2015 Profile of Home Buyers and Sellers
Florida Report
Prepared for:
Florida REALTORS®
Prepared by:
NATIONAL ASSOCIATION OF REALTORS®
Research Division
January 2016
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
2015 Profile of Home Buyers and Sellers
Florida Report
Table of Contents
Introduction ........................................................................................................................................................ 2
Highlights ............................................................................................................................................................ 3
Methodology………………………………………………………………………………………………………..8
Report Prepared
by:
Jessica Lautz
Nadia Evangelou
Brandi Snowden
Amanda Riggs
202-383-1155
202-383-7508
202-383-1048
202-383-1285
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
1
2015 Profile of Home Buyers and Sellers
Florida Report
Introduction
Buying a primary residence for home buyers is a financial decision but also an emotional
decision that involves many lifestyle factors. For most home buyers, the purchase of a primary
residence is one of the largest financial transactions they will make. Buyers purchase a home not
only for the desire to own a home of their own, but also because of changes in jobs, family
situations, and the need for a smaller or larger living area. This annual survey conducted by the
NATIONAL ASSOCIATION OF REALTORS® of recent home buyers and sellers helps to gain insight
into detailed information about their unique experience with this transaction. The information
provided supplies understanding, from the consumer level, of the trends that are transpiring. The
survey covers information on demographics, housing characteristics and the experience of
consumers in the housing market. Buyers and sellers also provide valuable information on the
role that real estate professionals play in home sales transactions.
Demographics continue to shift as the share of first-time home buyers dropped further from last
year’s report to 32 percent of the market. This is second only to the lowest share reported in 1987
of 30 percent. Last year’s report had a share of first-time buyers of 33 percent. First-time home
buyers are traditionally more likely to be single male or female home buyers and traditionally
have lower incomes. As the share of repeat buyers continues to rise, there are more married
couples and higher incomes of home buyers purchasing homes. Married couples have double
the buying power of single home buyers in the market and may be better able to meet the
price increases of this housing market.
Tightened inventory is affecting the home search process of buyers. Due to suppressed inventory
levels in many areas of the country, buyers are typically purchasing more expensive homes as
prices increase. The number of weeks a buyer is searching for a home remained at 10 weeks.
Buyers continue to report the most difficult task for them in the home buying process is just
finding the right home to purchase.
Increased prices are also impacting sellers. Tenure in home had risen to a peak of 10 years, but
in this year’s report it has eased back to nine years. Historically, tenure in home has been six to
seven years. Sellers may now have the equity and buyer demand to sell their home after stalling
or delaying their home sale.
Buyers need the help of a real estate professional to help them find the right home for them,
negotiate terms of sale, and help with price negotiations. Sellers, as well, turn to professionals to
help market their home to potential buyers, sell within a specific timeframe, and price their home
competitively. For-sale-by-owner sales have dropped to the lowest level recorded in this data
set at eight percent of sales, while the use of the agent to sell the home stays at historic highs.
Likewise, the buyer use of the agent is at historic highs as buyers purchasing directly from a
previous owner or through a builder falls.
This report provides real estate professionals with insights into the needs and expectations of their
clients. What do consumers want when choosing a real estate professional? How do home
buyers begin the process of searching for a home? Why do some sellers choose to forego the
assistance of an agent? The answers to these questions, along with other findings in this report,
will help real estate professionals better understand the housing market and also provide the
information necessary to address the needs of America’s real estate consumers.
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
2
2015 Profile of Home Buyers and Sellers
Florida Report
Highlights
Characteristics of Home Buyers
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First-time buyers made up 32 percent of all home buyers, down from 33 percent last year.
In Florida, 25 percent were first-time buyers.
The typical buyer was 44 years old, and has a median household income of $86,100. In
Florida, buyers were 41 years old and have a median income of $80,100.
Sixty-seven percent of recent buyers were married couples, 15 percent were single
females, nine percent were single males, and seven percent were unmarried couples. In
Florida, 65 percent were married couples, 16 percent were single females, nine percent
were single males, and seven percent were unmarried couples.
Thirteen percent of home buyers purchased a multi-generational home to take care of
aging parents, for cost savings, and because children over the age of 18 moving back.
In Florida, that share was 15 percent.
Ninety percent of recent home buyers identified as heterosexual, three percent as gay or
lesbian, one percent as bisexual, and seven percent preferred not to answer. In Florida,
89 percent identified as heterosexual and five percent as gay or lesbian.
Eighteen percent of recent home buyers are veterans and three percent are active-duty
service members. Twenty-five percent are veterans and two percent are active-duty
service members in Florida.
At 30 percent, the primary reason for purchasing a home was the desire to own a home
of their own. In Florida, this was 23 percent.
Characteristics of Homes Purchased
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Buyers of new homes made up 16 percent and buyers of previously owned homes made
up 84 percent. In Florida, this share is 22 percent for new homes and 78 percent for
previously owned homes.
Most recent buyers who purchased new homes were looking to avoid renovations and
problems with plumbing or electricity at 34 percent. Buyers who purchased previously
owned homes were most often considering a better price at 32 percent. In Florida, 36
percent of new home buyers were looking to avoid renovations or problems with
plumbing or electricity and 34 percent of previously owned homes were looking for a
better overall value.
Detached single-family homes continue to be the most common home type for recent
buyers at 83 percent, followed by seven percent of buyers choosing townhomes or row
houses. In Florida, buyers bought single-family homes at 81 percent.
Senior related housing increased this year to 14 percent, with buyers typically purchasing
detached single-family homes. Twenty percent bought senior related homes in Florida.
There was only a median of 14 miles between the homes that recent buyers purchased
and the homes that they moved from. In Florida, it was 25 miles.
Home prices increased slightly this year to a median of $220,000 among all buyers. Buyers
typically purchased their homes for 98 percent of the asking price. In Florida, the median
home price was $202,000 at 97 percent of the asking price.
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
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The typical home that was recently purchased was 1,900 square feet, had three
bedrooms and two bathrooms, and was built in 1991. In Florida, the typical home was
1,860 square feet and built in 1998.
Overall, buyers expect to live in their homes for a median of 14 years, while 26 percent
say that they are never moving. In Florida, that number is 15 years.
The Home Search Process
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For 43 percent of recent buyers, the first step that they took in the home buying process
was to look online at properties for sale, while 14 percent of buyers first contacted a real
estate agent. In Florida, 37 percent looked online first and 15 percent contacted a real
estate agent.
Seventy-eight percent of recent buyers found there real estate agent to be a very useful
information source. Online websites were seen as the most useful information source at
82 percent. Seventy-nine percent found real estate agents and 77 percent found
website very useful in the home search process in Florida.
Buyers typically searched for 10 weeks and looked at a median of 10 homes. In Florida,
buyers searched for 10 weeks and looked at 10 homes.
The typical buyer who did not use the internet during their home search spent only five
weeks searching and visited five homes, compared to those who did use the internet
and searched for 10 weeks and visited 10 homes. In Florida, those who did no search the
internet looked at four homes over six weeks.
Among buyers who used the internet during their home search, 87 percent of buyers
found photos and 84 percent found detailed information about properties for sale very
useful. In Florida, 86 percent found photos useful in their home search process.
Fifty-nine percent of recent buyers were very satisfied with their recent home buying
process, up from 56 percent a year ago. In Florida, 58 percent were satisfied with the
process.
Home Buying and Real Estate Professionals
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Eighty-seven percent of buyers recently purchased their home through a real estate
agent or broker, and eight percent purchased directly from a builder or builder’s agent.
In Florida, 83 percent purchase through a real estate agent.
Having an agent to help them find the right home was most important to buyers when
choosing an agent at 53 percent. In Florida, 59 percent worked with an agent to find the
right home.
Forty-one percent of buyers used an agent that was referred to them by a friend,
neighbor, or relative. In Florida, 36 percent used referrals to find their real estate agent.
Nearly seven in ten buyers interviewed only one real estate agent during their home
search. In Florida, this was 66 percent.
Eighty-eight percent of buyers would use their agent again or recommend their agent to
others. Eighty-nine percent would recommend their agent again in Florida.
Financing the Home Purchase
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Eighty-six percent of recent buyers financed their home purchase on a national level and
78 percent in Florida. Those who financed their home purchase typically financed 90
percent and in Florida it was 90 percent.
First-time buyers who financed their home financed 94 percent of their home compared
to repeat buyers at 86 percent; in Florida the share was 96 percent of first-time buyers
and 87 percent of repeat buyers.
For 60 percent of buyers, the source of their downpayment came from their savings.
Thirty-eight percent of buyers cited using the proceeds from the sale of a primary
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
4
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residence was the next most commonly reported way of financing a home purchase. In
Florida, 58 percent used savings and 43 percent used proceeds from sale of a primary
residence.
Forty-six percent of buyers saved for their downpayment for six months or less. In Florida,
this was 50 percent.
The most difficult step in the home buying process was saving for a downpayment, as
cited by 13 percent of respondents. In Florida, 10 percent said saving was the most
difficult step.
Of buyers who said saving for a downpayment was difficult, 51 percent of buyers
reported that student loans made saving for a downpayment difficult. Forty-seven
percent cited credit card debt, and 35 percent cited car loans as also making saving for
a downpayment hard. In Florida, 36 percent reported having student loan debt, 42
percent had credit card debt, and 36 percent had car loans.
Buyers continue to see purchasing a home as a good financial investment. Eighty
percent reported they view a home purchase as a good investment and 80 percent in
Florida.
Home Sellers and Their Selling Experience
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The typical home seller was 54 years old, with a median household income of $104,100; in
Florida the median age was 62 years with a median income of $89,200.
For all sellers, the most commonly cited reason for selling their home was that it was too
small (16 percent), followed by a job relocation (14 percent), and the desire to move
closer to friends and family (13 percent). In Florida, the reasons were moving due to
retirement (17 percent), the desire to move closer to friends and family (14 percent), and
job relocation (12 percent).
Sellers typically lived in their home for nine years before selling, declining from 10 years in
last year’s report. In Florida, sellers sold after 11 years.
Eighty-nine percent of home sellers worked with a real estate agent to sell their home
and 87 percent in Florida.
For recently sold homes, the final sales price was a median 98 percent of the final listing
price and in Florida it was 97 percent.
Recently sold homes were on the market for a median of four weeks and six weeks in
Florida.
Thirty-seven percent of all sellers offered incentives to attract buyers; this was 32 percent
in Florida.
This year, home sellers cited that they sold their homes for a median of $40,000 more than
they purchased it. In Florida, the median was $48,000.
Sixty-one percent of sellers were very satisfied with the selling process and 61 percent in
Florida were very satisfied.
Home Selling and Real Estate Professionals
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Seventy percent of recent sellers contacted only one agent before finding the right agent
they worked with to sell their home; in Florida, that figure was 74 percent.
Ninety-one percent of sellers listed their homes on the Multiple Listing Service (MLS), which is
the number one source for sellers to list their home. In Florida, it was 88 percent.
Agents receive their compensation predominantly from sellers at 76 percent and at 83
percent in Florida.
The typical seller has recommended their agent once since selling their home. Thirty-two
percent of sellers recommended their agent three or more times since selling their home. In
Florida, 74 percent recommended their real estate agent once since selling.
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
5
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Eighty-four percent said that they would definitely (67 percent) or probably (17 percent)
recommend their agent for future services. In Florida, 76 percent said definitely and 11
percent said probably.
For-Sale-by-Owner (FSBO) Sellers
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Only eight percent (down from nine percent) of recent home sales were FSBO sales. This
is the lowest share recorded since this report started in 1981. In Florida, this share was 10
percent.
The median age for FSBO sellers is 56 years. Seventy-four percent of FSBO sales were by
married couples that have a median income of $84,000. In Florida, FSBO sellers are 65
years old, 77 percent are married couples, and have an income of $82,500.
FSBOs typically sell for less than the selling price of other homes; FSBO homes sold at a
median of $210,000 last year (up from $208,700 the year prior), yet lower than the median
of all homes at $245,000. In Florida, the median FSBO selling price was $200,000.
FSBO homes sold more quickly on the market than agent-assisted homes. All FSBO homes
typically sold in less than two weeks—often because homes are sold to someone the
seller knows; in Florida, FSBO homes sold in five weeks.
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
6
Methodology
In July 2015, NAR mailed out a 128-question survey using a random sample weighted to be
representative of sales on a geographic basis to 94,971 recent home buyers. The recent home
buyers had to have purchased a primary residence home between July of 2014 and June of
2015. A total of 6,406 responses were received from primary residence buyers. After accounting
for undeliverable questionnaires, the survey had an adjusted response rate of 6.7 percent. For
Florida there were 433 responses, accounting for a response rate of 6.9 percent.
Respondents had the option to fill out the survey via hard copy or online. The online survey was
available in English and Spanish.
Consumer names and addresses were obtained from Experian, a firm that maintains an
extensive database of recent home buyers derived from county records. Information about
sellers comes from those buyers who also sold a home.
All information in this Profile is characteristic of the 12-month period ending June 2015, with the
exception of income data, which are reported for 2014. In some sections comparisons are also
given for results obtained in previous surveys. Not all results are directly comparable due to
changes in questionnaire design and sample size. Some results are presented for the four U.S.
Census regions: Northeast, Midwest, South and West. The median is the primary statistical
measure used throughout this report. Due to rounding and omissions for space, percentage
distributions may not add to 100 percent.
2015 Profile of Home Buyers and Sellers
NATIONAL ASSOCIATION OF REALTORS®
7
Florida
2015 Profile of Home Buyers and Sellers
Prepared by:
NATIONAL ASSOCIATION OF REALTORS®
Research Division
January 2016
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-1
Exhibit 1-2
Exhibit 1-3
Exhibit 1-4
Exhibit 1-5
Exhibit 1-6
Exhibit 1-7
Exhibit 1-8
Exhibit 1-9
Exhibit 1-10
Exhibit 1-11
Exhibit 1-12
Exhibit 1-13
Exhibit 1-14
Exhibit 1-15
Exhibit 1-16
Exhibit 1-17
Exhibit 1-18
Exhibit 1-19
Exhibit 1-20
Exhibit 1-21
Exhibit 1-22
Exhibit 1-23
Exhibit 1-24
Exhibit 1-25
Exhibit 1-26
AGE OF HOME BUYERS, BY REGION
HOUSEHOLD INCOME OF HOME BUYERS, BY REGION, 2014
ADULT COMPOSITION OF HOME BUYER HOUSEHOLDS, 2001-2015
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN HOUSEHOLD
HOME PURCHASED WAS A MULTI-GENERATIONAL HOME (WILL HOME ADULT SIBLINGS, ADULT CHILDREN, PARENTS, AND/OR GRANDPARENTS)
HOME BUYER SEXUAL ORIENTATION
RACE/ETHNICITY OF HOME BUYERS, BY REGION
RACE/ETHNICITY OF HOME BUYERS, BY ADULT COMPOSITION OF HOUSEHOLD
PRIMARY LANGUAGE SPOKEN IN HOME BUYER HOUSEHOLD, BY REGION
NATIONAL ORIGIN OF HOME BUYERS, BY REGION
SELF OR SPOUSE/PARTNER IS ACTIVE MILITARY OR VETERAN
FIRST-TIME HOME BUYERS
FIRST-TIME HOME BUYERS, BY REGION
FIRST-TIME AND REPEAT HOME BUYERS BY HOUSEHOLD TYPE
FIRST-TIME AND REPEAT HOME BUYERS BY CHILDREN IN HOUSEHOLD
AGE OF FIRST-TIME AND REPEAT BUYERS
HOUSEHOLD INCOME OF FIRST-TIME AND REPEAT BUYERS, 2014
RACE/ETHNICITY OF FIRST-TIME AND REPEAT BUYERS
PRIMARY LANGUAGE SPOKEN IN FIRST-TIME AND REPEAT BUYER HOUSEHOLDS
NATIONAL ORIGIN OF FIRST-TIME AND REPEAT BUYERS
PRIOR LIVING ARRANGEMENT OF FIRST-TIME AND REPEAT BUYERS
PRIOR LIVING ARRANGEMENT, BY ADULT COMPOSITION OF HOUSEHOLD
PRIMARY REASON FOR PURCHASING A HOME, FIRST-TIME AND REPEAT BUYERS
PRIMARY REASON FOR PURCHASING A HOME, BY ADULT COMPOSITION OF HOUSEHOLD
PRIMARY REASON FOR THE TIMING OF HOME PURCHASE, FIRST-TIME AND REPEAT BUYERS
OTHER HOMES OWNED, BY AGE
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Florida
Number of Total Respondents =
433
Exhibit 1-1
AGE OF HOME BUYERS, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Median age (years)
Florida
1%
17
16
13
23
24
7
41
U.S.
3%
28
20
15
17
14
4
44
Northeast
3%
33
21
15
16
10
4
41
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Midwest
4%
36
18
12
14
13
3
38
South
2%
24
21
16
17
15
4
45
West
2%
24
19
17
18
15
4
46
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-2
HOUSEHOLD INCOME OF HOME BUYERS, BY REGION, 2014
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Less than $25,000
$25,000 to $34,999
$35,000 to $44,999
$45,000 to $54,999
$55,000 to $64,999
$65,000 to $74,999
$75,000 to $84,999
$85,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 or more
Median income (2014)
Florida
U.S.
5%
3%
7
5
6
7
9
7
10
9
8
9
8
9
8
10
13
15
8
9
5
5
3
3
8
8
$80,100 $86,100
Northeast
3%
5
5
8
9
9
9
12
15
8
5
3
10
$87,200
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Midwest
3%
7
9
8
10
9
9
8
13
11
4
3
6
$79,000
South
3%
5
7
7
9
9
8
9
16
8
7
4
9
$89,500
West
2%
4
6
7
10
9
10
10
16
9
5
3
8
$87,400
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-3
ADULT COMPOSITION OF HOME BUYER HOUSEHOLDS, 2001-2015
(Percentage Distribution)
Florida
2015
65%
16
9
7
3
Married couple
Single female
Single male
Unmarried couple
Other
U.S.
2001
68%
15
7
7
3
Married couple
Single female
Single male
Unmarried couple
Other
2003
59%
21
11
8
1
2004
62%
18
8
9
2
2005
61%
21
9
7
2
2006
61%
22
9
7
1
2007
62%
20
9
7
2
2008
61%
20
10
7
2
2009
60%
21
10
8
1
2010
58%
20
12
8
1
2011
64%
18
10
7
1
2012
65%
16
9
8
2
65%
66%
65%
16
16
16
15
10
7
9
8
9
7
9
8
9
7
1
2
2
2
2
80%
70%
68%
62%
60%
61%
59%
61%
64%
62%
61%
60%
67%
58%
50%
40%
30%
21
20%
21
18
22
20
20
21
20
10
8
12
8
1
1
15
10%
0%
7
3
2001
11
8
9
8
9
7
9
7
9
7
10
7
1
2
2
1
2
2
2003
2004
2005
Married couple
2006
2007
2008
Single female
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
2009
Single male
2010
18
2011
2012
Unmarried couple
2013
Other
2014
2015
2013
66%
16
9
7
2
2014
65%
16
9
8
2
2015
67%
15
9
7
2
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-4
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN HOUSEHOLD
(Percentage Distribution of Households)
NUMBER OF CHILDREN UNDER THE AGE OF 18
RESIDING IN HOUSEHOLD
Florida
One
Two
Three or more
None
(Percentage Distribution of Households)
13%
9%
6%
72%
Florida
One, 13%
WISC
Two, 9%
Three or
more, 6%
None, 72%
NUMBER OF CHILDREN UNDER THE AGE OF 18
RESIDING IN HOUSEHOLD
U.S.
One
Two
Three or more
None
(Percentage Distribution of Households)
15%
15%
7%
63%
U.S.
One, 15%
Two, 15%
None, 63%
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Three or
more, 7%
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-5
HOME PURCHASED WAS A MULTI-GENERATIONAL HOME (WILL HOME ADULT SIBLINGS, ADULT CHILDREN, PARENTS, AND/OR GRANDPARENTS)
(Percent of Respondents)
Florida
All Buyers
Multi-generational household
15%
Reasons for purchase:
Health/Caretaking of aging parents
22
Cost Savings
16
Children/relatives over 18 moving back into the house
14%
To spend more time with aging parents
5
Children/relatives over 18 never left home
3
Wanted a larger home that multiple incomes could afford together 5
None of the above
34
Other
2
U.S.
All Buyers
Multi-generational household
13%
Reasons for purchase:
Health/Caretaking of aging parents
21%
Cost Savings
15
Children/relatives over 18 moving back into the house
11
To spend more time with aging parents
7
Children/relatives over 18 never left home
7
Wanted a larger home that multiple incomes could afford together 5
None of the above
29
Other
5
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
ADULT COMPOSITION OF HOUSEHOLD
Married
couple
Single
female
Single
male
Unmarried
couple
15%
10%
17%
17%
25
17
17%
4
4
2
31
*
14
*
14%
*
*
14
43
14
14
43
*
14
*
*
29
*
*
20
20%
*
*
*
60
*
CHILDREN IN HOME
Other
Children
under 18
in home
No
children
in home
39%
16%
14%
40
*
20%
*
*
20
20
*
20
15
15%
5
*
5
40
*
23
16
14%
5
5
5
32
2
ADULT COMPOSITION OF HOUSEHOLD
Married
couple
Single
female
Single
male
Unmarried
couple
13%
11%
10%
8%
24%
14
11
10
9
4
24
5
14%
9
13
2
2
6
50
5
10%
27
13
3
3
10
32
2
22%
14
14
*
*
8
33
8
CHILDREN IN HOME
Other
Children
under 18
in home
No
children
in home
37%
15%
12%
14%
20
8
4
8
4
28
14
24%
16
10
10
6
6
24
5
19%
14
12
6
7
4
33
5
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-6
HOME BUYER SEXUAL ORIENTATION
(Percentage Distribution)
Florida
Heterosexual or straight
Gay or lesbian
Bisexual
Prefer not to answer
89%
5%
*
7%
U.S.
Heterosexual or straight
Gay or lesbian
Bisexual
Prefer not to answer
90%
3%
1%
7%
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-7
RACE/ETHNICITY OF HOME BUYERS, BY REGION
(Percent of Respondents)
BUYERS WHO PURCHASED A HOME IN THE
White/Caucasian
Hispanic/Latino/Mexican/
Puerto Rican
Asian/Pacific Islander
Black/African-American
Other
Florida
85%
U.S.
85%
Northeast
90%
Midwest
93%
South
82%
West
81%
11
2
4
2
6
5
5
2
4
3
4
2
2
1
3
2
8
4
6
2
8
8
2
3
Note: Respondents were permitted to select as many races and ethnicities as they felt applicable.
The percentage distribution may therefore sum to more than 100 percent.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-8
RACE/ETHNICITY OF HOME BUYERS, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents)
Florida
ADULT COMPOSITION OF HOUSEHOLD
White/Caucasian
Black/African-American
Hispanic/Latino
Asian/Pacific Islander
Other
All Buyers
85%
4
11
2
2
Married
couple
Single
female
Single
male
Unmarried
couple
85%
5
10
2
3
81%
3
15
*
5
89%
3
3
6
*
86%
3
17
3
*
CHILDREN IN HOME
Other
Children
under 18
in home
No
children
in home
77%
*
15
8
*
68%
9
25
4
3
92%
2
6
1
2
* Less than 1 percent
U.S.
ADULT COMPOSITION OF HOUSEHOLD
White/Caucasian
Hispanic/Latino/Mexican/
Puerto Rican
Asian/Pacific Islander
Black/African-American
Other
All Buyers
85%
6
5
5
2
Other
Children
under 18
in home
No
children
in home
91%
82%
78%
89%
6
3
3
1
6
7
3
2
10
7
6
2
4
3
4
2
Married
couple
Single
female
Single
male
Unmarried
couple
85%
83%
85%
6
5
4
2
5
2
10
2
8
3
4
4
Note: Respondents were permitted to select as many races and ethnicities as they felt applicable.
The percentage distribution may therefore sum to more than 100 percent.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHILDREN IN HOME
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-9
PRIMARY LANGUAGE SPOKEN IN HOME BUYER HOUSEHOLD, BY REGION
(Percentage Distribution)
Florida
95%
5
English
Other
100%
U.S.
96%
4
BUYERS WHO PURCHASED A HOME IN THE
Northeast
Midwest
South
97%
98%
96%
3
2
4
4
3
2
4
5
96%
97%
98%
96%
95%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
U.S.
Northeast
Midwest
English
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
South
West
West
95%
5
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-10
NATIONAL ORIGIN OF HOME BUYERS, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Florida
87%
13
Born in U.S.
Not born in U.S.
100%
9
9
91%
91%
U.S.
91%
9
Northeast
91%
9
Midwest
96%
4
4
South
89%
11
11
11
89%
89%
90%
80%
70%
60%
50%
96%
40%
30%
20%
10%
0%
U.S.
Northeast
Midwest
Born in U.S.
South
Not born in U.S.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
West
West
89%
11
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-11
SELF OR SPOUSE/PARTNER IS ACTIVE MILITARY OR VETERAN
(Percentage Distribution)
Florida
An active-duty service member
A veteran
Neither
2%
25%
73%
U.S.
An active-duty service member
A veteran
Neither
3%
18%
80%
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-12
FIRST-TIME HOME BUYERS
(Percent of all Home Buyers)
Year
2001
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015 US
Percentage
42%
40%
40%
40%
36%
39%
41%
47%
50%
37%
39%
38%
33%
32%
2015 Florida
25%
FIRST-TIME HOME BUYERS
(Percent of all Home Buyers)
80%
75%
70%
65%
60%
55%
50%
50%
45%
40%
47%
42%
40% 40% 40%
39%
41%
37%
36%
39% 38%
33% 32%
35%
30%
25%
25%
20%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
U.S.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
2015
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-13
FIRST-TIME HOME BUYERS, BY REGION
(Percent of all Home Buyers)
FIRST-TIME HOME BUYERS, BY REGION
(Percent of all Home Buyers)
Florida
U.S.
Northeast
Midwest
South
West
25%
32%
43%
38%
30%
26%
80%
75%
70%
65%
60%
55%
50%
43%
45%
38%
40%
32%
35%
30%
30%
26%
25%
25%
20%
Florida
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
U.S.
Northeast
Midwest
South
West
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-14
FIRST-TIME AND REPEAT HOME BUYERS BY HOUSEHOLD TYPE
(Percentage Distribution of Households)
FIRST-TIME HOME BUYERS
Florida
Married couple
Single female
Single male
Unmarried couple
Other
54%
26%
7%
8%
6%
Married couple
Single female
Single male
Unmarried couple
Other
Florida
Unmarried
WISCcouple, 8%
REPEAT HOME BUYERS
Florida
(Percentage Distribution)
Other, 6%
(Percentage Distribution)
69%
13%
9%
7%
2%
Single male,
7%
Florida
Unmarried
couple, 7%
Other, 2%
Single male, 9%
Married couple,
54%
Single female,
13%
Single female,
26%
FIRST-TIME HOME BUYERS
U.S.
Married couple
Single female
Single male
Unmarried couple
Other
Married couple,
69%
56%
18%
11%
13%
2%
Married couple
Single female
Single male
Unmarried couple
Other
U.S.
Unmarried
couple, 13%
REPEAT HOME BUYERS
U.S.
(Percentage Distribution)
Other, 2%
(Percentage Distribution)
72%
14%
8%
5%
2%
U.S.
Unmarried
couple, 5%
Other, 2%
Single male, 8%
Single male,
11%
Single female,
18%
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Married couple,
56%
Single female,
14%
Married couple,
72%
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-15
FIRST-TIME AND REPEAT HOME BUYERS BY CHILDREN IN HOUSEHOLD
(Percentage Distribution of Households)
FIRST-TIME HOME BUYERS
Florida
One
Two
Three or more
None
One
Two
Three or more
None
Florida
WISC
REPEAT HOME BUYERS
Florida
(Percentage Distribution)
26%
14%
10%
49%
(Percentage Distribution)
8%
7%
5%
80%
Florida
One, 8%
One, 26%
Two, 7%
Three or more,
5%
None, 49%
None, 80%
Two, 14%
Three or more,
10%
U.S.
U.S.
FIRST-TIME HOME BUYERS
One
Two
Three or more
None
REPEAT HOME BUYERS
(Percentage Distribution)
19%
14%
7%
60%
One
Two
Three or more
None
U.S.
(Percentage Distribution)
13%
15%
7%
64%
U.
S.
One, 19%
One, 13%
Two, 15%
None, 64%
None, 60%
Two, 14%
Three or more,
7%
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Three or more,
7%
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-16
AGE OF FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Median age (years)
Married couple
Single female
Single male
Unmarried couple
Other
All Buyers
1%
17
16
13
23
24
7
41
55
54
62
52
63
First-time Buyers
2%
50
26
12
5
6
*
34
32
36
43
30
*
Repeat Buyers
0%
6
13
13
29
30
9
61
60
59
63
58
72
All Buyers
3%
28
20
15
17
14
4
44
43
50
45
33
54
First-time Buyers
8%
58
19
8
5
2
*
31
31
32
30
28
45
Repeat Buyers
*
13
20
19
22
20
6
53
51
58
54
49
62
U.S.
18 to 24 years
25 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Median age (years)
Married couple
Single female
Single male
Unmarried couple
Other
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-17
HOUSEHOLD INCOME OF FIRST-TIME AND REPEAT BUYERS, 2014
(Percentage Distribution)
Florida
Less than $25,000
$25,000 to $34,999
$35,000 to $44,999
$45,000 to $54,999
$55,000 to $64,999
$65,000 to $74,999
$75,000 to $84,999
$85,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 or more
Median income (2014)
Married couple
Single female
Single male
Unmarried couple
Other
All Buyers
5%
7
6
9
10
8
8
8
13
8
5
3
8
$80,100
$90,800
$47,800
$72,500
$84,300
$59,900
First-time Buyers
6%
11
8
8
15
14
9
9
13
1
1
3
4
$67,400
$70,400
$47,500
$70,000
$100,000
$17,500
Repeat Buyers
5%
6
6
10
8
6
8
8
12
11
7
4
10
$107,400
$103,100
$47,500
$73,400
$150,000
$42,500
All Buyers
3%
5
7
7
9
9
9
10
15
9
5
3
8
$86,100
$99,400
$57,300
$67,000
$87,600
$68,700
First-time Buyers
4%
8
10
10
13
12
10
8
12
4
4
2
3
$69,400
$77,500
$49,400
$58,100
$74,600
$63,800
Repeat Buyers
2%
4
5
6
8
8
8
10
17
11
6
4
11
$98,700
$108,600
$62,300
$71,900
$107,300
$76,800
* Less than 1 percent
U.S.
Less than $25,000
$25,000 to $34,999
$35,000 to $44,999
$45,000 to $54,999
$55,000 to $64,999
$65,000 to $74,999
$75,000 to $84,999
$85,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 or more
Median income (2014)
Married couple
Single female
Single male
Unmarried couple
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-18
RACE/ETHNICITY OF FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents)
Florida
All Buyers
85%
4
11
2
2
First-time Buyers
66%
10
6
23
4
Repeat Buyers
91%
2
1
7
2
All Buyers
White/Caucasian
85%
Hispanic/Latino/Mexican/Puerto Rican
6
Asian/Pacific Islander
5
Black/African-American
5
Other
2
First-time Buyers
78%
9
6
7
3
Repeat Buyers
88%
5
4
3
2
White/Caucasian
Black/African-American
Asian/Pacific Islander
Hispanic/Latino
Other
* Less than 1 percent
U.S.
