Teaching Notes for Chapter 3 Analysis of Cost, Volume, and Pricing to Increase Profitability Most students grasp the concepts in this chapter easily. The chapter focuses on applications that help students refine their understanding of cost behavior. Chapter 2 addressed the more complex task of establishing the conceptual foundation that underlies cost behavior classifications. A student with a good understanding of basic algebra and Chapter 2 can readily digest the Chapter 3 material. You can likely cover the material adequately in approximately two hours. In most cases, students have the foundation to begin the first class on Chapter 3 with a problem-based learning exercise. Detailed Outline of a Lesson Plan for Chapter 3 I. Use Demonstration Problem 3-1 as a problem-based learning exercise. Before providing any instruction on Chapter 3, distribute Demonstration Problem 3-1 and ask students to complete requirement a. II. After giving students a few minutes to digest the problem and formulate solutions, engage them in a collaborative learning experience. Ask the members of each group to reach consensus on the solution to requirement a. If you have not formed groups, organize students into pairs and have them reach consensus with their partners. III. Introduce different methods for analyzing cost-volume-profit relationships. Use the solution for requirement a of Demonstration Problem 3-1. Students will likely have used different mathematical approaches to answer the problem-based learning question. The stage is set to introduce the three methods used to analyze cost-volume-profit relationships: contribution margin per unit; contribution margin ratio; and equation. Each method yields the same results. Begin by pointing out that students probably used a diversity of approaches to find the answer. Explain that using standardized approaches to compute the break-even point facilitates communication. First explain the contribution margin per unit approach. Contribution Margin Per Unit Approach: (a) Determine the amount of the contribution margin per unit. (b) Explain that when the total contribution margin is sufficient to pay for the fixed cost, Mr. Jamail will break even. Show the computation of break-even in units. (c) Show how to compute the break-even point in number of dollars using the break-even point in units. (d) Confirm the results by preparing an income statement. 3-1 Contribution Margin Ratio Approach. (a) Calculate the contribution margin ratio. (b) Use the ratio to calculate the break-even point in sales dollars, and then use the selling price to calculate the break-even point in units. Equation Approach. (a) Calculate the break-even point in units. (b) Calculate the break-even point in sales dollars. IV. Show students how to determine the sales volume necessary to earn a desired profit. We limit confusion by focusing only on the contribution margin per unit approach. You can expand the problem by also computing the answers using the contribution margin ratio approach and the equation method, if you wish. Begin by referring to requirement b of Demonstration Problem 3-1. Explain that to earn a desired profit, Mr. Jamail must sell enough cookware sets so that the contribution margin will be sufficient to pay for fixed costs plus the desired profit. The computation is: (Fixed Cost + Target Profit)/Contribution Margin Per Unit = Required Sales in Units (1) (2) (3) Show the computation that satisfies requirement b1 of Demonstration Problem 3-1. Show the computation that satisfies requirement b2 of Demonstration Problem 3-1. Confirm the answers to (1) and (2) by showing a contribution margin format income statement as specified by requirement b3. IV. Show students how to draw a break-even graph. Complete requirement c of Demonstration Problem 3-1. V. Explain margin of safety, and show students how to calculate the margin of safety in number of sales dollars and as a percentage. Complete requirement d of Demonstration Problem 3-1. 