When
on social
media
you are required to don many hats like that of a
writer, speaker, photographer, marketer, videographer, curator, editor,
engager, etc. These are talents and skills obtained over years of
reading, studying and fine-tuning the craft
• Posting one post in multiple social channels is the easiest way to lose a
follower’s attention
• Posting quality ,engaging, unique content tailor made for each social
channel not only shows your expertise but also captivates the audience
• Staying current with the pulse of social media, trends is essential to
make sure that your posts are relevant
6. Not being social
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text posts
styles isn’t social media marketing
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Mechanically
sharing
• Be a good listener to learn what’s important to your target
audience
• Build your online audience of quality followers. Connect
with those people and work to build relationships with
them because those people will be instrumental in wordof-mouth marketing for your business
• Engage! Join a conversation but don’t force a conversation
• Make your presence known through active contributions
to conversations & prompt replies to comments
7. Give to get
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Make
sureMaster
that thetext
audience
information they might want to know about your product
• Failing to do this, might cause the customer to think that the
company is incompetent and start looking for an alternative
• You can’t expect others to share your content and talk about
you if you don’t do the same for them
• Share and talk about content published by others too
• Freebies, give a ways, social media contests is another sure
way to build hype around your brand
8. Trying too hard
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People
hate
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marketed
• Trying too hard, overselling yourself, talking about
you and only you makes your brand look pathetic
and drives away the customers
• Don’t post too frequently, try to space out your
posts
• The domination of your posts on their feeds, might
cause them to unfollow you
9. Selling yourself short
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Make
sureMaster
you steer
of both extremities i.e,
both overdoing and under doing it
• You can never achieve the results you need by
playing it too safe
• You won’t be able to generate the leads you need
that way
• Make a tactical case to yourself of the negative
consequences that would arise if you spread it too
thin on social media
10. Not measuring analytics
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Social
dataMaster
and metrics
help you track your brand’s
impact and reach online
• It also helps you better engage your customers, build
relationships
• It helps you optimize your social media strategy
• Monitoring your social media analytics, keeping track of
the viewer’s responses to your post, the reach of your
posts constantly can make the difference between the
success or failure of your social media presence
Thank you
Habiliss Virtual Assistants
http://www.habiliss.com/