Note: Respondents were permitted to select as many races and ethnicities as they felt applicable.
The percentage distribution may therefore sum to more than 100 percent.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-19
PRIMARY LANGUAGE SPOKEN IN FIRST-TIME AND REPEAT BUYER HOUSEHOLDS
(Percentage Distribution)
Florida
English
Other
All Buyers
95%
5
First-time Buyers
89%
11
Repeat Buyers
98%
3
All Buyers
96%
4
First-time Buyers
94%
6
Repeat Buyers
98%
2
U.S.
English
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-20
NATIONAL ORIGIN OF FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Born in U.S.
Not born in U.S.
All Buyers
87%
13
First-time Buyers
79%
21
Repeat Buyers
90%
10
All Buyers
91%
9
First-time Buyers
88%
12
Repeat Buyers
92%
8
U.S.
Born in U.S.
Not born in U.S.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-21
PRIOR LIVING ARRANGEMENT OF FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Rented an apartment or house
Owned previous residence
Lived with parents, relatives or friends
Rented the home buyer ultimately purchased
All Buyers
First-time
Buyers
Repeat
Buyers
40%
50
9
2
74%
5
18
4
28%
65
5
1
All Buyers
First-time
Buyers
Repeat
Buyers
43%
46
10
2
75%
4
19
2
27%
66
6
1
* Less than 1 percent
U.S.
Rented an apartment or house
Owned previous residence
Lived with parents, relatives or friends
Rented the home buyer ultimately purchased
Note: After selling their previous home, buyers may have rented a home or apartment before
purchasing their next home. A first-time buyer could have acquired ownership of their previous home
(as an inheritance or gift, for example) without having been the buyer of the home. Thus, a
first-time buyer could have owned a home prior to their first home purchase.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-22
PRIOR LIVING ARRANGEMENT, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
All
Buyers
Rented an apartment or house
Owned previous residence
Lived with parents, relatives or friends
Rented the home buyer ultimately purchased
40%
50
9
2
U.S.
37%
55
7
2
48%
36
13
3
43%
46
10
2
Married Single
couple female
39%
52
7
2
44%
37
17
2
* Less than 1 percent
Note: After selling their previous home, buyers may have rented a home or apartment before
purchasing their next home. A first-time buyer could have acquired ownership of their previous home
(as an inheritance or gift, for example) without having been the buyer of the home. Thus, a
first-time buyer could have owned a home prior to their first home purchase.
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
Single
male
Unmarried
couple
Other
50%
42
8
*
37%
50
13
*
46%
46
8
*
ADULT COMPOSITION OF HOUSEHOLD
All
Buyers
Rented an apartment or house
Owned previous residence
Lived with parents, relatives or friends
Rented the home buyer ultimately purchased
Married Single
couple female
Single
male
Unmarried
couple
Other
50%
29
20
1
57%
27
15
1
51%
44
4
2
CHILDREN IN HOME
Children
No
under 18 children
in home in home
58%
31
10
2
34%
57
8
2
CHILDREN IN HOME
Children
No
under 18 children
in home in home
45%
43
11
2
41%
47
10
2
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-23
PRIMARY REASON FOR PURCHASING A HOME, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Desire to own a home
Job-related relocation or move
Desire for larger home
Desire to be closer to family/friends/relatives
Change in family situation
Desire for a home in a better area
Retirement
Affordability of homes
Tax benefits
Desire to be closer to job/school/transit
Greater choice of homes on the market
Desire for smaller home
Desire for a newly built or custom-built home
Establish household
Financial security
Purchased home for family member or relative
Desire for vacation home/investment property
Other
All Buyers
First-time
Buyers
Repeat
Buyers
23%
9
6
7
7
5
12
5
1
1
1
8
1
2
3
1
1
8
52%
5
2
3
6
2
3
9
2
*
2
2
*
5
4
2
*
4
13%
11
7
9
7
6
15
4
1
1
*
10
1
1
3
1
1
9
All Buyers
First-time
Buyers
Repeat
Buyers
30%
10
8
64%
4
3
13%
13
11
7
7
6
6
5
4
3
2
2
2
1
6
2
*
2
1
1
4
3
1
4
1
8
9
9
7
7
5
2
2
3
1
1
*
7
*
4
1
8
U.S.
Desire to own a home of my own
Desire for larger home
Job-related relocation or move
Change in family situation (e.g. marriage, birth of
child, divorce, etc.)
Desire to be closer to family/friends/relatives
Desire for smaller home
Desire for a home in a better area
Retirement
Desire to be closer to job/school/transit
Affordability of homes
Financial security
Desire for a newly built or custom-built home
Establish a household
Tax benefits
Purchased home for family member or relative
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-24
PRIMARY REASON FOR PURCHASING A HOME, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
All
Buyers
Desire to own a home
Job-related relocation or move
Desire for larger home
Desire to be closer to family/friends/relatives
Change in family situation
Desire for a home in a better area
Retirement
Affordability of homes
Tax benefits
Desire to be closer to job/school/transit
Greater choice of homes on the market
Desire for smaller home
Desire for a newly built or custom-built home
Establish household
Financial security
Purchased home for family member or relative
Desire for vacation home/investment property
Other
Married Single
couple female
23%
9
6
7
7
5
12
5
1
1
1
8
1
2
3
1
1
8
21%
11
7
6
5
5
14
5
2
1
1
7
2
1
3
1
1
8
U.S.
15%
9
3
3
9
3
12
12
*
*
*
15
*
6
3
3
*
6
Other
30%
7
3
7
7
7
10
3
3
3
*
10
*
3
*
3
*
3
39%
*
*
15
8
*
8
8
*
*
*
8
*
*
*
8
*
8
ADULT COMPOSITION OF HOUSEHOLD
All
Buyers
Married Single
couple female
Desire to own a home of my own
30%
Desire for larger home
10
Job-related relocation or move
8
Change in family situation (e.g. marriage, birth of child, divorce, etc.)
7
Desire to be closer to family/friends/relatives
7
Desire for smaller home
6
Desire for a home in a better area
6
Retirement
5
Desire to be closer to job/school/transit
4
Affordability of homes
3
Financial security
2
Desire for a newly built or custom-built home
2
Establish a household
2
Tax benefits
1
Purchased home for family member or relative
*
Other
7
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
29%
7
2
13
7
3
9
4
2
*
*
7
*
2
4
*
*
10
Single Unmarried
male
couple
24%
13
10
5
7
6
6
6
4
3
2
3
2
1
*
7
37%
4
4
12
9
7
4
5
3
3
3
*
*
2
1
7
Single Unmarried
male
couple
47%
3
3
11
6
4
3
6
1
4
4
1
2
1
1
3
43%
10
5
8
2
4
6
2
1
5
2
1
4
1
(
5
Other
36%
2
3
16
9
2
8
2
5
2
*
2
2
2
2
10
CHILDREN IN HOME
Children
No
under 18 children
in home in home
37%
13
10
4
7
7
1
6
3
2
*
2
1
2
2
2
*
4
18%
8
4
9
6
4
17
5
1
0
1
11
1
2
3
1
1
10
CHILDREN IN HOME
Children
No
under 18 children
in home in home
30%
18
12
9
3
2
7
1
6
3
2
2
3
1
*
4
29%
5
6
6
9
9
5
8
3
3
3
2
1
1
1
8
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-25
PRIMARY REASON FOR THE TIMING OF HOME PURCHASE, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
It was just the right time, the buyer was ready to
buy a home
It was the best time because of affordability of
homes
Did not have much choice, had to purchase
It was the best time because of availability of
homes for sale
It was the best time because of mortgage
financing options available
Other
The buyer wished they had waited
All Buyers
First-time
Buyers
Repeat
Buyers
44%
53%
41%
11
14
10
18
8
17
5
18
9
7
7
7
11
2
4
1
14
2
All Buyers
First-time
Buyers
Repeat
Buyers
46%
57%
41%
16
12
18
11
6
13
9
11
8
8
7
8
9
2
5
2
11
2
U.S.
It was just the right time for me, was ready to
buy a home
Did not have much choice, had to purchase
when did
It was the best time for because of availability of
homes for sale
It was the best time for because of mortgage
financing options available
It was the best time for because of affordability
of homes
Other
Wish had waited
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOME BUYERS
Exhibit 1-26
OTHER HOMES OWNED, BY AGE
(Percentage Distribution)
Florida
All Buyers
Recently purchased home only
One or more vacation homes
One or more investment properties
Primary residence
Previous homes that buyer is trying to sell
Other
79%
4
12
3
4
2
18 to 24
100%
*
*
*
4
*
AGE OF HOME BUYER
25 to 44 45 to 64 65 or older
81%
77%
82%
2
6
3
14
12
8
2
1
3
4
4
4
2
4
1
18 to 24
98%
*
*
1
*
*
AGE OF HOME BUYER
25 to 44 45 to 64 65 or older
85%
77%
78%
10
10
9
2
4
6
2
3
2
1
6
6
1
4
2
U.S.
All Buyers
Recently purchased home only
One or more investment properties
Previous homes that buyer is trying to sell
Primary residence
One or more vacation homes
Other
81%
10
3
3
4
2
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Sellers
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-1
Exhibit 2-2
Exhibit 2-3
Exhibit 2-4
Exhibit 2-5
Exhibit 2-6
Exhibit 2-7
Exhibit 2-8
Exhibit 2-9
Exhibit 2-10
Exhibit 2-10
Exhibit 2-11
Exhibit 2-12
Exhibit 2-13
Exhibit 2-14
Exhibit 2-15
Exhibit 2-16
Exhibit 2-17
Exhibit 2-18
Exhibit 2-19
Exhibit 2-20
Exhibit 2-21
Exhibit 2-22
Exhibit 2-23
Exhibit 2-24
Exhibit 2-25
Exhibit 2-26
Exhibit 2-27
Exhibit 2-28
Exhibit 2-29
Exhibit 2-30
Exhibit 2-31
Exhibit 2-32
Exhibit 2-33
NEW AND PREVIOUSLY OWNED HOMES PURCHASED, 2001-2015
NEW AND PREVIOUSLY OWNED HOMES PURCHASED, BY REGION
WHY NEW AND PREVIOUSLY OWNED HOMES PURCHASED
TYPE OF HOME PURCHASED, BY LOCATION
TYPE OF HOME PURCHASED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW
AND PREVIOUSLY OWNED HOMES
TYPE OF HOME PURCHASED, BY ADULT COMPOSITION OF HOUSEHOLD
LOCATION OF HOME PURCHASED, BY REGION
LOCATION OF HOME PURCHASED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF
NEW AND PREVIOUSLY OWNED HOMES
LOCATION OF HOME PURCHASED VERSUS LOCATION OF HOME SOLD
SENIOR RELATED HOUSING BY TYPE OF HOME PURCHASED AND LOCATION
DISTANCE BETWEEN HOME PURCHASED AND PREVIOUS RESIDENCE
FACTORS INFLUENCING NEIGHBORHOOD CHOICE, BY LOCATION
FACTORS INFLUENCING NEIGHBORHOOD CHOICE, BY ADULT COMPOSITION OF
HOUSEHOLD AND CHILDREN IN HOUSHOLD
PRICE OF HOME PURCHASED, BY REGION
PRICE OF HOME PURCHASED, NEW AND PREVIOUSLY OWNED HOMES
PRICE OF HOME PURCHASED, FIRST-TIME AND REPEAT BUYERS
PURCHASE PRICE COMPARED WITH ASKING PRICE, BY REGION
SIZE OF HOME PURCHASED, FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW
AND PREVIOUSLY OWNED HOMES
SIZE OF HOME PURCHASED, BY ADULT COMPOSITION OF HOUSEHOLD
HOME SIZE AND PRICE PER SQUARE FOOT, BY REGION
NUMBER OF BEDROOMS AND BATHROOMS, BY FIRST-TIME AND REPEAT BUYERS, AND
BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
NUMBER OF BEDROOMS AND BATHROOMS, BY ADULT HOUSEHOLD COMPOSITION AND
CHILDREN IN HOUSEHOLD
YEAR HOME BUILT, BY REGION
IMPORTANCE OF COMMUTING COSTS
IMPORTANCE OF HOME'S ENVIRONMENTALLY FRIENDLY FEATURES
ENVIRONMENTALLY FRIENDLY FEATURES CONSIDERED "VERY IMPORTANT", BY REGION
ENVIRONMENTALLY FRIENDLY FEATURES CONSIDERED "VERY IMPORTANT", BY YEAR
HOME WAS BUILT
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, BY LOCATION
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, FIRST-TIME AND
REPEAT BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, BY ADULT
COMPOSITION OF HOUSEHOLD
EXPECTED LENGTH OF TENURE IN HOME PURCHASED, FIRST-TIME AND REPEAT
BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
EXPECTED LENGTH OF TENURE IN HOME PURCHASED, BY AGE
FACTORS THAT COULD CAUSE BUYER TO MOVE, BY AGE
FACTORS THAT COULD CAUSE BUYER TO MOVE, BY ADULT COMPOSITION OF HOUSEHOLD
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 1 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-1
NEW AND PREVIOUSLY OWNED HOMES PURCHASED, 2001-2015
(Percentage Distribution)
NEW AND PREVIOUSLY OWNED HOMES PURCHASED
(Percentage Distribution)
Florida
2015
Florida
100%
New
22%
Previously
Owned
78%
80%
78%
60%
40%
22%
20%
0%
2015
New
Previously Owned
NEW AND PREVIOUSLY OWNED HOMES PURCHASED
(Percentage Distribution)
U.S.
100%
2001
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
New
21%
28%
21%
23%
22%
23%
21%
18%
15%
16%
16%
16%
16%
16%
Previously
Owned
79%
72%
79%
77%
78%
77%
79%
82%
85%
84%
84%
84%
84%
84%
80%
U.S.
79%
72%
79% 77% 78% 77% 79%
82% 85% 84% 84% 84% 84%
60%
40%
28%
21%
21% 23% 22% 23% 21%
20%
18% 15% 16% 16% 16% 16%
0%
2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
New
Previously Owned
Chapter 2, Page 2 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-2
NEW AND PREVIOUSLY OWNED HOMES PURCHASED, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Florida
22%
78
New
Previously Owned
100%
90%
New
80%
Previously
Owned
84%
U.S.
16%
84
Northeast
7%
93
Midwest
8%
91
93%
BUYERS WHO PURCHASED
A HOME91%
IN THE
All Buyers
Northeast Midwest
South
16%
7%
8%
84%
93%
91%
South
24%
76
West
15%
85
West
24%
76%
85%
15%
76% 85%
70%
60%
50%
40%
30%
20%
24%
16%
10%
15%
7%
8%
Northeast
Midwest
%
All Buyers
New
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
South
West
Previously Owned
Chapter 2, Page 3 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-3
WHY NEW AND PREVIOUSLY OWNED HOMES PURCHASED
(Percent of Respondents)
Florida
New Home:
Avoid renovations or problems with
plumbing or electricity
Ability to choose and customize
design features
Amenities of new home construction
communities
Lack of inventory of previously
owned home
Green/energy efficiency
Other
Previously Owned Home:
Better price
Better overall value
More charm and character
Lack of inventory of new homes
Other
22%
36%
28
20
3
8
11
78%
32%
34
11
6
11
U.S.
New Home:
Avoid renovations or problems with
plumbing or electricity
Ability to choose and customize
design features
Amenities of new home construction
communities
Green/energy efficiency
Lack of inventory of previously
owned home
Other
Previously Owned Home:
Better price
Better overall value
More charm and character
Lack of inventory of new homes
Other
34%
30
17
11
7
12
32%
29
19
9
17
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 4 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-4
TYPE OF HOME PURCHASED, BY LOCATION
(Percentage Distribution)
Florida
Detached single-family home
Townhouse/row house
Apartment/condo in building with
5 or more units
Duplex/apartment/condo in 2 to
4 unit building
Other
BUYERS WHO PURCHASED A HOME IN A
All
Buyers
Suburb/
Subdivision
81%
7
1
85%
7
2
3
3
2
8
4
11
Rural
area
Resort/
Recreation
area
73%
2
2
67%
11
3
2
*
11
12
22
8
Small
Urban/
town Central city
83%
5
*
77%
10
*
* Less than 1 percent
90%
U.S.
Detached single-family home
Townhouse/row house
Apartment/condo in building with
5 or more units
Duplex/apartment/condo in 2 to
4 unit building
Other
86%
83%
82%
81%
78%
80%
BUYERS WHO PURCHASED A HOME IN A
Rural
area
Resort/
Recreation
area
78%
11%
2%
81%
2%
1%
68%
11%
4%
1%
4%
1%
9%
10%
6%
16%
8%
All
Buyers
Suburb/
Subdivision
Small
Urban/
town Central city
83%
7%
1%
86%
8%
2%
82%
6%
1%
2%
2%
7%
3%
68%
70%
60%
50%
40%
30%
20%
16%
* Less than 1 percent
10%
7%
7%
1% 2%
10%
8%
2% 2% 3%
1% 1%
11%
11%
6%
2%
4%
6%
4%
2% 1% 1%
9% 8%
0%
All Buyers
Suburb/ Subdivision
Small town
Urban/ Central city
Rural area
Resort/ Recreation
area
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 5 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-5
TYPE OF HOME PURCHASED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW AND
PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
All
Buyers
First-time
Buyers
Repeat
Buyers
81%
7
1
3
8
78%
10
4
4
5
82%
6
1
3
9
BUYERS OF
Previously
New
Owned
Homes
Homes
85%
9
*
2
4
80%
6
2
3
9
* Less than 1 percent
U.S.
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
All
Buyers
First-time
Buyers
Repeat
Buyers
83%
7%
1%
2%
7%
80%
9%
1%
2%
8%
84%
6%
2%
2%
6%
BUYERS OF
Previously
New
Owned
Homes
Homes
83%
9%
2%
2%
4%
83%
7%
1%
2%
7%
100%
90%
83%
84%
80%
83%
83%
80%
70%
60%
50%
40%
30%
20%
10%
7%
7%
1% 2%
9%
8%
6%
6%
2% 2%
1% 2%
9%
2% 2%
7%
7%
4%
1% 2%
0%
All Buyers
First-time Buyers
Repeat Buyers
New Homes
Previously Owned Homes
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 6 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-6
TYPE OF HOME PURCHASED, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
All
Buyers
Married
couple
81%
7
1
3
8
85%
6
1
3
6
Single Single
female male
71%
12
4
4
9
61%
8
*
6
25
CHILDREN IN HOME
Unmarried
couple Other
90%
3
*
*
7
85%
15
*
*
*
Children
under 18
in home
No
children
in home
88%
3
2
2
5
78%
8
1
3
9
* Less than 1 percent
U.S.
ADULT COMPOSITION OF HOUSEHOLD
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
All
Buyers
Married
couple
83%
7
1
2
7
87%
5
1
1
5
Single Single
female male
72%
12
4
3
9
73%
10
2
5
10
CHILDREN IN HOME
Unmarried
couple Other
85%
5
1
2
7
79%
6
2
2
11
Children
under 18
in home
No
children
in home
89%
4
1
1
5
80%
9
2
3
7
Chapter 2, Page 7 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-7
LOCATION OF HOME PURCHASED, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
Florida
55%
15
12
10
9
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
All Buyers
52%
20
14
13
2
100%
90%
80%
2
13
14
U.S
52%
20
14
13
2
Northeast
40%
31
10
18
2
Midwest
51%
22
14
12
1
South
58%
15
12
12
4
West
49%
21
18
11
2
BUYERS WHO PURCHASED A HOME IN THE
Northeast
Midwest
South
West
40%
51%
58%
49%
31
22
15
21
10
14
12
18
18
12
12
11
2
1
4
2
1
2
12
18
14
10
4
12
12
2
11
18
70%
60%
22
20
15
21
31
50%
40%
30%
52%
20%
51%
58%
49%
40%
10%
0%
All Buyers
Suburb/Subdivision
Northeast
Small town
Midwest
Urban area/Central city
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
South
Rural area
West
Resort/Recreation area
Chapter 2, Page 8 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-8
LOCATION OF HOME PURCHASED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF
NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS OF
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
All
Buyers
55%
15
12
10
9
First-time
Buyers
62%
12
12
10
4
Repeat
Buyers
52%
16
12
9
10
New
Homes
57%
21
6
4
12
All
Buyers
52%
20%
14%
13%
2%
First-time
Buyers
49%
20%
17%
13%
1%
Repeat
Buyers
53%
20%
12%
12%
3%
New
Homes
60%
18%
9%
10%
3%
Previously
Owned
Homes
54%
13
14
11
7
U.S.
BUYERS OF
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
Previously
Owned
Homes
50%
20%
15%
13%
2%
70%
60%
60%
53%
52%
50%
49%
50%
40%
30%
20%
17%
20%
20%
14%13%
20%
13%
20%
18%
15%
13%
12%12%
9%
10%
2%
1%
10%
3%
3%
2%
0%
All Buyers
Suburb/Subdivision
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
First-time Buyers
Small town
Repeat Buyers
Urban area/Central city
New Homes
Rural area
Previously Owned
Homes
Resort/Recreation area
Chapter 2, Page 9 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-9
LOCATION OF HOME PURCHASED VERSUS LOCATION OF HOME SOLD
(Percentage Distribution Among those that Sold a Home)
Florida
LOCATION OF HOME PURCHASED
LOCATION
OF HOME
SOLD
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
Suburb/
Subdivision
Small
town
Urban/
Central city
Rural
area
Resort/
Recreation
area
68%
9
9
9
4
17%
46
11
20
6
28%
16
50
3
3
24%
28
16
28
4
39%
25
7
11
18
U.S.
LOCATION OF HOME PURCHASED
LOCATION
OF HOME
SOLD
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
Suburb/
Subdivision
Small
town
Urban/
Central city
Rural
area
Resort/
Recreation
area
35%
7
6
6
1
5%
8
3
4
1
3%
1
5
1
*
4%
2
2
4
*
1%
1
*
*
1
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 10 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-10
SENIOR RELATED HOUSING BY TYPE OF HOME PURCHASED AND LOCATION
(Percentage Distribution)
Florida
Share who purchased a home in senior related
housing
Buyers over 50 who purchased senior related housing:
Type of home purchased
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
Location
Suburb/ Subdivision
Small town
Urban/ Central city
Rural area
Resort/ Recreation area
All buyers over
50
20%
55%
6
4
8
27
50%
19
6
2
23
U.S.
Share who purchased a home in senior related
housing
Buyers over 50 who purchased senior related housing:
Type of home purchased
Detached single-family home
Townhouse/row house
Apartment/condo in building with 5 or more units
Duplex/apartment/condo in 2 to 4 unit building
Other
Location
Suburb/ Subdivision
Small town
Urban/ Central city
Rural area
Resort/ Recreation area
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
All buyers over
50
14%
67%
7
4
6
15
57%
21
8
3
12
Chapter 2, Page 11 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-10
DISTANCE BETWEEN HOME PURCHASED AND PREVIOUS RESIDENCE
(Median Miles)
Miles
Florida
U.S.
Northeast
Midwest
South
West
25
14
10
10
15
15
DISTANCE BETWEEN HOME PURCHASED AND
PREVIOUS RESIDENCE
(Median Miles)
30
28
26
24
22
20
18
16
14
12
10
8
6
4
2
0
25
14
Florida
U.S.
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
10
10
Northeast
Midwest
15
15
South
West
Chapter 2, Page 12 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-11
FACTORS INFLUENCING NEIGHBORHOOD CHOICE, BY LOCATION
(Percent of Respondents)
Florida
BUYERS WHO PURCHASED A HOME IN A
Quality of the neighborhood
Convenient to job
Overall affordability of homes
Convenient to friends/family
Quality of the school district
Design of neighborhood
Convenient to shopping
Convenient to schools
Convenient to entertainment/leisure activities
Convenient to parks/recreational facilities
Availability of larger lots or acreage
Convenient to health facilities
Home in a planned community
Convenient to public transportation
Convenient to airport
Other
All
Buyers
57%
31
39
31
16
31
26
13
23
16
12
14
15
1
10
8
Urban/
Suburb/ Small Central Rural
Subdivision town
city area
65% 55%
52% 40%
33
25
46
25
42
33
39
40
33
28
31
28
19
17
14
13
34
20
40
10
29
23
21
15
13
14
15
13
25
13
31
10
14
16
17
20
11
13
12
35
16
11
10
8
17
14
8
5
2
*
2
*
11
8
12
8
8
6
4
15
Resort/
Recreation
area
49%
6
27
27
3
36
21
3
36
18
*
18
21
*
12
12
* Less than 1 percent
U.S.
BUYERS WHO PURCHASED A HOME IN A
Quality of the neighborhood
Convenient to job
Overall affordability of homes
Convenient to friends/family
Convenient to shopping
Quality of the school district
Design of neighborhood
Convenient to entertainment/leisure activities
Convenient to schools
Convenient to parks/recreational facilities
Availability of larger lots or acreage
Convenient to health facilities
Home in a planned community
Convenient to public transportation
Convenient to airport
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
All
Buyers
59%
44
38
35
25
25
26
20
20
17
18
11
9
5
5
5
Urban/
Suburb/ Small Central Rural
Subdivision town
city area
66% 56%
60% 41%
48
37
50
34
40
39
41
33
37
36
35
28
30
19
25
12
31
21
16
22
29
23
29
15
22
14
32
9
22
20
19
13
18
17
22
10
13
16
11
49
12
11
10
8
11
6
3
4
5
3
11
2
7
4
5
3
5
5
4
7
Resort/
Recreation
area
42%
18
28
34
26
7
31
36
5
22
6
21
29
3
12
12
Chapter 2, Page 13 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-12
FACTORS INFLUENCING NEIGHBORHOOD CHOICE, BY ADULT COMPOSITION OF HOUSEHOLD AND CHILDREN IN HOUSHOLD
(Percent of Respondents)
Florida
ADULT COMPOSITION OF HOUSEHOLD
Quality of the neighborhood
Convenient to job
Overall affordability of homes
Convenient to friends/family
Quality of the school district
Design of neighborhood
Convenient to shopping
Convenient to schools
Convenient to entertainment/leisure activities
Convenient to parks/recreational facilities
Availability of larger lots or acreage
Convenient to health facilities
Home in a planned community
Convenient to public transportation
Convenient to airport
Other
All
Buyers
57%
31
39
31
16
31
26
13
23
16
12
14
15
1
10
8
Married
couple
60%
31
34
26
21
30
26
16
21
16
13
13
16
1
11
9
Single
female
49%
31
42
46
9
30
27
6
30
15
9
12
12
3
12
12
Single
male
50%
28
56
28
6
31
25
6
31
22
9
19
13
*
13
*
Unmarried
couple
60%
30
50
40
7
40
27
7
27
17
13
17
17
3
3
3
Other
62%
31
54
23
8
23
15
23
8
*
*
8
15
*
*
*
CHILDREN IN HOME
Children
No
under 18 children
in home in home
65%
55%
43
26
36
40
21
34
44
5
29
31
21
28
37
4
18
25
18
14
8
13
6
17
10
17
3
1
6
12
6
9
* Less than 1 percent
U.S.
ADULT COMPOSITION OF HOUSEHOLD
Quality of the neighborhood
Convenient to job
Overall affordability of homes
Convenient to friends/family
Convenient to shopping
Quality of the school district
Design of neighborhood
Convenient to entertainment/leisure activities
Convenient to schools
Convenient to parks/recreational facilities
Availability of larger lots or acreage
Convenient to health facilities
Home in a planned community
Convenient to public transportation
Convenient to airport
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
All
Buyers
59%
44
38
35
25
25
26
20
20
17
18
11
9
5
5
5
Married
couple
61%
44
36
34
25
31
26
20
24
18
21
11
10
5
6
5
Single
female
56%
41
42
43
25
8
25
19
12
14
10
11
8
5
5
7
Single
male
51%
43
42
36
25
13
22
24
7
17
13
12
4
5
5
4
Unmarried
couple
59%
53
47
41
21
23
27
26
16
15
16
7
4
5
4
4
Other
64%
33
45
30
29
25
30
12
26
14
10
10
12
5
3
10
CHILDREN IN HOME
Children
No
under 18 children
in home in home
62%
58%
49
41
39
39
31
38
19
28
50
11
25
26
15
24
43
6
21
15
20
17
6
14
6
10
4
5
4
6
3
6
Chapter 2, Page 14 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-13
PRICE OF HOME PURCHASED, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Less than $75,000
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Median price
Florida
6%
7
5
10
11
8
14
14
7
8
4
6
$202,000
U.S.
4%
5
6
10
9
9
15
12
8
5
6
10
$220,000
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Northeast
4%
5
10
9
8
9
16
12
7
5
8
8
$215,900
Midwest
7%
10
9
13
12
9
16
10
5
3
3
3
$170,000
South
5%
5
6
11
10
9
15
12
7
6
7
8
$214,000
West
2%
2
3
6
6
8
14
13
11
7
9
19
$280,000
Chapter 2, Page 15 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-14
PRICE OF HOME PURCHASED, NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS WHO PURCHASED A
Less than $75,000
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Median price
All Buyers
6%
7
5
10
11
8
14
14
7
8
4
6
$202,000
New Home
1%
*
*
7
4
5
19
24
13
13
7
6
*
Previously Owned Home
7%
9
7
11
13
9
13
11
6
7
3
6
$181,000
* Less than 1 percent
U.S.
BUYERS WHO PURCHASED A
Less than $75,000
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Median price
All Buyers
4%
5
6
10
9
9
15
12
8
5
6
10
$220,000
New Home
7%
9
9
15
12
10
14
8
4
3
4
5
$277,000
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Previously Owned Home
3%
3
5
8
8
8
16
14
9
7
8
12
$209,000
Chapter 2, Page 16 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-15
PRICE OF HOME PURCHASED, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Less than $75,000
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Median price
All Buyers
6%
7
5
10
11
8
14
14
7
8
4
6
First-time Buyers
9%
9
10
18
15
9
11
9
4
5
*
1
Repeat Buyers
5%
7
4
8
9
7
15
15
9
9
5
7
$202,000
$157,000
$229,900
All Buyers
4%
5
6
10
9
9
15
12
8
5
6
10
$220,000
$242,000
$169,100
$160,000
$187,400
$202,000
First-time Buyers
2%
1
1
4
8
8
17
16
12
9
12
10
$170,000
$188,200
$138,100
$145,000
$151,000
$186,700
Repeat Buyers
5%
6
7
11
10
9
15
11
7
5
5
9
$246,400
$266,800
$187,000
$170,300
$251,000
$209,400
* Less than 1 percent
U.S.
Less than $75,000
$75,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Median price
Married couple
Single female
Single male
Unmarried couple
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 17 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-16
PURCHASE PRICE COMPARED WITH ASKING PRICE, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Percent of asking price:
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
Median (purchase price
as a percent of asking
price)
Florida
12%
21
34
24
7
2
U.S.
10%
17
36
26
9
1
Northeast
15%
20
38
19
7
1
Midwest
11%
22
38
22
6
1
South
9%
18
36
28
8
1
West
6%
12
35
30
15
3
97%
98%
97%
97%
98%
99%
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 18 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-17
SIZE OF HOME PURCHASED, FIRST-TIME AND REPEAT BUYERS, AND
BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
3,001 to 3,500 sq ft
3,501 sq ft or more
Median (sq ft)
All Buyers
First-time
Buyers
Repeat
Buyers
0%
14
28
30
16
8
5
1,860
*
22
38
27
7
5
2
1,620
0%
11
25
31
18
9
6
1,960
BUYERS OF
Previously
New
Owned
Homes
Homes
*
3
18
30
26
16
8
2,220
0%
16
31
30
13
6
4
1,800
U.S.