1. Margin of Safety in $ = Budgeted Sales $ Break-Even Sales $ 2. Margin of Safety as a % = (Budgeted Sales Break-Even Sales) / Budgeted Sales VI. Introduce target costing by showing students how to establish a target cost that will provide a desired profit. Complete requirement e of Demonstration Problem 3-1. VII. Because Demonstration Problem 3-1 is a comprehensive problem that includes all of the critical topics in Chapter 3, we have not provided additional demonstration problems for this chapter. E3-1A through E3-4A, E3-10A, and E3-12A may be used for additional practice in class or assigned as homework. 3-2 Summary Outline of a Lesson Plan for Chapter 3 I. Use requirement a of Demonstration Problem 3-1 as a problem-based learning exercise. II. After giving students a few minutes to digest the problem and formulate solutions, engage them in a collaborative learning experience. III. Introduce different methods for analyzing cost-volume-profit relationships. Use requirement a to demonstrate that each method yields the same results. Contribution Margin Per Unit Approach. Contribution Margin Ratio Approach. Equation Approach. IV. Show students how to determine the sales volume necessary to earn a desired profit. Focus only on the contribution margin per unit method. (Fixed Cost + Target Profit)/Contribution Margin Per Unit = Required Sales in Units (1) Show the computation that satisfies requirement b1 of Demonstration Problem 3-1. (2) Show the computation that satisfies requirement b2 of Demonstration Problem 3-1. (3) Confirm the answers to (1) and (2) by showing a contribution margin income statement as specified by requirement b3. IV. Show students how to draw a break-even graph. Complete requirement c of Demonstration Problem 3-1. V. Show students how to calculate the margin of safety in number of sales dollars and as a percentage. Complete requirement d of Demonstration Problem 3-1. VI. Introduce target costing by showing students how to establish a target cost that will provide a desired profit. Complete requirement e of Demonstration Problem 3-1. VII. E3-1A through E3-4A, E3-10A, and E3-12A may be used for additional practice in class or assigned as homework. 3-3 Quiz Questions for Chapter 3 Use the following information for Boxware Corporation to answer the next four questions: Sales price per unit $190 Variable cost per unit $ 80 Average production 1,500 units per month Total fixed costs $55,000 per month 1. What is Boxware's contribution margin per unit? a. $ 80 b. $110 c. $190 d. $270 2. How many units per month must Boxware sell each month to break even? a. 500 b. 1000 c. 1500 d. 2000 3. What amount of sales volume in dollars must Boxware achieve each month in order to break even? a. $95,000 b. $190,000 c. $285,000 d. $76,000 4. How many units per month must Boxware sell in order to make a $110,000 profit? a. 500 b. 1,000 c. 1,500 d. 2,000 Use the following information to answer the next three questions: Derek's Drum Depot (DDD) wants to add a new line of drumsticks to its product line. The following data apply to the new drumsticks line. Budgeted sales 30,000 sets per year Sales price $5 per set Variable costs $3 per set Fixed costs $10,000 per year 5. The break-even point for the new line is _______ sets per year. a. 500 sets b. $5,000 c. 15,000 sets d. 5,000 sets 3-4 6. The margin of safety for DDD is a. 83% b. 15,000 sets c. 19% d. 6,000 sets 7. How many sets of drumsticks must DDD sell to make a profit of $50,000 on the new line? a. 2,000 units b. 10,000 units c. 20,000 units d. 30,000 units Use the following data for Firewall Software Corporation to answer the next three questions: Sales price per unit $44.95 Variable manufacturing cost per unit $17.03 Variable sales commissions per unit $ 3.20 Variable shipping expense per unit $ 1.14 Fixed administrative cost, per month $12,200 Other fixed costs, per month $2,269 Average production 2,100 units per month 8. What is the amount of contribution margin per unit, based on this