POSITION DESCRIPTION
Position Title:
Brand Marketing Assistant
Previous Incumbent:
<<Incomplete – enter text here>>
Business Unit:
Marketing
Location:
Shanghai, China
Position Number:
<<Incomplete – enter text here>>
Manager’s Name:
Sarah Murdoch
Manager’s Title:
Marketing Manager
FLSA Status (US specific):
<<Incomplete – enter text here>>
Full Time/Part Time
Full Time
Financial Dimensions (if applicable)
Value ($):
<<Incomplete – enter text here>>
Direct Reports to this Role

N/A
Total Number of Reports

N/A
Purpose of Role (In one or two sentences, why does this role exist?)
This role sits in the Brand Marketing team, reporting directly to the Marketing Manager, Greater China and will coordinate
delivery of all TWE brand marketing initiatives across China, Hong Kong and Taiwan. The TWE portfolio of brands includes
some of the world’s most popular wine brands including Penfolds, Wolf Blass, Beringer, Chateau St Jean, Stags’ Leap,
Lindeman’s, Rawson’s Retreat and Wynns.
Key Responsibilities/ Accountabilities:
Coordinate major elements of brand marketing activities for Greater China

Development and implementation of integrated marketing campaigns to support the TWE business and drive sales

Work in conjunction with Global marketing functions in Australia to align strategy & promote best practices,
including modifying global marketing campaigns for Greater China across packaging, range selection, wine taste
profile, and advertising and merchandising materials

Work closely with trade marketing and sales teams to fully activate brand plans within relevant accounts and
coordinate guidelines, approvals and style guides

Responsible for coordination of branded events, including linkage with key regional and global sponsorships, as
appropriate. Leverage into PR and trade marketing activity where feasible

Packaging and product development projects including coordination of new product development projects for the
region

Support development of region specific advertising creative including writing creative briefs to provide clear
direction on campaigns and outcomes required

Co-ordination of media buying projects and advertising across a range of channels including paid media, PR and
experiential.

Planning and executing web, SEO/SEM, social media and digital advertising campaigns.

Evaluate brand performance using internal and external data sources (volume, share, consumer awareness),
including competitor analysis
Contribute to the development of the team

Actively encourage and participate in activities which enhance teamwork between the team, other markets and,
Sales, Finance, Operations & Marketing support

Collaborate with others to maximize total company performance

Support Marketing vision

Contribute to the achievement of vision, through ensuring that our personal and our team’s behavior is consistent
with our company’s values
What are the key decisions made in this role?

All decisions relating to brand marketing mix, including price, production, packaging, distribution and NPD

Effective use and evaluation of marketing expenditure
What are the key challenges faced by this role in meeting goals/objectives?

Develop effective relationships and leverage opportunities with key brand sponsorships and PR Agencies

Develop wine, brand and product knowledge

Maintain industry and competitor knowledge, movements and trends

Being able to contribute to the global brand vision

Being sales and trade marketing oriented
Key Relationships (Who does the role interact with?)
Upward Reporting Relationships

Marketing Director

Commercial Director

Brand Controller / Marketing Manager

Global Brand Directors
Team Relationships
Internal
External

Brand Team (member)

PR Teams

Winemaking & Supply/Logistics

Sales Teams

Global Marketing Teams

Trade Marketing Teams

Operations and Productions

Insights & Innovation Team

Commercial Finance Team

PR Agencies

Sponsorship Partners

Advertising and Media Agencies

Research Data Providers

Sales Promotion and Design agencies
Qualifications and Experience:

Minimum of 3 years Marketing experience at a similar level preferably in an FMCG
environment; wine industry highly desirable

Tertiary education in Marketing, Business high desirable

Previous wine certification would be an important attribute but above all a passion for wine
will be required.

Experience working within a fast moving environment with the ability to multi-task

Experience “selling” to major multiples and into the On trade would be desirable

Computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)

Excellent project management skills

Strong work ethic

Ability to persuade and influence internally and externally

Excellent verbal and written communication skills

Excellent budgetary controls

Excellent evaluative, analytical and interpretive skills

Strong planning and organisational skills

Excellent creative/conceptual abilities

Ability to manage cross functional demands

Strong interpersonal and communication skills and the ability to work effectively with a wide
range of individuals

Organisationally aligned to vision, strategy and results orientation

Customer service alignment to resolving conflicts, building business partner loyalty, and
solutions focused

Dynamic leadership skills aligning behaviours to values, influencing/facilitating change, and
developing teams to maximum capabilities

Commanding presence with previous experience presenting in commercial situations

Consumer insights

Media buying, advertising & PR

ATL creative development

Innovation/NPD including Gate process

Key contact for Sales & Ops team across the region

Commercial finance – budget management and monthly reporting
Environment
Conditions (if
applicable):

N/A
Physical Demands
(if applicable):

N/A
Qualifications/
Memberships:
Experience,
Competencies &
Skills:
Essential Functions
(if applicable):
Our Growth Behaviours
Be Focussed
What does it look like?
We believe success comes from
focusing on the most important things

Creating clear priorities and sticking to them

Allocating time and effort to these priorities
What does it look like?
Belief

Inspiring consumers to choose our wines
We believe success comes from
believing in what we do. Actions come
from belief.

Inspiring colleagues to believe in themselves

Inspiring customers and partners to have confidence and invest with us

Staying true to our Company vision
Trust
What does it look like?

Showing positive intent
We believe trust is fundamental to
success.

Acting authentically and with integrity

Holding yourself & others accountable

Giving feedback

Actively listening
What does it look like?
Collaborate to Win
We believe by genuinely working
together, we will win.

Working together to achieve shared goals

Deep collaboration to achieve the same objective

Sharing knowledge, learning together and building consensus

Collaborative problem solving

Letting go of personal agendas in the interests of others
First name:
Role description developed by:
Last name:
Position title:
Date: