Argumentative
Strategies
How can I persuade others?
Logical Argument
(Claim)
State your claim
Example: The town needs
money. A skating rink will
bring in money. Therefore,
we should build a rink.
Statistics
(Logos)
Facts, numbers, and information
can be very convincing.
Example: Eighty
percent of the voters
support a rink.
Expert Opinions
(Big Names)
Important people or experts can
make your argument seem more
convincing.
Example: Professor Irving
Hud argues that public
recreational facilities will
improve business in our
town.
Personal Observation
Personally observing evidence
or situations that would
support your argument.
Example: Every day, I see
kids hanging out with nothing
to do. A skating rink will
give them an outlet.
Charged Language and
Striking Images
Getting people to feel happy, sad,
or angry can help your argument.
Example: Our “sleepy
little town” is starting
to wake up. We can
turn over and go back
to sleep- or we can get
up and do what needs
doing.
Appeals to Ethics
Stating what should be done simply
because it is the right thing to do
• We can turn over
and go back to
sleep- or we can
get up and do
what needs
doing.
All of this can’t be done without doing a
little…RESEARCH!
In order to convince your
reader you need to look at
reliable research.