GSSW Research Seminar Engage, Change and Deliver
Thursday 9 October 2008
ALAN G BAIRD
PRESIDENT ADSW
PERSONALISATION
• Transformation not restructuring.
• Promoting independence and choice.
• Shift of power from systems and practitioners to
service users.
“Not whether the public will want these
services – we know they will but
whether professionals in all disciplines
are prepared to let go and embrace the
change.”
“As President, I am determined that we
create a momentum for taking forward
the work of Changing Lives. It must be
owned and managed by the sector”.
Alan G Baird
May 2008
CHANGING LIVES
• Two and a half years since Changing Lives
published.
• Sense of frustration/lack of tangible outcomes.
• Importance of strong Social Work Leadership.
• Influencing Change.
• Building cohesion.
ADSW PROFESSIONAL DEVELOPMENT
MANAGERS
Romy Langeland
Children’s Services and Workforce.
Wendy Harrington
Community Care and Personalisation.
Yvonne Robson
Criminal Justice and Risk.
ADSW COMMITMENTS
•
To publish ‘ A Life Changed ’
DVD.
•
3 key seminars:



Personalisation
Risk
Workforce Development
•
ADSW Lecture – Glasgow City Chambers
•
ADSW Meetings with Chairs of LPF
•
Establish a Public Relations Strategy
1000 copies circulated.
25 September
20 November
Early 2009
February 2009
11 September 2008
Working Group met
26 August.
NATIONAL TO LOCAL
SSSC
National Social Work Forum
IRISS
Voluntary
Sector
SWIA
CARE
COMMISSION
Schools of
Social Work
ADSW Area Meetings (10)
Local Practitioners Forums
ADSW Area Meetings and
LPFs supported by PDMs
User/Carer
Forums
PURPOSE
• Build a more cohesive sector.
• Opportunities to act as stakeholders.
• Consultation forums on key issues.
• Improve communications up and down.
• Localising PR strategy.
• How Social Work
National Outcomes.
contributes
to
the
PUBLIC RELATIONS STRATEGY
• Working with Scottish Government, SSSC and
Association of Social Care Communicators.
• Recruitment of agency.
• ADSW committing significant resources.
• National Strategy, locally delivered.
PURPOSE
• To develop and implement a short, mid and longer
term strategy to better inform the public.
• Consistent approach.
• Agree key messages across the sector.
• Long lasting impact.
• 3 key messages from Changing Lives:
 Doing more of the same won’t do.
 Social Work Services don’t have all the answers.
 Making the best use of our skills.
THE ROLE OF SOCIAL WORK IN SCOTLAND
12 of the National Outcomes
•
We realise our full economic potential with more and better
employment opportunities for our people.
•
We are better educated, more skilled and more successful,
renowned for our research and innovation.
•
Our young people are successful learners, confident individuals,
effective contributors and responsible citizens.
•
Our children have the best start in life and are ready to succeed.
12 of the National Outcomes
(continued)
•
We live longer, healthier lives.
•
We have tackled the significant inequalities in Scottish society.
•
We have improved the life chances for children, young people
and families at risk.
•
We live our lives safe from crime, disorder and danger.
•
We live in a well-designed, sustainable places where we are able
to access the amenities and services we need.
12 of the National Outcomes
(continued)
•
We have strong, resilient and supportive communities where
people take responsibility for their own actions and how they
affect others.
•
We take pride in a strong, fair and inclusive national identity.
•
Our public services are high quality, continually improving,
efficient and responsive to local people’s needs.
“ ADSW wishes to drive forward in an
inclusive manner which makes sure that we
take all our partners with us.
The
Leadership of the profession at this time is
critical – that is Leadership at all levels and
ADSW will work with all stakeholders to
make this as effective as possible”.
Alan G Baird
May 2008