information? a. $21.37 b. $23.58 c. $27.92 d. $24.72 9. How many units must Firewall sell in order to break even? (round to the nearest whole unit) a. 308 b. 500 c. 614 d. 620 10. How many units must Firewall sell in order to make a $50,000 profit? (Round to the nearest whole unit.) a. 505 b. 1,090 c. 1,708 d. 2,734 3-5 Solutions to Quiz Questions Question Answer 1 2 3 4 5 6 7 8 9 10 B A A C D A D B C D 3-6 Demonstration Problem for Chapter 3 Demonstration Problem 3-1 Cost-Volume-Profit Analysis Jeff Jamail is evaluating a business opportunity to sell cookware at trade shows. Mr. Jamail can buy the cookware at a wholesale cost of $210 per set. He plans to sell the cookware for $350 per set. He estimates fixed costs such as plane fare, booth rental cost, and lodging to be $5,600 per trade show. Required a. Determine the number of cookware sets Mr. Jamail must sell at a trade show to break even (zero profit or loss). b. Assume Mr. Jamail wants to earn a profit of $4,900 per show. (1) Determine the sales volume in units necessary to earn the desired profit. (2) Determine the sales volume in dollars necessary to earn the desired profit. (3) Using the contribution margin format, prepare an income statement to confirm your answers to parts 1 and 2. c. Draw a break-even graph. d. Determine the margin of safety between the sales volume at the break-even point and the sales volume required to earn the desired profit. Determine the margin of safety in both sales dollars and as a percentage. e. After researching the market, Mr. Jamail concludes that the $350 per set selling price is too high. Customers will likely pay only $310 per set. Mr. Jamail believes he can obtain a cost reduction from his supplier of $20 per set (variable cost drops from $210 per set to $190 per set) and still provide the level of quality required to achieve a sales volume of 75 sets. Under these circumstances, what amount of fixed costs can Mr. Jamail incur and still obtain the target profit of $4,900? Support your answer with appropriate computations. 3-7 Demonstration Problem 3-1 Solution a. Break-even point (1) Contribution Margin Per Unit Approach (a) Determine the contribution margin per unit. Per Unit Contribution Margin Sales Price Variable Cost Contribution Margin (b) $350 210 $140 When the total contribution margin is sufficient to pay for the fixed costs, Mr. Jamail will break even. The number of units required to break even can be computed as follows: Formula for Computation of Break-Even Point in Units Fixed Cost $5,600 = Contribution Margin Per Unit $140 (c) 40 sets The break-even point in number of dollars can be computed as follows: Break-Even Point in Sales Dollars Sales Price Per Unit Times Number of Units Sales Volume in Dollars (d) = $ 350 40 $14,000 Confirm the results by preparing an income statement. Income Statement Sales (40 x $350) Variable Cost (40 x $210) Contribution Margin Fixed Cost Net Income 3-8 $14,000 (8,400) 5,600 (5,600) $ 0 (2) Contribution Margin Ratio Approach (a) The contribution margin ratio is computed as follows. Contribution Margin Ratio Contribution Margin Ratio (b) Contribution Margin Per Unit = $140 = Sales Price Per Unit = .4 $350 Using the contribution margin ratio, calculate the breakeven point in sales dollars and units. Break-Even Point in Sales Dollars Break-Even Fixed Cost $5,600 in Sales = = = $14,000 Dollars Contribution Margin Ratio .4 Break-Even Point in Number of Units Break-Even in Units = Total Sales = Sales Price Per Unit (3) $14,000 = 40 Units $350 Equation Approach (a) Use the break-even equation and solve for number of units: Break-Even Equation Sales Price x Units = Variable Cost x Units + Fixed Cost $350 x Units = $210 x Units + $5,600 $140 x Units = $5,600 Units = 40 sets 3-9 (b) Compute the break-even point in dollars as in part a3 above: Break-Even Point in Sales Dollars Sales Price Times Number of Units Sales Volume in Dollars b. (1) $ 350 40 $14,000 Target profit Sales Volume Required to Earn a Desired Profit