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
3,001 to 3,500 sq ft
3,501 sq ft or more
Median (sq ft)
All Buyers
First-time
Buyers
Repeat
Buyers
*
13
28
27
15
9
9
1,900
1%
21
37
25
9
5
3
1,620
*
9
23
28
17
11
11
2,020
BUYERS OF
Previously
New
Owned
Homes
Homes
*
3
17
33
22
13
12
2,200
1%
15
30
26
13
9
8
1,820
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 19 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-18
SIZE OF HOME PURCHASED, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
3,001 to 3,500 sq ft
3,501 sq ft or more
Median (sq ft)
CHILDREN IN HOME
Children
No
under 18 children
in home in home
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
0%
14
28
30
16
8
5
0%
10
26
29
19
10
7
*
23
40
29
8
*
*
*
20
31
29
*
14
6
*
11
25
32
18
7
7
*
25
25
33
17
*
*
*
10
27
29
14
11
10
0%
15
29
30
15
7
4
1,860
1,950
1,540
1,750
1,960
1,750
2,000
1,600
U.S.
ADULT COMPOSITION OF HOUSEHOLD
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
3,001 to 3,500 sq ft
3,501 sq ft or more
Median (sq ft)
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
*
13
28
27
15
9
9
1,900
*
9
23
29
17
12
12
2,050
1%
23
38
24
9
3
2
1,560
*
24
42
19
8
4
2
1,500
1%
18
34
25
13
7
3
1,700
1%
14
22
33
15
11
4
1,900
CHILDREN IN HOME
Children
No
under 18 children
in home in home
*
9
22
25
17
13
15
2,100
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 20 o
*
16
30
28
14
7
5
1,800
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-19
HOME SIZE AND PRICE PER SQUARE FOOT, BY REGION
(Median)
BUYERS WHO PURCHASED A HOME IN THE
Florida
All homes purchased
Square feet
1,860
Price per square foot
$105
Detached single-family home
Square feet
1,990
Price per square foot
$105
Townhouse or row house
Square feet
1,600
Price per square foot
$110
Duplex/apartment/condo in 2-4 unit building
Square feet
1,360
Price per square foot
$117
Apartment/condo in building with 5 or more units
Square feet
1,200
Price per square foot
$80
U.S.
Northeast
Midwest
South
West
1,900
$110
1,750
$120
1,800
$95
2,010
$100
1,800
$150
2,000
$110
1,800
$120
1,900
$100
2,100
$100
1,900
$150
1,660
$130
1,670
$130
1,450
$100
1,870
$125
1,490
$220
1,480
$120
1,570
$120
1,370
$80
1,500
$115
1,480
$320
1,400
$110
1,400
$160
1,400
$90
1,640
$105
1,280
$140
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 21 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-20
NUMBER OF BEDROOMS AND BATHROOMS, BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
All First-time
Buyers
Buyers
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
1%
22
78
3
4
74
22
2
1%
19
80
3
7
79
14
2
Repeat
Buyers
0%
22
77
3
3
73
24
2
BUYERS OF
Previously
New
Owned
Homes
Homes
*
10
90
3
*
68
32
2
1%
25
75
3
5
77
18
2
U.S.
All First-time
Buyers
Buyers
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
*
13
87
3
15
63
22
2
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
1%
13
87
3
27
61
12
2
Repeat
Buyers
*
13
86
3
9
64
27
2
BUYERS OF
Previously
New
Owned
Homes
Homes
*
8
92
3
2
62
36
2
*
14
86
3
18
63
19
2
Chapter 2, Page 22 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-21
NUMBER OF BEDROOMS AND BATHROOMS, BY ADULT HOUSEHOLD COMPOSITION AND CHILDREN IN HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
All Buyers
Married
couple
Single
female
1%
22
78
3
4
74
22
2
0%
16
84
3
4
69
27
2
*
39
61
3
3
93
4
2
Single Unmarried
male
couple
3%
28
69
3
8
72
19
2
Other
*
23
77
3
3
77
20
2
CHILDREN IN HOME
Children
No
under 18 children
in home in home
*
15
85
3
15
69
15
2
*
6
94
3
3
68
29
2
1%
27
72
3
5
75
20
2
U.S.
ADULT COMPOSITION OF HOUSEHOLD
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
All Buyers
Married
couple
Single
female
*
13
87
3
15
63
22
2
*
8
92
3
10
62
28
2
1%
26
74
3
24
66
10
2
Single Unmarried
male
couple
2% *
24
75
3
25
65
10
2
Other
*
17
83
3
26
61
13
2
CHILDREN IN HOME
Children
No
under 18 children
in home in home
*
13
87
3
19
58
23
2
4
96
4
13
56
31
2
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 23 o
1%
18
82
3
17
67
17
2
IN HOUSEHOLD
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 24 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-22
YEAR HOME BUILT, BY REGION
(Median)
BUYERS WHO PURCHASED A HOME IN THE
2014
2013 through 2010
2009 through 2006
2005 through 2001
2000 through 1986
1985 through 1960
1959 through 1912
1911 or earlier
Median
Florida
20%
4
9
13
24
24
6
0
1998
U.S. Northeast
15%
7%
3
1
8
4
11
7
21
17
25
29
15
29
3
7
1991
1972
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Midwest
8%
2
4
10
23
25
23
6
1980
South
22%
5
10
12
21
23
8
1
2000
West
14%
3
8
13
21
26
15
1
1992
Chapter 2, Page 25 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-23
IMPORTANCE OF COMMUTING COSTS
(Percentage Distribution)
IMPORTANCE OF COMMUTING COSTS
(Percentage Distribution)
Florida
Florida
Very Important
Somewhat Important
Not Important
Very Important,
27%
27%
32%
41% Not Important,
41%
Somewhat
Important, 32%
IMPORTANCE OF COMMUTING COSTS
(Percentage Distribution)
U.S.
Very Important
Somewhat Important
Not Important
U.S.
30%
38%
32%
Not Important,
32%
Very Important,
30%
Somewhat
Important, 38%
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 26 o
CHARACTERISTICS OF HOMES PURCHASED
IMPORTANCE OF HOME'S ENVIRONMENTALLY FRIENDLY
FEATURES
Exhibit 2-24
IMPORTANCE OF HOME'S ENVIRONMENTALLY FRIENDLY FEATURES
(Percentage Distribution)
(Percentage Distribution)
Florida
Florida
Heating and cooling costs
Energy efficient appliances
Energy efficient lighting
Landscaping for energy
conservation
Environmentally friendly
community features
Solar panels installed on home
Heating and cooling costs
Very
Important
Somewhat
Important
Not
Important
35%
26
25
12
48%
43
43
36
17%
31
32
53
13
34
53
4
9
87
35%
Energy efficient appliances
26%
Energy efficient lighting
25%
48%
17%
43%
31%
43%
Landscaping for energy
conservation
12%
36%
Environmentally friendly
community features
13%
34%
32%
53%
53%
Solar panels installed on home 4% 9%
87%
0%
20%
40%
Very Important
60%
Somewhat Important
80%
100%
Not Important
IMPORTANCE OF HOME'S ENVIRONMENTALLY FRIENDLY
FEATURES
(Percentage Distribution)
U.S.
U.S.
Very
Important
Heating and cooling costs
Energy efficient appliances
Energy efficient lighting
Landscaping for energy
conservation
Environmentally friendly
community features
Solar panels installed on home
Somewhat
Important
35%
22
22
10
49%
45
45
37
Not
Important
Heating and cooling costs
15%
33
33
53
Energy efficient appliances
10
34
56
2
9
89
35%
49%
22%
Energy efficient lighting
22%
Landscaping for energy
conservation
10%
Environmentally friendly
community features
10%
45%
Missing
Total
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
33%
53%
34%
56%
89%
20%
Very Important
Valid
33%
37%
Solar panels installed on home 2% 9%
0%
15%
45%
40%
60%
Somewhat Important
80%
100%
Not Important
A26 - How important were the following when you were searching for a home to purchase? - Solar panels installed on your home
Frequency Percent
Valid Percent
Cumulative Percent
Very Important 142
1.7
1.8
1.8
Somewhat Important
664
7.9
8.4
10.2
Not Important 7088
83.8
89.8
100
Total
7895
93.4
100
System
559
6.6
8454
100
Chapter 2, Page 27 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-25
ENVIRONMENTALLY FRIENDLY FEATURES CONSIDERED "VERY IMPORTANT", BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Heating and cooling costs
Energy efficient appliances
Energy efficient lighting
Landscaping for energy
conservation
Environmentally friendly
community features
Solar panels installed on home
Florida
35%
26
U.S.
Northeast
Midwest
South
West
35%
22
42%
17
31%
18
38%
27
30%
20
25
12
22
10
16
6
16
6
26
11
23
14
13
10
8
7
11
12
4
2
2
1
3
3
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 28 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-26
ENVIRONMENTALLY FRIENDLY FEATURES CONSIDERED "VERY IMPORTANT", BY YEAR HOME WAS BUILT
(Percentage Distribution)
Heating and cooling costs
Energy efficient appliances
Energy efficient lighting
Landscaping for energy
conservation
Environmentally friendly
community features
Solar panels installed on home
2013
2009
2005
through through through
2010
2006
2001
2000
through
1986
1985
through
1960
1959
through 1911 or
1911 earlier
Florida
35%
U.S.
2014
35%
50%
44%
37%
31%
30%
33%
32%
36%
26
22
48
30
27
20
16
15
15
13
25
12
22
10
43
18
25
10
25
13
20
9
17
9
16
9
17
7
13
6
13
10
22
10
8
8
8
7
7
7
4
2
5
3
2
2
2
2
1
2
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 29 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-27
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, BY LOCATION
(Percent of Respondents)
Florida
All Buyers
Price of home
Size of home
Condition of home
Distance from job
Lot size
Style of home
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
Other compromises not listed
None - Made no compromises
BUYERS WHO PURCHASED A HOME IN A
Urban/
Resort/
Suburb/ Small Central
Recreation
Subdivision
town
city Rural
area
21%
19
18
9
13
10
6
6
4
2
8
35
20%
17
21
11
15
9
4
4
4
2
11
31
21%
19
11
6
10
6
10
10
3
3
5
40
27%
21
12
8
12
12
4
6
4
*
2
40
24%
24
21
18
11
16
3
11
5
3
8
42
16%
19
22
*
16
16
19
3
*
*
3
28
U.S.
All Buyers
Price of home
Size of home
Condition of home
Lot size
Style of home
Distance from job
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
None - Made no compromises
Other compromises not listed
BUYERS WHO PURCHASED A HOME IN A
Urban/
Resort/
Suburb/ Small Central
Recreation
Subdivision
town
city Rural
area
20%
17
19
14
13
13
6
6
4
2
35
7
20%
16
17
15
13
13
6
5
5
2
35
8
17%
20
19
13
13
13
7
4
1
1
39
6
25%
21
21
13
14
11
4
13
6
1
31
7
18%
16
19
12
14
17
6
5
3
2
39
8
20%
17
17
17
14
7
12
4
1
*
35
6
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 30 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-28
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, FIRST-TIME AND
REPEAT BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage of Respondents)
Florida
All First-time
Buyers
Buyers
Price of home
Size of home
Condition of home
Distance from job
Lot size
Style of home
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
Other compromises not listed
None - Made no compromises
21%
19
18
9
13
10
6
6
4
2
8
35
21%
26
14
16
16
9
7
6
6
4
6
31
Repeat
Buyers
21%
17
20
7
13
11
6
6
3
2
8
36
BUYERS OF
Previously
New
Owned
Homes
Homes
21%
17
2
13
19
8
7
6
6
4
5
47
22%
20
23
9
12
11
6
6
3
2
9
31
U.S.
All First-time
Buyers
Buyers
Price of home
Size of home
Condition of home
Lot size
Style of home
Distance from job
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
None - Made no compromises
Other compromises not listed
20%
17
19
14
13
13
6
6
4
2
35
7
22%
20
19
16
15
18
8
8
6
2
29
7
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Repeat
Buyers
19%
16
19
13
12
11
6
5
3
1
39
8
BUYERS OF
Previously
New
Owned
Homes
Homes
20%
16
3
19
11
14
6
7
4
2
43
6
20%
18
22
13
14
13
6
6
4
1
34
8
Chapter 2, Page 31 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-29
CHARACTERISTICS OF HOME ON WHICH BUYER COMPROMISED, BY ADULT COMPOSITION OF
HOUSEHOLD
(Percentage of Respondents)
Florida
ADULT COMPOSITION OF HOUSEHOLD
Price of home
Size of home
Condition of home
Distance from job
Lot size
Style of home
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
Other compromises not listed
None - Made no compromises
All
Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
21%
19
18
9
13
10
6
6
4
2
8
35
20%
19
18
10
17
11
7
6
5
2
10
34
21%
18
24
7
2
6
4
4
2
3
7
37
28%
25
13
9
9
13
6
6
*
*
6
31
27%
20
13
3
20
10
*
10
7
*
*
40
15%
15
31
15
8
15
15
15
*
8
*
39
CHILDREN IN HOME
Children
No
under 18 children
in home in home
27%
24
22
23
18
13
7
6
7
8
6
26
19%
17
17
4
11
9
6
6
2
*
9
39
* Less than 1 percent
U.S.
ADULT COMPOSITION OF HOUSEHOLD
Price of home
Size of home
Condition of home
Lot size
Style of home
Distance from job
Distance from friends or family
Quality of the neighborhood
Quality of the schools
Distance from school
None - Made no compromises
Other compromises not listed
All
Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
20%
17
19
14
13
13
6
6
4
2
35
7
20%
17
18
15
13
14
6
6
5
1
34
8
20%
16
17
10
13
10
4
6
2
2
41
7
19%
16
21
12
9
13
6
10
3
*
41
6
21%
21
24
19
17
17
11
8
5
2
27
6
18%
13
19
7
18
14
6
10
6
7
38
11
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
CHILDREN IN HOME
Children
No
under 18 children
in home in home
21%
20
21
17
16
18
7
7
6
4
29
6
Chapter 2, Page 32 o
19%
15
17
12
12
10
6
6
3
*
39
8
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-30
EXPECTED LENGTH OF TENURE IN HOME PURCHASED, FIRST-TIME AND REPEAT
BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS OF
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 or more years
Don't Know
Median
All Buyers
First-time
Buyers
Repeat
Buyers
3%
4
9
1
12
6
28
37
15
4%
5
9
1
16
3
28
35
10
3%
3
9
1
11
7
28
38
15
New
Previously
Homes Owned Homes
2%
3
14
1
12
2
26
39
16
4%
4
8
1
12
7
28
37
15
U.S.
BUYERS OF
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 or more years
Don't Know
Median
All Buyers
First-time
Buyers
Repeat
Buyers
2%
4
9
2
14
6
26
38
14
1%
3
12
3
16
4
23
38
10
2%
4
7
2
14
6
28
38
15
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
New
Previously
Homes Owned Homes
2%
3
8
2
14
5
27
39
15
2%
4
9
2
15
6
26
37
11
Chapter 2, Page 33 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-31
EXPECTED LENGTH OF TENURE IN HOME PURCHASED, BY AGE
(Percentage Distribution)
Florida
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 or more years
Don't Know
Median
All Buyers
3%
4
9
1
12
6
28
37
15
18 to 24
*
*
33
*
*
*
*
67
4
AGE OF HOME BUYER
25 to 44
45 to 64
2%
1%
7
2
13
10
1
1
20
9
5
6
25
38
27
32
10
20
65 or older
7%
2
5
1
9
7
18
51
15
18 to 24
*
8
16
4
22
*
10
40
8
AGE OF HOME BUYER
25 to 44
45 to 64
1%
2%
3
3
11
7
3
2
17
12
6
5
27
31
32
38
10
15
65 or older
3%
7
3
*
10
7
20
49
15
* Less than 1 percent
U.S.
All Buyers
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 or more years
Don't Know
Median
2%
4
9
2
14
6
26
38
14
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 34 o
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-32
FACTORS THAT COULD CAUSE BUYER TO MOVE, BY AGE
(Percent of Respondents)
Florida
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
37%
27
13
10
5
1
7
50%
10
30
10
*
*
*
31%
13
30
15
10
*
1
42%
30
8
7
3
3
8
38%
39
1
10
2
*
11
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
40%
23
16
8
6
1
6
39%
7
30
7
11
3
2
37%
15
24
10
10
1
3
Move with life changes (addition to family,
marriage, children move out, retirement, etc.)
Never moving-forever home
Move with job or career change
May desire better area/neighborhood
May outgrow home
Will flip home
Other
U.S.
Move with life changes (addition to family,
marriage, children move out, retirement, etc.)
Never moving-forever home
Move with job or career change
May desire better area/neighborhood
May outgrow home
Will flip home
Other
45%
27
13
7
1*
2
6
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 2, Page 35 o
41%
40
2
5
1
11
CHARACTERISTICS OF HOMES PURCHASED
Exhibit 2-33
FACTORS THAT COULD CAUSE BUYER TO MOVE, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents)
Florida
ADULT COMPOSITION OF HOUSEHOLD
Move with life changes (addition to family,
marriage, children move out, retirement, etc.)
Never moving-forever home
Move with job or career change
May desire better area/neighborhood
May outgrow home
Will flip home
Other
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
37%
27
13
10
5
1
7
34%
27
15
11
5
2
7
44%
27
13
7
*
*
9
36%
28
14
11
6
*
6
50%
23
3
7
10
3
3
46%
23
8
8
8
*
8
U.S.
Move with life changes (addition to family,
marriage, children move out, retirement, etc.)
Never moving-forever home
Move with job or career change
May desire better area/neighborhood
May outgrow home
Will flip home
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
ADULT COMPOSITION OF HOUSEHOLD
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
40%
23
16
8
6
1
6
38%
25
18
8
6
1
5
52%
21
9
8
2
1
7
38%
20
18
9
4
4
7
41%
15
14
10
13
2
6
43%
26
8
6
3
1
13
CHILDREN IN HOME
Children
No
under 18 children
in home in home
40%
31
9
8
3
1
8
40%
31
9
8
3
1
8
CHILDREN IN HOME
Children
No
under 18 children
in home in home
38%
19
22
9
8
1
3
Chapter 2, Page 36 o
42%
26
13
7
4
2
7
THE HOME SEARCH PROCESS
Exhibit 3-1
Exhibit 3-14
FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, FIRST-TIME AND REPEAT
BUYERS
FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, BY AGE
INFORMATION SOURCES USED IN HOME SEARCH, BY FIRST-TIME AND REPEAT BUYERS,
AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
INFORMATION SOURCES USED IN HOME SEARCH, BY AGE
FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES
USEFULNESS OF INFORMATION SOURCES
LENGTH OF SEARCH, BY REGION
LENGTH OF SEARCH FOR BUYERS WHO USED AN AGENT, BY FIRST-TIME AND REPEAT
BUYERS
WHERE BUYER FOUND THE HOME THEY PURCHASED, 2001-2014
BUYER INTEREST IN PURCHASING A HOME IN FORECLOSURE, BY FIRST-TIME AND REPEAT
BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
MOST DIFFICULT STEPS OF HOME BUYING PROCESS BY FIRST-TIME AND REPEAT BUYERS
AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
USE OF INTERNET TO SEARCH FOR HOMES, 2003-2015
ACTIONS TAKEN AS A RESULT OF INTERNET HOME SEARCH, FIRST-TIME AND REPEAT
BUYERS
CHARACTERISTICS OF HOME SEARCHERS AND SEARCH ACTIVITY, BY USE OF INTERNET
Exhibit 3-15
Exhibit 3-16
Exhibit 3-17
Exhibit 3-18
Exhibit 3-20
Exhibit 3-21
INFORMATION SOURCES USED IN HOME SEARCH, BY USE OF INTERNET
WHERE BUYERS FOUND THE HOME THEY PURCHASED, BY USE OF INTERNET
METHOD OF HOME PURCHASE, BY USE OF INTERNET
VALUE OF WEB SITE FEATURES
MOBILE SEARCH BY FIRST-TIME AND REPEAT BUYERS
SATISFACTION IN BUYING PROCESS
Exhibit 3-2
Exhibit 3-3
Exhibit 3-4
Exhibit 3-5
Exhibit 3-6
Exhibit 3-7
Exhibit 3-8
Exhibit 3-9
Exhibit 3-10
Exhibit 3-11
Exhibit 3-12
Exhibit 3-13
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-1
FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Looked online for properties for sale
Contacted a real estate agent
Looked online for information about the home buying process
Drove-by homes/neighborhoods
Talked with a friend or relative about home buying process
Contacted a bank or mortgage lender
Visited open houses
Looked in newspapers, magazines, or home buying guides
Contacted builder/visited builder models
Contacted a home seller directly
Attended a home buying seminar
Looked up information about different neightborhoods or areas
(schools, local lifestyle/nightlife, parks, public transpo
Read books or guides about the home buying process
Other
All
Buyers
First-time
Buyers
Repeat
Buyers
37%
15
10
6
2
17
2
*
*
2
*
*
25%
25
17
8
4
17
*
*
*
*
*
*
46%
7
4
4
*
18
4
*
*
4
*
*
*
10
*
4
*
14
All
Buyers
First-time
Buyers
Repeat
Buyers
U.S.
Looked online for properties for sale
Contacted a real estate agent
Looked online for information about the home buying process
Contacted a bank or mortgage lender
Drove-by homes/neighborhoods
Talked with a friend or relative about home buying process
Visited open houses
Looked up information about different neightborhoods or areas
(schools, local lifestyle/nightlife, parks, public transpo
Contacted builder/visited builder models
Attended a home buying seminar
Contacted a home seller directly
Looked in newspapers, magazines, or home buying guides
Read books or guides about the home buying process
Other
* Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
42%
14
13
7
7
5
3
33%
13
23
11
3
10
3
48%
15
6
5
9
2
2
2
2
*
*
*
*
6
1
1
*
*
*
*
3
3
2
*
1
1
*
8
THE HOME SEARCH PROCESS
Exhibit 3-2
FIRST STEP TAKEN DURING THE HOME BUYING PROCESS, BY AGE
(Percentage Distribution)
Florida
AGE OF HOME BUYER
Looked online for properties for sale
Contacted a real estate agent
Looked online for information about the home buying process
Drove-by homes/neighborhoods
Talked with a friend or relative about home buying process
Contacted a bank or mortgage lender
Visited open houses
Looked in newspapers, magazines, or home buying guides
Contacted builder/visited builder models
Contacted a home seller directly
Attended a home buying seminar
Looked up information about different neightborhoods or areas
(schools, local lifestyle/nightlife, parks, public transpo
All Buyers
37%
15
10
6
2
17
2
*
*
2
*
*
18-24
*
*
*
*
100
*
100
*
*
*
*
*
25-44
28%
16
16
8
*
32
*
*
*
*
*
*
45-64
63%
*
6
*
*
6
6
*
*
6
*
*
*
10
*
*
*
*
*
13
Read books or guides about the home buying process
Other
65 or
older
*
*
*
*
*
*
*
*
*
*
*
*
*
100
U.S.
AGE OF HOME BUYER
Looked online for properties for sale
Contacted a real estate agent
Looked online for information about the home buying process
Contacted a bank or mortgage lender
Drove-by homes/neighborhoods
Talked with a friend or relative about home buying process
Visited open houses
Looked up information about different neightborhoods or areas
(schools, local lifestyle/nightlife, parks, public transpo
Contacted builder/visited builder models
Attended a home buying seminar
Contacted a home seller directly
Looked in newspapers, magazines, or home buying guides
Read books or guides about the home buying process
Other
* Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
All Buyers 18 to 24 25 to 44 45 to 64
42%
43%
40%
47%
14
*
13
15
65 or
older
34%
29
13
7
7
5
3
19
5
5
24
*
17
9
6
6
2
7
6
8
1
4
*
*
7
*
*
2
2
*
*
*
*
*
*
3
1
1
*
2
2
*
1
*
9
*
*
*
*
6
*
*
5
1
*
2
*
*
7
*
*
22
THE HOME SEARCH PROCESS
Exhibit 3-3
INFORMATION SOURCES USED IN HOME SEARCH, BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF
NEW AND PREVIOUSLY OWNED HOMES
(Percent of Respondents)
Florida
Online website
Real estate agent
Yard sign
Open house
Mobile or tablet website or
application
Mobile or tablet search engine
Online video site
Print newspaper advertisement
Home builder
Home book or magazine
Billboard
Television
Relocation company
BUYERS OF
New
Previously
Homes Owned Homes
All Buyers
First-time Buyers
Repeat
Buyers
88%
88
43
40
97%
85
42
31
85%
89
44
42
86%
82
37
53
89%
90
45
37
51
44
32
20
27
13
5
3
2
69
57
29
10
30
7
12
3
3
45
40
33
23
26
15
3
3
2
45
44
35
25
74
24
21
7
1
53
45
31
19
13
10
1
1
3
U.S.
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Yard sign
Open house
Online video site
Home builder
Print newspaper advertisement
Home book or magazine
Billboard
Television
Relocation company
BUYERS OF
New
Previously
Homes Owned Homes
All Buyers
First-time Buyers
Repeat
Buyers
89%
87
90%
87
88%
88
81%
76
90%
90
57
54
51
48
29
20
20
13
6
3
3
65
61
49
44
23
16
19
13
6
5
3
53
50
51
49
31
22
21
13
5
3
4
50
49
44
56
33
68
23
19
16
7
6
59
55
51
46
27
10
20
12
3
3
3
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-4
INFORMATION SOURCES USED IN HOME SEARCH, BY AGE
(Percent of Respondents)
Florida
AGE OF HOME BUYER
Online website
Real estate agent
Yard sign
Open house
Mobile or tablet website or
application
Mobile or tablet search engine
Online video site
Print newspaper advertisement
Home builder
Home book or magazine
Billboard
Television
Relocation company
All Buyers
88%
88
43
20
18 to 24
90%
100
*
33
25 to 44
98%
88
48
36
45 to 64
91%
87
42
44
65 or older
72%
87
40
43
27
50
75
42
35
13
5
70
10
62
31
37
30
32
34
3
27
13
5
3
2
*
67
*
33
*
*
13
29
7
7
4
4
18
26
15
5
2
2
31
23
18
3
3
2
* Less than 1 percent
U.S.
AGE OF HOME BUYER
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Yard sign
Open house
Online video site
Home builder
Print newspaper advertisement
Home book or magazine
Billboard
Television
Relocation company
All Buyers
89%
87
18 to 24
92%
90
25 to 44
94%
86
45 to 64
89%
89
65 or older
77%
88
57
54
51
48
29
20
64
58
37
23
16
16
71
67
52
49
26
18
47
44
52
49
31
21
33
32
43
42
32
21
20
13
6
3
3
21
10
5
2
3
17
13
5
4
4
23
14
5
4
5
24
14
4
2
2
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-5
FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES
(Percentage Distribution)
Florida
FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES
(Percentage Distribution)
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Yard sign
Open house
Online video site
Home builder
Print newspaper advertisement
Home book or magazine
Billboard
Television
Relocation company
Frequently
74%
68
33
Occasionally
15%
20
18
Rarely or
not at all
12%
12
49
30
15
12
13
11
5
2
1
1
1
15
28
28
19
16
15
10
4
2
2
56
57
60
68
74
80
87
95
97
98
Florida
Online website
74
Real estate agent
Mobile or tablet website or…
18
30
Yard sign
Online video site
57
28
13
Home builder
56
28
12
60
19
11
68
16
5
74
15
Home book or magazine 2
80
10
87
Billboard 1 4
95
Television 12
97
Relocation company 12
* Less than 1 percent
0%
12
49
15
15
Open house
12
20
33
Mobile or tablet search engine
Print newspaper advertisement
15
68
98
20%
40%
Frequently
60%
Occasionally
80%
100%
Rarely or not at all
FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES
(Percentage Distribution)
U.S.
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Yard sign
Open house
Online video site
Home builder
Print newspaper advertisement
Home book or magazine
Billboard
Television
Relocation company
Frequently
77%
68
Occasionally
12%
19
Rarely or
not at all
12%
12
41
37
18
14
12
8
4
3
2
1
1
16
17
33
34
17
12
16
10
4
3
2
43
46
50
53
72
80
80
87
95
97
96
U.S.
Online website
77
Real estate agent
12
68
Mobile or tablet website or
application
19
41
Mobile or tablet search engine
16
37
Yard sign
8
Print newspaper advertisement
4
Home book or magazine
3
50
34
12
Home builder
46
33
14
Online video site
53
17
72
12
80
16
80
10
87
Billboard 2 4
95
Television 1 3
97
Relocation company 12
0%
96
20%
Frequently
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
43
17
18
Open house
12
12
40%
Occasionally
60%
80%
Rarely or not at all
100%
THE HOME SEARCH PROCESS
Exhibit 3-6
USEFULNESS OF INFORMATION SOURCES
(Percentage Distribution Among Buyers that Used Each Source)
USEFULNESS OF INFORMATION SOURCES
(Percentage Distribution Among Buyers that Used Each Source )
Florida
Florida
Very Somewhat
Useful
Useful
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Home builder
Online video site
Open house
Yard sign
Relocation company
Billboard
Print newspaper advertisement
Television
Home book or magazine
Real estate agent
Mobile or tablet search engine
77%
79
20%
17
3%
4
67
32
1
64
49
41
29
35
22
21
34
37
51
58
53
78
71
Online website
Not
Useful
2
14
8
13
13
*
7
77
79
Mobile or tablet website or…
67
Home builder
49
Yard sign
Billboard
21
Print newspaper advertisement
66
29
59
21
29
23
8
13
53
13
78
0
71
13
7
66
21
43
Home book or magazine
14
58
Television
13
43
18
37
35
22
1
2
51
29
Relocation company
4
34
41
Open house
3
17
32
64
Online video site
20
29
18
29
59
0%
20%
40%
Very Useful
23
60%
80%
Somewhat Useful
100%
Not Useful
USEFULNESS OF INFORMATION SOURCES
(Percentage Distribution Among Buyers that Used Each Source )
U.S.
U.S.
Online website
Very Somewhat
Useful
Useful
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Home builder
Online video site
Open house
Yard sign
Relocation company
Billboard
Print newspaper advertisement
Television
Home book or magazine
Not
Useful
82%
78
16%
19
2%
3
72
67
43
44
38
35
33
25
27
31
46
49
54
57
53
63
2
3
11
7
8
8
14
13
18
14
17
63
65
62
19
20
21
82
Real estate agent
78
Mobile or tablet website or…
Home builder
43
44
Open house
Billboard
54
8
8
53
25
14
63
13
63
14
19
65
17
0%
7
57
18
Television
11
49
33
Print newspaper advertisement
3
46
35
Relocation company
2
31
38
Yard sign
3
27
67
Online video site
20
62
20%
Very Useful
2
19
72
Mobile or tablet search engine
Home book or magazine
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
16
40%
21
60%
Somewhat Useful
80%
Not Useful
100%
THE HOME SEARCH PROCESS
Exhibit 3-7
LENGTH OF SEARCH, BY REGION
(Median)
BUYERS WHO PURCHASED A HOME IN THE
Number of Weeks Searched
2001
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Number of homes viewed
10
U.S.
