We are a generative and provocative innovation training
company using the latest technology and thought leadership to
develop innovative leadership and entrepreneurship capability
in global corporations.
We enable you to creatively transform business and wicked
problems into innovative solutions that people value and
cherish.
The Start-Up Game™
Raising your business game by knowing what innovation & entrepreneurship mean to your
business to create business growth and increased value for customers & key stakeholders!
This is a unique serious and yet playful business simulation designed to ignite an innovative and
entrepreneurship mindset, as well as behavioral and cultural shifts in global organizations who see innovation as
an integral part of their business strategy.
Games are often used in corporations to establish metaphors or mirrors for what happens in ‘real life’ and
business simulations create opportunities for learning through fun, frustration, challenge and discomfort. They
allow people to safely experiment with, and develop capability with the concepts, principles and techniques
presented. They experience failures (and successes) as significant learning experiences without the real life
rewards and consequences and are able to apply these to their current role and business environment.
What are the benefits of The Start-up Game™
The Start-Up Game™ Players have a cognitive, emotional and visceral roller coaster experience of creating and
realizing a start-up, or new business venture, as to why entrepreneurship and innovation are key strategic
levers for 21st century enterprise success.
Players learn how to be innovative and entrepreneurial leaders and managers who think creatively and act
differently by developing the mindsets, behaviors and key practices of innovative & entrepreneurial mangers
and leaders.
Businesses reap greater rewards from the development of innovative new business models, agile and lean,
product, process and service developments.
Businesses develop the internal capability to operate through faster, more nimble and improved process and
system efficiencies by embracing an engaging, collaborative, innovative and entrepreneurial team based and
eco-system approach.
We make innovation everybody's job everyday!
Visit us & see our blogs on innovation at http://www.imaginenation.com.au/blog/ Register now for one of our free 45 minute
introductory webinars on innovation and entrepreneurship at: http://www.imaginenation.com.au/free-monthly-webinars/
For more information please visit http://www.imaginenation.com.au/start-game/
To see it in action please visit http://www.imaginenation.com.au/about/
About the Start-Up Game™
The“The
Start-Up
cutting edge
in the
experiential
learning
and gamification
space
and
develops
game Game™
created aismicrocosm
of the
real adult,
business
world, whilst
still keeping
the environment
both
friendly
player’s
innovative Participants
and entrepreneurial
management
and leadership
capability!
and competitive.
formed groups
and were asked
to make complex
decisions in uncertain situations
with no right or wrong answer, and to the detriment of their own bank balances. A great way for first time
entrepreneurs - as well as seasoned experts
- to get
a feel for
creating,
pitching,
and operating
their own
It enables
players
to see
business
problems
and constraints
as small
opportunities
business”
and pursue them in innovative, entrepreneurial, lean and agile ways.
Dr Petar Strojanov Program Director Fashion Revolution
It facilitates ‘learning by doing,’ through constant iteration (repetition) &
pivoting (make an improvement) players’ ideas & solutions for innovative
start-up companies that solve global problems.
It closes the gaps between Theories; what they know and Practice; what
they do, in an engaging, frustrating and challenging business game.
It allows players to experiment, fail and make mistakes as they cycle
through the key phases of developing and realizing an innovative start-up
company.
It gives them the opportunity, in a safe learning environment to make
distinctions (that increase their knowledge) on the innovative theories
presented to apply them in ‘real life’.
They learn how to think creatively, challenge the status quo, and develop a
practical and simple toolkit of techniques that can be applied to their daily
work practices.
“The game created a microcosm of the real business world, whilst still keeping the environment both friendly
and competitive. Participants formed groups and were asked to make complex decisions in uncertain
situations with no right or wrong answer, and to the detriment of their own bank balances. A great way for
first time entrepreneurs - as well as seasoned experts - to get a feel for creating, pitching, and operating
their own small business” Dr Petar Strojanov Program Director Fashion Revolution
About the CEO & Founder
Janet Sernack
Hailing from Australia and currently based in Israel, Janet is founder of
ImagineNation™ a global innovation training company integrating the latest learning
technologies, the internet of everything and global thought leadership in
emergence, lean, agile & design thinking to develop people’s and organizational
innovative leadership and entrepreneurship capabilities. For more information
please visit http://www.janetsernack.com and http://compasslearning.com.au
ImagineNation™ is a division of Compass Learning Pty Ltd.
Contact: [email protected]
Israel +975 524046791 Australia +61 420 679303
Facebook https://www.facebook.com/pages/ImagineNation/460067300685364 Twitter
https://twitter.com/@janetsernack
Linked In https://il.linkedin.com/in/janetsernack
In Australia contact Sarah Tritsch at [email protected]
In the UAE contact Amel Murphy on +971 528374660 [email protected]
www.imaginenation.com.au