BUSINESS OWNER OR SEARCH AGENT?
• Which are you?
• Which do you want to be?
• Optimising your business potential
MTFTM : QUICK SUMMARY
• Marketing time allocation
• Marketing to existing clients & prospects
• Using the XPLS marketing toolbox
• Top 10 tips
MARKETING TIME ALLOCATION
• How much?
• When?
• Who does it?
• Existing clients & prospects
• Organised & consistent approach
MARKETING TO EXISTING CLIENTS
• Stay in touch
• Remind of your offer
• Create incentives for referrals
• Offer complimentary products or services
MARKETING TO PROSPECTS
• Know your territory
• Put it on Kulahub
• Key, middle & other prospects
• Criteria?
• Different marketing activity
USING THE XPLS MARKETING TOOLBOX
• Kulahub
• CPDs/Events
• Law,Plain & Simple
• Completion Monitor
• PSRF/Price List
• Social Media
• Newsletters
• Networking
• HO – marketing resource
• Seasonal gifts
THE END GAME
• Meetings
• Achieving results
• What happens if you don’t market your business?
TOP 10 TIPS FOR MARKETING
• Be proactive, organised & consistent
• 6-10 hours per week (minimum)
• If you cant do it, employ someone who will
• Undertake monthly marketing activity with both existing clients &
new prospects
• Create incentives for referrals
TOP 10 TIPS FOR MARKETING
• Check out Land Registry web site & Estate Agents to find out who is
doing business in your area
• Focus marketing on existing clients & 15-20 key prospects
• Do 2 x CPDs/events per annum
• Use the XPLS marketing toolbox
• Think Business Owner not Search Agent