7
8
8
8
8
8
10
12
12
12
12
12
10
10
Northeast
7
10
12
10
12
12
12
12
14
12
12
12
12
12
Midwest
7
8
8
8
8
8
10
10
10
10
12
10
10
10
South
7
8
8
8
8
8
8
10
10
10
10
10
10
10
West
7
6
8
6
8
8
10
12
12
12
12
12
10
10
10
10
10
10
10
10
Florida
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-8
LENGTH OF SEARCH FOR BUYERS WHO USED AN AGENT, BY FIRST-TIME AND REPEAT BUYERS
(Median Weeks)
Florida
All
Buyers
Total number of weeks searched
Number of weeks searched before
contacting agent
Buyers who First-time
Used an Agent
Buyers
10
3
10
3
Repeat
Buyers
12
3
10
3
LENGTH OF SEARCH FOR BUYERS WHO USED AN AGENT, BY
AGE AND BY FIRST-TIME AND REPEAT BUYERS
(Median)
Florida
14
12
12
10
10
10
10
8
6
3
4
3
3
2
0
All Buyers
Buyers who Used an First-time Buyers
Agent
Total number of weeks searched
Repeat Buyers
Number of weeks searched before contacting agent
U.S.
All
Buyers
Total number of weeks searched
Number of weeks searched before
contacting agent
Buyers who First-time
Used an Agent
Buyers
10
N/A
10
2
Repeat
Buyers
12
3
10
2
LENGTH OF SEARCH FOR BUYERS WHO USED AN AGENT, BY
AGE AND BY FIRST-TIME AND REPEAT BUYERS
(Median)
U.S.
14
12
12
10
10
10
10
8
6
4
3
2
2
2
0
All Buyers
Buyers who Used an
Agent
Total number of weeks searched
First-time Buyers
Number of weeks searched before contacting agent
NA=Not applicable
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Repeat Buyers
THE HOME SEARCH PROCESS
Exhibit 3-9
WHERE BUYER FOUND THE HOME THEY PURCHASED, 2001-2014
(Percentage Distribution)
Florida
Real estate agent
Internet
Yard sign/open house sign
Friend, relative or neighbor
Home builder or their agent
Print newspaper advertisement
Directly from sellers/Knew the sellers
Home book or magazine
Other
2014
36%
39
8
6
8
1
1
0
*
U.S.
Internet
Real estate agent
Yard sign/open house sign
Friend, relative or neighbor
Home builder or their agent
Directly from sellers/Knew the sellers
Print newspaper advertisement
Home book or magazine
Other
* Less than 1 percent
2001
8%
48
15
8
3
4
7
2
5
2003
11%
41
16
7
7
4
7
1
6
100%
90%
80%
5
6
2
1
7
7
4
4
3
7
8
7
70%
2004
15%
38
16
7
7
5
5
2
4
4
2
5
2005
24%
36
15
7
7
3
5
1
--
2006
24%
36
15
8
8
3
5
1
-1
5
0
1
5
3
3
5
7
8
7
7
8
60%
16
2008
32%
34
15
7
7
2
3
1
--
2009
36%
36
12
6
5
2
2
*
-0
1
3
3
2010
37%
38
11
6
4
2
2
*
--
2011
40%
35
11
6
5
2
2
*
-0
1
3
2
7
8
2012
42%
34
10
6
5
2
1
*
-0
2
2
5
6
2013
43%
33
9
6
5
2
1
*
1
2014
43%
33
9
6
5
3
1
*
--
0*
2
2
4
2015
44%
33
9
6
6
2
1
*
-2*
2
5
0
1*
2
5
1
1*
2
0
1*
3
5
5
6
6
2
6
6
6
6
6
11
11
10
9
9
9
33
33
33
44%
7
8
12
15
7
14
15
15
2007
29%
34
14
8
8
3
3
1
--
15
16
38
35
34
36
50%
34
34
36
40%
30%
48
36
38
41
20%
29%
24%
10%
8%
11%
32%
36%
37%
2009
2010
40%
42%
43%
43%
2011
2012
2013
2014
24%
15%
0%
2001
Internet
2003
Real estate agent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
2004
2005
Yard sign/open house sign
2006
Friend, relative or neighbor
2007
2008
Home builder or their agent
Directly from sellers/Knew the sellers
Print newspaper advertisement
Home book or magazine
2015
Other
THE HOME SEARCH PROCESS
Exhibit 3-10
BUYER INTEREST IN PURCHASING A HOME IN FORECLOSURE, BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS
OF NEW AND PREVIOUSLY OWNED HOMES
(Percent of Respondents)
Florida
Did not consider purchasing a home in foreclosure
Considered purchasing a home in foreclosure, but did not:
Could not find the right home
The process was too difficult or complex
The home was in poor condition
The home price was too high
The neighborhood was undesirable
Financing options were not attractive
First-time Repeat
Buyers Buyers
All Buyers
51%
41%
54%
25
12
16
5
5
4
27
19
25
10
8
7
24
9
13
3
4
3
BUYERS OF
New
Previously
Homes
Owned Homes
69%
45%
18
7
6
1
1
2
27
13
18
6
7
4
U.S.
Did not consider purchasing a home in foreclosure
Considered purchasing a home in foreclosure, but did not:
Could not find the right home
The process was too difficult or complex
The home was in poor condition
The home price was too high
The neighborhood was undesirable
Financing options were not attractive
N/A- Not Applicable
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
First-time Repeat
Buyers Buyers
All Buyers
59%
48%
64%
23
11
10
4
4
3
28
15
15
6
6
6
21
9
7
3
3
2
BUYERS OF
New
Previously
Homes
Owned Homes
76%
55%
14
6
5
4
3
2
25
12
11
4
4
3
THE HOME SEARCH PROCESS
Exhibit 3-11
MOST DIFFICULT STEPS OF HOME BUYING PROCESS BY FIRST-TIME AND REPEAT BUYERS AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
Finding the right property
Paperwork
Understanding the process and steps
No difficult steps
Getting a mortgage
Saving for the down payment
Appraisal of the property
Other
All Buyers
First-time Buyers
Repeat Buyers
49%
24
9
19
15
10
5
6
51%
31
21
12
17
23
6
6
49%
21
4
22
15
5
5
6
BUYERS OF
New
Previously
Homes Owned Homes
46%
17
7
22
15
13
3
9
51%
25
9
19
15
10
6
6
U.S.
Finding the right property
Paperwork
Understanding the process and steps
Getting a mortgage
Saving for the down payment
Appraisal of the property
No difficult steps
Other
All Buyers
First-time Buyers
Repeat Buyers
51%
23
14
13
13
5
17
6
51%
29
30
17
25
7
9
5
51%
20
6
11
7
4
21
6
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
BUYERS OF
New
Previously
Homes Owned Homes
43%
21
12
13
12
2
21
6
53%
24
14
13
13
6
16
6
THE HOME SEARCH PROCESS
Exhibit 3-12
USE OF INTERNET TO SEARCH FOR HOMES, 2003-2015
U.S.
Frequently
42%
53%
57%
59%
66%
69%
76%
74%
75%
79%
81%
80%
82%
74%
2003
2004
2005
2005
2007
2008
2009
2010
2011
2012
2013
2014
2015
Florida
Occasionally
29%
24%
22%
21%
18%
18%
13%
15%
13%
11%
11%
12%
10%
15%
88%
USE OF INTERNET TO SEARCH FOR HOMES
100%
90%
80%
18%
70%
24%
22%
13%
15%
13%
76%
74%
75%
2009
2010
2011
18%
11%
11%
79%
81%
2012
2013
12%
10%
15%
21%
60%
29%
50%
40%
30%
53%
20%
57%
59%
2005
2005
66%
69%
2007
2008
80%
82%
2014
2015
74%
42%
10%
0%
2003
2004
Frequently
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Occasionally
Florida
THE HOME SEARCH PROCESS
Exhibit 3-13
ACTIONS TAKEN AS A RESULT OF INTERNET HOME SEARCH, FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents Among Buyers Who Used the Internet)
Florida
All
First-time
Repeat
Buyers
Buyers
Buyers
Drove by or viewed home
20%
30%
17%
Walked through home viewed online
61
62
61
Found the agent used to search for or buy home
39
32
41
Requested more information
28
30
28
Looked for more information on how to get a mortgage and general
11
home 29
buyers tips 5
Pre-qualified for a mortgage online
12
15
11
Contacted builder/developer
15
18
13
Applied for a mortgage online
8
12
6
Found a mortgage lender online
38
43
37
U.S.
Walked through home viewed online
Saw exterior of homes/neighborhood, but did not
walk through home
Found the agent used to search for or buy home
Requested more information
Looked for more information on how to get a
mortgage and general home buyers tips
Pre-qualified for a mortgage online
Contacted builder/developer
Applied for a mortgage online
Found a mortgage lender online
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
All
Buyers
65%
First-time
Buyers
61%
Repeat
Buyers
67%
38
33
27
39
35
32
37
32
25
14
13
17
10
8
27
14
18
12
13
7
12
17
9
6
THE HOME SEARCH PROCESS
Exhibit 3-14
CHARACTERISTICS OF HOME SEARCHERS AND SEARCH ACTIVITY, BY
USE OF INTERNET
(Percentage Distribution)
Florida
Household Compostion
Married couple
Single female
Single male
Unmarried couple
Other
Median age (years)
Median income (2013)
Length of Search (Median weeks)
All buyers
First-time buyers
Repeat buyers
Number of Homes Visited (median)
Used Internet to Did Not Use Internet
Search
to Search
67%
50%
16
21
7
18
7
9
3
3
16
73
$78,900
$78,900
*
17
16
10
6
12
6
4
* Less than 1 percent
U.S.
Household Compostion
Married couple
Single female
Single male
Unmarried couple
Other
Median age (years)
Median income (2012)
Length of Search (Median weeks)
All buyers
First-time buyers
Repeat buyers
Buyers using an agent
Before contacting agent
Number of Homes Visited (median)
Used Internet to Did Not Use Internet
Search
to Search
68%
55%
14
21
8
15
7
5
2
4
42
65
$88,600
$64,400
10
5
10
5
12
6
10
4
10
*
3
*
10
5
* Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-15
INFORMATION SOURCES USED IN HOME SEARCH, BY USE OF INTERNET
(Percent of Respondents)
Florida
Online website
Real estate agent
Yard sign
Mobile or tablet website or
application
Open house
Mobile or tablet search engine
Online video site
Print newspaper advertisement
Home builder
Home book or magazine
Billboard
Television
Relocation company
Used
Internet to
Search
Did Not Use
Internet to
Search
95%
90
44
11%
68
21
55
38
47
34
20
26
13
4
3
2
4
47
7
4
14
35
7
10
*
*
Used
Internet to
Search
Did Not Use
Internet to
Search
94%
89
N/A
73
61
58
51
48
30
20
19
13
5
3
4
N/A
N/A
38
38
N/A
22
27
10
8
5
3
* Less than 1 percent
U.S.
Online website
Real estate agent
Mobile or tablet website or
application
Mobile or tablet search engine
Yard sign
Open house
Online video site
Print newspaper advertisement
Home builder
Home book or magazine
Billboard
Television
Relocation company
N/A Not Applicable
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
THE HOME SEARCH PROCESS
Exhibit 3-16
WHERE BUYERS FOUND THE HOME THEY PURCHASED, BY USE OF INTERNET
(Percentage Distribution)
Florida
Used Internet to
Search
Did Not Use
Internet to Search
43%
33
8
7
6
1
2
0
3%
53
8
19
14
3
*
*
Used Internet to
Search
Did Not Use
Internet to Search
47%
32
8
5
5
1
1
1
N/A
41
15
13
15
5
4
1
Internet
Real estate agent
Yard sign/open house sign
Home builder or their agent
Friend, relative or neighbor
Print newspaper advertisement
Directly from sellers/Knew the sellers
Home book or magazine
* Less than 1 percent
U.S.
Internet
Real estate agent
Yard sign/open house sign
Home builder or their agent
Friend, relative or neighbor
Directly from sellers/Knew the sellers
Print newspaper advertisement
Billboard
* Less than 1 percent
50%
47%
45%
41
40%
35%
32
30%
25%
20%
15
15
13
15%
8
10%
5
5%
5
5
1
0%
4
1
1
1
0%
Internet
Real estate Yard sign/open Home builder Friend, relative Directly from
Print
agent
house sign or their agent or neighbor sellers/Knew newspaper
the sellers advertisement
Used Internet to Search
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Did Not Use Internet to Search
Billboard
THE HOME SEARCH PROCESS
Exhibit 3-17
METHOD OF HOME PURCHASE, BY USE OF INTERNET
(Percentage Distribution)
Florida
Used Internet
to Search
Did Not Use Internet
to Search
85%
11
2
2
1
63%
23
6
6
3
Used Internet
to Search
Did Not Use Internet
to Search
88%
7
2
2
1
71%
16
4
8
1
Through a real estate agent/broker
Directly from builder or builder's agent
Directly from previous owner whom buyer didn't know
Directly from previous owner whom buyer knew
Other
* Less than 1 percent
U.S.
Through a real estate agent/broker
Directly from builder or builder's agent
Directly from previous owner whom buyer didn't know
Directly from previous owner whom buyer knew
Other
100%
90%
88%
80%
71%
70%
60%
50%
40%
30%
16
20%
7
10%
2
4
8
2
1
1
0%
Through a real estate
agent/broker
Directly from builder or
builder's agent
Directly from previous owner Directly from previous owner
whom buyer didn't know
whom buyer knew
Used Internet to Search
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Did Not Use Internet to Search
Other
THE HOME SEARCH PROCESS
Exhibit 3-18
VALUE OF WEB SITE FEATURES
(Percentage Distribution Among Buyers Who Used the Internet)
Florida
Photos
Detailed information about properties for sale
Virtual tours
Interactive maps
Real estate agent contact information
Neighborhood information
Detailed information about recently sold properties
Pending sales/contract status
Information about upcoming open houses
Videos
Real estate news or articles
Very
Useful
86%
78
41
42
34
35
23
23
19
23
7
Somewhat
Useful
11%
20
33
40
40
47
46
39
42
32
29
Not
Useful
2%
1
10
9
15
12
17
20
19
19
25
Did not
use/Not
Available
1%
1
16
8
12
7
15
18
19
27
40
Very
Useful
8
22
24
33
37
40
42
42
45
84
87%
Somewhat
Useful
24
33
34
37
41
42
35
32
33
15
11%
Not
Useful
28
20
20
16
13
9
10
14
11
*
1%
Did not
use/Not
Available
39
26
22
14
9
9
12
12
11
1
1%
* Less than 1 percent
U.S.
Real estate news or articles
Videos
Information about upcoming open houses
Pending sales/contract status
Detailed information about recently sold properties
Neighborhood information
Virtual tours
Real estate agent contact information
Interactive maps
Detailed information about properties for sale
Photos
Photos
Detailed information about properties for sale
Interactive maps
11% 1%
1%
84
15
45
Real estate agent contact information
42
Virtual tours
42
Neighborhood information
33
41
33
Information about upcoming open houses
24
Videos
22
Real estate news or articles
8
0%
Somewhat Useful
37
34
24
12
9
9
13
9
16
20
33
12
10
42
14
22
20
28
01
11
14
35
37
Pending sales/contract status
11
32
40
Detailed information about recently sold properties
Very Useful
87%
26
39
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Not Useful
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Did not use/Not Available
THE HOME SEARCH PROCESS
Exhibit 3-20
MOBILE SEARCH BY FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents Among those Who Used Mobile Search)
Found my home with a mobile
application
Found my agent with a mobile
application
Did not search for homes on
mobile device
Found my home with a mobile
application
Found my agent with a mobile
application
Repeat
Buyers
65
74
59
16
11
19
30
23
34
First-time
Buyers
All Buyers
Repeat
Buyers
65%
74%
59%
16%
11%
19%
74%
80%
70%
First-time
Buyers
All Buyers
65%
59%
60%
50%
40%
30%
20%
19%
16%
11%
10%
0%
All Buyers
First-time Buyers
Found my home with a mobile application
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Repeat Buyers
Found my agent with a mobile application
THE HOME SEARCH PROCESS
Exhibit 3-21
SATISFACTION IN BUYING PROCESS
(Percentage Distribution)
Florida
Very Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
58%
33
5
5
SATISFACTION IN BUYING PROCESS
Somewhat
Dissatisfied
5%
Very
Dissatisfied
5%
Very Satisfied
58%
Somewhat
Satisfied
32%
U.S.
Very Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
Somewhat
Dissatisfied
7%
59%
32
7
3
SATISFACTION IN BUYING PROCESS
Somewhat
Satisfied
32%
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Very
Dissatisfied
3%
Very Satisfied
58%
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-1
Exhibit 4-2
Exhibit 4-3
Exhibit 4-4
Exhibit 4-5
Exhibit 4-6
Exhibit 4-7
Exhibit 4-8
Exhibit 4-9
Exhibit 4-10
Exhibit 4-11
Exhibit 4-12
Exhibit 4-13
Exhibit 4-14
Exhibit 4-15
Exhibit 4-16
Exhibit 4-17
Exhibit 4-18
Exhibit 4-19
Exhibit 4-20
Exhibit 4-21
Exhibit 4-22
Exhibit 4-24
METHOD OF HOME PURCHASE, 2001-2015
METHOD OF HOME PURCHASE, BY REGION
METHOD OF HOME PURCHASE, NEW AND PREVIOUSLY OWNED HOMES
METHOD OF HOME PURCHASE, BY ADULT COMPOSITION OF HOUSEHOLD
AGENT REPRESENTATION DISCLOSURE, FIRST-TIME AND REPEAT BUYERS
BUYER REPRESENTATIVE ARRANGEMENT WITH AGENT, FIRST-TIME AND REPEAT BUYERS
HOW REAL ESTATE AGENT WAS COMPENSATED
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS, FIRST-TIME AND REPEAT BUYERS,
AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS, BY ADULT COMPOSITION OF
HOUSEHOLD
BENEFITS
PROVIDED BY REAL ESTATE AGENT DURING HOME PURCHASE PROCESS, FIRSTTIME AND REPEAT BUYERS
HOW BUYER FOUND REAL ESTATE AGENT, FIRST-TIME AND REPEAT BUYERS
HOW BUYER FOUND REAL ESTATE AGENT, BY ADULT COMPOSITION OF HOUSEHOLD
HOW MANY TIMES CONTACTED AGENT BEFORE RECEIVED RESPONSE AND ORIGINAL FORM
OF CONTACT
NUMBER OF REAL ESTATE AGENTS INTERVIEWED BY FIRST-TIME AND REPEAT BUYERS
MOST IMPORTANT FACTORS WHEN CHOOSING AN AGENT
IMPORTANCE OF REAL ESTATE AGENT SKILLS AND QUALITIES
AGENT SKILLS AND QUALITIES CONSIDERED 'VERY IMPORTANT' BY FIRST-TIME AND REPEAT
BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
AGENT SKILLS AND QUALITIES CONSIDERED 'VERY IMPORTANT' BY ADULT COMPOSITION OF
HOUSEHOLD
IMPORTANCE OF AGENT COMMUNICATIONS
SATISFACTION WITH REAL ESTATE AGENT SKILLS AND QUALITIES
WOULD BUYER USE REAL ESTATE AGENT AGAIN OR RECOMMEND TO OTHERS
HOW MANY TIMES BUYER RECOMMENDED TYPICAL AGENT
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 1 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-1
METHOD OF HOME PURCHASE, 2001-2015
(Percentage Distribution)
Florida
2015
83%
11
5
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
U.S.
2001
69%
15
15
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
2003
75%
14
9
2004
77%
12
9
2005
77%
12
9
2006
77%
13
9
2007
79%
12
7
2008
81%
10
6
2009
77%
8
5
2010
83%
6
5
2011
89%
7
4
2012
89%
6
5
2013
88%
7
5
2014
88%
7
5
100%
90%
80%
75%
70%
77%
77%
77%
12
9
12
9
13
9
79%
81%
12
7
10
6
89%
89%
88%
88%
87%
7
4
6
5
7
5
7
5
8
5
83%
77%
69%
60%
50%
40%
30%
20%
15
10%
14
9
8
5
6
5
0%
2001
2003
2004
2005
2006
Through a real estate agent or broker
2007
2008
2009
2010
Directly from builder or builder's agent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
2011
2012
2013
2014
2015
Directly from the previous owner
Chapter 4, Page 2 o
2015
87%
8
5
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-2
METHOD OF HOME PURCHASE, BY REGION
(Percentage Distribution)
BUYERS WHO PURCHASED A HOME IN THE
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
Knew previous owner
Did not know previous owner
Florida
83%
11
5
2
3
U.S.
87%
8
5
3
2
Northeast
90%
3
7
4
3
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Midwest
87%
4
8
4
4
South
84%
11
4
2
2
West
90%
7
3
2
1
Chapter 4, Page 3 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-3
METHOD OF HOME PURCHASE, NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
Knew previous owner
Did not know previous owner
BUYERS OF
Previously
New
Homes
Owned
Homes
All Buyers
83%
48%
93%
11
51
1
5
1
6
2
*
3
3
1
3
*Less than 1 percent
U.S.
BUYERS OF
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
Knew previous owner
Did not know previous owner
Previously
All Buyers New Homes Owned Homes
87%
54%
93%
8
44
*
5
2
6
3
1
3
2
*
3
NA- Not Applicable
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 4 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-4
METHOD OF HOME PURCHASE, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
Knew previous owner
Did not know previous owner
All Buyers
83%
11
5
2
3
ADULT COMPOSITION OF HOUSEHOLD
Married Single
Single Unmarried
couple female
male
couple Other
83%
13
3
2
2
87%
8
6
3
3
82%
6
9
6
3
77%
13
10
*
10
92%
*
*
*
*
*Less than 1 percent
U.S.
All
Buyers
Through a real estate agent or broker
Directly from builder or builder's agent
Directly from the previous owner
Knew previous owner
Did not know previous owner
87%
8
5
3
2
ADULT COMPOSITION OF HOUSEHOLD
Married Single
Single Unmarried
couple female
male
couple Other
85%
9
5
3
2
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
90%
5
5
2
3
89%
4
7
4
2
88%
6
6
2
4
84%
8
3
2
2
Chapter 4, Page 5 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-5
AGENT REPRESENTATION DISCLOSURE, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Disclosure Statement Signed?
Yes, at first meeting
Yes, when contract was written
Yes, at some other time
No
Don’t know
All Buyers
17%
17
9
35
23
First-time Buyers
10%
15
7
46
22
Repeat Buyers
19%
17
10
31
23
All Buyers
27%
22
12
22
18
First-time Buyers
22%
19
12
27
20
Repeat Buyers
29%
24
12
19
16
U.S.
Disclosure Statement Signed?
Yes, at first meeting
Yes, when contract was written
Yes, at some other time
No
Don’t know
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 6 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-6
BUYER REPRESENTATIVE ARRANGEMENT WITH AGENT, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Yes, a written arrangement
Yes, an oral arrangement
No
Don’t know
All Buyers
25%
20
39
15
First-time Buyers
19%
21
40
21
Repeat Buyers
28%
20
39
13
All Buyers
40%
18
29
13
First-time Buyers
37%
20
26
18
Repeat Buyers
42%
18
31
10
U.S.
Yes, a written arrangement
Yes, an oral arrangement
No
Don't know
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 7 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-7
HOW REAL ESTATE AGENT WAS COMPENSATED
(Percentage Distribution)
Florida
All Types of
Representation
Paid by seller
Paid by buyer and seller
Paid by buyer only
Other
Don't know
TYPE OF AGENT REPRESENTATION
Seller or
Seller and Buyer
Buyer Only
58%
11
22
2
8
56%
12
26
1
6
60%
9
20
3
9
U.S.
All Types of
Representation
Paid by seller
Paid by buyer and seller
Paid by buyer only
Percent of sales price
Flat fee
Other
Don't know
Other
Don’t know
TYPE OF AGENT REPRESENTATION
Seller or
Seller and Buyer
Buyer Only
56%
12
21
18
2
*
2
2
9
59%
12
22
18
2
*
2
1
6
53%
12
21
17
2
*
3
2
12
*Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 8 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-8
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS
(Percentage Distribution)
Help find the right home to purchase
Help buyer negotiate the terms of sale
Help with the price negotiations
Determine what comparable homes were selling for
Help with paperwork
Help determining how much home buyer can afford
Help find and arrange financing
Help teach buyer more about neighborhood or area (restaurants, parks,
public transportation)
Help find renters for buyer's property
Florida
U.S.
59%
11%
10%
6%
5%
4%
3%
53%
12%
11%
7%
6%
4%
4%
2%
0%
1%
0%
WHAT BUYERS WANT MOST FROM REAL ESTATE PROFESSIONALS
(Percentage Distribution)
Help determining how
much home buyer can
afford, 4%
Florida
Help find and arrange
financing, 3%
Help teach buyer more
about neighborhood or
area (restaurants,
parks, public
transportation), 2%
Help find
renters for
buyer's
property, 0%
Help with paperwork,
5%
Help find the right
home to purchase, 59%
Determine what
comparable homes
were selling for, 6%
Help with the price
negotiations, 10%
Help buyer negotiate
the terms of sale, 11%
WHAT BUYERS WANT MOST FROM REAL ESTATE PROFESSIONALS
(Percentage Distribution)
U.S.
Help determining how much
home buyer can afford, 4%
Help find and arrange
financing, 4%
Help teach buyer more about
neighborhood or area
(restaurants, parks, public
transportation),
1%find renters for buyer's
Help
property, 0%
Help find the right home to
purchase, 53%
Help with paperwork, 6%
Determine what comparable
homes were selling for, 7%
Help with the price
negotiations, 11%
Help buyer negotiate the
terms of sale, 12%
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 9 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-9
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS, FIRST-TIME AND REPEAT BUYERS, AND
BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS OF
All First-time Repeat
New
Previously
Buyers
Buyers Buyers Homes Owned Homes
Help find the right home to purchase
Help with the price negotiations
Help buyer negotiate the terms of sale
Determine what comparable homes were selling for
Help with paperwork
Help determining how much home buyer can afford
Help find and arrange financing
Help teach buyer more about neighborhood or area
(restaurants, parks, public transportation)
Other
59%
10
11
6
5
4
3
2
53%
9
9
6
8
11
4
*
61%
10
11
6
4
2
3
2
65%
3
5
13
5
3
5
3
58%
11
12
5
5
4
3
2
1
*
1
*
1
*Less than 1 percent
U.S.
Help find the right home to purchase
Help buyer negotiate the terms of sale
Help with the price negotiations
Determine what comparable homes were selling for
Help with paperwork
Help determining how much home buyer can afford
Help find and arrange financing
Help teach buyer more about neighborhood or area
Help find renters for buyer's property
Other
BUYERS OF
All First-time Repeat
New
Previously
Buyers
Buyers Buyers Homes Owned Homes
53%
12
11
7
6
4
4
1
*
2
51%
12
11
6
7
6
5
1
*
1
53%
12
11
8
6
3
3
2
*
2
51%
12
11
6
7
6
5
1
*
1
*Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 10 o
52%
13
11
7
6
4
4
1
*
2
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-10
WHAT BUYERS WANT MOST FROM REAL ESTATE AGENTS, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
All
Buyers
Help find the right home to purchase
Help with the price negotiations
Help buyer negotiate the terms of sale
Determine what comparable homes were selling for
Help with paperwork
Help determining how much home buyer can afford
Help find and arrange financing
Help teach buyer more about neighborhood or area
(restaurants, parks, public transportation)
Other
Single Unmarried
male
couple Other
59%
10
11
6
5
4
59%
10
11
6
4
3
63%
9
12
4
5
5
52%
12
4
16
8
4
68%
9
9
*
*
9
100%
*
*
*
*
*
3
2
3
3
*
*
4
*
*
*
*
*
1
1
*
*
5
*
ADULT COMPOSITION OF HOUSEHOLD
U.S.
All
Buyers
Help find the right home to purchase
Help buyer negotiate the terms of sale
Help with the price negotiations
Determine what comparable homes were selling for
Help with paperwork
Help determining how much home buyer can afford
Help find and arrange financing
Help teach buyer more about neighborhood or area
(restaurants, parks, public transportation)
Help find renters for buyer's property
Other
Married Single
couple female
Married Single
couple female
53%
12
11
7
6
4
4
52%
13
11
8
6
3
3
1
*
2
2
*
2
55%
10
12
5
6
7
3
1*
1
1
Single Unmarried
male
couple Other
57%
11
8
7
6
3
6
46%
13
14
9
7
5
5
51%
6
9
4
12
6
5
*
2
1
*
1
3
*
6
*Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 11 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-11
BENEFITS PROVIDED BY REAL ESTATE AGENT DURING HOME PURCHASE PROCESS, FIRSTTIME AND REPEAT BUYERS
(Percent of Respondents)
Florida
All Buyers
First-time
Buyers
Repeat
Buyers
53%
54
38
50
46
36
32
18
22
21
2
6
74%
58
46
45
52
32
30
24
13
30
*
6
46%
53
36
52
44
37
33
16
25
18
2
6
All Buyers
First-time
Buyers
Repeat
Buyers
Helped buyer understand the process
60%
Pointed out unnoticed features/faults with property
55
Negotiated better sales contract terms
48
Provided a better list of service providers (e.g. home inspector) 47
Improved buyer's knowledge of search areas
45
Negotiated a better price
37
Shortened buyer's home search
30
Provided better list of mortgage lenders
22
Expanded buyer's search area
20
Narrowed buyer's search area
17
None of the above
6
Other
2
79%
61
53
48
48
39
31
25
23
16
5
1
51%
52
45
47
43
36
30
21
19
17
6
2
Helped buyer understand the process
Pointed out unnoticed features/faults with property
Negotiated better sales contract terms
Improved buyer's knowledge of search areas
Provided a better list of service providers
Negotiated a better price
Shortened buyer's home search
Provided better list of mortgage lenders
Narrowed buyer's search area
Expanded buyer's search area
Other
None of the above
U.S.
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 12 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-12
HOW BUYER FOUND REAL ESTATE AGENT, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet Web site (without a specific reference)
Visited an open house and met agent
Saw contact information on For Sale/Open House sign
Referred by another real estate agent/broker
Personal contact by agent (telephone, e-mail, etc.)
Referred through employer or relocation company
Walked into or called office and agent was on duty
Search engine
Newspaper, Yellow Pages or home book ad
Direct mail (newsletter, flyer, postcard, etc.)
Mobile or tablet application
Advertising specialty (calendar, magnet, etc.)
Crowdsourcing through social media/knew the person
through social media
All
Buyers
First-time
Buyers
Repeat
Buyers
36%
13
13
3
5
6
4
3
3
1
0
1
0
1
51%
2
13
1
5
6
6
1
*
*
*
*
1
*
31%
16
13
4
5
6
4
3
4
2
0
1
*
1
*
*
*
0
*
0
All
Buyers
First-time
Buyers
Repeat
Buyers
41%
12
10
5
5
5
4
3
2
1
1
*
*
*
50%
2
11
5
5
6
4
2
2
1
1
*
*
*
36%
17
10
5
5
5
4
4
3
1
1
1
*
*
*
*
*
*
10
*
11
*
10
Saw the agent's social media page without a connection
U.S.
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet Web site (without a specific reference)
Visited an open house and met agent
Saw contact information on For Sale/Open House sign
Referred by another real estate agent/broker
Personal contact by agent (telephone, e-mail, etc.)
Referred through employer or relocation company
Walked into or called office and agent was on duty
Search engine
Mobile or tablet application
Newspaper, Yellow Pages or home book ad
Direct mail (newsletter, flyer, postcard, etc.)
