Outreach Evangelism:
Starting Conversations with the Community
Brett Andrews
Church Planter / Lead Guy,
New Life Christian Church
Blue Cross Blue Shield Video
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This is a football
Vince Lombardi
• 1959-1967 Green Bay
Packers
• 1969 Washington Redskins
• Won 3 League
Championships
• Won 2 Superbowls
• Career Regular Season:
96-34-6
• Career Post Season:
Joe Gibbs
• 1981-1992, 2004-2005
Washington Redskins
• Won 3 Superbowls
• Career Regular Season:
140-76
• Career Post Season:
17-6
We exist to reach people where
they are and to help them love
God and love Jesus better.
First Assumption:
God is doing a new thing in your church.
Theologically: you are created in the
image of a God who creates.
God wants to create new things through
you.
Second Assumption:
The best methods for evangelism in your
community are yet to be created.
The best outreach evangelism in your
community is yet to be done.
THE BASICS- PRINCIPLES
I. Are you George Mason or UConn?
• Creativity Flows from Hunger
• Do you schedule time to think about
how to reach lost people?
• Is evangelism part of your meeting
agendas?
THE BASICS- PRINCIPLES
II. Evangelism Begins and Ends with
Jeff & Jennifer
• Who is your Jeff? Jennifer?
• Don’t rely on direct mail!
• All evangelism is personal
evangelism.
• Who are you praying for?
THE BASICS- PRINCIPLES
III. You Choose: The Tortoise or the
Hare?
• Relationships vs. Attendance
• Tortoise Outreach Approach thinks:
“How can we make it easier for
Christians to do what they want to do:
start spiritual conversations with their
friends?”
• What do you talk about?
• Think Long Term
THE BASICS- PRINCIPLES
IV. What’s Your Message?
• Great Messaging Demands Great
Care
• What is distinctive about you?
• Deliver what you promise.
The message: God is cool
Ice cream,
Frisbees and
marketing get
the Word out
You don’t have to
be poor to get a
handout from New Life Christian Church in Centreville,
VA. You just need to watch for the church’s new ice
ream truck, a $10,000 investment in public relations…
MONDAY, AUGUST 22, 2005 – USA TODAY, page 4D
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THE BASICS- PRINCIPLES
V. Kobe vs. MJ
• How will you get everybody involved
• The key:
What can we do that will give us the
opportunity to communicate vision AND
create opportunities for our people to get
involved in outreach?
• Live out your uniqueness
Mike Eppes & Rick Ruble
New Life Christian Church Campus
Pastors
What We’ve Learned
• No outreach is an island
• Six to stick is okay…18 to stick is
better
• You don’t get what you don’t ask for
• Success is measured by the number
of touches
• Be deliberate
• Target locations
• Dollars spent ≠ number of touches
Mike Eppes & Rick Ruble
New Life Christian Church Campus
Pastors
Wise as serpents; innocent as doves
Luke 16:8-9
The master commended the dishonest
manager because he had acted
shrewdly. For the people of this world
are more shrewd in dealing with their
own kind than are the people of the
light. I tell you, use worldly wealth to
gain friends for yourselves, so that when
it is gone, you will be welcomed into
eternal dwellings.
Don’t just look back…
God has
something
better for you
than
Children’s
Carnivals and
Ice Cream
Trucks.