Formula for Computation of Sales Volume Necessary to Earn a Target Profit of $4,900 Fixed Cost + Target Profit $5,600 + $4,900 = = 75 sets Contribution Margin Per Unit $140 (2) Determine the sales volume in dollars required to earn the desired profit. Required Sales in Number of Dollars Sales Price Times Number of Units Sales Volume in Dollars (3) $ 350 75 $26,250 Confirm the answers by preparing an income statement. Income Statement Sales Variable Cost (75 x $210) Contribution Margin Fixed Cost Net Income 3-10 $26,250 (15,750) 10,500 (5,600) $ 4,900 c. Break-Even Graph $25,000 Break-even Point $20,000 $14,000 Break-Even Point in $ Area of Profitability y $15,000 Total Sales Total Cost = Variable Cost + Fixed Cost $10,000 Fixed Cost $5,600 $ 5,000 Area of Loss -0-0- 10 20 Unit s 40 Break-Even Point in Units 30 40 50 d. Margin of Safety (1) Margin of Safety Expressed in Sales Dollars: Margin of Safety Budgeted Sales to Earn Target Profit (75 sets x $350) $26,250 Break-even Sales (40 sets x $350) 14,000 Margin of Safety $12,250 (2) Margin of Safety Expressed as a Percentage: Margin of Safety Percentage Margin of Safety in $ Budgeted Sales = 3-11 $12,250 $26,250 = 46.7% e. Target Costing Use the Break-Even Equation and Solve for Fixed Cost: Equation Approach to Compute Fixed Cost Sales Price x Units = Fixed Cost + (Variable Cost Per Unit x Units) + Profit Sales Price x Units [(Variable Cost Per Unit x Units)] Profit = Fixed Cost ($310 x 75 Units) [($190 x 75 Units)] $4,900 = Fixed Cost $23,250 $14,250 $4,900 = Fixed Cost $4,100 = Fixed Cost Confirm the statement. computations by preparing an income Income Statement Sales (75 x $310) Variable Cost (75 x $190) Contribution Margin Fixed Cost Net Income 3-12 $23,250 (14,250) 9,000 (4,100) $ 4,900 Demonstration Problem 3-1 Work Papers a. Break-even point (1) Contribution Margin Per Unit Approach (a) Determine the contribution margin per unit. Per Unit Contribution Margin Sales Price $ $ (b) When the total contribution margin is sufficient to pay for the fixed costs, Mr. Jamail will break even. The number of units required to break even can be computed as follows: Formula for Computation of Break-Even Point in Units (c) $ = $ = The break-even point in number of dollars can be computed as follows: Break-Even Point in Sales Dollars Sales Price Per Unit $ $ (d) Confirm the results by preparing an income statement. Income Statement Sales Net Income 3-13 $ ( ) ( $ ) 0 (2) Contribution Margin Ratio Approach (a) The contribution margin ratio is computed as follows. Contribution Margin Ratio Contribution Margin Ratio (b) $ = = = $ Using the contribution margin ratio, calculate the breakeven point in sales dollars and units. Break-Even Point in Sales Dollars Break-Even in Sales = Dollars $ = =$ Break-Even Point in Number of Units Break-Even in Units = $ = = $ (3) Equation Approach (a) Use the break-even equation and solve for number of units: Break-Even Equation 3-14 (b) Compute the break-even point in dollars as in part a3 above: Break-Even Point in Sales Dollars Sales Price $ $ b. (1) Target profit Sales Volume Required to Earn a Desired Profit Formula for Computation of Sales Volume Necessary to Earn a Target Profit of $4,900 (2) = = Determine the sales volume in dollars required to earn the desired profit. Required Sales in Number of Dollars Sales Price $ $ (3) Confirm the answers by preparing an income statement. Income Statement Sales $ ( ( $ Net Income 3-15 ) ) c. Break-even graph $25,000 $20,000 $15,000 $10,000 $ 5,000 -0-0- 10 20 30 40 50 Unit s d. Margin of safety (1) Margin of Safety Expressed in Sales Dollars: Margin of Safety $ $12,250 (2) Margin of Safety Expressed as a Percentage: Margin of Safety Percentage = 3-16 $ $ = e. Target Costing Use the Break-Even Equation and Solve for Fixed Cost: Equation Approach to Compute Fixed Cost Confirm the statement. computations by preparing an income Income Statement Sales $ ( ( Net Income 3-17 ) ) $ 4,900
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