Advertising specialty (calendar, magnet, etc.)
Crowdsourcing through social media/knew the person
through social media
Saw the agent's social media page without a connection
Other
*Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 13 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-13
HOW BUYER FOUND REAL ESTATE AGENT, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
ADULT COMPOSITION OF HOUSEHOLD
Florida
All Married Single Single Unmarried
Buyers couple female male
couple Other
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet Web site (without a specific reference)
Visited an open house and met agent
Saw contact information on For Sale/Open House
sign
Referred by another real estate agent/broker
36%
13
13
3
30%
16
13
5
47%
7
7
*
31%
*
19
*
57%
9
22
*
50%
*
8
*
5
6
6
7
2
9
4
*
4
*
*
*
Personal contact by agent (telephone, e-mail, etc.)
4
3
9
12
*
8
Referred through employer or relocation company
3
2
3
8
*
*
Walked into or called office and agent was on duty
Search engine
Newspaper, Yellow Pages or home book ad
Direct mail (newsletter, flyer, postcard, etc.)
Mobile or tablet application
Advertising specialty (calendar, magnet, etc.)
Crowdsourcing through social media/knew the
person through social media
Saw the agent's social media page without a
connection
3
1
0
1
0
1
3
2
*
1
1
1
5
*
*
*
*
*
4
*
4
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
0
1
*
*
*
*
ADULT COMPOSITION OF HOUSEHOLD
U.S.
All Married Single Single Unmarried
Buyers couple female male
couple Other
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet Web site (without a specific reference)
Referred by another real estate agent/broker
Visited an open house and met agent
Saw contact information on For Sale/Open House
sign
41%
12
10
5
5
40
13
11
5
6
43
10
9
6
3
39
10
10
5
2
46
6
11
4
8
45
9
12
5
4
5
6
7
8
Personal contact by agent (telephone, e-mail, etc.)
4
4
5
8
1
4
Referred through employer or relocation company
3
4
3
3
2
2
Walked into or called office and agent was on duty
Search engine
Mobile or tablet application
Newspaper, Yellow Pages or home book ad
Advertising specialty (calendar, magnet, etc.)
Direct mail (newsletter, flyer, postcard, etc.)
Crowdsourcing through social media/knew the
person through social media
Saw the agent's social media page without a
connection
Other
2
1
1
* *
*
*
2
1
1
3
1
1
1
1 *
*
*
3
2
2
1 *
*
*
3 *
1
1 *
*
*
1 *
*
*
*
*
*
*
*
10
*
9
*
11
*
13
*
9
*
17
*
4
1
*Less than 1 percent
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 14 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-14
HOW MANY TIMES CONTACTED AGENT BEFORE RECEIVED RESPONSE AND ORIGINAL FORM OF CONTACT
(Median, Percentage Distribution)
Florida
Phone call
40%
E-mail
15
Contacted friend/family
8
Web form on home listing website
7
Text message
3
Through agent's website
3
Social Media (FaceBook, Twitter, LinkedIn, etc.)1
Talked to them in person
24
Number of Times Contacted (median)
1
U.S.
Phone call
44%
Talked to them in person
20
E-mail
17
Contacted friend/family
9
Web form on home listing website
5
Text message
3
Through agent's website
2
Social Media (FaceBook, Twitter, LinkedIn, etc.)1
Number of Times Contacted (median)
1
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 15 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-15
NUMBER OF REAL ESTATE AGENTS INTERVIEWED BY FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution)
Florida
One
Two
Three
Four or more
All Buyers
66%
19
8
7
First-time Buyers
64%
21
8
8
Repeat Buyers
66%
19
9
7
All Buyers
First-time Buyers
Repeat Buyers
67%
20
9
5
62%
22
10
6
70%
18
8
4
U.S.
One
Two
Three
Four or more
Repeat Buyers
70%
First-time Buyers
18
62%
All Buyers
22
67%
0%
20%
One
Two
10
20
40%
60%
Three
Four or more
8
80%
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
9
4
6
5
100%
Chapter 4, Page 16 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-16
MOST IMPORTANT FACTORS WHEN CHOOSING AN AGENT
(Percentage Distribution)
Reputation of agent
Agent is honest and trustworthy
Agent is friend or family member
Agent's knowledge of the neighborhood
Agent has caring personality/good
listener
Agent is timely with responses
Agent seems 100% accessible because
of use of technology like tablet or smart
phone
Florida
19%
18%
14%
20%
U.S.
23%
21%
16%
13%
7%
7%
8%
7%
7%
5%
Agent's association with a particular firm
4%
3%
Professional designations held by agent
Other
2%
1%
1%
1%
MOST IMPORTANT FACTORS IN CHOOSING AN AGENT
MOST IMPORTANT FACTORS IN CHOOSING AN AGENT
(Percentage Distribution)
(Percentage Distribution)
Agent seems 100%
accessible because
of use of technology
like tablet or smart
phone, 7%
Florida
U.S.
Agent's association
with a particular firm,
4%
Agent seems 100%
accessible because of Agent's association with Professional
designations
use of technology like
a particular firm, 3%
held by agent,
tablet or smart phone,
1%
5%
Other, 1%
Reputation of agent,
19%
Reputation of agent,
23%
Agent is timely with
responses, 7%
Agent is timely with
responses, 7%
Agent has caring
personality/good
listener, 8%
Agent has caring
personality/good
listener, 7%
Agent is honest and
trustworthy, 18%
Agent's knowledge of
the neighborhood, 13%
Agent is honest and
trustworthy, 21%
Agent's knowledge of
the neighborhood,
20%
Agent is friend or
family member, 14%
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Agent is friend or family
member, 16%
Chapter 4, Page 17 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-17
IMPORTANCE OF REAL ESTATE AGENT SKILLS AND QUALITIES
(Percentage Distribution)
Florida
Very
Important
Somewhat
Important
Not
Important
96%
92
92
91
86
81
79
83
49
4%
7
8
9
14
17
21
16
42
0%
1
*
0
0
2
1
1
9
Very
Important
Somewhat
Important
Not
Important
46
77
79
83
86
90
92
93
97%
45
20
19
16
13
9
7
7
3%
9
3
1
1
1
1
1
0
0%
Honesty and integrity
Knowledge of purchase process
Responsiveness
Knowledge of real estate market
Communication skills
Negotiation skills
People skills
Knowledge of local area
Skills with technology
U.S.
Skills with technology
Knowledge of local area
People skills
Negotiation skills
Communication skills
Knowledge of real estate market
Knowledge of purchase process
Responsiveness
Honesty and integrity
*Less than 1 percent
Honesty and integrity
97%
3%
0%
Responsiveness
93
7 0
Knowledge of purchase process
92
7 1
Knowledge of real estate market
90
9
Communication skills
86
Negotiation skills
13
83
People skills
Knowledge of local area
10
Very Important
20
45
30
40
1
20
46
0
1
19
77
Skills with technology
1
16
79
50
Somewhat Important
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
60
70
1
3
9
80
90
100
Not Important
Chapter 4, Page 18 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-18
AGENT SKILLS AND QUALITIES CONSIDERED 'VERY IMPORTANT' BY FIRST-TIME AND
REPEAT BUYERS, AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percent of Respondents)
Florida
Honesty and integrity
Knowledge of purchase process
Responsiveness
Knowledge of real estate market
Communication skills
Negotiation skills
People skills
Knowledge of local area
Skills with technology
All Buyers
First-time
Buyers
96%
92
92
91
86
81
79
83
49
99%
97
95
92
88
88
87
80
51
All Buyers
First-time
Buyers
97%
92
93
90
86
83
79
77
46
97%
95
93
88
88
83
81
73
45
BUYERS OF
Repeat
New
Previously
Buyers Homes Owned Homes
95%
90
91
90
85
79
76
84
48
88%
81
83
85
75
70
68
80
44
97%
93
93
91
87
83
80
83
49
U.S.
Honesty and integrity
Knowledge of purchase process
Responsiveness
Knowledge of real estate market
Communication skills
Negotiation skills
People skills
Knowledge of local area
Skills with technology
BUYERS OF
Repeat
New
Previously
Buyers Homes Owned Homes
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
97%
90
93
91
85
83
79
79
47
94%
89
90
88
84
80
75
74
51
98%
92
93
90
86
83
80
77
46
Chapter 4, Page 19 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-19
AGENT SKILLS AND QUALITIES CONSIDERED 'VERY IMPORTANT' BY ADULT
COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
Honesty and integrity
Knowledge of purchase process
Responsiveness
Knowledge of real estate market
Communication skills
Negotiation skills
People skills
Knowledge of local area
Skills with technology
All Buyers
Married
couple
Single
female
96%
92
92
91
86
81
79
83
49
96%
93
92
92
86
81
78
86
49
98%
91
91
93
86
89
79
75
45
Single Unmarried
male
couple
96%
92
88
88
92
80
89
84
60
100%
96
100
91
91
82
82
82
55
Other
83%
83
92
75
67
67
67
75
33
U.S.
All Buyers
Honesty and integrity
Knowledge of purchase process
Responsiveness
Knowledge of real estate market
Communication skills
Negotiation skills
People skills
Knowledge of local area
Skills with technology
97%
92
93
90
86
83
79
77
46
ADULT COMPOSITION OF HOUSEHOLD
Married
Single Single Unmarried
couple female
male
couple Other
97%
91
94
91
87
82
80
78
46
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
99%
95
95
92
88
85
83
77
51
94%
89
86
88
80
79
71
71
42
99%
95
94
92
85
86
79
74
41
93%
90
89
82
76
76
71
75
34
Chapter 4, Page 20 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-20
IMPORTANCE OF AGENT COMMUNICATIONS
(Percent of Respondents)
Florida
First-time
All Buyers
Buyers
Calls personally to inform of activities
Sends postings as soon as a property is
listed/the price changes/under contract
Sends emails about specific needs
Can send market reports on recent listings
and sales
Sends property info and communicates via
text message
Has a web page
Has a mobile site to show properties
Sends an email newsletter
Advertises in newspapers
Is active on Facebook
Has a blog
Repeat
Buyers
80%
81%
79%
72
54
74
66
71
49
49
44
51
55
27
28
11
4
12
2
64
26
34
8
5
12
1
52
28
25
12
4
12
2
All Buyers
First-time
Buyers
Repeat
Buyers
78%
76%
79%
68
66
69
55
54
58
59
54
51
51
29
27
12
9
5
2
46
29
27
11
8
4
1
54
29
27
12
9
6
2
U.S.
Calls personally to inform of activities
Sends postings as soon as a property is
listed/the price changes/under contract
Sends property info and communicates via
text message
Sends emails about specific needs
Can send market reports on recent listings
and sales
Has a web page
Has a mobile site to show properties
Is active on Facebook/Twitter
Sends an email newsletter
Advertises in newspapers
Has a blog
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 21 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-21
SATISFACTION WITH REAL ESTATE AGENT SKILLS AND QUALITIES
(Percentage Distribution)
Florida
Knowledge of purchase process
Honesty and integrity
Knowledge of real estate market
People skills
Responsiveness
Knowledge of local area
Communication skills
Skills with technology
Negotiation skills
Very Satisfied
85%
90
84
85
86
85
85
80
74
Somewhat Satisfied
12%
6
14
13
10
12
13
17
21
Not Satisfied
2%
4
3
2
4
3
2
3
5
Very Satisfied
75
80
82
82
85
85
86
87
88%
Somewhat Satisfied
20
17
14
15
12
12
13
11
10%
Not Satisfied
6
3
4
3
3
3
2
2
3%
U.S.
Negotiation skills
Skills with technology
Communication skills
Knowledge of local area
Responsiveness
People skills
Knowledge of real estate market
Knowledge of purchase process
Honesty and integrity
Honesty and integrity
88%
10% 3%
Knowledge of purchase process
87
11
2
Knowledge of real estate market
86
13
2
People skills
85
12
3
Responsiveness
85
12
3
Knowledge of local area
82
15
3
Communication skills
82
14
4
17
3
Skills with technology
80
Negotiation skills
75
0%
10%
Very Satisfied
20%
30%
40%
20
50%
Somewhat Satisfied
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
60%
70%
80%
6
90%
100%
Not Satisfied
Chapter 4, Page 22 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-22
WOULD BUYER USE REAL ESTATE AGENT AGAIN OR RECOMMEND TO OTHERS
(Percentage distribution)
Florida
Definitely
Probably
Probably Not
Definitely Not
Don’t Know
75%
14%
4%
6%
1%
WOULD BUYER USE ESTATE AGENT AGAIN OR
RECOMMEND TO OTHERS
(Percentage Distribution)
80%
75%
70%
60%
50%
40%
30%
20%
14%
10%
4%
6%
1%
0%
Definitely
U.S.
Definitely
Probably
Probably Not
Definitely Not
Don't Know
All
Buyers
72%
16
5
5
2
Probably
Probably Not
Definitely Not
Don’t Know
WOULD BUYER USE ESTATE AGENT AGAIN OR RECOMMEND TO
OTHERS
(Percentage Distribution)
80%
70%
60%
50%
40%
30%
20%
10%
0%
72%
16
5
Definitely
Probably
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Probably
Not
5
Definitely
Not
2
Don't Know
Chapter 4, Page 23 o
HOME BUYING AND REAL ESTATE PROFESSIONALS
Exhibit 4-23
HOW MANY TIMES BUYER RECOMMENDED TYPICAL AGENT
(Percentage distribution)
Florida
All Buyers
None
One time
Two times
Three times
4 or more
Times recommended since
buying (median)
U.S.
None
One time
Two times
Three times
Four or more times
Times recommended since
buying (median)
36%
15
19
12
18
1
All Buyers
36%
15
19
11
19
1
The 2014 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 4, Page 24 o
FINANCING THE HOME PURCHASE
Exhibit 5-1
Exhibit 5-2
Exhibit 5-3
Exhibit 5-4
Exhibit 5-5
Exhibit 5-6
Exhibit 5-7
Exhibit 5-8
Exhibit 5-9
Exhibit 5-10
Exhibit 5-11
Exhibit 5-12
Exhibit 5-13
Exhibit 5-14
Exhibit 5-15
Exhibit 5-16
Exhibit 5-17
Exhibit 5-18
Exhibit 5-19
Exhibit 5-20
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY AGE
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY ADULT COMPOSITION OF HOUSEHOLD
PERCENT OF HOME FINANCED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW AND
PREVIOUSLY OWNED HOMES
SOURCES OF DOWNPAYMENT, FIRST-TIME AND REPEAT BUYERS
SOURCES OF DOWNPAYMENT, BY ADULT COMPOSITION OF HOUSEHOLD
LENGTH OF TIME TO SAVE FOR A DOWNPAYMENT, FIRST-TIME AND REPEAT BUYERS
LENGTH OF TIME TO SAVE FOR A DOWNPAYMENT, BY ADULT COMPOSITION OF HOUSEHOLD
YEARS DEBT DELAYED HOME BUYERS FROM SAVING FOR A DOWNPAYMENT OR BUYING A HOME
EXPENSES THAT DELAYED SAVING FOR A DOWNPAYMENT OR SAVING FOR A HOME PURCHASE, BY
FIRST-TIME AND REPEAT BUYERS
EXPENSES THAT DELAYED SAVING FOR A DOWNPAYMENT OR SAVING FOR A HOME PURCHASE, BY
ADULT COMPOSITION OF HOUSEHOLD
SACRIFICES MADE TO PURCHASE HOME, BY FIRST-TIME AND REPEAT BUYERS
SACRIFICES MADE TO PURCHASE HOME, BY ADULT COMPOSITION OF HOUSEHOLD
DIFFICULTY OF MORTGAGE APPLICATION AND APPROVAL PROCESS, BY FIRST-TIME AND REPEAT
BUYERS
DIFFICULTY OF MORTGAGE APPLICATION AND APPROVAL PROCESS, BY ADULT COMPOSITION OF
HOUSEHOLD
BUYERS WHO HAVE STUDENT LOAN DEBT
BUYER PREVIOUSLY SOLD A DISTRESSED PROPERTY (SHORT SALE OR FORECLOSURE)
TYPE OF MORTGAGE, FIRST-TIME AND REPEAT BUYERS
TYPE OF LOAN, FIRST-TIME AND REPEAT BUYERS
BUYERS' VIEW OF HOMES AS A FINANCIAL INVESTMENT, FIRST-TIME AND REPEAT BUYERS, AND
BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
BUYERS' VIEW OF HOMES AS A FINANCIAL INVESTMENT, BY ADULT COMPOSITION OF HOUSEHOLD
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 1 o
FINANCING THE HOME PURCHASE
Exhibit 5-1
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY AGE
(Percent of Respondents)
Florida
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
78%
100%
96%
78%
60%
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY
AGE
(Percent of Respondents)
Florida
100%
100%
80%
96%
78%
78%
60%
60%
40%
20%
0%
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
Age
U.S.
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
86%
98%
97%
84%
63%
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY
AGE
(Percent of Respondents)
U.S.
98%
100
97%
86%
84%
80
63%
60
40
20
0
All Buyers
18 to 24
25 to 44
45 to 64
65 or older
Age
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 2 o
FINANCING THE HOME PURCHASE
Exhibit 5-2
BUYERS WHO FINANCED THEIR HOME PURCHASE, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents)
Florida
All Buyers
All Buyers
First-time Buyers
Repeat Buyers
78%
94
72
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single Unmarried
couple
female
male
couple
81%
98
77
72%
89
60
70%
86
65
70%
100
59
Other
69%
83
57
U.S.
All Buyers
All Buyers
First-time Buyers
Repeat Buyers
86%
95
82
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single Unmarried
couple
female
male
couple
87%
96
84
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
83%
94
75
86%
91
81
92%
98
83
Other
81%
91
75
Chapter 5, Page 3 o
FINANCING THE HOME PURCHASE
Exhibit 5-3
PERCENT OF HOME FINANCED BY FIRST-TIME AND REPEAT BUYERS, AND BUYERS OF NEW
AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS OF
Less than 50%
50% to 59%
60% to 69%
70% to 79%
80% to 89%
90% to 94%
95% to 99%
100% – Financed the entire
purchase price with a mortgage
Median percent financed
All Buyers
10%
5
5
12
18
13
22
15
First-time
Buyers
5%
2
2
8
11
20
38
14
Repeat
Buyers
13%
6
6
14
21
10
15
15
New
Homes
17%
4
4
14
21
3
19
17
Previously
Owned Homes
8%
5
4
12
17
16
24
14
90%
96%
87%
90%
91%
* Less than 1 percent
U.S.
BUYERS OF
Less than 50%
50% to 59%
60% to 69%
70% to 79%
80% to 89%
90% to 94%
95% to 99%
100% – Financed the entire
purchase price with a mortgage
Median percent financed
All Buyers
First-time
Buyers
Repeat
Buyers
New
Homes
Previously
Owned Homes
9%
3
4
13
22
15
20
14
7%
1
2
8
17
18
29
19
11%
5
5
15
25
13
15
12
11%
3
6
16
20
13
18
13
9%
4
3
12
23
15
20
15
90%
94%
86%
87%
90%
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 4 o
FINANCING THE HOME PURCHASE
Exhibit 5-4
SOURCES OF DOWNPAYMENT, FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents Among those who Made a Downpayment)
Florida
Savings
Proceeds from sale of primary residence
Gift from relative or friend
Sale of stocks or bonds
401k/pension fund including a loan
Loan from relative or friend
Equity from primary residence buyer continue to own
Inheritance
Individual Retirement Account (IRA)
Loan or financial assistance from source other than employer
Proceeds from sale of real estate other than primary residence
Loan from financial institution other than a mortgage
Loan or financial assistance through employer
Other
All
Buyers
First-time
Buyers
Repeat
Buyers
58%
43
11
8
9
1
2
5
5
1
4
1
*
4
74%
8
33
9
12
2
*
5
3
1
*
1
*
9
52%
55
4
7
8
1
3
5
6
2
5
1
*
3
All
Buyers
5%
1%
1%
2%
2%
3%
4%
5%
8%
8%
13%
38%
60%
First-time
Buyers
6%
1%
2%
1%
1%
5%
4%
5%
8%
8%
27%
3%
81%
Repeat
Buyers
4%
1%
1%
3%
3%
2%
4%
4%
7%
8%
7%
53%
51%
U.S.
Other
Loan from financial institution other than a mortgage
Loan or financial assistance from source other than employer
Equity from primary residence buyer continue to own
Proceeds from sale of real estate other than primary residence
Loan from relative or friend
Individual Retirement Account (IRA)
Inheritance
Sale of stocks or bonds
401k/pension fund including a loan
Gift from relative or friend
Proceeds from sale of primary residence
Savings
* Less than 1 percent
60%
Savings
Proceeds from sale of primary residence
Gift from relative or friend
51%
3%
53%
13%
7%
401k/pension fund including a loan
8%
8%
8%
Sale of stocks or bonds
8%
8%
7%
Inheritance
5%
5%
4%
Individual Retirement Account (IRA)
4%
4%
4%
Loan from relative or friend
3%
5%
2%
Proceeds from sale of real estate other
than primary residence
2%
1%
3%
Equity from primary residence buyer
continue to own
2%
1%
3%
Loan or financial assistance from source
other than employer
1%
2%
1%
Loan from financial institution other than
a mortgage
1%
1%
1%
81%
38%
27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
All Buyers
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
First-time Buyers
Repeat Buyers
Chapter 5, Page 5 o
FINANCING THE HOME PURCHASE
Exhibit 5-5
SOURCES OF DOWNPAYMENT, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents Among those who Made a Downpayment)
Florida
All Buyers
Savings
Proceeds from sale of primary residence
Gift from relative or friend
Sale of stocks or bonds
401k/pension fund including a loan
Loan from relative or friend
Equity from primary residence buyer continue to own
Inheritance
Individual Retirement Account (IRA)
Loan or financial assistance from source other than employer
Proceeds from sale of real estate other than primary residence
Loan from financial institution other than a mortgage
Loan or financial assistance through employer
Other
58%
43
11
8
9
1
2
5
5
1
4
1
*
4
ADULT COMPOSITION OF HOUSEHOLD
Married Single Single Unmarried
couple female male
couple Other
58%
43
9
6
9
0
3
5
6
1
5
1
*
5
50%
42
22
5
10
3
*
5
5
2
2
*
*
8
57%
53
3
3
3
3
*
7
*
*
*
*
*
*
68%
46
11
21
7
*
4
7
*
4
*
*
*
*
55%
18
18
18
18
9
*
*
*
*
18
9
*
*
U.S.
All Buyers
Savings
60%
Proceeds from sale of primary residence
38
Gift from relative or friend
13
401k/pension fund including a loan
8
Sale of stocks or bonds
8
Inheritance
5
Individual Retirement Account (IRA)
4
Loan from relative or friend
3
Proceeds from sale of real estate other than primary residence
2
Equity from primary residence buyer continue to own
2
Loan or financial assistance from source other than employer
1
Loan from financial institution other than a mortgage
1
Loan or financial assistance through employer
*
Other
5
ADULT COMPOSITION OF HOUSEHOLD
Married Single Single Unmarried
couple female male
couple Other
59%
43
12
7
7
4
4
3
2
2
1
1
*
4
52%
34
15
6
6
4
3
3
3
1
2
1
*
7
74%
22
8
9
9
6
5
2
2
3
1
*
1
3
72%
22
19
9
10
5
3
6
1
1
2
*
*
4
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 6 o
58%
27
11
18
14
11
4
6
7
7
*
5
*
6
FINANCING THE HOME PURCHASE
Exhibit 5-6
LENGTH OF TIME TO SAVE FOR A DOWNPAYMENT, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution Among those who Made a Downpayment)
Florida
All First-time
Buyers
Buyers
6 months or less
6 to 12 months
12 to 18 months
18 to 24 months
24 months to 5 years
More than 5 years
50%
14
6
6
11
12
Repeat
Buyers
32%
23
11
11
15
9
57%
14
5
5
10
10
All First-time
Buyers
Buyers
Repeat
Buyers
U.S.
6 months or less
6 to 12 months
12 to 18 months
18 to 24 months
24 months to 5 years
More than 5 years
46%
14%
8%
7%
14%
10%
33%
18%
12%
9%
17%
10%
54%
12%
6%
5%
13%
11%
60%
50%
40%
54%
46%
33%
30%
18%
14% 12%
20%
10%
12%
8% 6%
7%9%5%
12 to 18
months
18 to 24
months
17%
14% 13%
10%10%11%
0%
6 months or
less
6 to 12
months
All Buyers
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
First-time Buyers
24 months to More than 5
5 years
years
Repeat Buyers
Chapter 5, Page 7 o
FINANCING THE HOME PURCHASE
Exhibit 5-7
LENGTH OF TIME TO SAVE FOR A DOWNPAYMENT, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution Among those who Made a Downpayment)
Florida
6 months or less
6 to 12 months
12 to 18 months
18 to 24 months
24 months to 5 years
More than 5 years
All Buyers
50%
14
6
6
11
12
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single Unmarried
couple
female
male
couple
53%
36%
45%
37%
16
19
10
21
7
12
5
5
5
14
5
5
11
10
20
11
8
10
15
21
Other
57%
14
*
*
14
14
All Buyers
46%
14%
8%
7%
14%
10%
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single Unmarried
couple
female
male
couple
48%
46%
39%
40%
13%
18%
14%
16%
8%
7%
11%
13%
7%
6%
6%
9%
14%
12%
19%
12%
10%
12%
11%
9%
Other
52%
5%
7%
2%
22%
13%
U.S.
6 months or less
6 to 12 months
12 to 18 months
18 to 24 months
24 months to 5 years
More than 5 years
60%
52%
50%
48%
46%
46%
40%
39%
40%
30%
22%
18%
20%
14%
10%
19%
14%
8%7%
10%
13%
14%
8%7%
10%
12%
12%
7%6%
14%
11%
11%
16%
13% 12%
9% 9%
6%
13%
7%
5%
2%
0%
All Buyers
6 months or less
Married couple
6 to 12 months
Single female
12 to 18 months
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Single male
18 to 24 months
Unmarried couple
24 months to 5 years
Other
More than 5 years
Chapter 5, Page 8 o
FINANCING THE HOME PURCHASE
Exhibit 5-8
YEARS DEBT DELAYED HOME BUYERS FROM SAVING FOR A DOWNPAYMENT OR BUYING A HOME
(Percentage Distribution)
Florida
One year
Two years
Three years
Four years
Five years
More than five years
Median
All Buyers
First-time
Buyers
Repeat
Buyers
10%
14
21
9
23
23
4
9%
12
21
3
39
15
5
11%
16
22
14
8
30
4
All Buyers
First-time
Buyers
Repeat
Buyers
16%
19
14
7
20
24
4
17%
21
13
8
19
22
3
15%
17
15
7
19
27
4
U.S.
One year
Two years
Three years
Four years
Five years
More than five years
Median
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 9 o
FINANCING THE HOME PURCHASE
Exhibit 5-9
EXPENSES THAT DELAYED SAVING FOR A DOWNPAYMENT OR SAVING FOR A HOME PURCHASE, BY FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents Who Reported Saving for a Down Payment was Difficult)
Florida
All First-time
Buyers
Buyers Repeat Buyers
Share Saving for Downpayment was
Most Difficult Task in Buying Process:
Debt that Delayed Saving:
10%
23%
5%
Student Loans
Credit card debt
Car loan
Child care expenses
Health care costs
Other
36%
42
36
39
13
26
46%
32
41
36
9
23
11%
67
22
44
22
33
U.S.
Share Saving for Downpayment was
Most Difficult Task in Buying Process:
Debt that Delayed Saving:
Student Loans
Credit card debt
Car loan
Child care expenses
Health care costs
Other
Median Years Debt Delayed Home
Purchase Among Those Who Had
Difficulty Saving
All Buyers
13%
First-time
Buyers Repeat Buyers
51%
47
35
18
13
17
3
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
25%
7%
58%
47
37
15
13
11
3
36%
46
30
23
13
29
3
Chapter 5, Page 10 o
FINANCING THE HOME PURCHASE
Exhibit 5-10
EXPENSES THAT DELAYED SAVING FOR A DOWNPAYMENT OR SAVING FOR A HOME PURCHASE, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents Who Reported Saving for a Down Payment was Difficult)
Florida
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
Share Saving for Downpayment was
Most Difficult Task in Buying Process:
Debt that Delayed Saving:
10%
9%
10%
9%
10%
23%
Student Loans
Credit card debt
Car loan
Child care expenses
Health care costs
Other
36%
42
36
39
13
26
35%
47
35
41
18
24
75%
50
75
50
*
*
*
*
*
33
*
67
*
67
67
*
*
*
67%
33
*
67
33
33
All Buyers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
Share Saving for Downpayment was
Most Difficult Task in Buying Process:
Debt that Delayed Saving:
13%
12%
10%
14%
23%
15%
Student Loans
Credit card debt
Car loan
Child care expenses
Health care costs
Other
Median Years Debt Delayed Home
Purchase Among Those Who Had
Difficulty Saving
51%
47
35
18
13
17
3
53%
47
35
20
14
14
3
51%
56
27
11
11
25
5
42%
40
22
8
13
27
4
51%
40
53
8
7
15
4
50%
63
33
56
27
25
7
U.S.
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 11 o
FINANCING THE HOME PURCHASE
Exhibit 5-11
SACRIFICES MADE TO PURCHASE HOME, BY FIRST-TIME AND REPEAT BUYERS
(Percent of Respondents)
Florida
All
Buyers
First-time
Buyers
Repeat
Buyers
28%
24
17
14
5
8
2
61
44%
44
32
26
8
7
*
40
23%
17
11
10
4
8
3
68
All
Buyers
First-time
Buyers
Repeat
Buyers
3%
54%
7%
8%
15%
20%
25%
33%
3%
36%
9%
12%
20%
33%
39%
49%
3%
63%
6%
5%
12%
14%
18%
26%
Cut spending on luxury items or non-essential items
Cut spending on entertainment
Cut spending on clothes
Cancelled vacation plans
Earned extra income through a second job
Sold a vehicle or decided not to purchase a vehicle
Other
Did not need to make any sacrifices
U.S.
Other
Did not need to make any sacrifices
Sold a vehicle or decided not to purchase a vehicle
Earned extra income through a second job
Canceled vacation plans
Cut spending on clothes
Cut spending on entertainment
Cut spending on luxury items or non-essential items
33%
Cut spending on luxury items or non-essential
items
49%
26%
25%
Cut spending on entertainment
39%
18%
20%
Cut spending on clothes
14%
33%
15%
20%
Canceled vacation plans
12%
8%
12%
5%
Earned extra income through a second job
7%
9%
6%
Sold a vehicle or decided not to purchase a vehicle
Did not need to make any sacrifices
63%
3%
3%
3%
Other
0%
All Buyers
54%
36%
10%
First-time Buyers
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
20%
30%
40%
50%
60%
70%
Repeat Buyers
Chapter 5, Page 12 o
FINANCING THE HOME PURCHASE
Exhibit 5-12
SACRIFICES MADE TO PURCHASE HOME, BY ADULT COMPOSITION OF HOUSEHOLD
(Percent of Respondents)
Florida
All
Buyers
Cut spending on luxury items or non-essential items
Cut spending on entertainment
Cut spending on clothes
Cancelled vacation plans
Earned extra income through a second job
Sold a vehicle or decided not to purchase a vehicle
Other
Did not need to make any sacrifices
28%
24
17
14
5
8
2
61
ADULT COMPOSITION OF HOUSEHOLD
Married Single Single Unmarried
couple female male
couple Other
27%
21
16
13
6
9
2
64
30%
31
22
15
6
5
2
55
24%
15
9
12
*
12
*
61
30%
27
13
23
*
3
7
60
39%
39
23
15
*
*
8
46
U.S.
