EYSC 2.0
Taking it to the Next Level
Presented To:
EYSC Executive Team
Presented by:
Daniel G. Mikael
March 12, 2015
Organizational Timeline
•
February 14, 2011 – Launching of EYSC Facebook Group
•
June 18, 2011 – EYSC formally formed as an organization
•
September 1, 2011 – EYSC “Our Vision for Swift Victory” published
•
February 25, 2012 – EYC-EYSC Merger
•
May 25-27, 2012 – “Eritrean Youth Conference” in Washington, DC
•
February 2, 2013 – EYSC Radio Launched
•
Aug 30 – Sep 1, 2013 – “Bologna 2013” Conference, Bologna Forum formed
•
November 6, 2013 – “EMDHR –EYSC” Memorandum of Understanding
•
Aug 29 – Sept 1, 2014 – “Bologna 2014” Conference, Bologna Forum expanded
Current Political Environment
• Post “Arab Spring World”
• Rise of Political and Ethnic Extremism in the World
• Rise of Sectarian Politics in Eritrean Diaspora
• More Fragmented, Weaker Opposition
• Stronger PFDJ, Giving Slight Signs of Reform
• Harsh Economic Conditions in Eritrea
• “Ethiopian Solutions” for Eritrea
What is the Solution Then?
• A Viable Alternative to PFDJ
• One that Safeguards Eritrean Unity and Territorial
Integrity
• A Movement Based on Nationalism and Pride
• Commitment to Effective Non-Violent Means
• Commitment to “Eritreans Solutions to Eritrean
Problems”
Where Does EYSC Fit?
• A Voice of the “New Generation”
• A Voice of Democracy and Inclusiveness
• Vanguard of “Eritrean Solutions”
• Creative Mobilization Campaigns
• Catalyst of Change from Inside
• Coordinator of the “Alternative to PFDJ” Camp
What’s Missing?
• Differentiation from the Rest
• Public Engagement
• Membership in Action
How Do We Get There?
• Product
• Process
• People
How Do We Get There?
• Product
• Process
• People
• Unique Idea
• Recruitment
to Action
• People
Who Can
Influence
People
Assets
Improving Our Process
• Process
Potential
Member
Advisor or
Supporter
• Recruitment
to Action
Member
EYSC
Team
Bologna
Forum
Bologna
Task Force
Improving Our Process
Member
EYSC
Media
Finance
Political Affairs
Membership
Documentation/Archiving
United National Front
Bologna Forum
Media
Mobilization
Lobbying
Reconciliation
Refugee Affairs
Beyond the City of Bologna
Action List to Improve Process
• Board position for
“Director of Communication”
• Formally structure EYSC-West Coast,
EYSC-East Coast, EYSC-Europe
• Tighten friendship among EYSC, EMC, EMDHR,
EPDP, Medrek, Cidrie
• 2 Days, 2 Weeks, 2 Months Plan
- Contact New Members within 2 Days
- Give them Something to Do within 2 Weeks
•
- Follow Up to Make Sure Everything is Ok Within 2 Months
Improving Our “Product”
• Our “Product” is Our Vision
• Our Goal is to “Sell” it to prospects
• We Must Choose Our Audience
•
Unique Selling Points (USPs)
– Eritrean Solutions
– Non-Violent Means
– Nationalism
– Reconciliation
Action List to Improving Our “Product”
• Publish a Shorter-Version of Our Vision
• Write Articles, Editorial, Interviews on Non-Violent
Means and Actionable Task List for the Public
• Bring Back the Glory of the ELF/EPLF on
Anniversary Occasions
• Turn “Eritrea 20/20” into a Project of “Mass
Vision” and ask for Contributions
Improving Our “People”
• We Want to Attract People Who Share the
Same Vision
• People Who Can Bring their Own Ideas Without
Compromising the Vision
• Independent Thinkers!
• Let the Process Work for Us
Potential
Member
Advisor or
Supporter
Member
EYSC Team
Bologna Forum
Bologna Task
Force
Action List for Improving Our “People”
• Goal to Recruit 30 New Members in 30 Days
• Board Position for “Membership Director”
• Recruit 10 Writers (5 Tigrina, 5 English)
• Collect $10/mth Membership Fee
• Encourage Members to Form “Mahber 7” Teams
Potential
Member
Advisor or
Supporter
Member
EYSC Team
Bologna Forum
Bologna Task
Force
Yes, We Can Do This!
• A Voice of the “New Generation”
• A Voice of Democracy and Inclusiveness
• Vanguard of “Eritrean Solutions”
• Creative Mobilization Campaigns
• Catalyst of Change from Inside
• Coordinator of the
“Alternative to PFDJ” Camp
Follow Up
•
•
•
•
Other Ideas?
EYSC Board Update
EYSC Members Update
Bologna Forum Update