All
Buyers
Cut spending on luxury items or non-essential items
Cut spending on entertainment
Cut spending on clothes
Canceled vacation plans
Earned extra income through a second job
Sold a vehicle or decided not to purchase a vehicle
Other
Did not need to make any sacrifices
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
33%
25
20
15
8
7
3
54
ADULT COMPOSITION OF HOUSEHOLD
Married Single Single Unmarried
couple female male
couple Other
32%
23
18
14
7
8
3
56
34%
28
27
13
9
6
3
52
29%
26
17
16
7
8
3
58
45%
36
28
21
7
7
4
43
Chapter 5, Page 13 o
30%
31
25
15
2
2
8
56
FINANCING THE HOME PURCHASE
Exhibit 5-13
DIFFICULTY OF MORTGAGE APPLICATION AND APPROVAL PROCESS, BY FIRST-TIME
AND REPEAT BUYERS
(Percentage Distribution Among those who Financed their Home Purchase)
Florida
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
All Buyers
22%
20
41
16
First-time
Buyers
21%
21
39
20
Repeat
Buyers
23%
20
42
15
Repeat
Buyers
First-time
Buyers
All Buyers
15%
22%
47%
16%
17%
28%
35%
20%
16%
24%
43%
17%
* Less than 1 percent
U.S.
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
All Buyers
16%
First-time Buyers
17%
Repeat Buyers
24%
28%
15%
0%
10%
43%
35%
22%
20%
30%
17%
20%
47%
40%
50%
60%
16%
70%
80%
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
90%
100%
Chapter 5, Page 14 o
FINANCING THE HOME PURCHASE
Exhibit 5-14
DIFFICULTY OF MORTGAGE APPLICATION AND APPROVAL PROCESS, BY ADULT COMPOSITION OF
HOUSEHOLD
(Percentage Distribution Among those who Financed their Home Purchase)
Florida
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
All Buyers
22%
20
41
16
ADULT COMPOSITION OF HOUSEHOLD
Married
Single Single Unmarried
couple female
male
couple
Other
23%
23
39
15
15%
13
52
20
9%
22
52
17
38%
14
38
10
11%
33
33
22
* Less than 1 percent
U.S.
ADULT COMPOSITION OF HOUSEHOLD
Unmarrie
Single Single
Married
All
Other d couple
male female
couple Buyers
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
All Buyers
16%
Married couple
18%
Single male
17%
Unmarried couple
18%
10%
18%
18%
43%
21%
16%
24%
43%
17%
17%
44%
17%
43%
21%
37%
28%
30%
17%
41%
28%
20%
15%
24%
44%
17%
43%
28%
18%
0%
17%
28%
37%
17%
24%
15%
Other
15%
28%
41%
16%
24%
15%
Single female
18%
28%
37%
17%
16%
37%
40%
50%
60%
17%
70%
Much more difficult than expected
Somewhat more difficult than expected
Not difficult/No more difficult than expected
Easier than expected
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
80%
90%
Chapter 5, Page 15 o
100%
FINANCING THE HOME PURCHASE
Exhibit 5-15
BUYERS WHO HAVE STUDENT LOAN DEBT
(Percenage Distribution)
Florida
Have student loan debt
Under $10,000
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 or more
Median amount of
student loan debt
All Buyers
First-time
Buyers
Repeat Buyers
19%
25%
28
26
8
13
$21,500
37%
31%
23
26
8
13
$15,000
12%
19%
32
27
8
14
$22,000
All Buyers
First-time
Buyers
Repeat Buyers
25%
21%
28
22
13
16
$25,000
41%
21%
28
21
12
19
$25,000
17%
22%
29
23
13
13
$25,000
U.S.
Have student loan debt
Under $10,000
$10,000 to $24,999
$25,000 to $49,999
$50,000 to $74,999
$75,000 or more
Median amount of
student loan debt
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 16 o
FINANCING THE HOME PURCHASE
Exhibit 5-16
BUYER PREVIOUSLY SOLD A DISTRESSED PROPERTY (SHORT SALE OR FORECLOSURE)
(Percentage Distribution)
Florida
All Buyers
Previously had a distressed property sale
11%
Median year of sale
2010
U.S.
Previously had a distressed property
sale
Median year of sale
All Buyers
9%
2010
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 17 o
FINANCING THE HOME PURCHASE
Exhibit 5-17
TYPE OF MORTGAGE, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution Among those who Financed their Home Purchase)
Florida
First-time
Buyers Repeat Buyers
87%
69%
*
1%
1
1
5
1
1
1
All Buyers
73%
1%
1
2
1
Fixed-rate mortgage
Fixed-then adjustable rate mortgage
Adjustable-rate mortgage
Don't know
Other
* Less than 1 percent
U.S.
Repeat
Buyers
92%
4%
2%
1%
1%
Fixed-rate mortgage
Fixed-then adjustable rate mortgage
Adjustable-rate mortgage
Don't know
Other
First-time
Buyers
91%
3%
2%
4%
1%
All Buyers
91%
4%
2%
2%
1%
* Less than 1 percent
All Buyers
91%
First-time Buyers
4%
91%
Repeat Buyers
3%
92%
84%
86%
88%
90%
92%
2%
2%
2%
4%
4%
2%
94%
96%
Fixed-rate mortgage
Fixed-then adjustable rate mortgage
Adjustable-rate mortgage
Don't know
1%
1%
1%
98%
1%
100%
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 18 o
FINANCING THE HOME PURCHASE
Exhibit 5-18
TYPE OF LOAN, FIRST-TIME AND REPEAT BUYERS
(Percentage Distribution Among those who Financed their Home Purchase)
Florida
First-time
Buyers Repeat Buyers
41%
56%
16
23
35
17
3
2
4
2
All Buyers
52%
21
23
3
3
Conventional
VA
FHA
Don't know
Other
* Less than 1 percent
U.S.
Repeat
Buyers
66%
16%
13%
3%
3%
Conventional
FHA
VA
Don't Know
Other
All Buyers
First-time
Buyers
47%
34%
9%
6%
5%
All Buyers
59%
23%
11%
4%
3%
59%
First-time Buyers
23%
47%
34%
Repeat Buyers
66%
0%
10%
20%
11%
30%
Conventional
16%
40%
FHA
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
9%
50%
VA
60%
Don't Know
70%
4% 3%
6%
13%
80%
90%
5%
3%3%
100%
Other
Chapter 5, Page 19 o
FINANCING THE HOME PURCHASE
Exhibit 5-19
BUYERS' VIEW OF HOMES AS A FINANCIAL INVESTMENT, FIRST-TIME AND REPEAT BUYERS,
AND BUYERS OF NEW AND PREVIOUSLY OWNED HOMES
(Percentage Distribution)
Florida
BUYERS OF
Good financial investment
Better than stocks
About as good as stocks
Not as good as stocks
Not a good financial investment
Don’t know
All Buyers
80%
46
24
10
6
14
First-time
Buyers
Repeat
Buyers
New
Homes
Previously
Owned Homes
84%
52
27
5
3
13
79%
44
23
12
7
14
83%
41
31
10
7
10
80%
48
21
11
6
14
* Less than 1 percent
U.S.
BUYERS OF
Good financial investment
Better than stocks
About as good as stocks
Not as good as stocks
Not a good financial investment
Don't know
All Buyers
First-time
Buyers
Repeat
Buyers
New
Homes
Previously
Owned Homes
80%
43
25
12
6
14
84%
48
25
11
3
13
78%
40
26
12
7
15
82%
42
25
15
6
13
80%
43
26
11
6
15
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 5, Page 20 o
FINANCING THE HOME PURCHASE
Exhibit 5-20
BUYERS' VIEW OF HOMES AS A FINANCIAL INVESTMENT, BY ADULT COMPOSITION OF HOUSEHOLD
(Percentage Distribution)
Florida
Good financial investment
Better than stocks
About as good as stocks
Not as good as stocks
Not a good financial investment
Don’t know
All Buyers
80%
46
24
10
6
14
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single
Unmarried
couple
female
male
couple
80%
47
23
10
7
13
75%
45
25
5
8
18
79%
35
21
24
6
15
Other
93%
50
37
7
3
3
77%
46
15
15
*
23
ADULT COMPOSITION OF HOUSEHOLD
Married
Single
Single
Unmarried
couple
female
male
couple
Other
* Less than 1 percent
U.S.
All Buyers
Good financial investment
Better than stocks
About as good as stocks
Not as good as stocks
Not a good financial investment
Don't know
80%
43
25
12
6
14
80%
42
26
12
6
14
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
79%
47
23
9
6
15
79%
42
25
12
5
16
83%
44
28
11
5
13
74%
50
18
6
6
20
Chapter 5, Page 21 o
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-1
Exhibit 6-2
Exhibit 6-3
Exhibit 6-4
Exhibit 6-5
Exhibit 6-6
Exhibit 6-7
Exhibit 6-8
Exhibit 6-9
Exhibit 6-10
Exhibit 6-11
Exhibit 6-12
Exhibit 6-13
Exhibit 6-14
Exhibit 6-15
Exhibit 6-16
Exhibit 6-17
Exhibit 6-18
Exhibit 6-19
Exhibit 6-20
Exhibit 6-21
Exhibit 6-22
Exhibit 6-23
Exhibit 6-24
Exhibit 6-25
Exhibit 6-26
Exhibit 6-27
Exhibit 6-28
Exhibit 6-29
Exhibit 6-30
Exhibit 6-31
Exhibit 6-32
Exhibit 6-33
Exhibit 6-34
Exhibit 6-35
Exhibit 6-36
Exhibit 6-37
Exhibit 6-38
Exhibit 6-39
AGE OF HOME SELLERS, BY REGION
HOUSEHOLD INCOME OF HOME SELLERS, 2014
ADULT COMPOSITION OF HOME SELLER HOUSEHOLDS
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN HOME SELLER HOUSEHOLD
RACE/ETHNICITY OF HOME SELLERS, BY REGION
PRIMARY LANGUAGE SPOKEN IN HOME SELLER HOUSEHOLD, BY REGION
HOME SELLING SITUATION AMONG REPEAT BUYERS
FIRST-TIME OR REPEAT SELLER
HOMES SOLD AND FOR SALE, BY REGION
LOCATION OF HOME SOLD
PROXIMITY OF HOME SOLD TO HOME PURCHASED
TYPE OF HOME SOLD, BY LOCATION
SIZE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
SIZE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD, BY AGE OF SELLER
NUMBER OF BEDROOMS AND BATHROOMS BY ADULT COMPOSITION OF HOUSEHOLD AND CHILDREN IN HOUSEHOLD
AGE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
PRICE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
PRICE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD, BY AGE OF SELLER
PRIMARY REASON FOR SELLING PREVIOUS HOME, BY MILES MOVED
PRIMARY REASON FOR SELLING PREVIOUS HOME, BY FIRST-TIME AND REPEAT SELLERS
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE, BY FIRST-TIME AND REPEAT SELLERS
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE, BY TENURE IN HOME
TENURE IN PREVIOUS HOME
TENURE IN PREVIOUS HOME, BY AGE OF SELLER
DISTANCE BETWEEN HOME PURCHASED AND HOME RECENTLY SOLD, BY REGION
DISTANCE BETWEEN HOME PURCHASED AND HOME RECENTLY SOLD, BY AGE
METHOD USED TO SELL HOME, BY REGION
METHOD USED TO SELL HOME, BY SELLER URGENCY
METHOD OF SALE, BY BUYER AND SELLER RELATIONSHIP
METHOD USED TO SELL HOME, 2001-2015
SALES PRICE COMPARED WITH LISTING PRICE, BY REGION
SALES PRICE COMPARED WITH LISTING PRICE, BY SELLER URGENCY
NUMBER OF WEEKS RECENTLY SOLD HOME WAS ON THE MARKET, BY REGION
SALES PRICE COMPARED WITH LISTING PRICE, BY NUMBER OF WEEKS HOME WAS ON THE
MARKET
NUMBER OF TIMES ASKING PRICE WAS REDUCED, BY NUMBER OF WEEKS HOME WAS ON
THE MARKET
INCENTIVES OFFERED TO ATTRACT BUYERS, BY REGION
INCENTIVES OFFERED TO ATTRACT BUYERS, BY NUMBER OF WEEKS HOME WAS ON THE
MARKET
EQUITY EARNED IN HOME RECENTLY SOLD, BY TENURE IN HOME
SATISFACTION WITH THE SELLING PROCESS
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-1
AGE OF HOME SELLERS, BY REGION
(Percentage Distribution)
SELLERS WHO SOLD A HOME IN THE
18 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Median age (years)
Florida
8%
9
10
30
35
8
62
U.S.
15%
17
15
20
21
5
54
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
Northeast
11%
19
18
24
21
7
55
Midwest
17%
23
16
21
18
6
51
South
14%
18
15
22
26
6
55
West
18%
17
17
20
25
4
54
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-2
HOUSEHOLD INCOME OF HOME SELLERS, 2014
(Percentage Distribution)
SELLERS WHO SOLD A HOME IN THE
Less than $25,000
$25,000 to $34,999
$35,000 to $44,999
$45,000 to $54,999
$55,000 to $64,999
$65,000 to $74,999
$75,000 to $84,999
$85,000 to $99,999
$100,000 to $124,999
$125,000 to $149,999
$150,000 to $174,999
$175,000 to $199,999
$200,000 or more
Median income (2014)
Florida
6%
6
6
9
6
8
7
8
11
8
10
4
11
$89,200
U.S.
2%
4
5
6
6
8
8
10
18
12
7
4
11
$104,139
The 2015 National Association of Realtors® Profile of Home Buyers and
Northeast
2%
3
3
7
4
7
8
12
18
12
6
4
13
$108,306
Midwest
South
2%
3%
5
3
5
5
6
5
5
6
10
6
9
7
10
10
17
17
12
13
6
9
2
5
11
11
$99,970 $111,721
West
2%
4
6
6
8
9
9
9
19
11
4
4
10
$98,300
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-3
ADULT COMPOSITION OF HOME SELLER HOUSEHOLDS
(Percentage Distribution)
Florida
2015
72%
12
8
6
1
Married couple
Single female
Single male
Unmarried couple
Other
* Less than 1 percent
U.S.
2004
74%
15
5
5
1
Married couple
Single female
Single male
Unmarried couple
Other
2005
71%
17
6
3
1
2006
72%
17
6
4
1
2007
75%
15
6
3
1
2008
74%
15
7
3
1
2009
75%
14
6
4
1
2010
75%
16
6
3
1
2011
77%
16
6
3
1
2012
76%
14
5
4
1
2013
77%
14
5
4
1
2014
74%
14
7
4
1
2015
77%
12
6
4
2
90%
80%
74%
70%
71%
72%
17
17
75%
74%
75%
75%
15
15
14
16
6
3
1
7
3
1
77%
77%
76%
77%
14
14
14
5
4
1
7
4
1
74%
60%
50%
40%
30%
20%
15
16
10%
0%
5
5
1
2004
6
3
1
2005
6
4
1
2006
2007
Married couple
The 2015 National Association of Realtors® Profile of Home Buyers and
2008
Single female
6
3
1
6
4
1
2009
2010
Single male
6
3
1
2011
5
4
1
2012
Unmarried couple
2013
Other
2014
12
6
4
2
2015
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-4
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN HOME SELLER HOUSEHOLD
(Percentage Distribution of Home Seller Households)
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN
HOME SELLER HOUSEHOLD
Florida
One
Two
Three or more
None
(Percentage Distribution)
6%
7%
3%
84%
Florida
One, 6%
Two, 7%
WISC
Three or more,
3%
None, 84%
NUMBER OF CHILDREN UNDER THE AGE OF 18 RESIDING IN
HOME SELLER HOUSEHOLD
U.S.
One
Two
Three or more
None
(Percentage Distribution)
13%
16%
6%
65%
U.S.
One, 13%
Two, 16%
None, 65%
The 2015 National Association of Realtors® Profile of Home Buyers and
Three or more,
6%
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-5
RACE/ETHNICITY OF HOME SELLERS, BY REGION
(Percent of Respondents)
SELLERS WHO SOLD A HOME IN THE
White/Caucasian
Asian/Pacific Islander
Hispanic/Latino/Mexican/
Puerto Rican
Black/African-American
Other
Florida
95%
1
U.S.
91%
3
Northeast
93%
2
Midwest
95%
2
South
91%
2
West
86%
7
4
1
1
4
2
1
4
1
*
2
2
1
4
3
1
6
1
2
* Less than 1 percent
Note: Respondents were permitted to select as many races and ethnicities as they felt applicable.
The percentage distribution may therefore sum to more than 100 percent.
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-6
PRIMARY LANGUAGE SPOKEN IN HOME SELLER HOUSEHOLD, BY REGION
(Percentage Distribution)
SELLERS WHO SOLD A HOME IN THE
English
Other
Florida
98%
2
U.S.
98%
2
Northeast
99%
1
The 2015 National Association of Realtors® Profile of Home Buyers and
Midwest
99%
1
South
99%
1
West
97%
3
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-7
HOME SELLING SITUATION AMONG REPEAT BUYERS
(Percentage Distribution)
HOME SELLING SITUATION AMONG REPEAT BUYERS
Florida
(Percentage Distribution
Sold in 2015
Sold in 2014
Sold in 2013 or
earlier
Home has not yet
sold and is
currently vacant
Home has not yet
sold, but currently
renting to others
30%
33%
19%
Do not plan to sell
previous home
7%
Did not own
previous home
7%
4%
2%
Florida
Do not plan to
sell previous
home, 7%
Did not own
previous home,
7%
Sold in 2015,
30%
Home has not
yet sold, but
currently
renting to
others, 2%
Home has not
yet sold and is
currently
vacant, 4%
Sold in 2013 or
earlier, 19%
U.S.
Sold in 2015
Sold in 2014
Sold in 2013 or
earlier
Home has not yet
sold and is
currently vacant
Home has not yet
sold, but currently
renting to others
Do not plan to sell
previous home
Did not own
previous home
Sold in 2014,
33%
HOME SELLING SITUATION AMONG REPEAT BUYERS
30%
36%
15%
3%
3%
7%
(Percentage Distribution
Do not plan to
sell previous
home, 7%
Home has not
yet sold, but
currently
renting to
others, 3%
U.S.
Did not own
previous home,
5%
Sold in 2015,
30%
Home has not
yet sold and is
currently
vacant, 3%
5%
Sold in 2013 or
earlier, 15%
Sold in 2014,
36%
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-8
FIRST-TIME OR REPEAT SELLER
(Percentage Distribution)
FIRST-TIME OR REPEAT SELLER
(Percentage Distribution
Florida
First-time
seller
Repeat
seller
First-time seller,
27%
27%
73%
Repeat seller,
73%
U.S.
First-time
seller
37%
Repeat
seller
63%
FIRST-TIME OR REPEAT SELLER
(Percentage Distribution
U.S.
First-time seller,
37%
Repeat seller,
63%
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-9
HOMES SOLD AND FOR SALE, BY REGION
(Percentage Distribution)
U.S.
Home has not
Homes
yet sold and is
Sold currently vacant
Northeast
Midwest
South
West
14%
22
40
24
17%
27
47
10
The 2015 National Association of Realtors® Profile of Home Buyers and
Home has not yet
sold, but currently
renting to others
16%
19
44
22
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-10
LOCATION OF HOME SOLD
(Percentage Distribution)
Florida
Home has not
yet sold and is
Homes Sold currently vacant
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
51%
17
14
13
6
Home has not yet
sold, but currently
renting to others
55%
27
*
18
*
50%
17
*
17
17
Home has not
yet sold and is
Homes Sold currently vacant
Home has not yet
sold, but currently
renting to others
* Less than 1 percent
U.S.
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
49%
19
16
14
3
The 2015 National Association of Realtors® Profile of Home Buyers and
39%
26
16
18
1
47%
23
9
18
3
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-11
PROXIMITY OF HOME SOLD TO HOME PURCHASED
(Percentage Distribution)
PROXIMITY OF HOME SOLD TO HOME PURCHASED
Florida
Same state
Same region
Other region
(Percentage Distribution of Households)
51%
19%
30%
Florida
WISC
Other region,
30%
Same state,
51%
Same region,
19%
PROXIMITY OF HOME SOLD TO HOME PURCHASED
U.S.
Same state
Same region
Other region
(Percentage Distribution of Households)
70%
13%
17%
Other region,
17%
U.S.
Same region,
13%
Same state,
70%
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-12
TYPE OF HOME SOLD, BY LOCATION
(Percentage Distribution)
Florida
SELLERS WHO SOLD A HOME IN A
Detached single-family home
Townhouse/row house
Apartment/condo in a building
with 5 or more units
Duplex/apartment/condo in 2 to
4 unit building
Other
All
Sellers
Suburb/
Subdivision
Small
town
Urban/
Central city
Rural
area
Resort/
Recreation
area
79%
83%
78%
77%
78%
50%
4
9
6
7
*
3
4
12
4
4
*
42
2
*
9
4
*
8
5
3
9
4
13
*
U.S.
SELLERS WHO SOLD A HOME IN A
Detached single-family home
Townhouse/row house
Apartment/condo in a building
with 5 or more units
Duplex/apartment/condo in 2 to
4 unit building
Other
All
Sellers
Suburb/
Subdivision
Small
town
Urban/
Central city
Rural
area
Resort/
Recreation
area
82%
6
5
86%
7
4
83%
4
3
70%
8
14
81%
3
2
58%
12
12
2
1
3
4
*
3
6
3
8
5
15
16
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-13
SIZE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
(Percentage Distribution)
Florida
SIZE OF
HOME
SOLD
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
More than 3,000 sq ft
*
*
100
*
*
*
SIZE OF HOME PURCHASED
1,001 sq ft to
1,501 sq ft to 2,001 sq ft to 2,501 sq ft to
1,500 sq ft
2,000 sq ft
2,500 sq ft
3,000 sq ft
7%
2%
1%
*
29
11
9
8
36
42
20
8
21
26
31
29
7
15
26
19
*
5
15
35
More than
3,000 sq ft
*
5
9
30
21
35
1,000 sq ft or
less
*
*
*
*
*
*
SIZE OF HOME PURCHASED
1,001 sq ft to
1,501 sq ft to 2,001 sq ft to 2,501 sq ft to
1,500 sq ft
2,000 sq ft
2,500 sq ft
3,000 sq ft
*
*
*
*
2
5
4
2
2
6
6
5
2
5
8
5
1
3
6
4
*
2
6
4
More than
3,000 sq ft
*
1
4
6
4
9
1,000 sq ft or
less
U.S.
SIZE OF
HOME
SOLD
1,000 sq ft or less
1,001 to 1,500 sq ft
1,501 to 2,000 sq ft
2,001 to 2,500 sq ft
2,501 to 3,000 sq ft
More than 3,000 sq ft
* Less than 1 percent
42%
Trading Up
29%
Remaining at the same size range
31%
Trading Down
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-14
SIZE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD, BY AGE OF SELLER
(Median Square Feet)
U.S.
18 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Size of home
sold
Size of home
purchased
1,600
1,900
2,200
2,000
2,200
2,000
2,200
2,600
2,300
2,000
2,000
1,800
The 2015 National Association of Realtors® Profile of Home Buyers and
Difference
600
700
100
*
-200
-200
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-15
NUMBER OF BEDROOMS AND BATHROOMS BY ADULT COMPOSITION OF HOUSEHOLD AND CHILDREN IN HOUSEHOLD
(Precentage Distribution)
Florida
ADULT COMPOSITION OF HOUSEHOLD
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
All Sellers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
1%
15
84
2
5
64
31
2
1%
13
87
3
4
63
33
2
*
13
87
3
13
57
30
2
*
33
67
3
*
80
20
2
*
25
75
3
*
67
33
2
*
50
50
3
50
50
*
2
CHILDREN IN HOME
Children
No
under 18 children
in home in home
*
3
97
3
*
65
36
2
1%
18
81
3
6
63
31
2
U.S.
ADULT COMPOSITION OF HOUSEHOLD
One bedroom
Two bedrooms
Three bedrooms or more
Median number of bedrooms
One full bathroom
Two full bathrooms
Three full bathrooms or more
Median number of full bathrooms
All Sellers
Married
couple
Single
female
Single
male
Unmarried
couple
Other
1%
12
88
3
13
58
29
2
1%
10
89
3
12
58
30
2
2%
17
81
3
17
58
25
2
1%
21
79
3
15
60
25
2
*
17
84
3
18
62
20
2
*
16
84
3
11
59
30
2
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
CHILDREN IN HOME
Children
No
under 18 children
in home in home
*
8
92
3
14
58
28
2
1%
14
85
3
13
58
29
2
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-16
AGE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
(Percentage Distribution)
Florida
2014
2010 through 2013
Year home sold was built 2006 through 2009
2001 through 2005
1986 through 2000
1960 through 1985
1912 through 1959
1750 through 1911
2014
*
*
*
*
100
*
*
*
2010
through
2013
*
*
*
*
100
*
*
*
YEAR PURCHASED HOME WAS BUILT
2006
2001
1986
1960
through through
through through
2009
2005
2000
1985
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
100
100
100
100
*
*
*
*
*
*
*
*
*
*
*
*
1912
through
1959
*
*
*
*
100
*
*
*
1750
through
1911
*
*
*
*
100
*
*
*
2014
*
2
5
5
4
5
1
*
2010
through
2013
*
3
*
3
1
1
*
*
YEAR PURCHASED HOME WAS BUILT
2006
2001
1986
1960
through through
through through
2009
2005
2000
1985
*
*
*
*
*
*
2
2
1
1
1
1
3
3
4
4
3
4
5
5
2
3
4
7
*
1
1
4
*
*
1
*
1912
through
1959
*
*
*
1
4
2
2
1
1750
through
1911
*
*
*
*
*
*
*
*
* Less than 1 percent
U.S.
2014
2010 through 2013
Year home sold was built 2006 through 2009
2001 through 2005
1986 through 2000
1960 through 1985
1912 through 1959
1750 through 1911
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
27%
Purchased Older Home
21%
Purchased a Home the Same Age
54%
Purchased a Newer Home
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-17
PRICE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD
(Percentage Distribution)
Florida
PRICE OF HOME PURCHASED
PRICE OF
HOME
SOLD
Less than $100,000
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
Less than
$100,000
77
9
9
*
*
*
*
5
*
$100,000 $150,000 $200,000 $250,000
to
to
to
to
$149,999 $199,999 $249,999 $299,999
38
29
16
6
29
18
16
26
29
15
23
14
*
9
26
17
*
18
13
17
*
3
3
6
*
3 *
6
*
6 *
6
5 *
3
3
$300,000 $350,000 $400,000
to
to
to $500,000
$349,999 $399,999 $499,999 or more
11
9 *
*
6
22
10 *
22
13
10 *
11
17
30
5
17
9 *
10
11 *
10
25
6
13 *
5
11
4
30
15
6
13
10
40
U.S.
PRICE OF
HOME
SOLD
Less than $100,000
$100,000 to $149,999
$150,000 to $199,999
$200,000 to $249,999
$250,000 to $299,999
$300,000 to $349,999
$350,000 to $399,999
$400,000 to $499,999
$500,000 or more
* Less than 1 percent
Less than
$100,000
2%
1
1
*
*
*
*
*
*
PRICE OF HOME PURCHASED
$100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000
to
to
to
to
to
to
to $500,000
$149,999 $199,999 $249,999 $299,999 $349,999 $399,999 $499,999 or more
2%
2%
1%
*
*
*
*
*
3
4
3
2
*
1
*
*
2
3
4
3
2
1
1
*
1
3
3
3
1
2
1
*
*
2
1
2
2
2
2
1
*
1
4
1
1
1
1
1
*
1
1
1
1
1
1
1
*
*
1
1
1
*
1
2
*
*
1
1
1
1
2
7
47%
Trading Up
23%
Remaining at the same price range
30%
Trading Down
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-18
PRICE OF HOME PURCHASED COMPARED TO HOME RECENTLY SOLD, BY AGE OF SELLER
(Median)
U.S.
18 to 34 years
35 to 44 years
45 to 54 years
55 to 64 years
65 to 74 years
75 years or older
Price of home
sold
Price of home
purchased
$190,000
$233,000
$265,000
$250,000
$278,000
$240,000
$260,000
$308,000
$289,000
$255,000
$220,000
$207,000
The 2015 National Association of Realtors® Profile of Home Buyers and
Difference
$70,000
$75,000
$24,000
$5,000
-$58,000
-$33,000
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-19
PRIMARY REASON FOR SELLING PREVIOUS HOME, BY MILES MOVED
(Percentage Distribution)
Florida
AGE OF HOME SELLER
All Sellers
Job relocation
Home is too small
Change in family situation (e.g., marriage, birth of a child,
divorce)
Want to move closer to friends or family
Neighborhood has become less desirable
Home is too large
Moving due to retirement
Want to move closer to current job
Upkeep of home is too difficult due to health or financial
limitations
Can not afford the mortgage and other expenses of owning
home
Other
10 miles 11 to 20 21 to 50 51 to 100 101 to 500 501 miles
or less
miles
miles
miles
miles or more
12%
8
7
2%
22
11
8%
15
*
*
11
5
*
*
17
26%
*
5
33%
*
*
14
8
10
17
4
6
4
7
13
9
4
9
8
23
15
8
15
8
16
5
16
21
16
*
17
33
17
17
*
*
37
*
5
16
*
5
67
*
*
*
*
*
4
7
*
5
*
5
*
11
13
*
5
*
*
*
U.S.
MILES MOVED
Home is too small
Job relocation
Want to move closer to friends or family
Neighborhood has become less desirable
Change in family situation (e.g., marriage, birth of a child,
divorce)
Home is too large
Moving due to retirement
Upkeep of home is too difficult due to health or financial
limitations
Want to move closer to current job
Can not afford the mortgage and other expenses of owning
home
To avoid possible foreclosure
Other
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
All Sellers
16%
14
13
10
10
10 miles 11 to 20 21 to 50 51 to 100 101 to 500 501 miles
or less
miles
miles
miles
miles or more
30%
3
3
13
15
19%
4
7
17
11
11%
6
13
19
10
4%
19
18
4
4
1%
31
28
1
5
1%
38
24
3
4
9
7
6
14
3
4
11
2
8
7
7
2
8
12
8
2
11
17
2
16
2
5
2
2
3
11
2
14
3
18
1
2
1
1
2
*
8
*
11
*
7
*
7
*
4
*
1
*
7
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-20
PRIMARY REASON FOR SELLING PREVIOUS HOME, BY FIRST-TIME AND REPEAT SELLERS
(Percentage Distribution)
Florida
All Sellers
8%
12
14
First-time Seller
Repeat Seller
12%
18
14
7%
11
13
8
8
8
10
7
6
12
11
4
Moving due to retirement
Want to move closer to current job
17
4
14
4
20
5
Upkeep of home is too difficult due
to health or financial limitations
6
*
7
Can not afford the mortgage and
other expenses of owning home
4
2
5
*
11
*
10
*
10
All Sellers
16%
14
13
First-time Seller
Repeat Seller
29%
14
8
8%
15
16
10
13
8
10
10
10
Home is too large
Moving due to retirement
Upkeep of home is too difficult due
to health or financial limitations
9
7
6
4
4
2
11
9
8
Want to move closer to current job
5
6
5
Can not afford the mortgage and
other expenses of owning home
To avoid possible foreclosure
Other
2
1
3
*
8
*
8
*
8
Home is too small
Job relocation
Want to move closer to friends or
family
Neighborhood has become less
desirable
Home is too large
Change in family situation (e.g.,
marriage, birth of a child, divorce)
To avoid possible foreclosure
Other
U.S.
Home is too small
Job relocation
Want to move closer to friends or
family
Neighborhood has become less
desirable
Change in family situation (e.g.,
marriage, birth of a child, divorce)
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-21
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE, BY FIRST-TIME AND REPEAT SELLERS
(Percentage Distribution)
Florida
Yes, and lived in home
Yes, but rented home to
others and lived elsewhere
All Sellers
10%
*
No, sold home when I
wanted to sell
First-time
Seller
Repeat
Seller
18%
*
7%
*
82
93
First-time
Seller
Repeat
Seller
14%
2
11%
2
85
88
90
U.S.
Yes, and lived in home
Yes, but rented home to
others and lived elsewhere
All Sellers
12%
2
No, sold home when I
wanted to sell
87
100%
90%
80%
70%
60%
87
85
88
50%
40%
30%
20%
10%
2
12%
2
14%
2
11%
0%
All Sellers
Yes, and lived in home
The 2015 National Association of Realtors® Profile of Home Buyers and
First-time Seller
Yes, but rented home to others and lived elsewhere
Repeat Seller
No, sold home when I wanted to sell
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-22
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE, BY TENURE IN HOME
(Percentage Distribution)
Florida
All Sellers
Yes, and lived in home
10%
Yes, but rented home to others
*
and lived elsewhere
No, sold home when I wanted
90
to sell
1 year or
less
2 to 3
years
4 to 5
years
6 to 7
years
8 to 10
years
11 to 15
years
16 to 20 21 years
years or more
18%
*
*
*
14%
*
*
*
5%
5
18%
*
13%
7
13%
1
82
100
86
100
91
82
81
86
3 years
or less
4 to 5
years
6 to 7
years
8 to 10
years
11 to 15
years
16 to 20
years
21 years
or more
5%
1
5%
1
15%
3
26%
3
13%
1
9%
1
8%
*
94
94
82
70
87
91
92
U.S.
All Sellers
Yes, and lived in home
12%
Yes, but rented home to others
2
and lived elsewhere
No, sold home when I wanted
87
to sell
* Less than 1 percent
100%
90%
80%
70%
70
60%
82
87
94
50%
87
91
92
13%
1
9%
0
8%
11 to 15 years
16 to 20 years
21 years or more
94
40%
30%
3
20%
3
10%
2
26%
12%
1
5%
1
5%
All Sellers
3 years or less
4 to 5 years
0%
Yes, and lived in home
15%
6 to 7 years
8 to 10 years
Yes, but rented home to others and lived elsewhere
The 2015 National Association of Realtors® Profile of Home Buyers and
1
No, sold home when I wanted to sell
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-23
TENURE IN PREVIOUS HOME
(Percentage Distribution)
Florida
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 to 20 years
21 years or more
Median
All Types
7%
14
7
6
18
18
12
17
11
U.S.
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 to 20 years
21 years or more
Median
All Types
4%
10
13
14
15
19
9
16
9
Duplex/ Apartment/
apartment/
condo in
condo in building with
Cabin/
2-4 unit
5 or more
cottage
structure
units
*
5
10
10
19
19
10
29
14
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
*
23
18
23
13
20
*
5
6
6%
11
22
16
20
16
1
9
7
Detached
singleTownhouse/
family
row house
home
1%
17
11
20
20
22
8
3
8
4%
9
13
14
15
19
10
17
9
Mobile/
manufactured
home
Other
1%
13
9
10
13
27
17
10
12
8%
3
6
5
16
11
11
40
16
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-24
TENURE IN PREVIOUS HOME, BY AGE OF SELLER
(Percentage Distribution)
Florida
All Sellers
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 to 20 years
21 years or more
Median
7%
14
7
6
18
18
12
17
11
U.S.
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 to 20 years
21 years or more
Median
All Sellers
18 to 34
years
4%
10
13
14
15
19
9
16
9
3%
17
36
27
12
4
*
*
5
AGE OF HOME SELLER
35 to 44
45 to 54
55 to 64 65 to 74
years
years
years
years
* Less than 1 percent
NA= Not applicable
The 2015 National Association of Realtors® Profile of Home Buyers and
5%
9
17
17
26
21
3
1
8
3%
11
11
13
18
24
13
8
9
3%
8
6
10
11
23
16
23
13
4%
7
5
13
13
22
9
28
12
75 years
or older
4%
8
4
7
13
9
9
47
18
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-25
DISTANCE BETWEEN HOME PURCHASED AND HOME RECENTLY SOLD, BY REGION
(Median Miles)
SELLERS WHO SOLD A HOME IN THE:
Florida
218
2014
U.S.
20
Northeast
15
Midwest
18
South
20
DISTANCE BETWEEN HOME PURCHASED AND HOME
RECENTLY SOLD, BY REGION
(Median Miles)
250
218
200
150
100
50
20
15
18
20
20
U.S.
Northeast
Midwest
South
West
0
Florida
Region of Home Sold
The 2015 National Association of Realtors® Profile of Home Buyers and
West
20
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-26
DISTANCE BETWEEN HOME PURCHASED AND HOME RECENTLY SOLD, BY AGE
(Percentage Distribution)
Florida
AGE OF HOME SELLER
5 miles or less
6 to 10 miles
11 to 15 miles
16 to 20 miles
21 to 50 miles
51 to 100 miles
101 to 500 miles
501 to 1,000 miles
1,001 miles or more
Median (miles)
All Sellers
18 to 34
years
35 to 44
years
45 to 54
years
55 to 64
years
65 to 74
years
75 years
or older
17%
8
4
3
11
3
10
15
28
218
*
21
*
7
14
*
7
7
43
508
19%
13
6
6
19
*
6
13
19
31
12%
6
*
*
18
*
12
12
41
624
15%
7
7
4
7
6
7
15
32
301
23%
10
2
2
8
3
12
15
25
11
21%
7
7
*
7
7
7
29
14
7
AGE OF HOME SELLER
35 to 44 45 to 54
55 to 64
years
years
years
65 to 74
years
75 years
or older
16%
10
8
4
10
6
23
10
13
60
22%
10
6
6
7
8
12
13
16
35
U.S.
5 miles or less
6 to 10 miles
11 to 15 miles
16 to 20 miles
21 to 50 miles
51 to 100 miles
101 to 500 miles
501 to 1,000 miles
1,001 miles or more
Median (miles)
All Sellers
18 to 34
years
30%
17
9
7
12
4
9
5
8
20
32%
15
9
10
13
3
7
6
5
13
The 2015 National Association of Realtors® Profile of Home Buyers and
34%
15
8
6
12
2
10
4
9
12
25%
17
10
5
10
4
11
10
10
15
22%
12
11
6
9
7
12
8
14
20
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-27
METHOD USED TO SELL HOME, BY REGION
(Percentage Distribution)
SELLERS WHO SOLD A HOME IN THE:
Sold home using an agent or broker
Seller used agent/broker only
Seller first tried to sell it themselves, but then used an agent
For-sale-by-owner (FSBO)
Seller sold home without using a real estate agent or broker
First listed with an agent, but then sold home themselves
Sold home to a homebuying company
Other
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
Florida
87%
86
1
10
8
2
1
2
U.S. Northeast Midwest
89%
86%
87%
85
85
86
4
1
1
8
11
9
7
10
8
1
1
1
1
*
1
2
2
2
South
88%
87
1
8
7
1
1
2
West
93%
92
1
6
5
1
*
1
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-28
METHOD USED TO SELL HOME, BY SELLER URGENCY
(Percentage Distribution)
SELLER NEEDED TO SELL
Florida
Sold home using an agent or broker
Seller used agent/broker only
Seller first tried to sell it themselves, but then used an agent
For-sale-by-owner (FSBO)
Seller sold home without using a real estate agent or broker
First listed with an agent, but then sold home themselves
Sold home to a homebuying company
Other
All Sellers
87%
86
1
10
8
2
1
2
U.S.
All Sellers
Sold home using an agent or broker
89%
Seller used agent/broker only
85
Seller first tried to sell it themselves, but then used an agent
4
For-sale-by-owner (FSBO)
8
Seller sold home without using a real estate agent or broker
7
First listed with an agent, but then sold home themselves
1
Sold home to a homebuying company
1
Other
2
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
Very Somewhat
urgently
urgently
74%
74
*
9
9
*
9
9
Not
urgently
95%
95
*
4
3
1
*
1
83%
82
1
16
14
3
*
1
SELLER NEEDED TO SELL
Very Somewhat
urgently
urgently
86%
85
1
7
6
1
2
4
92%
91
1
7
6
1
*
1
Not
urgently
87%
86
1
11
10
1
*
2
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-29
METHOD OF SALE, BY BUYER AND SELLER RELATIONSHIP
(Percentage Distribution)
U.S.
Buyer and Seller Relationship
All sellers
Sold home using an agent or broker
Seller used agent/broker only
Seller first tried to sell it themselves, but then used an agent
For-sale-by-owner (FSBO)
Sold home without using a real estate agent or broker
First listed with an agent, but then sold home themselves
Other
The 2015 National Association of Realtors® Profile of Home Buyers and
Seller Knew
Buyer
6%
3
3
4
36
36
35
51
Seller did not
Know Buyer
94%
97
97
96
64
64
65
49
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-30
METHOD USED TO SELL HOME, 2001-2015
(Percentage Distribution)
Florida
2015
87%
10
1
2
Sold home using an agent or broker
For-sale-by-owner (FSBO)
Sold it to a home buying company
Other
U.S.
2001
79%
13
1
7
Sold home using an agent or broker
For-sale-by-owner (FSBO)
Sold to home buying company
Other
100%
90%
7
1
3
1
3
1
14
14
83%
2003
2003
83%
14
1
3
2004
82%
14
1
3
2005
85%
13
1
2
2006
84%
12
1
3
2007
85%
12
1
2
2008
84%
13
1
2
2
1
3
1
2
1
2
1
3
1
13
12
12
13
11
82%
85%
84%
85%
84%
85%
2004
2005
2006
2007
2008
2009
2009
85%
11
1
3
2010
88%
9
1
3
2011
87%
9
1
3
2012
88%
9
1
2
2013
88%
9
1
2
2014
88%
9
1
2
2015
89%
8
1
2
3
1
3
1
2
1
2
1
2
1
2
1
9
9
9
9
9
8
88%
87%
88%
88%
88%
89%
2010
2011
2012
2013
2014
2015
13
80%
70%
60%
50%
40%
79%
30%
20%
10%
0%
2001
Sold home using an agent or broker
The 2015 National Association of Realtors® Profile of Home Buyers and
For-sale-by-owner (FSBO)
Sold to home buying company
Other
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-31
SALES PRICE COMPARED WITH LISTING PRICE, BY REGION
(Percentage Distribution of Sales Price as a Percent of List Price)
SELLERS WHO SOLD A HOME IN THE
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
Median (sales price as a
percent of listing price)
Florida
15%
17
38
23
5
2
U.S.
9%
15
41
24
8
3
Northeast
13%
20
36
22
7
2
Midwest
11%
14
46
21
5
3
South
9%
15
41
27
6
2
West
6%
13
37
23
15
7
97%
98%
97%
97%
98%
99%
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-32
SALES PRICE COMPARED WITH LISTING PRICE, BY SELLER URGENCY
(Percentage Distribution of Sales Price as a Percent of Listing Price)
Florida
SELLER NEEDED TO SELL
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
Median (sales price as a
percent of listing price)
All Sellers
15%
17
38
23
5
2
97%
Very
urgently
Somewhat
urgently
Not
urgently
14%
5
36
36
9
*
20%
22
33
19
4
1
11%
17
43
24
3
3
95%
96%
98%
* Less than 1 percent
U.S.
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
Median (sales price as a
percent of listing price)
All Sellers
9%
15
41
24
8
3
98%
The 2015 National Association of Realtors® Profile of Home Buyers and
SELLER NEEDED TO SELL
Very Somewhat
Not
urgently
urgently
urgently
13%
16
31
23
11
6
10%
15
42
24
7
3
6%
15
43
25
9
2
97%
98%
98%
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-33
NUMBER OF WEEKS RECENTLY SOLD HOME WAS ON THE MARKET, BY REGION
(Percentage Distribution)
SELLERS WHO SOLD A HOME IN THE
Less than 1 week
1 to 2 weeks
3 to 4 weeks
5 to 6 weeks
7 to 8 weeks
9 to 10 weeks
11 to 12 weeks
13 to 16 weeks
17 to 24 weeks
25 to 36 weeks
37 to 52 weeks
53 or more weeks
Median weeks
Florida
5%
25
13
12
8
5
5
5
7
7
7
3
6
U.S.
6%
36
12
6
7
5
7
4
6
5
5
3
4
The 2015 National Association of Realtors® Profile of Home Buyers and
Northeast
5%
32
12
6
6
4
5
6
5
7
10
5
6
Midwest
7%
36
11
7
7
3
6
6
6
4
5
2
4
South
6%
33
12
6
8
5
6
4
6
5
4
4
4
West
5%
43
13
5
5
5
8
3
4
4
3
1
3
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-34
SALES PRICE COMPARED WITH LISTING PRICE, BY NUMBER OF WEEKS HOME WAS ON THE MARKET
(Percentage Distribution of Sales Price as a Percent of Listing Price)
Florida
SELLERS WHOSE HOME WAS ON THE MARKET FOR
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
All Sellers
15%
17
38
23
5
2
Less than
1 week
1 to 2
weeks
3 to 4
weeks
5 to 8
weeks
9 to 16
weeks
17 or
more
weeks
11%
11
22
56
*
*
5%
7
30
44
12
2
*
5
68
16
5
5
9%
27
39
21
3
*
12%
28
48
8
*
4
39%
20
29
7
5
*
* Less than 1 percent
U.S.
SELLERS WHOSE HOME WAS ON THE MARKET FOR
Less than 90%
90% to 94%
95% to 99%
100%
101% to 110%
More than 110%
Median (sales price
as a percent of listing
price)
Less than
1 week
All Sellers
9%
4%
15
3
41
24
24
50
8
9
3
10
98%
100%
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
1 to 2
weeks
3 to 4
weeks
5 to 8
weeks
9 to 16
weeks
17 or
more
weeks
1%
5
33
39
17
5
100%
5%
15
55
20
5
1
97%
8%
16
56
17
2
1
97%
11%
23
54
9
2
2
96%
28%
31
30
7
2
1
93%
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-35
NUMBER OF TIMES ASKING PRICE WAS REDUCED, BY NUMBER OF WEEKS HOME WAS ON THE MARKET
(Percentage Distribution)
Florida
SELLERS WHOSE HOME WAS ON THE MARKET FOR
Less than
1 week
All Sellers
None, did not reduce
the asking price
One
Two
Three
Four or more
1 to 2
weeks
3 to 4
weeks
5 to 8
weeks
9 to 16
weeks
17 or
more
weeks
52%
100%
91%
50%
62%
26%
12%
25
14
7
2
*
*
*
*
9
*
*
*
50
*
*
*
18
15
6
*
48
19
7
*
21
36
21
10
U.S.
SELLERS WHOSE HOME WAS ON THE MARKET FOR
Less than
1 week
All Sellers
None, did not reduce
the asking price
One
Two
Three
Four or more
1 to 2
weeks
3 to 4
weeks
5 to 8
weeks
9 to 16
weeks
17 or
more
weeks
57%
89%
88%
58%
46%
29%
13%
22
12
6
4
10
1
*
*
11
1
*
*
32
9
1
*
31
16
6
1
41
19
9
3
20
30
20
16
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-36
INCENTIVES OFFERED TO ATTRACT BUYERS, BY REGION
(Percent of Respondents)
SELLERS WHO SOLD A HOME IN THE
None
Home warranty policies
Assistance with closing costs
Credit toward remodeling or repairs
Other incentives, such as a car, flat screen TV, etc.
Assistance with condo association fees
Other
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
Florida
68%
13
13
6
5
1
1
U.S.
63%
21
16
7
4
1
3
Northeast
69%
7
16
7
4
1
5
Midwest
64%
23
14
5
4
1
2
South
59%
26
18
7
4
*
3
West
68%
20
13
8
4
1
3
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-37
INCENTIVES OFFERED TO ATTRACT BUYERS, BY NUMBER OF WEEKS HOME WAS ON THE MARKET
(Percent of Respondents)
Florida
SELLERS WHOSE HOME WAS ON THE MARKET FOR
None
Assistance with closing costs
Home warranty policies
Credit toward remodeling or repairs
Other incentives, such as a car, flat screen TV, etc.
Assistance with condo association fees
Other
All
Sellers
68%
13
13
6
5
1
1
Less than 1
week
1 to 2
weeks
100%
*
*
*
*
*
*
63%
15
20
4
2
*
*
3 to 4 5 to 8
weeks weeks
82%
14
5
*
5
*
*
63%
14
14
11
3
3
*
9 to 16
weeks
17 or more
weeks
74%
4
11
4
11
*
*
61%
17
12
7
5
*
2
U.S.
SELLERS WHOSE HOME WAS ON THE MARKET FOR
None
Home warranty policies
Assistance with closing costs
Credit toward remodeling or repairs
Other incentives, such as a car, flat screen TV, etc.
Assistance with condo association fees
Other
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and
All
Sellers
63%
21
16
7
4
1
3
Less than 1
week
1 to 2
weeks
85%
9
5
4
*
*
1
70%
20
9
3
2
1
2
3 to 4 5 to 8
weeks weeks
67%
19
16
7
4
*
3
62%
17
18
7
4
*
2
9 to 16
weeks
17 or more
weeks
60%
21
19
9
6
*
3
45%
31
29
13
8
1
7
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-38
EQUITY EARNED IN HOME RECENTLY SOLD, BY TENURE IN HOME
(Median)
TENURE IN HOME
1 year or less
2 to 3 years
4 to 5 years
6 to 7 years
8 to 10 years
11 to 15 years
16 to 20 years
21 years or more
Median
U.S.
Dollar value
$31,000
$30,000
$35,000
$31,000
$3,000
$38,000
$95,000
$138,000
$40,000
Percent
14%
15%
19%
14%
1%
23%
63%
145%
23%
The 2015 National Association of Realtors® Profile of Home Buyers and
Median
Florida
Dollar value
$48,000
Percent
24%
HOME SELLERS AND THEIR SELLING EXPERIENCE
Exhibit 6-39
SATISFACTION WITH THE SELLING PROCESS
(Percentage Distribution)
Very Satisfied
Somewhat Satisfied
Somewhat Dissatisfied
Very Dissatisfied
Florida
61%
28
6
5
U.S.
61%
27
8
5
Satisfaction with Selling Process
(Percentage Distribution)
Somewhat
Dissatisfied, 6%
Very Dissatisfied,
5%
Very Satisfied,
61%
Somewhat
Satisfied, 28%
Satisfaction with Selling Process
(Percentage Distribution)
U.S.
Somewhat
Dissatisfied, 8
Very Dissatisfied,
5
Very Satisfied,
61%
Somewhat
Satisfied, 27
The 2015 National Association of Realtors® Profile of Home Buyers and
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-1
Exhibit 7-2
Exhibit 7-3
Exhibit 7-4
Exhibit 7-5
Exhibit 7-6
Exhibit 7-7
Exhibit 7-8
Exhibit 7-9
Exhibit 7-10
Exhibit 7-11
Exhibit 7-12
Exhibit 7-13
METHOD USED TO FIND REAL ESTATE AGENT, BY FIRST TIME OR REPEAT SELLER
METHOD USED TO FIND REAL ESTATE AGENT, BY MILES MOVED
NUMBER OF AGENTS CONTACTED BEFORE SELECTING ONE TO ASSIST WITH SALE OF
HOME
SELLER USED THE SAME REAL ESTATE AGENT FOR THEIR HOME PURCHASE, BY MILES
MOVED
HOME LISTED ON MULTIPLE LISTING SERVICE
LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE AGENT
WHAT SELLERS MOST WANT FROM REAL ESTATE AGENTS, BY LEVEL OF SERVICE
PROVIDED BY THE AGENT
MOST IMPORTANT FACTOR IN CHOOSING A REAL ESTATE AGENT TO SELL HOME, BY LEVEL
OF SERVICE PROVIDED BY THE AGENT
METHODS REAL ESTATE AGENT USED TO MARKET HOME
HOW REAL ESTATE AGENT WAS COMPENSATED
NEGOTIATING THE COMMISSION RATE OR FEE WITH THE REAL ESTATE AGENT
WOULD SELLER USE REAL ESTATE AGENT AGAIN OR RECOMMEND TO OTHERS
HOW MANY TIMES SELLER RECOMMENDED TYPICAL AGENT
The 2015 Profile of Home Buyers and Seller
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-1
METHOD USED TO FIND REAL ESTATE AGENT, BY FIRST TIME OR REPEAT SELLER
(Percentage Distribution)
Florida
First-time
Seller
Referred by (or is) a friend, neighbor or relative
44%
48%
Used agent previously to buy or sell a home
25
18
Visited an open house and met agent
2
3
Internet website (without a specific reference)
2
5
Personal contact by agent (telephone, email, etc.)
4
5
Referred by another real estate or broker
3
3
Saw contact information on For Sale/Open House sign
1
*
Referred through employer or relocation company
2
8
Direct mail (newsletter, flyer, postcard, etc.)
4
8
Walked into or called office and agent was on duty
2
*
Newspaper, Yellow pages or home book ad
1
*
Advertising specialty (calendar, magnet, etc.)
*
*
Crowdsourcing through social media/knew the person through social*media *
Saw the person's social media page without a connection
*
*
Other
9
5
Repeat
Seller
42%
27
3
2
3
3
2
1
3
3
1
*
*
*
11
U.S.
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet website (without a specific reference)
Personal contact by agent (telephone, email, etc.)
Referred by another real estate or broker
Visited an open house and met agent
Saw contact information on For Sale/Open House sign
Referred through employer or relocation company
Direct mail (newsletter, flyer, postcard, etc.)
Walked into or called office and agent was on duty
Newspaper, Yellow pages or home book ad
Advertising specialty (calendar, magnet, etc.)
Crowdsourcing through social media/knew the person
through social media
Saw the person's social media page without a
connection
Other
* Less than 1 percent
The 2015 Profile of Home Buyers and Seller
All sellers
42%
24
4
4
4
3
First-time
Seller
47%
20
6
3
4
3
Repeat
Seller
39%
26
4
5
4
3
3
3
1
1
1
1
4
3
2
1
*
1
2
3
1
1
1
1
*
*
*
*
9
*
7
*
10
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-2
METHOD USED TO FIND REAL ESTATE AGENT, BY MILES MOVED
(Percentage Distribution)
Florida
10 miles
or less
49%
31
4
2
2
*
2
2
4
*
*
*
*
*
2
11 to 20
miles
50%
33
*
*
*
*
*
*
*
*
*
*
*
*
17
21 to 50 51 to 100
101 to
miles
miles 500 miles
33%
*
38%
28
17
19
6
*
6
*
17
6
6
*
6
11
*
*
6
*
*
*
*
*
6
17
6
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
6
50
19
501or
more
50%
33
*
*
*
*
*
*
*
*
*
*
*
*
17
All sellers
42%
24
4
4
4
3
3
3
1
1
1
10 miles
or less
45%
27
4
3
2
4
2
*
1
1
*
11 to 20
miles
43%
21
8
3
3
3
5
1
*
1
1
21 to 50 51 to 100
101 to
miles
miles 500 miles
36%
43%
49%
26
17
18
6
6
2
7
6
2
6
3
6
2
*
1
4
*
4
1
3
7
2
3
1
*
4
1
*
*
2
501or
more
37%
21
3
7
4
1
2
9
2
1
2
Advertising specialty (calendar, magnet, etc.)
1
*
2
*
5
*
1
Crowdsourcing through social media/knew the person through social media
Saw the person's social media page without a connection
Other
*
*
9
*
*
10
*
*
8
*
*
10
1
*
10
*
*
7
*
*
9
All sellers
Referred by (or is) a friend, neighbor or relative
44%
Used agent previously to buy or sell a home
25
Visited an open house and met agent
2
Internet website (without a specific reference)
2
Personal contact by agent (telephone, email, etc.)
4
Referred by another real estate or broker
3
Saw contact information on For Sale/Open House sign
1
Referred through employer or relocation company
2
Direct mail (newsletter, flyer, postcard, etc.)
4
Walked into or called office and agent was on duty
2
Newspaper, Yellow pages or home book ad
1
Advertising specialty (calendar, magnet, etc.)
*
Crowdsourcing through social media/knew the person through social media
*
Saw the person's social media page without a connection
*
Other
9
U.S.
Referred by (or is) a friend, neighbor or relative
Used agent previously to buy or sell a home
Internet website (without a specific reference
Personal contact by agent (telephone, email, etc.)
Referred by another real estate or broker
Visited an open house and met agent
Saw contact information on For Sale/Open House sign
Referred through employer or relocation company
Direct mail (newsletter, flyer, postcard, etc.)
Walked into or called office and agent was on duty
Newspaper, Yellow pages or home book ad
The 2015 Profile of Home Buyers and Seller
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-3
NUMBER OF AGENTS CONTACTED BEFORE SELECTING ONE TO ASSIST WITH SALE OF HOME
(Percentage Distribution)
Florida
One
Two
Three
Four
Five or more
74%
11%
10%
3%
2%
* Less than 1 percent
NUMBER OF AGENTS CONTACTED BEFORE SELECTING
ONE TO ASSIST WITH SALE OF HOME
(Percentage Distribution)
90%
Florida
80%
74%
70%
60%
50%
40%
30%
20%
11%
10%
10%
3%
2%
Four
Five or more
0%
One
U.S.
One
Two
Three
Four
Five or more
Two
Three
NUMBER OF AGENTS CONTACTED BEFORE SELECTING
ONE TO ASSIST WITH SALE OF HOME
72%
15
9
2
1
(Percentage Distribution)
80%
72%
U.S
70%
60%
50%
40%
30%
20%
15%
9%
10%
2%
1%
Four
Five or more
0%
One
The 2015 Profile of Home Buyers and Seller
Two
Three
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-4
SELLER USED THE SAME REAL ESTATE AGENT FOR THEIR HOME PURCHASE, BY MILES MOVED
(Percentage Distribution Among Sellers Who Used an Agent to Purchase a Home)
Florida
37%
63%
10 miles
or less
78%
23%
11 to 20
miles
78%
22%
21 to 50 51 to 100
101 to
miles
miles 500 miles
50%
0%
7%
50%
100%
93%
501or
more
4%
96%
All
sellers
50%
50%
10 miles
or less
81%
19
11 to 20
miles
81%
19
21 to 50 51 to 100
101 to
miles
miles 500 miles
62%
16%
3%
38
84
97
501or
more
3%
97
Yes
No
U.S.
Used the same agent
Used a different agent
100%
19
90%
80%
19
38
50%
70%
84
60%
50%
81%
40%
30%
97
97
3%
3%
81%
62%
50%
20%
16%
10%
0%
All sellers
10 miles or less
11 to 20 miles
21 to 50 miles
Used the same agent
The 2015 Profile of Home Buyers and Seller
51 to 100 miles
Used a different agent
101 to 500 miles
501or more
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-5
HOME LISTED ON MULTIPLE LISTING SERVICE
(Percentage Distribution)
Florida
HOME LISTED ON MULTIPLE LISTING SERVICE
Yes
No
Don't know
88%
7%
5%
(Percentage Distribution)
Florida
Don't know, 5%
No, 7%
Yes, 88%
U.S.
Yes
No
Don't know
HOME LISTED ON MULTIPLE LISTING SERVICE
(Percentage Distribution)
91%
4%
5%
Don't know, 5%
U.S.
No, 4%
Yes, 91%
The 2015 Profile of Home Buyers and Seller
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-6
LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE AGENT
(Percentage Distribution)
Florida
A broad range of
services and
management of
most aspects of the
home sale
A limited set of
services as
requested by the
seller
The agent listed the
home on the MLS
and performed few if
any additional
services
LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE
AGENT
83%
7%
10%
(Percentage Distribution)
The agent listed
the home on the
MLS and
performed few if
any additional
Florida
services, 10%
Florida
A limited set of
services as
requested by the
seller, 7%
A broad range of
services and
management of
most aspects of
the home sale,
83%
LEVEL OF SERVICE PROVIDED BY THE REAL ESTATE
AGENT
U.S.
(Percentage Distribution)
A broad range of
services and
management of
most aspects of the
home sale
A limited set of
services as
requested by the
seller
The agent listed the
home on the MLS
and performed few if
any additional
services
The agent listed
the home on the
MLS and
performed few if
any additional
services, 12%
79%
9%
A limited set of
services as
requested by the
seller, 9%
12%
The 2015 Profile of Home Buyers and Seller
U.S.
A broad range of
services and
management of
most aspects of
the home sale,
79%
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-7
WHAT SELLERS MOST WANT FROM REAL ESTATE AGENTS, BY LEVEL OF SERVICE PROVIDED BY THE AGENT
(Percentage Distribution)
All sellers
14%
23
20
24
8
5
3
3
1
LEVEL OF SERVICE SOUGHT FROM THE AGENT BY THE SELLER
A broad range of
The agent listed the
services and
A limited set of
home on the MLS
management of
services as and performed few if
most aspects of the requested by the
any additional
home sale
seller
services
14%
18%
13%
24
18
13
17
46
25
24
9
31
8
*
6
5
*
6
3
*
*
2
9
*
1
*
*
All sellers
21%
21
17
16
14
5
3
2
*
1
A broad range of
The agent listed the
services and
A limited set of
home on the MLS
management of
services as and performed few if
most aspects of the requested by the
any additional
home sale
seller
services
20%
19%
27%
21
23
17
18
17
16
16
24
14
16
9
10
5
5
7
3
1
3
2
2
3
*
*
1
1
1
2
Florida
Help price home competitively
Help sell the home within specific timeframe
Help find a buyer for home
Help seller market home to potential buyers
Help seller find ways to fix up home to sell it for more
Help with negotiation and dealing with buyers
Help with paperwork/inspections/preparing for settlement
Help seller see homes available to purchase
Other
* Less than 1 percent
LEVEL OF SERVICE SOUGHT FROM THE AGENT BY THE SELLER
U.S.
Help seller market home to potential buyers
Help sell the home within specific timeframe
Help find a buyer for home
Help price home competitively
Help seller find ways to fix up home to sell it for more
Help with negotiation and dealing with buyers
Help with paperwork/inspections/preparing for settlement
Help seller see homes available to purchase
Help create and post videos to provide tour of my home
Other
* Less than 1 percent
The 2015 Profile of Home Buyers and Seller
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-8
MOST IMPORTANT FACTOR IN CHOOSING A REAL ESTATE AGENT TO SELL HOME, BY LEVEL OF SERVICE PROVIDED BY THE AGENT
(Percentage Distribution)
LEVEL OF SERVICE SOUGHT FROM THE AGENT BY THE SELLER
Florida
A broad range of
services and
A limited set of
The agent listed the
management of
services as home on the MLS and
most aspects of the requested by the performed few if any
All sellers
home sale
seller
additional services
Reputation of agent
32%
33%
30%
25%
Agent is honest and trustworthy
16
15
30
19
Agent is friend or family member
14
15
10
6
Agent’s knowledge of the neighborhood
18
20
*
13
Agent’s association with a particular firm
5
4
10
13
Agent has caring personality/good listener
4
3
10
6
Agent's commission
5
4
10
6
Agent seems 100% accessible because of use of technology like tablet3 or smartphone
2
*
6
Professional designations held by agent
2
2
*
*
Other
2
1
*
6
LEVEL OF SERVICE SOUGHT FROM THE AGENT BY THE SELLER
U.S.
Reputation of agent
Agent is honest and trustworthy
Agent is friend or family member
Agent’s knowledge of the neighborhood
Agent has caring personality/good listener
Agent’s association with a particular firm
Agent's commission
Agent seems 100% accessible because of use of
technology like tablet or smartphone
Professional designations held by agent
Other
The 2015 Profile of Home Buyers and Seller
All sellers
34%
18
16
15
4
4
4
2
2
3
A broad range of
services and
A limited set of
The agent listed the
management of
services as home on the MLS and
most aspects of the requested by the performed few if any
home sale
seller
additional services
35%
29%
29%
19
17
13
16
16
10
15
18
13
4
3
3
3
6
8
3
3
7
2
2
2
1
3
5
6
2
9
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-9
METHODS REAL ESTATE AGENT USED TO MARKET HOME
(Percent of Respondents Among Sellers Who Used an Agent)
Florida
Multiple Listing (MLS) website
Yard sign
Open house
Real estate agent website
Real estate company website
Realtor.com
Third party aggregators
Print newspaper advertisement
Direct mail (flyers, postcards, etc.)
Real estate magazine
Newspaper website
Video
Other Web sites with real estate listings (e.g.
Google, Yahoo)
Real estate magazine website
Social networking websites (e.g.
Facebook,Twitter, etc.)
Online Classified Ads
Video hosting Web sites (e.g. Youtube, etc.)
Television
Other
All Homes
93%
60
50
53
46
54
41
11
16
12
10
15
7
9
8
7
2
1
3
* Less than 1 percent
U.S.
Multiple Listing (MLS) website
Yard sign
Real estate agent website
Open house
Realtor.com
Real estate company website
Third party aggregators
Social networking websites (e.g.
Facebook,Twitter, etc.)
Print newspaper advertisement
Direct mail (flyers, postcards, etc.)
Video
Newspaper website
Real estate magazine
Other Web sites with real estate listings (e.g.
Google, Yahoo)
Online Classified Ads
The 2015 Profile of Home Buyers and Seller
All Homes
89%
69
51
51
50
43
40
12
11
10
9
9
9
6
6
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-10
HOW REAL ESTATE AGENT WAS COMPENSATED
(Percentage Distribution)
Florida
Paid by seller
Percent of sales price
Flat fee
Per task fee
Other
Don't Know
Paid by buyer and seller
Paid by buyer only
Other
Don't Know
83%
92
6
*
1
2
8
5
2
2
U.S.
Paid by seller
Percent of sales price
Flat fee
Per task fee
Other
Don't Know
Paid by buyer and seller
Paid by buyer only
Other
Don't Know
76%
72
3
*
*
1
10
7
4
3
* Less than 1 percent
The 2015 Profile of Home Buyers and Seller
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-11
NEGOTIATING THE COMMISSION RATE OR FEE WITH THE REAL ESTATE AGENT
(Percentage Distribution)
Florida
Real estate agent initiated discussion of
compensation
Client brought up the topic and the real estate
agent was able and willing to negotiate their
commission or fee
Client brought up the topic and the real estate
agent was unwilling or unable to negotiate
their commission or fee
Client did know commissions and fees could
be negotiated but did not bring up the topic
Client did not know commissions and fees
could be negotiated
43%
26
8
12
11
U.S.
Real estate agent initiated discussion of
compensation
Client brought up the topic and the real estate
agent was able and willing to negotiate their
commission or fee
Client brought up the topic and the real estate
agent was unwilling or unable to negotiate
their commission or fee
Client did know commissions and fees could
be negotiated but did not bring up the topic
Client did not know commissions and fees
could be negotiated
46%
20
8
10
16
Client did not know
commissions and fees
could be negotiated,
16
Client did know
commissions and fees
could be negotiated
but did not bring up
the topic, 10
Client brought up the
topic and the real
estate agent was
unwilling or unable to
negotiate their
commission or fee, 8
Client brought up the
topic and the real
estate agent was able
and willing to
negotiate their
commission or fee, 20
The 2015 Profile of Home Buyers and Seller
Real estate agent
initiated discussion of
compensation, 46%
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-12
WOULD SELLER USE REAL ESTATE AGENT AGAIN OR RECOMMEND TO OTHERS
(Percentage Distribution)
Florida
Definitely
Probably
Probably Not
Definitely Not
Don't Know/
Not Sure
10 miles or
less
83%
10%
2%
5%
0%
11 to 20
miles
83%
8%
0%
8%
0%
21 to 50 51 to 100
101 to
miles
miles 500 miles
82%
57%
75%
6%
14%
6%
6%
14%
13%
6%
14%
6%
0%
0%
0%
501or
more
76%
11%
6%
6%
0%
All 10 miles or
sellers
less
67%
69%
17
18
7
6
7
6
11 to 20
miles
67%
19
6
8
21 to 50 51 to 100
101 to
miles
miles 500 miles
67%
68%
71%
13
12
14
9
8
11
9
11
4
501or
more
60%
20
9
9
76%
11%
6%
6%
0%
U.S.
Definitely
Probably
Probably Not
Definitely Not
Don't Know/
Not Sure
1
1
The 2015 Profile of Home Buyers and Seller
1
2
2
*
2
HOME SELLING AND REAL ESTATE PROFESSIONALS
Exhibit 7-13
HOW MANY TIMES SELLER RECOMMENDED TYPICAL AGENT
(Percentage distribution)
Florida
All Sellers
None
One time
Two times
Three times
Four or more times
*
74
11
10
3
Times recommended
since buying (median)
2
U.S.
All Sellers
None
One time
Two times
Three times
Four or more times
38%
13
17
12
20
Times recommended
since buying (median)
The 2015 Profile of Home Buyers and Seller
1
FOR SALE BY OWNERS SELLERS
Exhibit 8-1
Exhibit 8-2
Exhibit 8-3
Exhibit 8-4
Exhibit 8-5
Exhibit 8-6
Exhibit 8-7
Exhibit 8-8
Exhibit 8-9
Exhibit 8-10
Exhibit 8-11
Exhibit 8-12
Exhibit 8-13
Exhibit 8-14
Exhibit 8-15
Exhibit 8-16
FSBO AND AGENT-ASSISTED SALES, 2003-2015
FSBO AND AGENT-ASSISTED SALES, BY LOCATION
CHARACTERISTICS OF FSBO AND AGENT-ASSISTED SELLERS
TYPE OF HOME SOLD, FSBO AND AGENT-ASSISTED SELLERS
LOCATION OF HOME SOLD, FSBO AND AGENT-ASSISTED SELLERS
SELLING PRICE, FSBO AND AGENT-ASSISTED SELLERS
HOW FSBO SELLER DETERMINED ASKING PRICE OF HOME SOLD
TIME ON THE MARKET, FSBO AND AGENT-ASSISTED SELLERS
SELLER URGENCY, FSBO AND AGENT-ASSISTED SELLERS
INCENTIVES OFFERED TO ATTRACT BUYERS, FSBO AND AGENT-ASSISTED SELLERS
MOST IMPORTANT REASON FOR SELLING HOME AS FSBO
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE
METHOD USED BY FSBO SELLERS TO MARKET HOME
MOST DIFFICULT TASK FOR FSBO SELLERS
HOW FSBO SELLERS WILL SELL THEIR CURRENT HOME
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 1 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-1
FSBO AND AGENT-ASSISTED SALES, 2003-2015
(Percentage Distribution)
Florida
All FSBO (For-sale-by-owner)
Seller knew buyer
Seller did not know buyer
Agent-assisted
Other
2015
10%
3
7
88
3
U.S.
All FSBO (For-sale-by-owner)
Seller knew buyer
Seller did not know buyer
Agent-assisted
Other
2003
14%
5
9
83
4
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
2004
14%
5
10
82
4
2005
13%
5
8
85
2
2006
12%
5
7
84
3
2007
12%
5
7
85
3
2008
13%
6
7
84
3
2009
11%
5
6
85
4
2010
9%
5
5
88
3
2011
10%
4
6
87
3
2012
9%
3
6
88
2
2013
9%
4
6
88
3
2014
9%
4
5
88
2
Chapter 8, Page 2 o
2015
8%
3
5
89
3
FOR SALE BY OWNERS SELLERS
Exhibit 8-2
FSBO AND AGENT-ASSISTED SALES, BY LOCATION
(Percentage Distribution)
Florida
SELLERS WHO SOLD A HOME IN A
For-sale-by-owner (FSBO)
Seller knew buyer
Seller did not know buyer
Agent-assisted
Other
All Sellers
Suburb/
Subdivision
10%
3
7
88
3
*
*
*
98
2
Urban/
Central
Small town
city
*
*
*
90
10
*
*
*
92
8
Rural
area
Resort/
Recreation
area
*
*
*
100
*
*
*
*
100
*
U.S.
SELLERS WHO SOLD A HOME IN A
For-sale-by-owner (FSBO)
Seller knew buyer
Seller did not know buyer
Agent-assisted
Other
All Sellers
8%
3
5
89
3
Suburb/
Subdivision
5%
1
4
94
2
Urban/
Central
Small town
city
13%
5
7
85
3
8%
2
7
90
2
Rural
area
Resort/
Recreation
area
15%
9
5
83
3
16%
2
10
84
*
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 3 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-3
CHARACTERISTICS OF FSBO AND AGENT-ASSISTED SELLERS
Florida
All Sellers
Median age
Median income (2014)
Household composition
Married couple
Single female
Single male
Unmarried couple
Other
FSBO
Seller
Knew
Buyer
Seller did
not Know
Buyer
AGENT-ASSISTED
AgentFirst FSBO,
All Agent- assisted then Agentassisted
only
assisted
62
$89,200
All FSBO
65
$82,500
49
$54,900
66
$65,000
62
$91,900
62
$91,900
73
#N/A
72%
12
8
6
1
77%
12
6
6
*
67%
33
*
*
*
77%
8
8
8
*
73%
11
8
7
1
73%
12
8
7
1
100%
*
*
*
*
Seller did
not Know
Buyer
54
$104,100
All FSBO
56
$84,000
FSBO
Seller
Knew
Buyer
54
$75,000
57
$92,500
77%
12
6
4
2
74%
14
7
5
1
63%
24
8
5
*
81%
9
6
4
1
U.S.
All Sellers
Median age
Median income (2014)
Household composition
Married couple
Single female
Single male
Unmarried couple
Other
AGENT-ASSISTED
AgentFirst FSBO,
All Agent- assisted then Agentassisted
only
assisted
54
54
$105,600 $107,000
79%
11
5
4
2
78%
11
5
4
2
54
$89,600
86%
4
4
7
*
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 4 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-4
TYPE OF HOME SOLD, FSBO AND AGENT-ASSISTED SELLERS
(Percentage Distribution)
Florida
Detached single-family home
Townhouse/row house
Duplex/apartment/condo in 2 to 4 unit building
Apartment/condo in a building with 5 or more units
Mobile/manufactured home
Other
All
Sellers
All FSBO
FSBO
Seller
Knew
Buyer
79%
4
3
9
4
2
67%
*
*
11
22
*
100%
*
*
*
*
*
57%
*
*
14
29
*
79%
5
3
10
2
1
All
Sellers
All FSBO
FSBO
Seller
Knew
Buyer
Seller did
not Know
Buyer
AgentAssisted
81%
6
2
5
3
3
75%
2
1
7
10
6
80%
3
3
3
9
4
72%
2
*
9
10
6
82%
6
2
5
2
3
Seller did
not Know
Buyer
AgentAssisted
* Less than 1 percent
U.S.
Detached single-family home
Townhouse/row house
Duplex/apartment/condo in 2 to 4 unit building
Apartment/condo in a building with 5 or more units
Mobile/manufactured home
Other
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 5 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-5
LOCATION OF HOME SOLD, FSBO AND AGENT-ASSISTED SELLERS
(Percentage Distribution)
Florida
FSBO
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
All Sellers
All FSBO
51%
17
14
13
6
28%
50
11
11
*
Seller Knew Seller did not
Buyer Know Buyer
*
100
*
*
*
Agent-Assisted
36%
43
14
7
*
55%
11
14
13
7
Seller Knew Seller did not
Buyer Know Buyer
Agent-Assisted
* Less than 1 percent
U.S.
FSBO
Suburb/Subdivision
Small town
Urban area/Central city
Rural area
Resort/Recreation area
All Sellers
All FSBO
49%
19
16
14
3
28%
18
15
24
5
23%
28
9
38
3
32%
29
18
15
6
51%
18
16
13
3
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 6 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-6
SELLING PRICE, FSBO AND AGENT-ASSISTED SELLERS
(Percentage Distribution)
Florida
FSBO
All Sellers
Median selling price
Lowest selling price
Highest selling price
$250,000
Seller Knew
Buyer
All FSBO
$200,000
$25,000
$100
$6,500
$5,400,000
$1,999,000
Sample size
173
Sales price compared with asking price:
Less than 90%
15%
90% to 94%
17
95% to 99%
38
100%
23
101% to 110%
5
More than 110%
2
Median (sales price as a
97%
percent of asking price)
Number of times asking price was reduced:
52%
None
One
25
Two
14
Three
7
Four or more
2
AGENT-ASSISTED
Seller did
First FSBO,
not Know All AgentAgent- then AgentBuyer
assisted assisted only
assisted
$237,000
$253,000
$253,000
$228,000
$6,500
$25,000
$25,000
$228,000
$250,000 $1,999,000 $5,400,000
$5,400,000
$228,000
$22,000
16
3
12
150
149
1
14%
7
29
50
*
*
99%
*
33
*
67
*
*
100%
20%
*
30
50
*
*
99%
14%
19
39
20
6
2
97%
14%
18
40
20
6
2
97%
*
100
*
*
*
*
93%
72%
22
6
*
*
100%
*
*
*
*
71%
21
7
*
*
49%
26
15
8
3
49%
27
14
8
3
*
*
100
*
*
CAUTIONARY NOTE: Small sample sizes in some cases do not allow statistically robust results to be obtained. Please use
caution when interpreting the results in cases where sample sizes are small.
U.S.
FSBO
All Sellers
Median selling price
$245,000
Sales price compared with asking price:
Less than 90%
9%
90% to 94%
15
95% to 99%
41
100%
24
101% to 110%
8
More than 110%
3
Median (sales price as a
98%
percent of asking price)
Number of times asking price was reduced:
57%
None
One
22
Two
12
Three
6
Four or more
4
Seller Knew
Buyer
All FSBO
$210,000
$151,900
AGENT-ASSISTED
Seller did
First FSBO,
not Know All AgentAgent- then AgentBuyer
assisted assisted only
assisted
$223,800
$249,000
$249,000
$228,000
13%
13
35
34
3
2
98%
9%
14
30
45
*
3
99%
15%
12
37
29
5
2
98%
9%
15
41
23
9
3
98%
9%
15
42
23
9
3
98%
13%
46
33
8
*
*
93%
60%
31
6
3
2
61%
33
1
5
*
60%
28
8
1
2
56%
22
12
6
4
56%
21
12
6
4
22%
41
33
4
*
* Less than 1 percent
N/A- Not Available
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 7 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-7
HOW FSBO SELLER DETERMINED ASKING PRICE OF HOME SOLD
(Percent of Respondents)
Florida
Recent home sold in area
Agent presentation-who seller did not use to sell
home
Profit seller needed from sale
Attending open houses in area/viewing homes for
sale online
Online home evaluation tool
To cover what was owed on home
Other
All FSBO
53%
Seller Knew
Buyer
33%
Seller did not
Know Buyer
62%
6
24
*
*
*
31
12
18
6
12
*
33
*
67
15
15
8
*
All FSBO
11%
Seller Knew
Buyer
16%
Seller did not
Know Buyer
8%
11%
4%
14%
13%
14%
15%
19%
50%
22%
12%
19%
18%
25%
7%
14%
13%
20%
65%
U.S.
Other
Attending open houses in area/viewing homes for
sale online
Agent presentation-who seller did not use to sell
home
To cover what was owed on home
Online home evaluation tool
Profit seller needed from sale
Recent home sold in area
50%
Recent home sold in area
25%
65%
Profit seller needed from sale
19%
18%
20%
Online home evaluation tool
15%
19%
13%
14%
12%
14%
To cover what was owed on home
13%
Agent presentation-who seller did not use
to sell home
22%
7%
11%
Attending open houses in area/viewing
homes for sale online
4%
14%
11%
16%
8%
Other
0%
All FSBO
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Seller Knew Buyer
10%
20%
30%
40%
50%
60%
70%
Seller did not Know Buyer
Chapter 8, Page 8 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-8
TIME ON THE MARKET, FSBO AND AGENT-ASSISTED SELLERS
(Percentage Distribution)
Florida
FSBO
All Sellers
Less than 1 week
1 to 2 weeks
3 to 4 weeks
5 to 6 weeks
7 to 8 weeks
9 to 10 weeks
11 to 12 weeks
13 to 16 weeks
17 to 24 weeks
25 to 36 weeks
37 to 52 weeks
53 or more weeks
Median weeks
5%
25
13
12
8
5
5
5
7
7
7
3
6
All FSBO
11%
28
11
11
6
6
17
6
*
6
*
*
5
AGENT-ASSISTED
Seller
Knew
Buyer
*
67
*
*
33
*
*
*
*
*
*
*
1
Seller did
not Know All AgentBuyer
assisted
14%
21
14
14
*
7
14
7
*
7
*
*
5
4%
24
13
13
8
5
4
4
8
7
7
4
6
Agent- First FSBO,
assisted then Agentonly
assisted
4%
24
13
13
8
5
4
4
8
7
7
4
6
*
*
*
*
*
*
*
100
*
*
*
*
14
* Less than 1 percent
N/A- Not Available
U.S.
FSBO
All Sellers
Less than 1 week
1 to 2 weeks
3 to 4 weeks
5 to 6 weeks
7 to 8 weeks
9 to 10 weeks
11 to 12 weeks
13 to 16 weeks
17 to 24 weeks
25 to 36 weeks
37 to 52 weeks
53 or more weeks
Median weeks
6%
36
12
6
7
5
7
4
6
5
5
3
4
All FSBO
18%
32
10
5
7
6
8
6
1
1
4
3
3
Seller
Knew
Buyer
28%
32
13
*
7
1
3
7
*
*
4
6
1
AGENT-ASSISTED
Seller did
not Know All AgentBuyer
assisted
12%
33
9
7
7
8
9
6
1
1
5
1
4
4%
36
12
6
7
5
7
4
6
5
5
3
4
Agent- First FSBO,
assisted then Agentonly
assisted
4%
37
12
6
7
4
6
4
6
5
5
3
4
7%
10
3
17
3
13
17
13
3
*
10
3
10
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 9 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-9
SELLER URGENCY, FSBO AND AGENT-ASSISTED SELLERS
(Percentage Distribution)
Florida
FSBO
Sellers needed to sell:
Very urgently
Somewhat urgently
Not urgently
All Sellers
13%
42
46
All FSBO
11%
17
72
Seller
Knew
Buyer
67%
*
33
AGENT-ASSISTED
Seller did
not Know All AgentBuyer
assisted
*
11%
21
45
79
44
Agent- First FSBO,
assisted then Agentonly
assisted
11%
*
45
*
43
100
* Less than 1 percent
N/A- Not Available
U.S.
FSBO
Sellers needed to sell:
Very urgently
Somewhat urgently
Not urgently
All Sellers
16%
41
43
All FSBO
13%
32
54
Seller
Knew
Buyer
21%
33
47
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
AGENT-ASSISTED
Seller did
not Know All AgentBuyer
assisted
9%
16%
33
42
58
42
Agent- First FSBO,
assisted then Agentonly
assisted
16%
19%
42
33
42
48
Chapter 8, Page 10 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-10
INCENTIVES OFFERED TO ATTRACT BUYERS, FSBO AND AGENT-ASSISTED SELLERS
(Percent of Respondents)
Florida
FSBO
None
Home warranty policies
Assistance with closing costs
Credit toward remodeling or
repairs
Other incentives, such as a
car, flat screen TV, etc.
Other
AGENT-ASSISTED
All Sellers
68%
13
13
6
All FSBO
78%
6
6
*
Seller
Knew
Buyer
100%
*
*
*
Seller did
Agent- First FSBO,
not Know All Agent- assisted then AgentBuyer assisted
only
assisted
79%
66%
66%
*
7
14
14
*
7
14
14
*
*
7
7
*
5
11
*
7
4
3
100
1
*
*
*
1
1
*
* Less than 1 percent
U.S.
FSBO
None
Home warranty policies
Assistance with closing costs
Credit toward remodeling or
repairs
Other incentives, such as a
car, flat screen TV, etc.
Assistance with condo
association fees
Other
All Sellers
63%
21
16
7
All FSBO
86%
5
4
2
4
AGENT-ASSISTED
Seller
Knew
Buyer
Seller did
Agent- First FSBO,
not Know All Agent- assisted then AgentBuyer assisted
only
assisted
93%
*
3
1
83%
7
6
3
61%
23
17
7
61%
23
17
7
39%
32
25
4
3
*
4
4
4
7
1
*
*
*
1
1
*
3
2
4
1
3
3
7
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 11 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-11
MOST IMPORTANT REASON FOR SELLING HOME AS FSBO
(Percentage Distribution)
Florida
Did not want to pay a commission or fee
Sold it to a relative, friend or neighbor
Buyers contacted seller directly
Did not want to deal with an agent
Agent was unable to sell home
Seller has real estate license
Could not find an agent to handle transaction
Other
All FSBO
50%
19
6
6
*
19
*
*
Seller Knew
Buyer
*
100
*
*
*
*
*
*
Seller did not
Know Buyer
54%
8
8
8
*
23
*
*
All FSBO
1%
1%
2%
5%
6%
18%
21%
48%
Seller Knew
Buyer
*
1%
*
7%
4%
7%
53%
28%
Seller did not
Know Buyer
1%
*
4%
4%
6%
23%
4%
59%
* Less than 1 percent
U.S.
Other
Could not find an agent to handle transaction
Seller has real estate license
Agent was unable to sell home
Did not want to deal with an agent
Buyers contacted seller directly
Sold it to a relative, friend or neighbor
Did not want to pay a commission or fee
* Less than 1 percent
48%
Did not want to pay a commission or fee
28%
59%
21%
Sold it to a relative, friend or neighbor
53%
4%
18%
Buyers contacted seller directly
7%
Did not want to deal with an agent
6%
4%
6%
Agent was unable to sell home
5%
7%
4%
23%
Seller has real estate license
2%
0%
4%
Could not find an agent to handle
transaction
1%
1%
0%
Other
1%
0%
1%
0%
All FSBO
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
10%
Seller Knew Buyer
20%
30%
40%
50%
60%
70%
Seller did not Know Buyer
Chapter 8, Page 12 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-12
SELLER WANTED TO SELL EARLIER BUT WAITED OR STALLED BECAUSE HOME WAS WORTH LESS THAN MORTGAGE
(Percentage Distribution)
Florida
FSBO
Yes, and lived in home
Yes, but rented home to
others and lived
elsewhere
No, sold home when I
wanted to sell
All Sellers
10%
All FSBO
10%
*
90
Seller
Knew
Buyer
*
7%
10%
10%
*
*
*
*
*
*
*
90
100
93
90
90
100
FSBO
Yes, and lived in home
Yes, but rented home to
others and lived
elsewhere
No, sold home when I
wanted to sell
AGENT-ASSISTED
Seller
did not
AgentFirst FSBO,
Know All Agent- assisted then AgentBuyer assisted
only
assisted
All Sellers
12%
All FSBO
10%
2
87
Seller
Knew
Buyer
AGENT-ASSISTED
Seller
did not
AgentFirst FSBO,
Know All Agent- assisted then AgentBuyer assisted
only
assisted
8%
10%
12%
12%
7%
3
4
2
1
1
7
88
89
88
87
87
86
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 13 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-13
METHOD USED BY FSBO SELLERS TO MARKET HOME
(Percent of Respondents)
Florida
Yard sign
For-sale-by-owner Web site
Social networking Web sites
Multiple Listing Service (MLS) website
Open house
Online classified ads
Third party aggregator
Friends, relatives, or neighbors
Newspaper website
Other Web sites with real estate listings
Print newspaper advertisement
Realtor.com
For-sale-by-owner magazine
Direct mail (flyers, postcards, etc)
Video
Television
Video hosting Web sites
None - Did not actively market home
Other
All FSBO
53%
18
12
18
6
12
18
29
12
12
*
6
*
6
6
*
*
6
*
Seller Knew
Buyer
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
67
*
Seller did not
Know Buyer
33%
33
33
*
67
*
*
33
33
*
33
*
*
*
*
*
*
33
*
All FSBO
25%
1%
1%
1%
2%
2%
3%
3%
4%
5%
6%
10%
14%
14%
15%
15%
21%
32%
42%
Seller Knew
Buyer
46%
*
*
*
*
3%
1%
*
*
3%
7%
4%
8%
1%
3%
8%
1%
42%
15%
Seller did not
Know Buyer
12%
2%
2%
2%
3%
2%
5%
5%
6%
7%
6%
13%
17%
20%
22%
19%
31%
28%
58%
U.S.
None - Did not actively market home
Other
Television
Video hosting Web sites
For-sale-by-owner magazine
Video
Print newspaper advertisement
Direct mail (flyers, postcards, etc)
Other Web sites with real estate listings
Realtor.com
Newspaper website
Multiple Listing Service (MLS) website
Open house
Online classified ads
For-sale-by-owner Web site
Social networking Web sites
Third party aggregator
Friends, relatives, or neighbors
Yard sign
Yard sign
42%
15%
58%
32%
Friends, relatives, or neighbors
42%
28%
Third party aggregator
21%
1%
31%
Social networking Web sites
15%
8%
For-sale-by-owner Web site
19%
15%
3%
Online classified ads
22%
14%
1%
20%
Open house
8%
Multiple Listing Service (MLS) website
14%
17%
10%
13%
4%
6%
7%
6%
5%
3%
7%
4%
0%
6%
3%
0%
5%
3%
1%
5%
2%
3%
2%
2%
0%
3%
1%
0%
2%
1%
0%
2%
1%
0%
2%
Newspaper website
Realtor.com
Other Web sites with real estate listings
Direct mail (flyers, postcards, etc)
Print newspaper advertisement
Video
For-sale-by-owner magazine
Video hosting Web sites
Television
Other
25%
None - Did not actively market home
46%
12%
0%
10%
All FSBO
20%
Seller Knew Buyer
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
30%
40%
50%
60%
70%
Seller did not Know Buyer
Chapter 8, Page 14 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-14
MOST DIFFICULT TASK FOR FSBO SELLERS
(Percentage of Distribution)
Florida
Understanding and performing paperwork
Preparing or fixing up the home for sale
Getting the price right
Selling within the length of time planned
Attracting potential buyers
Having enough time to devote to all aspects of the sale
Helping buyer obtain financing
None/Nothing
All FSBO
*
*
*
*
*
*
*
*
Seller Knew
Buyer
*
*
*
*
*
*
*
*
Seller did not
Know Buyer
*
*
*
*
*
*
*
*
All FSBO
6%
18
6
12
6
*
*
*
53
Seller Knew
Buyer
25%
50
*
*
*
*
*
*
25
Seller did not
Know Buyer
*
8
8
15
8
*
*
*
62
* Less than 1 percent
U.S.
Getting the price right
Selling within the length of time planned
Preparing or fixing up the home for sale
Understanding and performing paperwork
Having enough time to devote to all aspects of the sale
Helping buyer obtain financing
Attracting potential buyers
Other
None/Nothing
* Less than 1 percent
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
Chapter 8, Page 15 o
FOR SALE BY OWNERS SELLERS
FOR SALE BY OWNERS SELLERS
Exhibit 8-15
HOW FSBO SELLERS WILL SELL THEIR CURRENT HOME
(Percentage of Distribution)
HOW FSBO SELLERS WILL SELL THEIR CURRENT HOME
(Percentage of Distribution)
Florida
U.S.
HOW FSBO SELLERS WILL SELL THEIR
CURRENT HOME - FSBO, Seller Knew Buyer
HOW FSBO SELLERS WILL SELL THEIR
CURRENT HOME - FSBO, Seller Knew Buyer
(Percentage Distribution)
(Percentage Distribution)
Florida
FSBO- Seller Knew
Buyer
Sell Themselves
Use a Real Estate
Agent
Don't Know/ Not
Sure
FSBO- Seller Knew
Buyer
Sell
Themselves,
0%
0%
67%
Sell Themselves
Use a Real Estate
Agent
Don't Know/ Not
Sure
33%
Don't Know/
Not Sure, 33%
Sell
Themselves,
16%
U.S.
16%
28%
F
56%
Use a Real
Estate Agent,
28%
Don't Know/
Not Sure, 56%
Use a Real
Estate Agent,
67%
HOW FSBO SELLERS WILL SELL THEIR
CURRENT HOME - FSBO, Seller Did Not Know
Buyer
HOW FSBO SELLERS WILL SELL THEIR
CURRENT HOME - FSBO, Seller Did Not Know
Buyer
(Percentage Distribution)
FSBO- Seller Did Not
Know Buyer
Sell Themselves
Use a Real Estate
Agent
Don't Know/ Not
Sure
Florida
36%
36%
29%
Don't Know/
Not Sure, 29%
Use a Real
Estate Agent,
36%
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
(Percentage Distribution)
FSBO- Seller Did Not
Know Buyer
Sell
Themselves,
36%
Sell Themselves
Use a Real Estate
Agent
Don't Know/ Not
Sure
37%
18%
U.S.
Sell
Themselves,
37%
Don't Know/
Not Sure, 45%
45%
Use a Real
Estate Agent,
18%
Chapter 8, Page 16 o
FOR SALE BY OWNERS SELLERS
Exhibit 8-16
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME
(Percentage of Distribution)
Florida
U.S.
FSBO- Seller Knew
Buyer
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME Seller Knew Buyer
Somewhat
83%
17%
dissatisfied, 0%
Somewhat
satisfied, 17%
Very dissatisfied,
0%
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Very
dissatisfied
*
*
Very dissatisfied
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME Seller Knew Buyer
FSBO- Seller Knew
Buyer
78%
15%
5%
2%
Somewhat
dissatisfied
5%
Somewhat
satisfied
15%
Very satisfied
78%
Very satisfied,
83%
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME Seller Did Not Know Buyer
Somewhat
dissatisfied, 0%
FSBO- Seller Did Not
Know Buyer
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
*
Somewhat
satisfied, 47%
*
Very dissatisfied
The 2015 National Association of Realtors® Profile of Home Buyers and Selle
FSBO SELLERS SATISFACTION PROCESS OF SELLING HOME Seller Did Not Know Buyer
Very dissatisfied,
0%
FSBO- Seller Did Not
Know Buyer
Very satisfied,
53%
53%
47%
Very dissatisfied
2%
Very satisfied
Somewhat
satisfied
Somewhat
dissatisfied
Very
dissatisfied
67%
25%
5%
3%
Somewhat
dissatisfied
5%
Somewhat
satisfied
25%
Very dissatisfied
3%
Very satisfied
67%
Chapter 8, Page 17 o